AllMove
AllMove is a New Zealand online marketplace that connects residential customers with vetted removalist carriers via a self-serve booking platform offering instant fixed pricing, serving Auckland plus Hamilton and Whangarei, with WINZ and SuperGold government-affiliated channels.
- Company typePrivate
- Founded2025
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What AllMove does
AllMove is a New Zealand-based online marketplace that connects consumers seeking moving services with vetted removalist carriers, operating primarily across Auckland and, to a smaller extent, Hamilton and Whangarei. The company presents itself as a self-serve booking platform offering instant fixed pricing rather than quote-by-negotiation, and it structures its service line beyond generic removalists into specialized verticals: furniture removals, man-with-van, piano movers, office movers, car transport, and junk removal. Distribution is anchored on a programmatic SEO footprint of roughly seventy suburb-specific landing pages targeting queries like "movers in [suburb]," supplemented by two government-affiliated acquisition channels—an approved WINZ (Work and Income New Zealand) provider arrangement for welfare-funded relocations, and a SuperGold cardholder discount offer for seniors and veterans. A /guides content hub adds a top-of-funnel educational layer to the transactional site.
The underlying platform is described as an online booking marketplace with an instant fixed-pricing engine; no proprietary AI, ML, or API surface is disclosed in the available data. The revenue model is marketplace commissions on bookings transacted between consumers and carrier partners, with pay-as-you-go, quote-based pricing set per job by factors such as distance and volume; specific rate cards and platform take rates are not publicly disclosed. Customer segments span residential movers (primary use case), WINZ benefit recipients, and SuperGold-eligible seniors, and the company is categorized as private, headquartered in Auckland, with 1-10 employees and a 2025 founding date. There is no disclosed management team, funding history, revenue, or third-party customer base in the input.
AllMove firmographics
Firmographics- Name
- AllMove
- Legal name
- AllMove
- Website
- https://allmove.co.nz
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AllMove is a New Zealand online marketplace that connects residential customers with vetted removalist carriers via a self-serve booking platform offering instant fixed pricing, serving Auckland plus Hamilton and Whangarei, with WINZ and SuperGold government-affiliated channels.
- Ownership category
- akta.pro rank
AllMove industry classification
Industry- Product category
- Online Moving Marketplace
- NAICS
- Services to Buildings and Dwellings (5617)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Residential Packing & Unpacking Services (HSAKADAA)
- akta.pro secondary industries
- Fragile-Only / Partial Packing for Local Moves (HSAKAAAI), Hoarding & Extreme Cleanout Services (HSAKALAE)
Keywords
Where AllMove is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
AllMove business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Marketplace Transaction Fees: Platform likely earns commission or transaction fees from removalist carriers for customer bookings facilitated through the marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for moving services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
AllMove product offering
Product offeringCore offering
AllMove operates an online marketplace that connects customers seeking moving services with vetted removalist carrier partners across New Zealand. The platform provides instant fixed-price quotes and online booking with no deposit, covering Auckland (70+ suburbs), Hamilton, and Whangarei. It offers specialized moving categories including furniture removals, man-with-van, piano movers, office movers, car transport, junk removal, and supports WINZ-funded and SuperGold senior discount moves.
Product overview
AllMove operates as an online booking platform that connects customers with removalist services across New Zealand. The core product is an instant fixed-price booking system for removalists, supplemented by specialized service offerings including furniture removals, man-with-van, piano movers, office movers, car transport, and junk removal. The platform also serves government assistance programs through WINZ movers and offers senior discounts via SuperGold cardholder offers. A moving guides resource provides educational content to support customer decision-making.
Differentiator
Problem solved
Functional benefit
Products and services
- Removalists Core online booking platform for residential and commercial removalist services across New Zealand with instant fixed pricing and no deposit. Targets consumers and small businesses needing local or inter-city moves.
- Moving Companies Directory Curated directory of moving companies serving Auckland, Hamilton, and Whangarei regions, allowing customers to discover and book local removalist services through the platform.
- Furniture Removals Specialized removalist service focused on transporting household furniture and appliances during residential moves.
- Man with Van Smaller-scale, lower-cost moving service for single items or small volume moves, typically involving one driver and a van.
- Piano Movers Specialized service for the safe transportation of pianos and other delicate, heavy musical instruments requiring expert handling.
- Office Movers Commercial moving service designed for businesses relocating offices, featuring specialized handling of office equipment, furniture, and sensitive documents.
- Car Transport Vehicle transportation service for moving cars alongside household goods during relocations.
- Junk Removal Service for clearing and disposing of unwanted items, clutter, or waste during moving or decluttering projects.
- WINZ Movers Moving services available to Work and Income New Zealand (WINZ) beneficiaries approved for moving assistance funding, serving Auckland, Hamilton, and Whangarei.
- SuperGold Cardholder Offers Discounted moving services for SuperGold card holders (New Zealand seniors and veterans), providing preferential pricing on removalist services.
Companies that use AllMove
Customer profileSegments3 records
Ideal customer profiles3 records
AllMove technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AllMove partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- WINZ (Work and Income New Zealand)coreAllMove is an approved WINZ moving provider, offering government-funded moving services for benefit recipients who require assistance with relocation. The platform features dedicated WINZ moving pages for Auckland, Hamilton, and Whangarei, allowing WINZ customers to book subsidized removalist services through the platform.
- SuperGold Card ProgramminorPartnership offering discounted moving services to New Zealand seniors (65+) and veterans through the SuperGold card program. SuperGold cardholders receive special offers on removalist services booked through the AllMove platform.
Recent moves6 records
Expansion highlights5 records
AllMove competitors and assessment
Company assessmentDirect peers
- Lugg: US on-demand moving and delivery platform connecting customers with vetted movers via app/web booking. Closely aligned model — instant pricing, vetted carrier network, and on-demand booking — though US-focused.
- Hire A Mover: US online marketplace for booking local and long-distance movers with instant quote functionality. Closely comparable on the instant-quote, online-booking removalist marketplace model.
- Muval: Australian online marketplace for booking removalists and furniture movers. Direct comparable on the same product category (instant quote / marketplace for movers), operating across the Tasman — the most logical expansion market for AllMove.
- GoShare: US-based marketplace connecting customers with background-checked drivers and movers for delivery, furniture/appliance moves, and junk hauling. Overlapping service mix including car transport and junk removal.
- Bellhops: US tech-enabled moving labor platform with online booking and transparent pricing. Comparable on the instant-pricing, online-booking value proposition, though Bellhops employs movers directly.
- Dolly: US marketplace for on-demand moving help and large-item delivery. Similar two-sided marketplace structure connecting customers with vetted helpers for moves, furniture delivery, and junk removal.
- Movingle: New Zealand's leading online moving comparison and booking marketplace. Direct head-to-head competitor serving the same NZ residential moving customers with a similar multi-carrier marketplace model.
Broad incumbents
- TaskRabbit: Large US-based general labor marketplace that includes moving help among many task categories. Broader scope but overlapping target customer and online booking experience for moving and furniture-related tasks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
AllMove social profiles
Digital presenceAllMove financial estimates
Financial estimateRevenue estimate
Valuation estimate
AllMove leadership team
Management profileNumber of profiles
AllMove funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AllMove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AllMove
What does AllMove do?
AllMove operates an online marketplace that connects customers seeking moving services with vetted removalist carrier partners across New Zealand. The platform provides instant fixed-price quotes and online booking with no deposit, covering Auckland (70+ suburbs), Hamilton, and Whangarei. It offers specialized moving categories including furniture removals, man-with-van, piano movers, office movers, car transport, junk removal, and supports WINZ-funded and SuperGold senior discount moves.
Is AllMove a public or private company?
AllMove is a private company. It is classified as unknown and is currently operating.
When was AllMove founded?
AllMove was founded in 2025. It employs 1 to 10 people.
Where is AllMove based?
AllMove is headquartered in Auckland, New Zealand, in the Oceania region.
How does AllMove make money?
One revenue line is on record: marketplace Transaction Fees.
Who are AllMove's main competitors?
Direct peers on record are Lugg, Hire A Mover, Muval, GoShare, Bellhops, Dolly and Movingle. TaskRabbit is listed as a broad incumbent.
Does AllMove have an API?
No public API is recorded for AllMove.
What industry is AllMove in?
AllMove's product category is Online Moving Marketplace. Its primary akta.pro industry code is HSAKADAA, Residential Packing & Unpacking Services, with a secondary code of HSAKAAAI, Fragile-Only / Partial Packing for Local Moves. Its NAICS code is 5617 and its SIC code is 7340.