From Scratch Baking

What From Scratch Baking does

From Scratch Baking Co. is a small-batch artisan bakery founded in 2015 and headquartered in Wolfebboro Falls, New Hampshire. The company operates from a single retail location at 36 Center Street, Wolfeboro, with limited public hours (Tuesday by appointment only, Wednesday-Friday 8am-1pm, Saturday 8am-12pm). It is founder-owned by Katie, who serves as owner and head pastry chef; the business was founded alongside her sister Kristin, who has Down Syndrome, and the mission emphasizes an inclusive workplace. Core products span tiered wedding cakes (starting at $6/serving for signature designs, $8-9+/serving for custom), custom cakes (two-week lead time, $50 non-refundable deposit), cutting cakes for smaller weddings ($55-$250), and dessert tables for events of 20-150+ guests at $7-8+ per guest. Supporting daily items include cookies, breakfast pastries, cupcakes, bars, and French macarons, all produced from scratch in small batches with gluten-free and vegan-friendly options available in-house.

The business model is project-based and direct-to-consumer. Wedding and large-event bookings are captured via inquiry forms on the website, followed by phone consultation and a $35 paid tasting, with a $15 credit toward the deposit if the booking is confirmed within two weeks; the minimum event spend is $450 and delivery minimums range from $500 to $600 depending on season. Everyday items are sold through in-store walk-in (Thursday-Saturday), pre-order phone, and a Square-based e-commerce storefront for scheduled pickup. Pricing is unit-based with no subscription or recurring contract layer. Distribution is domestic and limited to the New England region, with the company explicitly referencing the seasonality of its order book (May-December peak). Marketing is conducted via organic Instagram and Facebook accounts plus the website's gallery and inquiry flows; there are no disclosed marketing partnerships or paid acquisition channels.

The technology and operational stack is intentionally low-tech: traditional scratch baking, small-batch production, a Squarespace website, and a Square e-commerce site. There is no evidence of proprietary technology, patents, AI/ML usage, third-party logistics integration, or external capital. The company is bootstrapped, has no parent or subsidiary structure, and has 11-50 employees per the firmographics data, with the founder (Katie) as the sole disclosed member of the management team. Customer concentration is distributed across wedding couples, event hosts, and walk-in everyday customers, though the event-ticket nature of wedding and large-event revenue implies material per-customer revenue concentration at the individual booking level.

Name

From Scratch Baking

Legal name

From Scratch Baking Co.

Website

https://fromscratchbakingcompany.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

From Scratch Baking Co. is a small-batch artisan bakery in Wolfeboro, New Hampshire, founded in 2015, that makes custom wedding cakes, dessert tables, and daily baked goods from scratch, with gluten-free and vegan options, serving local customers and wedding/event clients primarily in the New England region.

Ownership category

akta.pro rank

Product category

Artisan Custom Bakery

NAICS

Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

akta.pro secondary industries

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Artisanal & Craft Bakeries (CRAHAGAA)

Keywords

• Custom wedding cakes
• Artisan bakery
• Dessert tables
• Gluten-free baked goods
• Custom event desserts

Headquarters

HQ city

Wolfeboro Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wedding Cakes: Custom tiered wedding cakes priced per serving starting at $6 for signature designs. Requires minimum spend for delivery and bookings typically made 6-9 months in advance.
2. Custom Cakes: Custom designed cakes for events priced at $8-9+ per serving. Requires minimum 2 weeks notice and $50 non-refundable deposit.
3. Dessert Tables: Dessert spreads for events of 20-150+ guests. Priced at $7-8 per guest minimum, plus delivery and rental fees.
4. Everyday Bakery Items: Cookies, breakfast pastries, cupcakes, bars, and standard cakes sold daily. Small batch, fresh daily production with limited walk-in availability.
5. Tasting Fees: Tasting boxes for wedding/event consultations at $35, with $15 credited toward deposit if booking is confirmed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

From Scratch Baking Co. is a Wolfeboro, NH-based artisan bakery that produces made-from-scratch baked goods daily in small batches, including wedding cakes, cutting cakes, custom cakes, dessert tables, cookies, breakfast pastries, cupcakes, bars and truffles, and French macarons. The bakery also serves tasting boxes and develops gluten-free and vegan variants intended to be indistinguishable from its standard items, with bespoke consultation for weddings and private events.

Product overview

From Scratch Baking Co. is an artisan bakery offering custom wedding cakes and event desserts. The product portfolio centers on three main offerings: custom tiered wedding cakes (starting at $6/serving), cutting cakes for intimate weddings (serves 12-36), and dessert tables for events of 20-150+ guests. Supporting these core products are daily baked goods including cookies, breakfast pastries, cupcakes, bars, and French macarons. The company also offers cake flavor and frosting components, plus tasting box services for wedding consultations. All products are made from scratch in small batches, with gluten-free and vegan options available. The business operates on a two-week minimum lead time for custom orders and books weddings 6-9 months in advance during peak season.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiered Wedding Cakes Custom-designed, multi-tier cakes for wedding receptions, with per-serving pricing, design consultation, and matching gluten-free/vegan options. Targeted at engaged couples.
• Cutting Cakes Smaller cakes designed to be cut and served alongside or instead of a tiered wedding cake, often included as part of a coordinated wedding dessert presentation.
• Dessert Tables Curated assortments of cakes, cookies, bars, macarons, and other treats arranged as a coordinated display for weddings or private events.
• Custom Cakes Made-to-order cakes customized for birthdays, showers, anniversaries, corporate events, and other private occasions, including gluten-free and vegan variants.
• Tasting Boxes Pre-packaged assortments of cake and dessert samples intended for customers considering a custom order, particularly for weddings.
• Cookies Small-batch, scratch-made cookies sold individually or by the dozen, including gluten-free and vegan options, available in-store and for custom event orders.
• Breakfast Pastries Pastries baked fresh daily for in-store purchase, serving local customers and visitors to the Wolfeboro bakery.
• Cupcakes Made-from-scratch cupcakes available as daily retail items and for custom event orders, with gluten-free and vegan options.
• Bars and Truffles Bite-sized bars and chocolate truffles sold individually or as part of assorted dessert tables and gift assortments, with gluten-free options.
• French Macarons French-style macarons in assorted flavors, sold individually or as part of dessert tables, gift assortments, and custom event orders, including gluten-free options.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Milk Bar: Dessert-first bakery known for cakes, cookies, and novelty desserts with strong direct-to-consumer and retail model; closely comparable to From Scratch's scratch-made cupcakes, cookies, and bar desserts.
• Charm City Cakes: Boutique custom celebration cake studio with custom-design focus for weddings and events; directly comparable to From Scratch's custom tiered cake and event dessert business.
• SusieCakes: Custom celebration cake and dessert bakery with multi-location retail and wedding/event services; directly comparable product mix and customer segments to From Scratch.
• Carlo's Bake Shop: Famous custom wedding and celebration cake bakery with strong event-booking model and design-led tiered cakes; highly comparable to From Scratch's wedding cake and dessert table offering.
• Magnolia Bakery: Iconic dessert-first bakery specializing in cupcakes, custom cakes, and celebration desserts with multi-location retail and direct-to-consumer sales; directly comparable to From Scratch's cupcake, cookie, and custom event cake mix.
• Baked by Melissa: Cupcake-focused DTC bakery with e-commerce ordering for bite-sized and mini desserts; comparable cupcake-centric dessert-first positioning to From Scratch's mini cupcake and dessert table offerings.
• Levain Bakery: Specialty cookie and dessert bakery with strong retail storefront and small-batch artisan positioning; comparable to From Scratch's daily fresh-baked cookies and small-batch artisan model.
• Lady M Confections: Luxury cake and dessert boutique with premium pricing for custom and signature desserts; comparable to From Scratch's premium-priced custom cakes and wedding/event positioning.
• Georgetown Cupcake: Specialty cupcake bakery with retail storefronts and celebration/event dessert services; directly comparable as a dessert-first cupcake specialist serving retail and event customers.

Broad incumbents

• King Arthur Baking Company: Established New England-based baking brand with broad retail and baking-product portfolio across consumer goods and bakery products; comparable regional bakery incumbent with significantly larger scale than From Scratch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fromscratchbakingco
• Instagraminstagram.com/fromscratchbakingco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about From Scratch Baking