force MAJEURE Design

What force MAJEURE Design does

force MAJEURE Design is a privately-held creative agency founded in 1998 that delivers end-to-end brand-building services to premium and luxury clients. Its practice is organized into six service lines — Strategic Consultancy, Branding, Design, Communication, Experiential, and Innovation — spanning brand strategy, visual identity, packaging design, campaign creation, experiential/retail design, and product innovation. The agency bills itself as "Born in France. Raised in New York." and operates from two flagship offices at 28 W 27th St, New York (Brooklyn/HQ) and 8 Rue Lavoisier, Paris.

The agency serves a concentrated roster of enterprise clients dominated by global spirits and luxury conglomerates — Diageo (Johnnie Walker, Buchanan's, Zacapa, Orphan Barrel, Old Parr, Cîroc), Moët Hennessy (Hennessy), Campari (Espolòn), Remy Cointreau (Rémy Martin), and adjacent luxury names such as John Hardy and Robert Marc NYC. Project work spans new-to-world brand creation, packaging redesign for limited-edition expressions, global integrated campaigns, and experiential activations. The firm is part of the Lonsdale+Partners platform — a four-agency collective (forceMajeure, Lonsdale 1961, ON by Lonsdale, Makemyday) bringing together 260+ branding, design, and creative experts across Paris, New York, and Singapore, which serves as a referral and capability-extension channel.

Revenue is generated entirely through project-based professional services engagements commissioned directly by enterprise clients — no subscription, tiered, or productized pricing is disclosed. Go-to-market relies on direct sales, referrals, the Lonsdale+Partners network, and reputation demonstrated through a 50+ award track record (Pentawards, Graphis, Muse, PAC Global, A' Design, Core77, Dieline). The agency has no external funding history and operates as a privately-held unit under the Lonsdale+Partners umbrella.

Name

force MAJEURE Design

Legal name

forceMajeure

Website

https://forcemajeure.design

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

force MAJEURE Design is a New York– and Paris–based creative agency offering brand strategy, packaging, campaign, and experiential design services to premium and luxury enterprise clients — dominated by global spirits conglomerates such as Diageo, Moët Hennessy, Campari, and Rémy Cointreau — and operating as part of the Lonsdale+Partners four-agency platform.

Ownership category

akta.pro rank

Product category

Creative Brand Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Motion Brand Design (Title Design, Brand Animation) (MPAAAEAH)

Keywords

• Luxury brand design
• Premium packaging design
• Creative agency services
• Brand identity design
• Experiential brand design

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Creative Agency Services: ForceMajeure generates revenue through commissioned creative projects for premium and luxury brands. Projects include brand strategy, brand identity design, packaging design, campaign creation, experiential activations, and product design. Revenue is project-based, typically through direct engagements with enterprise clients in spirits, beauty, interior design, and fashion. No public pricing or subscription model is disclosed.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

forceMajeure is a creative agency that provides end-to-end brand-building services for premium and luxury brands. Its integrated offering spans six disciplines — Strategic Consultancy, Branding, Design, Communication, Experiential, and Innovation — delivered as commissioned projects covering brand strategy, visual identity, packaging design, campaign creation, experiential activations, and product innovation for enterprise clients in spirits, beauty, interior design, and fashion.

Product overview

force MAJEURE Design is a creative agency (founded in 1998) operating across New York and Paris, serving premium brands and luxury houses. The agency offers a unified suite of services organized around Strategic Consultancy, Branding, Design, Communication, Experiential, and Innovation disciplines. Rather than a single product or platform, it provides integrated creative agency services spanning brand strategy, visual identity, packaging design, campaign creation, experiential activations, and product innovation—delivering end-to-end brand-building capabilities to clients in spirits, beauty, interior design, and fashion sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consultancy Human-centered creative strategy through the lens of culture and landscape, including Brand Strategy, Brand Positioning, Trends Report, and Portfolio Strategy services for premium and luxury brand clients.
• Branding Brand identity development, brand world creation, and brand book development to build memorable visual codes for consumer recognition across premium and luxury brands.
• Design Packaging design and production services bridging strategy to tangible product execution for spirits, beauty, and luxury clients.
• Communication Creative platform development and brand content creation for narrative-driven brand engagement across global campaigns.
• Experiential Activation platform, brand experience, retail design, and merchandising services for immersive consumer engagement.
• Innovation Design foresight, new-to-world brands, products and services, and innovation pipeline development for brand owners seeking to launch entirely new concepts.

Quantifiable outcome

• Over 2.2 billion impressions, 200% growth in social following, 145% increase in sales for John Hardy Made for Legends campaign
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Lonsdale+PartnersflagshipStrategic or Co-development PartnerForceMajeure is part of Lonsdale+Partners, a platform dedicated to brands that brings together over 260 branding, design, and creative experts across 4 agencies (forceMajeure, Lonsdale 1961, ON by Lonsdale, Makemyday) operating in Paris, New York, and Singapore. The collective shares an entrepreneurial culture and cross-referrals across its agency network.
• MakemydaycoreOthersMakemyday is the audiovisual production house within the Lonsdale+Partners collective. ForceMajeure collaborates with Makemyday on video production, campaign films, and visual content for its client projects.
• Lonsdale 1961coreOthersLonsdale 1961 is the global branding and design agency within the Lonsdale+Partners collective, operating alongside forceMajeure.
• ON by LonsdalecoreOthersON by Lonsdale is the brand activation and commercial communication agency within the Lonsdale+Partners collective, complementing forceMajeure's work with experiential and activation services.
• MATTE ProjectsminorStrategic or Co-development PartnerMATTE Projects collaborated on the John Hardy: Made for Legends campaign featuring Penélope Cruz, serving as a creative partner for the campaign's visual production.
• Whale BVminorStrategic or Co-development PartnerWhale BV co-produced the Zacapa: Lips to Soul campaign with forceMajeure as a creative partnership.
• Make-a-MarkminorStrategic or Co-development PartnerMake-a-Mark collaborated with forceMajeure to create the first Noumenon Black Edition showcased at LuxePack Monaco 2022.
• The Society of ScentminorStrategic or Co-development PartnerThe Society of Scent collaborated on developing Experiment 56, a gender-neutral olfactive expression for the Noumenon fragrance system designed to amplify creative brain function.
• Saint LouiscoreStrategic or Co-development PartnerSaint Louis collaborated with forceMajeure and Penfolds on the Aevum Imperial Service Ritual crystal decanter and serving vessel for the 2012 and 2013 Grange releases. The collaboration spanned a full year of product development.
• C.Cubica ArchitectsminorStrategic or Co-development PartnerC.Cubica Architects designed the Casa Amarillo space at Design House during Design Week Mexico 2023, bringing Modern Mexican Architecture to life on the rooftop.
• ICFF (International Contemporary Furniture Fair)minorStrategic or Co-development PartnerICFF partnered with forceMajeure for its branding design and art direction, leading to a comprehensive brand identity refresh. ICFF is directed by Odile Hainaut and Claire Pijoulat, with Claire Pijoulat serving as brand director.
• Experience NVEminorStrategic or Co-development PartnerExperience NVE served as the brand activation production partner for the Cîroc Honey Melon campaign, coordinating the country club takeover production.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pentagram: Largest independent design consultancy with multiple partner-led studios. Overlaps in luxury/fashion/jewelry brand identity and packaging, with comparable partner-driven creative culture and award-winning output.
• Pearlfisher: London-based brand design agency with deep expertise in packaging and brand identity for premium spirits, beauty, and food. Comparable to forceMajeure in client verticals (luxury spirits, beauty), service mix (strategy, branding, packaging), and boutique creative culture.
• Bulletproof: Global brand design agency with offices in London, New York, and Singapore. Directly comparable in spirits/luxury packaging work, end-to-end brand-building service model, and multi-office geographic reach similar to forceMajeure's Paris/NY presence.
• Here Design: London-based independent creative studio known for spirits, wine, and luxury brand identity and packaging. Similar boutique creative agency profile serving premium drinks and lifestyle brands.
• Stranger & Stranger: Independent brand and packaging design agency specializing in wine, spirits, and beverage. Direct competitor in the same niche (premium spirits brand design) with comparable blue-chip drinks client roster.
• Manual Creative: Creative agency with strong track record in spirits, wine, and lifestyle brand building including packaging and campaign work. Comparable client verticals and boutique creative agency model.
• Coley Porter Bell: Independent brand design agency with deep experience in spirits, beauty, and FMCG packaging and brand identity. Closely aligned with forceMajeure on service mix (strategy, identity, packaging) and client verticals.

Broad incumbents

• Interbrand: Omnicom-owned global brand consultancy covering strategy, identity, packaging, and verbal branding. A broader incumbent operating in the same premium/luxury brand-building category but with a much wider portfolio and deeper research infrastructure.
• Landor & Fitch: WPP-owned global branding consultancy with deep expertise in luxury and spirits brand strategy and design. Overlaps with forceMajeure's service mix but at much larger scale and with holding-company cross-sell into media and PR.

Others

• Lonsdale 1961: Sister agency within the Lonsdale+Partners collective. Operates in the same brand and design space, occasionally competing for adjacent briefs and collaborating on cross-agency pitches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/10407220
• Instagraminstagram.com/forcemajeuredesign
• Xx.com/byforcemajeure
• Facebookfacebook.com/forcemajeuredesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about force MAJEURE Design