What Santa Fe Tow Service does

Santa Fe Tow Service is a regional towing, recovery, and transportation provider operating across Kansas, Missouri, and Oklahoma. Founded in 1993 as a single-truck operation in the Kansas City area, it has grown over 30 years into a multi-state venture with 80+ GPS-equipped trucks, 9 physical locations, and 40+ service areas. The company is family-owned, privately held, and led by owner-CEO Jon Kupchin, with no disclosed institutional investors, parent company, or funding rounds. Headcount is reported at 51-100 employees.

The company monetizes a tiered service portfolio through transaction fees: light, medium, and heavy duty towing (including capacities above 100,000 lbs), flatbed towing, long-distance hauling, recovery, and roadside assistance (lockouts, jump starts, fuel delivery, tire changes). Specialized offerings include rotator service (50-ton and 55-ton), 75-ton boom lift recoveries, Matjack cushion uprighting, semi-truck decking/undecking, cargo load shifts and transfers, heavy equipment hauling via Landoll trailers, crane service, forklift service, and secure cargo storage across four heavily secured lots. Notable niche engagements include Kansas Speedway racing support and law enforcement dispatch partnerships for highway clearance.

The technology stack is operational rather than AI-driven: GPS-equipped fleet management with dispatch software that identifies the nearest truck and optimizes vehicle assignment. GTM is direct-to-consumer and direct-to-enterprise, primarily through 24/7 phone dispatch, supplemented by online service request forms (via undriveable.com integration), local SEO, Google Ads, and branded social media. Pricing is quote-based and not publicly disclosed, with rates varying by service type, distance, vehicle weight, time of day, and complexity. Customer segments span individual vehicle owners and commercial fleet operators (the two primary segments), plus construction/industrial, agriculture, and government/law enforcement.

Name

Santa Fe Tow Service

Legal name

Santa Fe Tow Service Inc.

Website

https://santafetowservice.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Santa Fe Tow Service is a regional towing, recovery, and transportation provider operating across Kansas, Missouri, and Oklahoma with 80+ GPS-equipped trucks, 9 service locations, and specialized heavy-duty capabilities above 100,000 lbs.

Ownership category

akta.pro rank

Product category

Commercial Towing and Recovery Services

NAICS

Motor Vehicle Towing (48841), Specialized Freight (except Used Goods) Trucking, Long-Distance (484230)

SIC

Services-Automotive Repair, Services & Parking (7500), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)

akta.pro secondary industries

Towing, Recovery & Vehicle Removal Services (TLAJAJAC), Towing, Recovery & Vehicle Storage (Collision-Related) (TLAKAEAM)

Keywords

• Commercial towing services
• Heavy duty recovery
• Roadside assistance
• Vehicle transportation
• Emergency tow truck

Headquarters

HQ city

Lenexa

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Emergency Towing Services: 24/7 emergency towing services for light, medium, and heavy duty vehicles including cars, trucks, SUVs, motorcycles, and commercial vehicles. Revenue generated through service fees based on distance, vehicle type, and complexity of tow required.
2. Roadside Assistance: Emergency roadside services including jump starts, fuel delivery, tire changes, lockouts, and winch-outs. Service fees charged per service type.
3. Commercial and Heavy Duty Towing: Specialized towing services for commercial vehicles, semi-trucks, construction equipment, and industrial machinery. Includes semi-truck decking/undecking, cargo transfers, and rotator services for complex recoveries.
4. Transportation and Heavy Hauling: Long-distance vehicle and equipment transportation using landoll trailers and heavy hauling equipment. Covers inter-state and cross-country commercial hauling.
5. Cargo Storage Services: Secure cargo storage facilities with four heavily secured lots including covered areas for cargo protection. Revenue from storage fees for commercial drivers needing extended time for repairs or coordination.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Santa Fe Tow Service provides 24/7 light, medium, and heavy-duty towing and recovery for passenger and commercial vehicles across Kansas, Missouri, and Oklahoma using a fleet of 80+ GPS-equipped trucks capable of handling over 100,000 lbs. Core offerings include flatbed towing, long-distance hauling, rotator and air-cushion recovery, semi-truck decking/undecking, cargo services, and roadside assistance (lockouts, fuel delivery, battery boosts, tire changes). The company also operates four secured cargo storage lots and provides specialized equipment transport, crane, and forklift services to commercial customers.

Product overview

Santa Fe Tow Service is a regional towing, recovery, and transportation service provider operating across Kansas, Missouri, and Oklahoma for over 30 years. The company has grown from a single-truck operation to a multi-state venture with over 80 GPS-equipped trucks. Its product portfolio centers on a tiered towing services model ranging from Light Duty Towing for passenger vehicles through Medium Duty Towing for electric vehicles and low-clearance vehicles, to Heavy Duty Towing for buses, semi-trucks, and industrial equipment capable of handling over 100,000 lbs. Supporting these core towing services are Flatbed Towing (for all-wheel drive and custom vehicles), Long Distance Towing, Recovery Services, and Roadside Assistance covering lockouts, fuel delivery, battery jumps, and tire changes. Commercial Towing extends these capabilities to business customers with secure cargo storage at four protected lots. The company also offers specialized services including Heavy Equipment Hauling via Landoll trailers, RV Towing, Semi Truck Decking/Undecking, Rotator Service (50-ton and 55-ton rotators), Forklift Service, Crane Service for industrial and construction applications, Air Cushion Recovery, Speedway Towing for racing events, and Boat/Watercraft Recovery. The fleet includes 75-ton boom lifts, and all drivers hold TRAA, WreckMaster, and Wes Wilburn certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Light, Medium, and Heavy Duty Towing Tiered 24/7 emergency towing services covering light-duty passenger vehicles (cars, trucks, SUVs, motorcycles), medium-duty vehicles (electric vehicles, junk cars, low-clearance vehicles), and heavy-duty vehicles (buses, semi-trucks, tractors, motorhomes, industrial equipment capable of towing more than 100,000 lbs).
• Flatbed Towing Towing service using rollback flatbed trucks to safely transport all-wheel-drive SUVs, trucks, low riders, custom vehicles, and motorcycles.
• Long Distance Towing and Transportation Cross-country and interstate heavy hauling and transportation services extending from Kansas City across the United States, using Landoll trailers that can rise to dock height and tilt to ground level for equipment loading.
• Roadside Assistance 24/7 emergency roadside assistance including lockouts, battery jumps, fuel delivery, mobile tire changes, and off-road recovery using heavy-duty winching equipment.
• Heavy Duty Recovery Professional heavy-duty recovery services for vehicles stuck in precarious locations, including rotator service with 50-ton and 55-ton rotators, Matjack jumbo turbo safe-lift recovery cushions, and air cushion recovery that rights trucks and cargo simultaneously without removing cargo.
• Heavy Equipment Towing and Hauling Transportation of construction equipment, machinery, and oversized loads using Landoll trailers capable of supporting two 20-foot containers.
• RV Towing Specialized towing services for recreational vehicles and motorhomes.
• Cargo Services Cargo load shifts, swaps, transfers, and load securement services for commercial trucking operations.
• Semi Truck Decking and Undecking Professional semi tractor deck and un-deck services for separating and reattaching truck cabs from trailers.
• Commercial Towing with Cargo Storage 24/7 commercial towing services for businesses including recoveries, towing, and transportation, backed by four heavily secured cargo storage lots with covered areas for commercial cargo protection.
• Forklift Service Mobile forklift services for cargo handling including bobcat service, cargo swaps, paper clamping, pallet jack service, and steel coil handling.
• Crane Service Kansas City crane service for lifting heavy equipment, placing materials, moving farm equipment, construction materials, industrial machinery, and rooftop HVAC units.
• Boat and Watercraft Recovery Recovery services for boats and watercraft that lose control while being towed, including boat trailers.
• Speedway Towing Professional towing support for Kansas Speedway racing events, including push-starting cars that accelerate from second gear.

Quantifiable outcome

• 80,000 lb loaded tractor trailer uprighted and cleared before rush hour in under 3 hours
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Better World Club: Better World Club is an alternative roadside assistance membership organization that contracts with tow operators. It competes for consumer membership roadside demand in the same category as Santa Fe's light/medium-duty consumer services.
• Honk Technologies: Honk is a digital roadside assistance platform connecting motorists to nearby tow operators via app and network integrations. It is comparable to Santa Fe as an emerging intermediary that could compete for or disintermediate consumer-side tow dispatch.
• Urgently: Urgently operates a digital roadside and towing marketplace serving insurers, OEMs, and fleets. It competes in the same dispatch/fulfillment layer as Santa Fe's consumer and fleet services and represents the kind of platform-driven competition the company faces.
• Good Sam Emergency Road Service: Good Sam provides emergency roadside and RV/heavy-vehicle assistance to recreational and specialty vehicle owners. It overlaps with Santa Fe's RV towing and specialty vehicle recovery capabilities for a related customer base.

Broad incumbents

• Agero: Agero is a leading roadside assistance platform that connects stranded motorists with tow operators on behalf of insurers, OEMs, and motor clubs. It is comparable as the technology/dispatch layer that increasingly mediates the customer-to-tower relationship across the U.S. towing industry.
• American Automobile Association (AAA): AAA is the dominant U.S. roadside assistance and towing membership organization, operating a national contracted network of tow providers. It competes for the same consumer demand Santa Fe addresses on the light/medium-duty side and exerts pricing leverage on preferred-network tow operators.
• Allstate Roadside Services: Allstate Roadside is a large insurance-tied roadside assistance program that routes service through preferred tow networks. It is comparable as an incumbent buyer of tow capacity that competes for the same consumer roadside demand as Santa Fe.

Direct peers

• Coach-Net (Nation Motor Club): Coach-Net provides commercial trucking and RV roadside assistance, dispatching heavy-duty tow and recovery providers nationally. It is directly comparable to Santa Fe's commercial fleet and heavy-duty recovery services for owner-operators and trucking companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/santafetowsrvc
• YouTubeyoutube.com/channel/UCaaB0qkTRnX0avFlotShv4Q
• Facebookfacebook.com/SantaFeTow
• Instagraminstagram.com/santafetowservice

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Fe Tow Service