Sleep Reset
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sleep Reset does
Sleep Reset, Inc. is a San Francisco-based digital health company founded in 2016 that operates what it describes as a full virtual sleep clinic. The company's core offering is a Cognitive Behavioral Therapy for Insomnia (CBT-I) program delivered via iOS and Android mobile apps, paired with dedicated human sleep coaches who provide daily check-ins and personalized plan adjustments based on sleep diary data. The product surface extends beyond insomnia to end-to-end obstructive sleep apnea care, including at-home sleep apnea testing kits, telehealth consultations with board-certified sleep medicine clinicians, oral appliance therapy, and CPAP machine prescription and management. The company runs an additional After Care subscription with 100+ reinforcement lessons to reduce relapse among graduates of the core program.
Sleep Reset generates revenue through a mix of recurring CBT-I subscriptions, insurance-billed telehealth clinician visits, and hardware/device sales. The company is in-network with over 100 insurance plans including Anthem, Cigna, Blue Cross Blue Shield, Aetna, United Healthcare, and Medicare, which the company reports enables 94% of members to pay $0 out of pocket for clinician visits. Distribution combines direct-to-consumer acquisition via a free sleep assessment funnel and content marketing (sleep calculator, insomnia quiz, chronotype quiz) with B2B channels including employer wellness benefits, broker/insurer partnerships, and healthcare provider referrals. The company has been featured in major publications (Forbes, TechCrunch, WSJ, CNBC, Business Insider) and won the AARP AgeTech Collaborative pitch competition and 2025 World Future Awards first place.
The clinical program was developed in partnership with sleep medicine experts from Yale School of Medicine, Stanford University School of Medicine, and Cleveland Clinic. Effectiveness is supported by a peer-reviewed study published in Frontiers of Sleep (2023) evaluating 564 participants and an outcomes report covering 2,745 members, with reported improvements including 85 additional minutes of sleep per night, 50% faster sleep onset, and a 71% reduction in sleep aid use. The company holds medical group entities in California and Pennsylvania to support multi-state telehealth operations and serves customers in all 50 US states and internationally. The company has raised approximately $12.6M in disclosed venture funding, most recently a $10M round in November 2018 led by Foundation Capital.
Sleep Reset firmographics
Firmographics- Name
- Sleep Reset
- Legal name
- Sleep Reset, Inc.
- Website
- https://thesleepreset.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sleep Reset industry classification
Industry- Product category
- Digital Sleep Health Clinic
- NAICS
- Other Ambulatory Health Care Services (6219), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sleep Medicine Clinic (HLAKANAB)
- akta.pro secondary industries
- Ambulatory Sleep Medicine Centers (HLAFABAJ), Sleep Diagnostic Centers (Polysomnography) (HLAFAKAF), Sleep Health Coaching (HSADAGAE), Sleep Apnea Therapy Devices (CPAP/APAP/BiPAP/ASV) (HLAHAGAA)
Keywords
Where Sleep Reset is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sleep Reset business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Program - Insomnia CBT-I: Core CBT-I based insomnia program with optional human coaching. Delivered via subscription with tiered options including self-guided and coach-supported plans. Revenue is recurring subscription-based.
- Telehealth Clinician Visits: Virtual appointments with licensed sleep clinicians for diagnosis, treatment, and ongoing management of insomnia and sleep apnea. Billed to insurance (in-network with major providers) or self-pay.
- Sleep Testing and Devices: Home sleep apnea testing kits and sleep-related medical devices including CPAP machines and oral appliances prescribed and managed through the platform.
- After Care Program: Extended subscription program ($45 off special offer) providing ongoing support with additional lessons and continued coaching for members who complete the initial program to prevent relapse.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-Eligible Care |
| Subscription | Monthly | After Care Program |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
Sleep Reset product offering
Product offeringCore offering
Sleep Reset operates a digital sleep clinic delivering a structured Cognitive Behavioral Therapy for Insomnia (CBT-I) program combined with dedicated human sleep coaches, telehealth clinician visits, at-home sleep apnea testing, and prescription devices (CPAP, oral appliances). The platform treats both insomnia and obstructive sleep apnea end-to-end via iOS/Android mobile apps, accepting major insurance plans so members typically pay $0 out of pocket for clinician visits.
Product overview
Sleep Reset is a digital sleep clinic offering a unified platform combining insomnia treatment (CBT-I based program) and sleep apnea care (diagnostics and treatment). The core products include: a CBT-I Based Program with personalized sleep plans and dedicated coaches; Clinician Visits for telehealth consultations; Home Sleep Tests for at-home apnea diagnosis; Oral Appliance Therapy and CPAP Machines for apnea treatment; and an After Care Program for ongoing support. All services are accessible via iOS and Android mobile apps, with insurance accepted for clinician visits.
Differentiator
Problem solved
Functional benefit
Products and services
- CBT-I Based Program The flagship insomnia treatment program based on Cognitive Behavioral Therapy for Insomnia (CBT-I), featuring personalized sleep plans, dedicated sleep coaches, and daily check-ins delivered via mobile app. Targets adults with chronic insomnia who want a non-pharmaceutical, evidence-based solution.
- Clinician Visit Virtual telehealth consultations with licensed sleep medicine clinicians for diagnosis, treatment prescriptions (CPAP, oral appliances), and ongoing clinical management of sleep disorders. Insurance-eligible with 94% of members paying $0 out of pocket.
- Home Sleep Test At-home sleep apnea testing kit using the WatchPAT device that monitors breathing patterns, oxygen levels, and sleep events overnight, with results reviewed by board-certified sleep physicians. Eliminates need for traditional sleep lab referrals.
- Oral Appliance Therapy Custom-fit mandibular repositioning devices prescribed by Sleep Reset clinicians for mild to moderate obstructive sleep apnea, offering a CPAP alternative for intolerant patients.
- CPAP Machine Continuous Positive Airway Pressure therapy devices prescribed and managed by Sleep Reset clinicians for obstructive sleep apnea treatment, including setup support and ongoing clinical management.
- After Care Program Continuation subscription program offering ongoing coach support, 100+ additional sleep optimization lessons, and relapse prevention for members who have completed the core CBT-I program.
Quantifiable outcome
- 3x more effective than sleeping medications like Ambien at increasing sleep duration
- +9 more outcomes
Companies that use Sleep Reset
Customer profileSegments6 records
Ideal customer profiles4 records
Sleep Reset technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Sleep Reset partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- AnthemcoreMajor health insurance provider with in-network coverage arrangement. Sleep Reset clinician visits are covered for members with Anthem insurance plans.
- CignacoreMajor health insurance provider with in-network coverage arrangement. Sleep Reset clinician visits are covered for members with Cigna insurance plans.
- Blue Cross Blue ShieldcoreMajor health insurance provider with in-network coverage arrangement. Sleep Reset clinician visits are covered for members with BCBS insurance plans.
- AetnacoreMajor health insurance provider with in-network coverage arrangement. Sleep Reset clinician visits are covered for members with Aetna insurance plans.
- United HealthcarecoreMajor health insurance provider with in-network coverage arrangement. Sleep Reset clinician visits are covered for members with United Healthcare plans.
- MedicarecoreFederal health insurance program with in-network coverage arrangement. Sleep Reset clinician visits are covered for Medicare beneficiaries.
- Impact.comminorAffiliate partnership platform used by Sleep Reset to manage their affiliate marketing program. Partners can sign up through Impact.com to promote Sleep Reset and earn commissions.
- Children's HospitalsminorPartnerships with children's hospitals to support sleep care for adolescents. Sleep Reset helps anyone age 14 years and up, with children under 18 requiring parental consent.
- Veterans' OrganizationsminorPartnerships with veterans' organizations to support sleep care for veterans. Sleep Reset partners with organizations serving people from all walks of life including veterans.
- Frontiers of SleepcorePeer-reviewed academic journal where Sleep Reset's clinical effectiveness was proven in a study evaluating 564 participants. Represents research validation and clinical credibility.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Sleep Reset competitors and assessment
Company assessmentDirect peers
- Big Health (Sleepio): Big Health's Sleepio is the most direct competitor — a fully digital CBT-I program with both consumer and enterprise/payer distribution (including NHS England). Competes head-to-head with Sleep Reset for the digital insomnia category.
Broad incumbents
- Calm: Calm is a broad wellness and sleep app with Sleep Stories, meditations, and consumer subscription at scale. Competes for consumer sleep mindshare and DTC acquisition in the same SEO and affiliate channels as Sleep Reset.
- Headspace: Headspace offers meditation, sleep, and now mental health coaching via Headspace Health. Overlaps with Sleep Reset's stress/anxiety-driven insomnia segment and has substantially larger employer-channel distribution.
- Hims & Hers Health: Hims & Hers is a scaled telehealth platform with growing sleep and mental health verticals. Competes for DTC sleep consumers and has deeper marketing budgets and brand recognition than Sleep Reset.
- BetterHelp: BetterHelp is the largest online therapy platform and overlaps with Sleep Reset's anxiety-driven insomnia cohort (90% of Sleep Reset members report racing thoughts). Both monetize via recurring subscriptions for human-delivered care.
- Lyra Health: Lyra Health is an enterprise mental health platform offering therapy, coaching, and medication management to employers. Competes for the same B2B sleep-and-stress RFPs, particularly with HR/benefits buyers.
- Omada Health: Omada Health is a digital chronic care platform (diabetes, hypertension, behavioral health) sold into employer and payer channels. Comparable as a digital therapeutics platform competing for the same insurance and employer budgets.
Emerging players
- Maven Clinic: Maven Clinic is a digital health platform focused on women's and family health, including menopause-related sleep issues — directly overlapping with Sleep Reset's perimenopause/menopause sleep cohort (16% of members).
- Eight Sleep: Eight Sleep sells smart sleep hardware (Pod) and is expanding into sleep coaching and clinical services. Overlaps with Sleep Reset's sleep optimization and tracking positioning, but with a hardware-first model.
Others
- Oura: Oura is a leading consumer sleep-tracking wearable with a growing subscription service. While not a treatment platform, it competes for the same sleep-conscious consumer and increasingly enters the 'sleep improvement' category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sleep Reset social profiles
Digital presenceSleep Reset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sleep Reset leadership team
Management profileNumber of profiles
Profiles8 records
Sleep Reset funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sleep Reset M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sleep Reset
What does Sleep Reset do?
Sleep Reset operates a digital sleep clinic delivering a structured Cognitive Behavioral Therapy for Insomnia (CBT-I) program combined with dedicated human sleep coaches, telehealth clinician visits, at-home sleep apnea testing, and prescription devices (CPAP, oral appliances). The platform treats both insomnia and obstructive sleep apnea end-to-end via iOS/Android mobile apps, accepting major insurance plans so members typically pay $0 out of pocket for clinician visits.
Is Sleep Reset a public or private company?
Sleep Reset is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sleep Reset founded?
Sleep Reset was founded in 2016. It employs 11 to 50 people.
Where is Sleep Reset based?
Sleep Reset is headquartered in San Francisco, United States, in the North America region.
How does Sleep Reset make money?
Four revenue lines are on record. Subscription Program - Insomnia CBT-I is the primary driver. The others are telehealth Clinician Visits, sleep Testing and Devices and after Care Program.
Who are Sleep Reset's main competitors?
Big Health (Sleepio) is listed as a direct peer. Broad incumbents are Calm, Headspace, Hims & Hers Health, BetterHelp, Lyra Health and Omada Health. Emerging players are Maven Clinic and Eight Sleep. Oura is listed as an others.
Does Sleep Reset have an API?
No public API is recorded for Sleep Reset.
What industry is Sleep Reset in?
Sleep Reset's product category is Digital Sleep Health Clinic. Its primary akta.pro industry code is HLAKANAB, Sleep Medicine Clinic, with a secondary code of HLAFABAJ, Ambulatory Sleep Medicine Centers. Its NAICS code is 6219 and its SIC code is 8000.