Pindirect
Pindirect (trading as Cyber & Mason Exploitatie B.V.) is a DNB-licensed Dutch payment service provider founded in 2006 that distributes CCV-branded payment terminals and processes card transactions for SMEs across the Netherlands and Belgium, operating from Amersfoort with 11-50 employees.
- Company typePrivate
- Founded2006
- HeadquartersAmersfoort, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pindirect does
Pindirect, operating as a trading name of Cyber & Mason Exploitatie B.V., is a Netherlands-based payment service provider founded in 2006 and headquartered in Amersfoort. The company distributes and services CCV-branded payment terminals manufactured by PAX Technology across five hardware models (CCV Mobile A920, CCV Plus Mobile A960, CCV Compact A77, CCV Duo Base A80-A35, and CCV Nexus Pad A35), available for outright purchase (€375-€596) or monthly rental (from €39.95). It operates under a De Nederlandsche Bank (DNB) payment service provider license (Wft article 1:107, register code WFTBI, relationNumber F0040) and holds PCI-DSS and PCI PTS certifications, processing all major payment methods including debit, credit, contactless, and mobile wallets (Apple Pay, Google Pay, Samsung Pay, Garmin Pay).
Revenue is generated through four streams: transaction processing fees (domestic debit from €0.06, within-EER from 0.9%, outside-EER from 1.25%), terminal hardware sales and rentals, and a set of premium add-on modules including digital tipping (€2.95/month), electronic refunds (€4.25/month), shifted booking periods (€2.95/month), PIN Voorschot merchant financing, and Store & Forward offline pin functionality. The company serves Dutch and Belgian SMEs across hospitality, retail, beauty & wellness, market trade, sports & recreation, education, healthcare, events, and delivery verticals via direct website/phone sales and a partner ecosystem of lead generators, POS integrators (unTill, SalesPOS, Repender), and network partners.
The company's go-to-market emphasizes operational simplicity for SMEs: single point of contact, 24-hour terminal delivery across the Netherlands, 1-business-day swap guarantee, next-day payouts 365 days/year without cut-off times, no minimum transaction requirements, and a claimed 96% customer recommendation rate. Pindirect operates with 11-50 employees and has no disclosed external funding rounds, M&A activity, or leadership changes in the available data.
Pindirect firmographics
Firmographics- Name
- Pindirect
- Legal name
- Cyber & Mason Exploitatie B.V.
- Website
- https://pindirect.nl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pindirect (trading as Cyber & Mason Exploitatie B.V.) is a DNB-licensed Dutch payment service provider founded in 2006 that distributes CCV-branded payment terminals and processes card transactions for SMEs across the Netherlands and Belgium, operating from Amersfoort with 11-50 employees.
- Ownership category
- akta.pro rank
Pindirect industry classification
Industry- Product category
- Payment Processing Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- akta.pro primary industry
- EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG)
- akta.pro secondary industries
- Payment PIN Pads, Card Readers & NFC Contactless Devices (HDACAKAG), Card-Present Acquirers (Retail & POS Focus) (FSAMABAC)
Keywords
Where Pindirect is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Pindirect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Processing Fees: PinDirect charges transaction fees per payment processed. Debitcard domestic transactions from €0.06, within EER 0.9%, outside EER 1.25%. Creditcard within EER from 1.25%, outside EER from 2.1%. A monthly terminal fee of €2.95 applies.
- Terminal Rental: Monthly rental of payment terminals including bundled services. Rental includes service contract and transaction processing. Example: CCV Duo Base A80-A35 at €39.95/month with all-in service included.
- Terminal Sales: One-time purchase of payment terminals. Purchase prices range from €375 (CCV Compact A77) to €596 (CCV Duo Base A80-A35), excluding monthly service contracts.
- Premium Modules: Additional paid modules including tip payment (€2.95/month), refund payments (€4.25/month), shifted booking period (€2.95/month), and PIN Voorschot financing (no monthly fee).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Monthly | CCV Duo Base A80-A35 Purchase |
| Subscription | Monthly | CCV Duo Base A80-A35 Rental |
| Transaction based/ take rate | Pay-as-you-go | Transaction Fees - Debitcard |
| Transaction based/ take rate | Pay-as-you-go | Transaction Fees - Creditcard |
| Subscription | Monthly | Tip Payment Module |
| Subscription | Monthly | Refund Payment Module |
| Subscription | Monthly | Shifted Booking Period Module |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Pindirect product offering
Product offeringCore offering
Pindirect is a Dutch payment service provider that supplies CCV/PAX-branded PIN terminals (mobile, compact and fixed models) bundled with integrated transaction processing for SMEs across retail, hospitality, beauty, market traders, and mobility verticals. Customers can buy or rent hardware and receive transaction acquiring plus optional service modules (tips, refunds, offline, financing, shifted booking) through a single contracted relationship.
Product overview
Pindirect is a Dutch payment service provider offering a comprehensive portfolio of CCV-branded PIN terminals (mobile, compact, and fixed models) combined with an integrated transaction processing service. The core offering includes five distinct PIN terminal models — the CCV Mobile A920, CCV Plus Mobile A960 (successor to the A920), CCV Compact A77, CCV Duo Base A80-A35, and CCV Nexus Pad A35 — which are available for purchase or monthly rental. Transaction processing is offered as a bundled service with no cut-off times and next-day payouts. The portfolio is extended through optional add-on modules including PIN Voorschot (business financing), Retourpinnen (electronic refunds), Fooi Pinnen (digital tipping), Verschoven Boekingsperiode (shifted booking periods), and Offline Pinnen (store-and-forward continuity). The company operates under a DNB payment services license and is the trading name of Cyber & Mason Exploitatie B.V.
Differentiator
Problem solved
Functional benefit
Products and services
- CCV Mobile A920
Quantifiable outcome
- 96% of customers recommend PinDirect to other entrepreneurs
- +3 more outcomes
Companies that use Pindirect
Customer profileNamed customers3 records
Segments10 records
Ideal customer profiles2 records
Pindirect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Pindirect partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- CCV (Payment Terminal Brand)coreCCV is the terminal brand supplier for PinDirect's payment hardware. PinDirect offers CCV terminals including Mobile A920, Compact A77, Duo Base A80-A35, and Nexus Pad A35. CCV provides the hardware while PinDirect handles transaction processing, service, and support.
- PAX Technology (Terminal Manufacturer)corePAX is the manufacturer behind CCV terminals sold by PinDirect. Models include PAX A920, PAX A77, PAX A80-A35, and PAX A35. PAX provides Android-based payment terminal technology.
- Kassa Partners (unTill, SalesPOS, Repender)corePOS software partners whose systems integrate with PinDirect terminals via PIO/combiterminal connection. This enables seamless transaction processing directly from the cash register, improving checkout efficiency and reducing errors.
- Nederlands Rode Kruis (Netherlands Red Cross)minorPinDirect supports the Red Cross as a 'Friend of the Red Cross', particularly through the Child & Breakfast program, supporting food security for children in the Netherlands.
- Lead Generator PartnerscoreExternal partners who refer entrepreneurs to PinDirect. Partners maintain customer relationships while PinDirect handles order processing, installation, service, and support. Partners earn referral fees.
- Network PartnersminorPartners connecting network infrastructure with PinDirect terminals to ensure stable transactions. They provide technical support and integration assistance to help entrepreneurs without connectivity issues.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pindirect competitors and assessment
Company assessmentDirect peers
- Mollie: Amsterdam-headquartered payment service provider targeting European SMEs and entrepreneurs with multi-method payment processing. Closest Dutch-headquartered direct competitor to Pindirect, with overlapping merchant base and similar GTM motion.
- Pay.nl: Dutch payment service provider offering omnichannel payment processing, POS solutions, and acquiring services to SMEs and larger merchants. Direct competitor in the Netherlands with similar product coverage including terminal distribution.
- CCV Group: Dutch payment solutions company that is both Pindirect's core hardware supplier and a competing POS provider to Dutch SMEs. Overlap in terminal models, transaction processing, and merchant service contracts makes it the most ambiguous peer — partner and rival simultaneously.
- SumUp: European mobile POS provider offering low-cost card readers and transaction processing to micro-merchants and SMEs. Directly competes with Pindirect's hardware-plus-processing bundle in the Benelux market and is significantly better capitalized.
- MultiSafepay: Netherlands-based payment service provider delivering online, in-store, and POS payment solutions with European acquiring licenses. Comparable Dutch PSP serving SMEs with both card-present and card-not-present processing.
Broad incumbents
- Adyen: Amsterdam-headquartered global payments platform serving enterprise and mid-market merchants with unified online, in-store, and platform payments. Larger incumbent in the Dutch ecosystem expanding into adjacent SME segments via partnerships and embedded products.
- Worldline: European payments industry incumbent with full-stack acquiring, POS terminals, and merchant services across multiple countries including the Netherlands. Operates at significant scale and competes indirectly via bank partnerships and direct merchant relationships.
- Square (Block): Global integrated payments and commerce provider combining mobile card readers with software (POS, invoicing, e-commerce) for SMEs. Comparable bundled hardware-plus-software-plus-processing model though with broader geographic reach and deeper capital base.
- Zettle by PayPal: PayPal-owned mobile POS and integrated commerce solution for SMEs in Europe, offering low-cost card readers, transaction processing, and business tools. Comparable GTM motion to Pindirect at much larger scale under the PayPal distribution umbrella.
Others
- Rabobank (POS / Payment services): Dutch cooperative bank that directly competes in SME acquiring via its own POS offering while also providing regulatory/license support to Pindirect's payment services. Functions as both an indirect competitor (bundled banking-plus-payments for account holders) and an enabling partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pindirect compliance and trust
Trust signalCompliance3 records
Pindirect financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pindirect leadership team
Management profileNumber of profiles
Pindirect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pindirect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pindirect
What does Pindirect do?
Pindirect is a Dutch payment service provider that supplies CCV/PAX-branded PIN terminals (mobile, compact and fixed models) bundled with integrated transaction processing for SMEs across retail, hospitality, beauty, market traders, and mobility verticals. Customers can buy or rent hardware and receive transaction acquiring plus optional service modules (tips, refunds, offline, financing, shifted booking) through a single contracted relationship.
Is Pindirect a public or private company?
Pindirect is a private company. It is classified as unknown and is currently operating.
When was Pindirect founded?
Pindirect was founded in 2006. It employs 11 to 50 people.
Where is Pindirect based?
Pindirect is headquartered in Amersfoort, Netherlands, in the Europe region.
How does Pindirect make money?
Four revenue lines are on record. Transaction Processing Fees are the primary driver. The others are terminal Rental, terminal Sales and premium Modules.
Who are Pindirect's main competitors?
Direct peers on record are Mollie, Pay.nl, CCV Group, SumUp and MultiSafepay. Broad incumbents are Adyen, Worldline, Square (Block) and Zettle by PayPal. Rabobank (POS / Payment services) is listed as an others.
Does Pindirect have an API?
No public API is recorded for Pindirect.
What industry is Pindirect in?
Pindirect's product category is Payment Processing Services. Its primary akta.pro industry code is FSAMADAG, EMV Chip, Magstripe & PIN Debit Acceptance, with a secondary code of HDACAKAG, Payment PIN Pads, Card Readers & NFC Contactless Devices. Its NAICS code is 522320.