What Longhorn Aquatics does

Longhorn Aquatics is a competitive aquatic sports program operated by The University of Texas at Austin, offering year-round training in swimming, diving, and water polo for athletes ages 6 through adult. It serves four primary segments: youth competitive swimmers (ages 6+, tiered from Junior Longhorn at $165/month to National at $430/month), masters/adult swimmers (18+, ~200 members at $105-$115/month), competitive divers (ages 6+, $260-$550/month), and water polo players (ages 6+, $110-$285/month). All programming is delivered from the Lee and Joe Jamail Texas Swimming Center, a world-class facility described in source materials as the premier competitive aquatic venue in the country.

The organization's core offering is coaching-led aquatic skill development anchored by a credentialed staff that includes former Olympians and All-Americans, with athletes progressing through USA Swimming, USA Diving, USA Water Polo, and US Masters Swimming sanctioned competition pipelines. Ancillary operations include an on-site retail store operated by partner D&J Sports, hosted events (USA Swimming Pro Swim Series - Austin), and equipment-focused fundraising. Technology stack is limited to industry-standard registration and event platforms (SportsEngine, TeamUnify, GoMotion) and a Shopify-based merchandise storefront.

The business model is subscription-based monthly membership dues billed across a 9-month (swimming) or 11-month (diving, water polo) competitive year, with annual registration fees of $100 per athlete, supplemental merchandise revenue, and community donations. The program holds no separate legal entity status, has no external funding or investors, and generates no commercially disclosed revenue. Operationally it functions as a cost-recovery program under UT Austin's administrative umbrella rather than a commercial enterprise.

Name

Longhorn Aquatics

Legal name

Longhorn Aquatics (The University of Texas at Austin)

Website

https://longhornaquatics.utexas.edu

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

Longhorn Aquatics is the University of Texas at Austin's competitive swimming, diving, and water polo program, serving youth (ages 6+) and adult athletes from a world-class facility through tiered monthly memberships ($105-$550) and governing-body-sanctioned competition pathways.

Ownership category

akta.pro rank

Product category

Aquatic Sports Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industries

Aquatic Centers & Swimming Facilities (MPAKAEAF), Aqua Fitness Classes (HSADABAL)

Keywords

• Competitive swimming training
• Diving coaching programs
• Water polo club
• Aquatic sports instruction
• Youth athletic development

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Age Group Swimming Memberships: Monthly dues ranging from $165/month (Junior Longhorn) to $430/month (National), based on a 9-month year with free tuition for summer months (June-August) for continuously enrolled swimmers. One-time annual registration fee of $100 per athlete.
2. Masters Swimming Memberships: Monthly fee of $115/month (general) or $105/month (UT Faculty/Staff/Students) plus one-time $100 annual registration fee.
3. Diving Memberships: Monthly dues based on 11-month year ranging from $260/month (11&Under) to $550/month (Podium Longhorns), with $100 one-time annual registration fee. Free tuition in August for continuously enrolled divers.
4. Water Polo Memberships: Monthly dues of $110-$285 depending on team level (Novice, White, Orange, Masters), based on 11-month year with free August tuition for continuously enrolled athletes.
5. Donations and Fundraising: Community donations supporting swimming equipment, diving equipment, and water polo equipment needs. Equipment requests include StretchCordz, MedBalls, TRX trainers, diving banners, and water polo gear.
6. Merchandise Sales: D&J Sports operates as the official store of the Texas Swimming Center offering Arena suits, goggles, caps, t-shirts, towels, backpacks, and fins. Store hours Tuesday 4pm-7pm and during events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Longhorn Aquatics operates competitive aquatic sports training programs in swimming, diving, and water polo at the University of Texas at Austin's Lee and Joe Jamail Texas Swimming Center. The programs serve age-group swimmers (ages 6+), masters swimmers (18+), competitive divers (ages 6+), and water polo players (ages 6+), with tiered group structures based on skill level from beginner to Olympic-caliber athletes.

Product overview

Longhorn Aquatics is a comprehensive aquatic sports organization offering four core competitive programs under a unified platform: Age Group Swimming (for ages 6+), Masters Swimming (for adults 18+), Diving (for ages 6+ with multiple skill levels from beginners to Olympic caliber), and Water Polo (with youth, masters, and college programs). The organization is affiliated with the University of Texas at Austin and operates from the Lee and Joe Jamail Texas Swimming Center and Eddie Reese Outdoor Pool. Additional services include an official merchandise store operated by D&J Sports partner, and seasonal college programs for former members during university breaks. Registration is managed through multiple third-party platforms including SportsEngine, TeamUnify, and GoMotion.

Differentiator

Problem solved

Functional benefit

Products and services

• UT Campus Age Group Swimming
• Masters Swimming
• Diving
• Water Polo
• USA Swimming Pro Swim Series - Austin

Quantifiable outcome

• Silver Medal in Club Excellence achievement
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• USA SwimmingcoreGTM or Marketing PartnerLonghorn Aquatics is a USA Swimming affiliated club program. Hosts USA Swimming events including the TYR Pro Swim Series - Austin. Athletes compete in USA Swimming sanctioned meets at all levels.
• USA DivingcoreGTM or Marketing PartnerLonghorn Aquatics divers must register with USA Diving and compete in USA Diving sanctioned events including Junior Regionals, Zones, and Nationals.
• USA Water PolocoreGTM or Marketing PartnerLonghorn Aquatics Water Polo program requires USA Water Polo membership and competes in USA Water Polo tournaments including Junior Olympics.
• U.S. Masters SwimmingcoreGTM or Marketing PartnerLonghorn Aquatics Masters program requires USMS membership. Coach Whitney Hedgepeth named 2013 USMS Coach of the Year.
• D&J SportscoreChannel Partner/ Reseller/ DistributorD&J Sports is the official store of the Texas Swimming Center. Located on the second level of the Lee and Joe Jamail Texas Swimming Center. Offers Arena suits and gear, goggles, caps, t-shirts, towels, backpacks, fins, and TXLA merchandise.
• AAU (Amateur Athletic Union)minorGTM or Marketing PartnerAAU membership required for certain diving groups (11&Under divers). AAU Club Code W3EY83 referenced for registration.
• ArenaminorGTM or Marketing PartnerArena is a sponsor of Longhorn Aquatics, providing swimming and diving gear and equipment. Logo appears on sponsors page.

Scale indicators7 records

Recent moves1 record

Expansion highlights4 records

Others

• USA Swimming (National Governing Body): National governing body for competitive swimming in the U.S. Longhorn Aquatics is a USA Swimming-affiliated club requiring its members to register with this body. Connected as the regulatory and event infrastructure partner rather than a direct competitor.
• Arena (arena.com / arenausa.com): Global swimwear and equipment brand that sponsors Longhorn Aquatics and provides apparel/gear sold through the D&J Sports retail partnership. Ecosystem partner rather than competitor.

Direct peers

• SwimMAC Carolina: Largest competitive USA Swimming club in the U.S. based in Charlotte, NC, operating age group, senior, and masters programs with similar tiered subscription structure and elite coaching focus. Longhorn Aquatics is comparable as a multi-program, elite-tier, USA Swimming-affiliated club program.
• North Baltimore Aquatic Club (NBAC): Iconic USA Swimming club known for producing Olympic champions (Michael Phelps), with a singular facility model and elite training tiers. Comparable to Longhorn Aquatics in operating world-class facility-hosted programs with Olympic-producing coaching staff.
• Bolles School Sharks: Premier competitive swimming and diving program affiliated with The Bolles School in Jacksonville, FL. Operates youth, masters, and elite competitive tracks with Olympic pedigree. Direct peer to Longhorn Aquatics in the elite, school-affiliated competitive aquatics space.
• Nation's Capital Swim Club: Major USA Swimming-affiliated competitive club in the DC metropolitan area with multiple training sites and age-group through senior tiers. Comparable to Longhorn Aquatics as a top-tier, multi-program competitive aquatics club with tiered membership pricing.
• Cincinnati Marlins: Elite USA Swimming club in Ohio with a long history of producing national and international swimmers, operating a tiered membership structure. Comparable in operational structure and elite performance focus to Longhorn Aquatics.

Regional players

• Lakeside Aquatic Club: Major competitive USA Swimming club based in the North Texas region (Lewisville area) with tiered age-group and senior programming. Regional peer to Longhorn Aquatics serving the same Texas competitive swimming market.
• Dallas Mustangs: Texas-based competitive USA Swimming club operating age-group and senior programs. Regional peer operating in the same Texas aquatics ecosystem as Longhorn Aquatics with comparable subscription-based membership model.

Broad incumbents

• The Olympic Club (San Francisco): Historic athletic and social club operating a broad portfolio of sports including an elite competitive aquatics program. Broader incumbent operating comparable aquatic programs within a wider recreational membership framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/txlaquatics
• Facebookfacebook.com/Longhornaquaticsteam
• LinkedInlinkedin.com/company/longhornaquatics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longhorn Aquatics