Chris Kresser

What Chris Kresser does

Chris Kresser, LLC is a Nevada-domiciled, founder-owned functional medicine practice and health education company that operates a direct-to-consumer platform centered on evidence-based approaches to chronic illness reversal. The platform is anchored by a long-form blog, the Revolution Health Radio podcast, and a 280,000-subscriber email newsletter that together function as the primary audience acquisition and monetization engine. Free educational content (13 lead-magnet eBooks, articles, podcast episodes) converts readers into paid customers across six revenue streams: digital educational products (one-time), the ADAPT Health Coach Training Program (one-time tuition for practitioner certification), Adapt Naturals supplements (recurring e-commerce: Core Plus Bundle, Steady Spirit, Bio-Avail Colostrum+, Biome Protect), podcast sponsorships and affiliate referrals, books, and personalized care delivered through the Chris Kresser Clinic / California Center for Functional Medicine (CCFM, subscription/recurring).

The company serves three customer segments: (1) health-conscious consumers with chronic conditions seeking self-directed recovery using functional and ancestral health approaches; (2) aspiring and practicing health coaches who purchase the ADAPT certification to gain functional medicine credentials; and (3) patients seeking high-touch personalized care through CCFM or via the Practitioner Directory, which connects them with ADAPT-trained graduates. Distribution is primarily digital and global through owned storefronts (chriskresser.com, adaptnaturals.com, kresserinstitute.com, directory.chriskresser.com) and major podcast platforms, supplemented by organic presence across Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn.

The business is a personal-brand enterprise with the founder (Chris Kresser, M.S.) serving as both principal clinician and editorial voice, supported by an 11–50 employee team. There are no external investors, no parent company, and no disclosed funding rounds; ownership is private and founder-controlled. The company has no proprietary technology, no AI/ML capabilities, and no mobile applications — its competitive position rests on accumulated editorial content, brand authority, a trained practitioner alumni network, and the proprietary Adapt Naturals supplement formulations.

Name

Chris Kresser

Legal name

Chris Kresser, LLC

Website

https://chriskresser.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Chris Kresser, LLC is a founder-owned functional medicine practice and health education company that delivers evidence-based content, the ADAPT Health Coach Training certification, Adapt Naturals supplements, and personalized care via the California Center for Functional Medicine, serving chronically ill consumers, aspiring health coaches, and patients.

Ownership category

akta.pro rank

Product category

Functional Medicine Education and Wellness

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

Keywords

• Functional medicine education
• Health coaching certification
• Clinical supplements
• Health podcast
• Ancestral health content

Headquarters

HQ city

California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Digital educational products: Revenue from selling eBooks, online courses, and eBook bundles covering topics such as gut health, thyroid disorders, paleo diet, and chronic illness reversal. Products are sold directly through the website and promoted via email marketing and the podcast.
2. ADAPT Health Coach Training Program: A practitioner certification program that trains health coaches in functional medicine and ancestral health approaches. Tuition-based revenue with cohorts and ongoing curriculum delivery.
3. Adapt Naturals supplements: Chris Kresser's own supplement brand (a separate entity from the content business) sells clinical-grade supplements including Core Plus Bundle, Steady Spirit, Bio-Avail Colostrum+, and Biome Protect, sold directly via adaptnaturals.com.
4. Podcast advertising / sponsorships: Revolution Health Radio podcast generates revenue through sponsored episodes and affiliate links to recommended products and services (e.g., BrocElite, Clearly Filtered, Sleep Reset, supplement brands).
5. Books and publications: Revenue from Chris Kresser's published books on health and functional medicine, sold through the website and third-party retailers.
6. Personalized care / clinic: The Chris Kresser Clinic (California Center for Functional Medicine) offers personalized functional medicine care programs for patients, generating fee-for-service revenue.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Chris Kresser LLC operates a direct-to-consumer health education platform built around functional medicine and ancestral health principles. The company distributes free and paid content (blog articles, the Revolution Health Radio podcast, eBooks, courses), trains practitioners through the ADAPT Health Coach Training Program (Kresser Institute), sells its own Adapt Naturals clinical-grade supplements, and delivers personalized functional medicine care via the California Center for Functional Medicine (CCFM) clinic and practitioner directory.

Product overview

Chris Kresser operates a health education platform centered on functional medicine and ancestral health principles. The core offering includes the Chris Kresser website with educational articles and the Revolution Health Radio podcast. The product portfolio extends to the ADAPT Health Coach Training Program for practitioner education and an eBook library covering various health topics. The company also offers Adapt Naturals, a supplement brand featuring targeted formulations including Bio-Avail Colostrum+ for gut barrier support, Biome Protect for microbiome health, Steady Spirit for stress management, and the Core Plus Bundle as a comprehensive daily supplement stack.

Differentiator

Problem solved

Functional benefit

Products and services

• Revolution Health Radio Weekly audio/video podcast delivering evidence-based health information to consumers interested in functional medicine, ancestral health, and chronic illness reversal.
• eBook Library Library of digital eBooks on functional medicine topics including gut health, thyroid disorders, paleo diet, nutrition, and chronic disease, available free via newsletter opt-in or for purchase.
• ADAPT Health Coach Training Program Comprehensive practitioner certification program that trains aspiring and practicing health coaches in functional medicine approaches, mindfulness, motivational interviewing, and non-violent communication.
• Bio-Avail Colostrum+ Bovine colostrum supplement sold under the Adapt Naturals brand, designed to support gut barrier integrity, decrease intestinal permeability, and improve immune function.
• Biome Protect Probiotic supplement sold under the Adapt Naturals brand, formulated to support gut microbiome health and immune function through beneficial bacterial strains.
• Steady Spirit Adaptogenic formula containing ashwagandha, holy basil, L-theanine, saffron extract, and lemon balm, sold under the Adapt Naturals brand to support the body's natural stress response.
• Core Plus Bundle Daily supplement stack bundle sold under the Adapt Naturals brand, designed to meet critical nutritional needs and close nutrient gaps for optimal health.
• Chris Kresser Clinic (CCFM) Personalized functional medicine care program delivered through the California Center for Functional Medicine, providing one-on-one and group clinical care for patients with chronic conditions.

Quantifiable outcome

• Changes in dysfunctional sleep beliefs mediated 64 percent of improvement in insomnia severity in a 2023 randomized controlled trial of digital cognitive behavioral therapy for insomnia
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• BrocEliteminorGTM or Marketing PartnerBrocElite is a stabilized sulforaphane supplement brand that Chris Kresser recommends on his podcast and website. Chris has an affiliate/referral relationship with BrocElite, offering his audience a 27% discount on first orders via Kresser.co/BrocElite. He has also conducted webinars with BrocElite's science team. BrocElite is differentiated as containing stabilized sulforaphane (rather than sulforaphane precursors) via a natural water-based extraction process, along with the synergistic compound PEITC.
• Clearly FilteredminorGTM or Marketing PartnerClearly Filtered is a water filtration brand recommended by Chris Kresser on his podcast and website. The company produces countertop and under-sink water filters (Clearly Filtered pitcher, AquaTru countertop system, Home Master and iSpring reverse osmosis units) that remove microplastics, BPA, phthalates, and PFAS. Chris has an affiliate arrangement and personally uses a Clearly Filtered system in his home. Products are promoted in the context of microplastic and toxin reduction strategies.
• Sleep ResetminorGTM or Marketing PartnerSleep Reset is a clinician-backed, CBT-I (Cognitive Behavioral Therapy for Insomnia) based program recommended by Chris Kresser in podcast episodes addressing sleep optimization and orthosomnia. It offers personalized coaching integrated with digital CBT-I content. Chris promotes Sleep Reset as an effective, evidence-based alternative to sleep medications for listeners struggling with tracker-induced sleep anxiety.
• Adapt NaturalscoreOEM/ Whitelabel/ Licensing PartnerAdapt Naturals is Chris Kresser's own clinical-grade supplement brand, launched as a streamlined stack of supplements designed to meet critical health needs. The brand features products including Core Plus Bundle, Steady Spirit (adaptogen/stress support), Bio-Avail Colostrum+ (gut barrier support), and Biome Protect (probiotic microbiome support). Products are sold exclusively via adaptnaturals.com. Chris promotes these supplements extensively on his podcast and website, making Adapt Naturals a core revenue stream and brand extension.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amy Myers MD: Functional medicine clinician selling a content ecosystem (blog, podcast, books, courses), a thyroid-focused supplement line (Amy Myers MD), and direct clinical services — directly comparable to Chris Kresser's autoimmune/thyroid focus and revenue mix.
• Dr. Will Cole: Functional medicine practitioner operating a content platform (podcast, books, courses) and telehealth clinic with supplement recommendations — a smaller but highly analogous personal-brand competitor.
• Dr. Mark Hyman / Function Health: Closest direct peer: functional medicine clinician running a content platform (books, podcast, newsletter), practitioner training, supplements, and clinical care with a focus on chronic disease reversal — overlapping Chris Kresser's value proposition and audience.
• Dr. Josh Axe / Ancient Nutrition: Functional medicine practitioner with a large content/email platform, bestselling books, and a multi-product supplement brand (Ancient Nutrition) targeting gut health, collagen, and immune support — near-identical business model to Chris Kresser/Adapt Naturals.
• Bulletproof (Dave Asprey): Personal-brand wellness platform combining a podcast, books, online courses, and a proprietary supplement/coffee product line — same content-to-product monetization architecture as Chris Kresser.

Broad incumbents

• MindBodyGreen: Large-scale wellness content media brand with articles, courses, podcast, and a commerce layer (mBG goods/supplements) — a broader incumbent that competes for the same content-seeking wellness audience.
• Goop: Lifestyle/wellness brand operating content, podcast, supplements, and personal care products with a similar D2C content-to-product flywheel — overlapping audience but broader lifestyle positioning.
• Thorne HealthTech: Established, scaled clinical-grade supplement brand with practitioner-channel distribution and NSF/NPA certifications — a broader incumbent in the same clinical-supplement category as Adapt Naturals but at materially larger scale.

Emerging players

• Seed Health: Science-forward DTC probiotic/microbiome supplement company with practitioner credibility and clinical research emphasis — directly overlaps the Biome Protect/gut-health positioning of Adapt Naturals.

Others

• Sleep Reset: Digital CBT-I sleep program that Chris Kresser actively promotes as an affiliate partner; an adjacent ecosystem participant rather than direct competitor, illustrative of the partner brands that monetize the podcast/newsletter audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/chriskresser
• YouTubeyoutube.com/user/chriskresser/feed
• Facebookfacebook.com/chriskresserlac
• LinkedInlinkedin.com/company/chris-kresser-l.ac
• Instagraminstagram.com/chriskresser

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chris Kresser