Adapt Naturals

What Adapt Naturals does

Adapt Naturals is a direct-to-consumer functional medicine dietary supplement brand operating as Chris Kresser, LLC out of Las Vegas, Nevada. Founded by clinician and New York Times bestselling author Chris Kresser, the company formulates and markets approximately 13 clinician-grade supplements under its Bio-Avail line (Omega+, Colostrum+, Multi, Collagen+, Mag, Myco, E+, D3/K2, Organ) together with targeted health-positioned SKUs including Biome Protect (gut/microbiome), Steady Spirit (stress/mood/sleep), Inner Radiance (beauty-from-within), and Luminous Mind (cognitive). Products are differentiated by bioavailability claims built around a stack of licensed patented/branded ingredient technologies such as CoreBiome (tributyrin), FortiPhage (bacteriophage prebiotic), NovaSol curcumin (185x bioavailability), Sensoril ashwagandha, Affron saffron, Relissa lemon balm phytosome, SOLUGEL certified grass-fed collagen, and Albion magnesium chelate, all manufactured in a U.S. NSF-GMP-certified facility with publicly disclosed third-party Certificates of Analysis.

The technical product layer is a formulation and brand-marketing operation rather than a software platform: the company does not own the underlying ingredient patents but secures licensed use of them and combines them into finished supplements. Packaging was transitioned in fall 2023 to 100% compostable cellulose stand-up pouches.

Revenue is generated exclusively through the company's owned e-commerce storefront (adaptnaturals.com) and a subscription program offering 10% savings on individual SKUs and up to 25% on custom multi-product bundles, augmented by a wholesale reseller program and an iOS mobile app (Adapt Daily). Customer acquisition is centered on Chris Kresser's content platform, a personalized health focus quiz, Klaviyo-driven email/SMS, paid search/social media, and a VIP affiliate program, supported by endorsements from clinicians including Dr. Mark Hyman, Dr. Sara Gottfried, Dr. Akil Palanisamy, and Robb Wolf. The company is privately held, founder-owned with no disclosed institutional investment, reports a 70,000+ customer base, and serves U.S. consumers only with international shipping restrictions in place.

Name

Adapt Naturals

Legal name

Chris Kresser, LLC

Website

https://adaptnaturals.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Adapt Naturals is a Las Vegas-based direct-to-consumer functional medicine supplement brand founded by clinician-author Chris Kresser, selling 13+ bioavailability-enhanced dietary supplements through a subscription e-commerce storefront serving health-conscious U.S. consumers across gut, mood, sleep, and beauty verticals.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Multivitamins & Daily Packs (CRADAGAC), Healthy Aging & Cognitive Support Supplements (CRADAGAM)

Keywords

• Dietary supplements
• Functional medicine supplements
• Direct-to-consumer supplements
• Bioavailability supplements
• Nutritional supplements

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchases of individual supplement products through e-commerce storefront. Customers can browse and purchase products directly with free shipping on orders over $85.
2. Subscription Revenue: Recurring subscription model offering 10% discount on all products. Customers build custom subscription bundles and save up to 25% on bundle purchases. Provides recurring revenue and customer lock-in.
3. Bundle Sales: Pre-configured product bundles like Core Plus bundle offering combined products at discounted rates, driving higher average order value.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Adapt Naturals sells direct-to-consumer dietary supplements formulated with patented, branded ingredients at clinical doses for enhanced bioavailability. The portfolio spans the Bio-Avail line (Omega+, Colostrum+, Multi, Collagen+, Mag, Myco, E+, D3/K2, Organ) plus targeted formulations for gut health (Biome Protect), stress and mood (Steady Spirit), beauty-from-within (Inner Radiance), and cognitive support (Luminous Mind), offered as one-time purchases or recurring subscriptions through its owned e-commerce storefront.

Product overview

Adapt Naturals is a direct-to-consumer functional medicine supplement brand founded by Chris Kresser, offering a portfolio of 13+ clinician-grade products under the Bio-Avail line plus standalone formulations. The portfolio centers on the Bio-Avail line (Omega+, Colostrum+, Multi, Collagen+, Mag, Myco, E+, D3/K2, Organ) which are designed for enhanced bioavailability, complemented by targeted solutions for specific health concerns: Biome Protect (gut/microbiome), Steady Spirit (stress/mood/sleep), Inner Radiance (beauty from within), and Luminous Mind (cognitive). Products feature research-backed ingredients at clinical doses, third-party testing transparency, and sustainable compostable packaging. The company operates subscription-based e-commerce with a quiz-driven personalization approach.

Differentiator

Problem solved

Functional benefit

Brands

• Bio-Avail: Product line featuring high-bioavailability supplements including Omega+, Colostrum+, Multi, Collagen+, Mag, Myco, E+, D3/K2, and Organ products.
• Core Plus Bundle

Products and services

• Biome Protect A 4-in-1 gut health formula combining FortiPhage prebiotic, LactoSpore probiotic (2 billion CFU Bacillus coagulans), CoreBiome tributyrin (300mg), and a 200mg polyphenol blend (pomegranate, grape, cranberry, blueberry) to support gut barrier function, immunity, and cognitive health.
• Steady Spirit Advanced stress and mood support formula featuring Affron saffron (28mg), L-theanine (200mg), Relissa lemon balm phytosome (200mg), holy basil (400mg), and Sensoril ashwagandha (125mg) to reduce stress, support calm focus, and improve sleep quality.
• Bio-Avail Omega+ Ultra-pure fish oil supplement (1500mg with 510mg EPA and 330mg DHA) combined with NovaSol curcumin (500mg, 185x more bioavailable than standard) and ThymoQuin black seed oil for joint, brain, immune, and metabolic health support.
• Bio-Avail Colostrum+ Grass-fed bovine colostrum powder (2500mg per serving, 2.5x more than competitors) with added Bioferrin lactoferrin (100mg) and Wellmune beta-glucan (250mg) to support gut health, immune function, and skin/hair/nail vitality.
• Bio-Avail Multi Whole-food multivitamin containing over 40 essential vitamins, minerals, and phytonutrients including methylated folate (700mcg 5-MTHF), methyl B12 (200mcg), 3000 IU vitamin D3, vitamin K blend (K1 and K2 MK-4/MK-7), choline (450mg), and 11 phytonutrients for comprehensive nutritional support.
• Bio-Avail Collagen+ Certified grass-fed collagen peptides (10g per serving, SOLUGEL brand) with low molecular weight (~2 kDa) for superior absorption. Sourced from cattle certified by LIAF Control/American Grassfed Association, supporting skin elasticity, joint health, and gut function.
• Inner Radiance Beauty-from-within supplement featuring 6 clinically-studied ingredients: Ovolux eggshell membrane collagen (400mg, shown to increase skin elasticity by 12.2% in 12 weeks), hyaluronic acid (120mg), Lutemax skin glow lutein/zeaxanthin (50mg), CeraLOK rice ceramides (40mg), biotin (2.5mg), and vitamin C (100mg) for skin hydration, elasticity, and hair/nail support.
• Bio-Avail Mag Highly absorbable buffered magnesium chelate supplement (Albion brand) designed to promote relaxation, deeper sleep, metabolic function, and bone health with lower risk of GI side effects compared to standard magnesium forms.
• Bio-Avail Myco Full-spectrum 8-mushroom blend (1500mg+ per serving) featuring reishi, lion's mane, chaga, cordyceps, turkey tail, tremella, shiitake, and maitake. Contains 304mg beta-glucans per serving from real organic mushrooms grown on natural substrates (not mycelium grown in labs).
• Bio-Avail D3/K2 Vitamin D3 and K2 combination supplement for bone and cardiovascular health support.
• Bio-Avail E+ Vitamin E complex supplement for antioxidant support and cellular health.
• Bio-Avail Organ Organ-based supplement featuring beef organ extracts for ancestral nutrition support.
• Luminous Mind Cognitive support supplement for focus, mental clarity, and brain health.
• Core Plus Bundle Pre-configured bundle of Adapt Naturals core supplements offering savings vs. individual purchase. Dr. Mark Hyman endorsed as containing trusted, high-quality ingredients.

Quantifiable outcome

• NovaSol curcumin is 185x more bioavailable than standard curcumin
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature17 records

Partnerships

Nine partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationE-commerce platform processing payment transactions for purchases made via the site. Handles financial information processing for one-time and recurring subscription payments.
• KlaviyocoreTechnology or IntegrationEmail marketing service provider that processes email address and health goal data to deliver personalized marketing communications to customers.
• Base44coreTechnology or IntegrationProvides technical infrastructure for the Adapt Daily mobile application.
• TriNutracoreTechnology or IntegrationSupplier of ThymoQuin black seed oil ingredient (protected by US patent 11426365) used in Bio-Avail Omega+.
• Indena SpAcoreTechnology or IntegrationSupplier of Relissa lemon balm phytosome ingredient (trademark of Indena SpA, Italy) used in Steady Spirit.
• Pharmactive Biotech ProductscoreTechnology or IntegrationSupplier of Affron saffron extract (registered trademark) used in Steady Spirit.
• IntralytixcoreTechnology or IntegrationSupplier of FortiPhage bacteriophage prebiotic ingredient (trademark of Intralytix, Inc.) used in Biome Protect.
• Kerry CompanycoreTechnology or IntegrationSupplier of Sensoril ashwagandha and Wellmune beta-glucan ingredients (trademarks of Kerry Company).
• LIAF ControlcoreTechnology or IntegrationThird-party certification organization (member of American Grassfed Association) that certifies SOLUGEL collagen as genuinely grass-fed.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Athletic Greens (AG1): Premium all-in-one daily D2C greens/supplement powder with subscription model. Closely comparable: founded on practitioner-expertise narrative, premium pricing, single-brand D2C subscription storefront, and a creator/founder-driven GTM funnel.
• Seed Health: D2C microbiome/probiotic brand using patented, branded probiotic strains (e.g., DS-01 Daily Synbiotic). Directly comparable to Adapt Naturals' Biome Protect: branded-strain microbiome positioning via owned e-commerce subscription.
• Ritual: Direct-to-consumer multivitamin and supplement brand with a subscription model, traceable ingredient sourcing, and a similar clean-label, third-party-tested positioning. Comparable on D2C subscription, premium pricing, and transparency narrative.
• Thorne: Clinician-formulated supplements with branded ingredients, third-party testing, and both D2C and practitioner-channel distribution. Comparable on bioavailability/clinical-dose positioning and the practitioner-affinity GTM motion.
• Designs for Health: Practitioner-grade supplement brand with branded-ingredient formulations and a strong practitioner (functional-medicine clinician) channel. Adapt Naturals' endorsement-driven, Chris Kresser-trained-practitioner model maps directly onto this peer.
• Care/of: Personalized D2C vitamin/supplement subscription driven by a quiz, with traceable ingredients and B-Corp positioning. Highly comparable on quiz-driven product selection, subscription bundle structure, and clean-label messaging.
• Momentous: D2C supplement brand focused on performance, recovery, and longevity with proprietary/branded ingredients (e.g., creapure, omega-3). Comparable on practitioner/expert validation, bioavailability-led formulation, and subscription e-commerce.
• Persona Nutrition: Personalized subscription supplements with a quiz, targeted-condition SKUs (sleep, stress, immunity), and D2C delivery. Comparable on quiz-driven personalization and condition-specific SKU portfolio.
• Pendulum Therapeutics: DTC microbiome/metabolic health brand using novel, patented probiotic strains. Closely comparable to Adapt Naturals' Biome Protect on the gut/microbiome branded-strain positioning and direct-to-consumer subscription motion.
• Ancient Nutrition: Multi-SKU supplement/CPG brand founded by health-author figures (Jordan Rubin) selling branded-ingredient formulations (collagen, bone broth, multi) through DTC and retail. Comparable on founder-driven authority model, branded-ingredient portfolio, and bundle subscription structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ChrisKresser
• Facebookfacebook.com/adaptnaturals
• LinkedInlinkedin.com/company/adapt-naturals

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adapt Naturals