D&J Sports

What D&J Sports does

D&J Sports Inc. is a privately held specialty retailer founded in 1992 and headquartered at 3060 N Stemmons Freeway, Dallas, Texas. Operating under the tagline "The Dedicated Swimmer's Outfitter," the company sells swimwear, technical racing suits, training gear, swim equipment, lifeguard and pool equipment, and custom team apparel through a multi-channel model: an e-commerce storefront at djsports.com, multiple physical retail stores, a phone-order inside sales line, and a custom team store platform. The company is an authorized dealer for major swimwear brands including Speedo, TYR Sport, Arena, Nike Swim, Dolfin/Elite Sportswear, and Mizuno, with product prices ranging from approximately $5 for accessories to over $600 for elite technical racing suits.

The business operates three primary revenue streams: (1) direct-to-consumer e-commerce and in-store retail sales, (2) B2B team sales with custom branding services (custom swim caps, team suits, towels, banners, car decals, mesh bags, and embroidery/tackle twill), and (3) custom team store operations that allow individual swim team members to order at team pricing with direct home shipment. D&J Sports offers a Low Price Guarantee that matches competitors and beats them by $1, plus free ground shipping on online orders over $69. Shipping is restricted to the continental United States (excluding Alaska, Hawaii, APO/FPO, and international destinations). The company has 51-100 employees and operates as a self-funded, independent retailer with no institutional investors, parent company, or disclosed M&A activity.

The five core customer segments are competitive swimmers (primary), swim teams (primary), lifeguards, aquatic fitness enthusiasts, and kids/youth swimmers. Strategic moat dimensions include multi-channel distribution (e-commerce plus physical retail), 30+ years of authorized dealer relationships with premium brands, and a sticky team store ecosystem that standardizes annual procurement for swim clubs, high school teams, and summer league programs.

Name

D&J Sports

Legal name

D&J Sports Inc.

Website

https://djsports.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

D&J Sports is a Dallas-based specialty retailer founded in 1992 that sells swimwear, technical racing suits, training gear, and custom team apparel to competitive swimmers, swim teams, and lifeguards through e-commerce, physical stores, and custom team store platforms.

Ownership category

akta.pro rank

Product category

Specialty Swimwear & Swim Gear Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Swim & Surf Performance Wear (CRAAAEAG)

akta.pro secondary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Competitive swimwear retail
• Custom team uniforms
• Swim training equipment
• Lifeguard rescue equipment
• Aquatic fitness gear

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct consumer sales through djsports.com website for swimwear, swim gear, and accessories with per-transaction pricing.
2. B2B Team Sales: Custom team orders for swim teams including custom swim caps, suits, t-shirts, towels, banners, car decals, mesh bags, and embroidery services.
3. In-Store Retail: Physical retail store sales with multiple store locations serving local customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

D&J Sports is a specialty swimwear and swim gear retailer that sells competitive and recreational swimwear, swim training equipment, aquatic fitness gear, lifeguard apparel and rescue equipment, pool equipment, and swim apparel through its e-commerce website djsports.com and physical retail stores. The company also operates a dedicated Team Sales department that provides in-house custom decoration services (screen printing, embroidery, tackle twill) and custom team stores for swim teams, enabling individual team members to order branded apparel and equipment at team pricing.

Product overview

D&J Sports is a specialized swimwear and swim gear retailer operating both online and physical store locations. The company operates as a unified e-commerce platform offering an extensive catalog of swim-related products organized into men's, women's, kids, and team sales categories. The core product portfolio includes technical racing swimsuits (competition swimwear designed for elite swimmers), jammer swimsuits, swim briefs, drag suits, water polo suits, swim caps, swim goggles, and aquatic fitness swimwear. Supporting product lines include swim gear accessories (fins, kickboards, paddles, pull buoys, snorkels, training aids, swim bags), lifeguard equipment and apparel, pool equipment (lane lines, pace clocks, starting equipment), swim apparel (parkas, warm-ups, hoodies, t-shirts), and custom team services. The company provides comprehensive in-house custom team services including custom swim caps, team suits, embroidered apparel, team towels, banners, car decals, mesh bags, and team store setup for individual ordering. Key brands carried include Speedo, TYR, Arena, Dolfin, Nike, Mizuno, and other swimwear manufacturers. D&J Sports differentiates through its team sales division, free shipping on orders over $69, and low price guarantee policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Technical Racing Swimsuits High-performance competitive swimwear designed for elite female racing swimmers, including 12 & Under compliant options for age-group swimmers.
• Men's Technical Racing Swimsuits High-performance competitive swimwear for male elite swimmers including jammers and briefs, including 12 & Under compliant options.
• Competition Swimwear Competition-grade swimwear from brands like Speedo, TYR, Nike Swim, and Arena for leisure swimming and swim meets.
• Men's Jammer Swimsuits Knee-length competitive swimsuits (jammers) for men.
• Men's Swim Briefs Traditional brief-style competitive swimwear for men.
• Men's Drag Suits Training suits designed to create resistance for building swim strength.
• Men's Square Leg Suits Square-leg style swimsuits for men.
• Women's Aquatic Fitness Swimwear Swimwear designed for aquatic fitness activities including water aerobics and exercise swimming.
• Women's Two Pieces Two-piece swimwear separates including tops and bottoms for swimming.
• Women's Water Polo Suits One-piece swimsuits designed for water polo competition.
• Men's Water Polo Suits Water polo swimwear for men including briefs.
• Water Shorts & Boardshorts Boardshorts and water shorts for casual swimming and water activities.
• Kids Swimwear Swimwear and gear for children including girls and boys swimwear and apparel.
• Swim Goggles Performance goggles, fitness goggles, kids goggles, prescription swim goggles, and goggles accessories.
• Swim Caps Swim caps in silicone, latex, lycra, and long hair styles.
• Swim Fins Swim training fins for improving kick technique and speed.
• Swim Kickboards Kickboards for swim training to focus on kick technique.
• Swim Paddles Hand paddles for swim training to improve stroke technique.
• Pull Buoys Pull buoys for swim training to isolate upper body and improve pull technique.
• Swim Snorkels Swim snorkels for technique training including snorkel accessories.
• Swim Training Aids Various swim training aids and equipment.
• Swim Backpacks & Duffle Bags Swim bags including mesh bags, backpacks, and coaches briefcases.
• Personal Care Products Swim shampoo, conditioner, ear & nose plugs, swimsuit cleaners, and skincare products.
• MP3, Electronics & Timing Wrist watches, swim stop watches, and timing equipment.
• Water Aerobics Equipment Water aerobics equipment including barbells, jog belts, aqua gloves, and fitness kickboards.
• Water Polo Balls Balls specifically designed for water polo.
• Women's Lifeguard Suits Swimwear and apparel designed specifically for female lifeguards.
• Men's Lifeguard Suits Swimwear and water shorts designed for male lifeguards.
• Lifeguard Equipment & Rescue Equipment Rescue tubes, spineboards, ring buoys, rescue masks, first aid kits, pool rescue equipment, and rescue cans.
• Lifeguard Chairs Lifeguard observation chairs for pool safety.
• Pool Equipment Lane lines, storage reels, pool storage, backstroke flags, pace clocks, lap counters, starting equipment, timing equipment, and pool dividers.
• Swim Apparel Swim parkas, warm-ups, hoodies, t-shirts, shorts, hats, visors, and polo shirts.
• Custom Swim Caps Custom-logo swim caps for teams with in-house screen printing and embroidery services.
• Custom Swim Team Suits Custom-logo swim team suits with team branding.
• Custom Team T-shirts Custom printed t-shirts for swim teams and events.
• Custom Team Towels Custom-logo swim team towels.
• Custom Swim Team Banners Custom banners for swim teams.
• Custom Swim Team Car Decals Custom car decals featuring team logos.
• Custom Mesh Bags Custom-logo mesh equipment bags for teams.
• Custom Embroidery & Tackle Twill Custom embroidery and tackle twill decoration services for team apparel.
• Team Stores Custom team stores allowing individual team member ordering with team pricing and direct shipping.
• Swim Team Suit Package Deals Package deals for swim team suit purchases.
• 5K Race T-shirt Printing Custom t-shirt printing service for 5K races and similar events.

Segments5 records

Ideal customer profiles11 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SpeedocoreOthersMajor brand partner offering technical racing swimsuits (Fastskin LZR series), swim goggles, swim caps, and swimwear accessories. D&J Sports is an authorized Speedo dealer.
• TYR SportcoreOthersBrand partner providing competition swimwear, technical suits (Fusion 2, Venzo, Durafast lines), and aquatic fitness products. D&J Sports is an authorized TYR dealer.
• ArenacoreOthersBrand partner offering Powerskin racing suits, Maxlife training wear, and water polo equipment. D&J Sports carries Arena's Powerskin Carbon Air2, Powerskin Primo, and Powerskin Veloce lines.
• Nike SwimminorOthersBrand partner providing Nike swimming apparel and competition swimwear. D&J Sports is an authorized Nike Swim dealer.
• Dolfin/Elite SportswearcoreOthersBrand partner offering Reliance series swimwear, Chloroban guard suits, and XtraSleek training suits. D&J Sports carries Dolfin's full competitive and guard swimwear lines.
• MizunominorOthersBrand partner providing GX-Sonic technical racing suits. D&J Sports carries Mizuno's GX-Sonic 6 Emotional Techniques and GX-Sonic Royal Power lines.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Swimsuits For All: Swimsuits For All focuses on women's swimwear (fashion and competitive) with strong plus-size specialization, overlapping with D&J Sports' women's competition and aquatic fitness swimwear categories but not its core team sales business.

Broad incumbents

• Speedo USA: Speedo is the dominant swimwear brand and a core supplier to D&J Sports; its DTC site competes directly for the same competitive-swimmer and team customers while also being a key inventory source.
• Dick's Sporting Goods: Dick's Sporting Goods is a national sporting goods retailer that sells a broad assortment of swimwear, goggles, and aquatic accessories — competing on price and assortment breadth versus D&J Sports' specialty depth.
• Academy Sports + Outdoors: Academy is a multi-category sporting goods retailer with growing swimwear and water-sports assortments across the South and Midwest — competing with D&J Sports on price and convenience in overlapping geographies.
• TYR Sport: TYR is a major swimwear brand carried by D&J Sports; its DTC platform targets the same racing-suit and team customers, and represents both supplier and competitive overlap.
• Amazon: Amazon is the dominant online mass-market retailer carrying Speedo, TYR, Arena, and Nike Swim SKUs — sets the price floor that D&J Sports' low-price guarantee must match across its catalog.
• Arena USA: Arena is a global swimwear brand carried by D&J Sports (Powerskin, Maxlife, water polo lines), with a growing US DTC presence that competes for the same competitive and water polo customers.

Emerging players

• A3 Performance: A3 Performance is a swim specialty brand focused on training and racing gear (fins, snorkels, paddles, pull buoys), overlapping with D&J Sports' swim-gear category and serving the same competitive swimmer base.

Direct peers

• SwimOutlet.com: SwimOutlet.com is the largest pure-play online swimwear and swim gear retailer in the US, offering competitive swimsuits, training gear, and team sales — directly comparable to D&J Sports' core e-commerce assortment and team store offering.
• Kiefer Aquatics: Kiefer is a long-established specialty swim retailer (founded 1968) carrying competitive swimwear, lifeguard equipment, pool equipment, and team apparel — a near-direct analog to D&J Sports in product mix, customer base, and team-sales focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/djsports_swim
• Facebookfacebook.com/DJSports.SwimShop
• Instagraminstagram.com/djsports_swim
• Pinterestpinterest.com/djsports1
• LinkedInlinkedin.com/company/d-j-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D&J Sports