M Automoción
- Company typePrivate
- Founded1962
- HeadquartersBarcelona, Spain
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
M Automoción firmographics
Firmographics- Name
- M Automoción
- Legal name
- M Automoción
- Website
- https://m-automocion.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where M Automoción is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices18 records
Markets served
M Automoción business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Sales (New and Used): Sale of new vehicles from multiple automotive brands (Volkswagen, Audi, Skoda, Toyota, Mazda, Hyundai, Seat, Cupra, Geely, KGM, Honda, Omoda, Jaecco, Ebro, Changan, Horwin, Yamaha, Arena, Ovaobike) including cars, motorcycles, and bicycles. Also includes used vehicles, demonstration models, and km0 vehicles.
- Workshop/After-sales Services: Maintenance and repair services for vehicles including paint services, oil changes, air conditioning, brake pads, tires, and bodywork. Official brand service centers for all represented brands.
- Insurance Brokerage (Planseur): Insurance brokerage services through Planseur Correduria de Seguros S.L., operating since 1989. Provides vehicle insurance (automobiles, motorcycles, bicycles), home insurance, health insurance, life insurance, pet insurance, business insurance, fleet insurance, and caravanning insurance.
- Vehicle Rental (Allmove): Vehicle rental services through Allmove including ecological taxi services and traditional car rental.
- Spare Parts (M Recambios): Sale of original spare parts for various automotive brands to businesses and individuals.
- Vehicle Subscription/Renting: Monthly vehicle subscription without long-term commitment through M Renting brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Geely E5 PRO - 100% Electric SUV |
| One time/ perpetual license | Multi-year contract | Geely E5 PRO+ - 100% Electric SUV |
| One time/ perpetual license | Multi-year contract | Geely E5 MAX+ - Premium Electric SUV |
| One time/ perpetual license | Multi-year contract | Geely Starray EM-i PRO - Plug-in Hybrid SUV |
| One time/ perpetual license | Multi-year contract | Geely Starray EM-i PRO+ - Plug-in Hybrid SUV |
| Subscription | Annual | Basic Pet Third-Party Insurance |
| Subscription | Annual | Vehicle Insurance Tiers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
M Automoción product offering
Product offeringCore offering
M Automoción is a multi-brand automotive dealership group selling new and used vehicles across more than 20 brands (Volkswagen, Audi, Skoda, Toyota, Mazda, Hyundai, Seat, Cupra, Subaru, KGM, Honda, Omoda, Jaecco, Ebro, Changan, Geely, Lepas, Yamaha, Horwin, Arena, Ovaobike), providing after-sales workshop services, spare parts (M Recambios), insurance brokerage (Planseur), vehicle rental (Allmove), vehicle subscription (M Renting), and a dedicated ecological taxi mobility service across Spain.
Product overview
M Automoción is a Spanish multi-brand automotive dealership network operating as a platform offering vehicles (new, used, km0, demo), motorcycle sales, insurance brokerage, vehicle leasing/subscription, car rental/mobility services, and authorized after-sales workshop services. The core offering spans 20+ vehicle brands including Volkswagen, Audi, Skoda, Toyota, Mazda, Hyundai, Seat, Cupra, Subaru, Honda, KGM, Omoda, Jaecco, Ebro, Changan, and Geely. Supporting services include M Ocasión (certified pre-owned), M Renting (vehicle subscription), M Seguros (insurance through Planseur), M Recambios (spare parts), and Allmove (car rental). Geely-branded products operate on dedicated technology platforms (GEA architecture, EM-i hybrid system, Flyme Auto infotainment) while the new LEPAS brand represents Chery Group's electric vehicle entry into the Spanish market.
Differentiator
Problem solved
Functional benefit
Brands
- Geely: Electric and hybrid vehicle brand operated under M Automoción
- Lepas
- M Ocasión
- M Renting
- M Recambios
- M Seguros
- Allmove
- M Flex
Products and services
- New Vehicle Sales Authorized new vehicle sales for individuals and businesses across 20+ brands (Volkswagen, Audi, Skoda, Toyota, Mazda, Hyundai, Seat, Cupra, Subaru, KGM, Honda, Omoda, Jaecco, Ebro, Changan, Geely, Lepas, Yamaha, Horwin, Arena, Ovaobike).
- Used Vehicle Sales Sales of pre-owned and certified used vehicles under the dealership group's multi-brand framework for individual and fleet buyers in Spain.
- After-Sales / Workshop Service Authorized maintenance, repair, and after-sales servicing for vehicles sold across the dealership network.
- M Recambios (Spare Parts) Retail and distribution of genuine spare parts for the brands represented by the group, serving both workshop customers and external buyers.
- Planseur Insurance Brokerage Insurance brokerage services offering auto insurance and fleet insurance products for individual consumers and businesses purchasing or leasing vehicles through the dealership network.
- Allmove Vehicle Rental Rental of vehicles from the group's brand portfolio for short- and medium-term mobility needs of consumers and businesses.
- M Renting Vehicle Subscription Subscription-based vehicle access offering an alternative to outright purchase or traditional leasing for consumers and businesses.
- Ecological Taxi / Mobility Service Dedicated ecological/low-emission taxi and mobility service operated under the group's mobility umbrella for urban transport customers.
- Caravanning / Leisure Vehicles Specialized offering of caravans, motorhomes, and leisure vehicles alongside related accessories and services for leisure vehicle buyers.
Companies that use M Automoción
Customer profileSegments4 records
Ideal customer profiles3 records
M Automoción technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature1 record
M Automoción partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Club de Golf Llavaneras / Amics de Can RutiminorGeely M Automoción participated in the Torneo Benéfico de Golf Amics de Can Ruti, supporting cancer research for the IGTP (Institut de Recerca Germans Trias i Pujol). Event raised over €24,000.
- GeelycoreM Automoción is the official dealer and distributor for Geely vehicles in Spain, operating dedicated Geely showrooms in Barcelona (Sant Andreu and Sarrià). They distribute Geely models including the E5 (100% electric SUV) and Starray EM-i (plug-in hybrid SUV).
- Volkswagen GroupcoreOfficial dealer for Volkswagen, Audi, Skoda, SEAT, and Cupra brands through various subsidiaries including Mogauto (Audi), Mogadealer (Skoda), and M-AUTOMOCION (SEAT/Cupra).
- ToyotacoreOfficial dealer for Toyota through Mastertrac de Automocion S.A., operating multiple dealerships in Barcelona province since 1996.
- HyundaicoreOfficial dealer for Hyundai through Masterclas de Automocion S.A. with exclusive representation in Barcelona city, operating six official centers.
- MazdacoreOfficial Mazda dealer operating nine points of sale in Spain (five in Madrid, two in Barcelona, one in Castellón, one in Girona) and seven official workshops.
- Chery Group (LEPAS)minorM Automoción distributes LEPAS vehicles (new energy vehicles from Chery Group) through M WAY 26 S.L., offering L8, L6, and L4 models. The name combines 'Leopard' and 'Passion'.
- HondacoreOfficial Honda dealer through M-Car Barcelona and Madrid locations, offering vehicle sales and after-sales service.
- Insurance Partners (Allianz, Axa, Mapfre, Pelayo, Reale)corePlanseur Correduria de Seguros maintains collaboration agreements with major insurers including Allianz, Axa, Mapfre, Pelayo, and Reale for vehicle, home, health, and business insurance products.
- AllmovecoreSubsidiary company operating vehicle rental services including ecological taxi (Taxi Ecològic) and traditional car rental, part of the M Automoción ecosystem.
- Club de Golf BarcelonaminorGeely M Automoción sponsors the Club de Golf Barcelona Circuit (Circuito Open Golf Barcelona by Geely), with vehicle exposure at tournaments and presence at major events.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
M Automoción competitors and assessment
Company assessmentDirect peers
- Grupo Quadis: Catalonia-based Spanish multi-brand auto group representing brands including Cadillac. Direct competitor with overlapping multi-brand dealership footprint in the same Catalonia/Barcelona market as M Automociуn.
- Grupo Concesur: Spanish multi-brand automotive dealership group operating across multiple regions. The most directly comparable Spanish multi-brand auto retailer to M Automociуn, with a similar regional scale and brand portfolio breadth.
- ALD Automotive: European vehicle leasing and subscription services provider, subsidiary of Société Générale. Comparable to M Automociуn's M Renting for vehicle subscription and leasing economics in the European market.
- Ibericar: Spanish multi-brand auto dealer group representing premium brands (BMW, Mercedes and others) across multiple Spanish regions. Closely comparable to M Automociуn in multi-brand franchise model and authorized dealer operations.
- Europcar Mobility Group: Major European vehicle rental and mobility platform. Comparable to M Automociуn's Allmove for traditional car rental services in the European market and useful as a benchmark for fleet economics.
- Sixt SE: European vehicle rental and mobility services company. Directly comparable to M Automociуn's Allmove subsidiary for the rental and mobility services business line, including ecological taxi offerings.
Broad incumbents
- Lithia Motors: US-based multi-brand auto retailer and Pendragon acquirer, operating hundreds of stores. Public-company peer that illustrates the consolidator playbook in multi-brand dealership operations and provides comparable financial benchmarks.
- Vertu Motors: UK-based multi-brand automotive retailer operating 200+ dealerships. Comparable multi-brand dealership model in a different European market with public-company performance benchmarks.
- Group 1 Automotive: US and UK multi-brand auto retailer with 200+ dealerships. Comparable multi-brand franchise model at international scale with publicly disclosed performance benchmarks useful for triangulating valuation.
- AutoNation: Largest US multi-brand automotive retailer operating 200+ dealerships across multiple brands. Comparable as a multi-brand dealership platform, but at materially larger scale and with public-company transparency benchmarks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
M Automoción social profiles
Digital presenceM Automoción compliance and trust
Trust signalCompliance2 records
M Automoción financial estimates
Financial estimateRevenue estimate
Valuation estimate
M Automoción leadership team
Management profileNumber of profiles
M Automoción subsidiaries and ownership
Company hierarchySubsidiaries24 records
M Automoción funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M Automoción M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about M Automoción
What does M Automoción do?
M Automoción is a multi-brand automotive dealership group selling new and used vehicles across more than 20 brands (Volkswagen, Audi, Skoda, Toyota, Mazda, Hyundai, Seat, Cupra, Subaru, KGM, Honda, Omoda, Jaecco, Ebro, Changan, Geely, Lepas, Yamaha, Horwin, Arena, Ovaobike), providing after-sales workshop services, spare parts (M Recambios), insurance brokerage (Planseur), vehicle rental (Allmove), vehicle subscription (M Renting), and a dedicated ecological taxi mobility service across Spain.
Is M Automoción a public or private company?
M Automoción is a private company. It is classified as unknown and is currently operating.
When was M Automoción founded?
M Automoción was founded in 1962. It employs 501 to 1,000 people.
Where is M Automoción based?
M Automoción is headquartered in Barcelona, Spain, in the Europe region.
How does M Automoción make money?
Six revenue lines are on record. Vehicle Sales (New and Used) is the primary driver. The others are workshop/After-sales Services, insurance Brokerage (Planseur), vehicle Rental (Allmove), spare Parts (M Recambios) and vehicle Subscription/Renting.
Who are M Automoción's main competitors?
Direct peers on record are Grupo Quadis, Grupo Concesur, ALD Automotive, Ibericar, Europcar Mobility Group and Sixt SE. Broad incumbents are Lithia Motors, Vertu Motors, Group 1 Automotive and AutoNation.
Does M Automoción have an API?
No public API is recorded for M Automoción.