Repco II
Repco II is a privately held lighting manufacturer's representative firm representing 189+ lighting brands across Western Pennsylvania, West Virginia, Eastern Kentucky, and Southern Ohio, earning commissions through outside sales, specification support, project management, and technical services like AGi32 calculations.
- Company typePrivate
- Founded1976
- HeadquartersPittsburgh, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Repco II does
Repco II, Inc. is a privately held lighting technology manufacturer's representative firm headquartered in Pittsburgh, Pennsylvania, with a second office in Hurricane, West Virginia. Founded in 1976 and now in its 50th year of operation, the company represents more than 189 commercial, industrial, and residential lighting manufacturers, providing access to over 25,835 products spanning fixtures, controls, and architainment categories. Principal brand relationships include Lutron, Philips Signify Color Kinetics, WattStopper by Legrand, Axis Lighting, LightArt, Zaneen, Selux, Meteor Lighting, B-K Lighting, and Secto Design, among others. The firm serves a defined territory covering Western Pennsylvania, West Virginia, sections of Eastern Kentucky, and Southern Ohio.
The company operates a sales-led go-to-market model structured around outside sales representatives covering territories, inside sales support for quotations, a specification sales team for design and specification assistance, project management from submittal through delivery, and customer service. Technical service offerings include AGi32 lighting calculations, lighting controls design, IES file generation, power density calculations, fixture schedule review, system programming and commissioning. Digital tools include the Interactive Line Card (a searchable product catalog with project tracking) and a Quick Ship expedited delivery program. The firm also offers AIA-accredited continuing education courses on WELL Building Standard, Circadian Lighting, Dynamic Lighting, Light Pollution, Healthcare Lighting, and Exterior Lighting as a specifier-engagement channel.
Revenue is generated through manufacturer representative commissions on sales made to distributors, contractors, and end customers in the territory. Pricing is quote-based, determined per project. The customer base is diversified across education, retail, hospitality, residential, commercial, religious, and public/municipal verticals with no apparent concentration. Headcount is approximately 40-50 employees including three Managing Principals (Angel Casciato, Donnie Breiding, John Robinson) and one Principal (Graham Beaudry). Ownership is privately held by principals with no disclosed venture capital, private equity, or parent company backing.
Repco II firmographics
Firmographics- Name
- Repco II
- Legal name
- Repco II, Inc.
- Website
- https://repcoii.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Repco II is a privately held lighting manufacturer's representative firm representing 189+ lighting brands across Western Pennsylvania, West Virginia, Eastern Kentucky, and Southern Ohio, earning commissions through outside sales, specification support, project management, and technical services like AGi32 calculations.
- Ownership category
- akta.pro rank
Where Repco II is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Repco II business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Manufacturer Representative Commissions: As a manufacturer's representative firm, Repco II earns commissions from lighting manufacturers for sales to distributors, contractors, and end customers. They provide sales, technical support, and project management services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Repco II product offering
Product offeringCore offering
Repco II is a manufacturer's representative firm that sells commercial, industrial, and residential lighting fixtures, lighting controls, and architainment products on behalf of 189+ manufacturers across Western Pennsylvania, West Virginia, and sections of Eastern Kentucky and Southern Ohio. The firm bundles these products with technical services including lighting design, AGi32 calculations, controls design, project management, quotations, and AIA-accredited continuing education for design professionals.
Product overview
Repco II is a lighting technology distributor serving Western Pennsylvania, West Virginia, and sections of Eastern Kentucky & Southern Ohio. The company operates as a manufacturers' representative firm representing 189 lighting manufacturers, offering a portfolio of commercial, industrial, and residential Lighting Fixtures, Controls, and Architainment products. The core offerings include the Interactive Line Card platform for product discovery and project tracking, Quick Ship program for expedited delivery, and comprehensive services including AIA-accredited continuing education, lighting design services (AGi32 calculations, IES files, controls design), project management, and quotation/bidding support. The company serves diverse markets including education, retail, hospitality, residential, commercial, religious, and public/municipal sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Lighting Fixtures Commercial, industrial, and residential lighting fixtures including downlights, pendants, linear systems, wall sconces, and specialty luminaires distributed on behalf of 189+ manufacturers.
- Lighting Controls Lighting control systems, sensors, dimmers, and control components for managing and automating lighting in commercial and residential applications, including brands such as Lutron and WattStopper by Legrand.
- Architainment Products Color-changing and dynamic lighting solutions for architectural illumination and entertainment applications, including Philips Signify Color Kinetics Graze, Burst, and Reach fixtures.
- Interactive Line Card Online platform providing searchable access to 25,835+ lighting products from 189+ manufacturers with project tracking and quotation request capabilities for distributors, contractors, and end customers.
- Quick Ship Program Expedited shipping program enabling rapid delivery of in-stock lighting products for time-sensitive project requirements.
- AIA Accredited CEUs AIA-accredited continuing education courses for architects and design professionals covering topics including WELL Building Standard, Circadian Lighting, Dynamic Lighting, Light Pollution, Healthcare Lighting, and Exterior Lighting.
- Lighting Design Services Technical services including lighting controls design, AGi32 lighting calculations, power density calculations, IES files, design build assistance, and system programming and commissioning for commercial and architectural lighting projects.
- Project Management Services End-to-end project execution services including submittal generation, order entry, customer service, expedite requests, and RGA (Return Goods Authorization) requests from project initiation through delivery.
Quantifiable outcome
- Project execution from submittal through delivery with speed and integration as stated on website
Companies that use Repco II
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles6 records
Repco II technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Repco II partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- LutroncoreMajor lighting controls manufacturer represented by Repco II. Lutron provides lighting control systems including dimmers, switches, and integrated control solutions.
- Axis LightingcoreArchitectural lighting manufacturer specializing in specification-grade interior lighting products including pendants, wall sconces, and recessed fixtures.
- LightArtcoreInnovative lighting manufacturer offering acoustic lighting solutions, decorative pendants, and customizable fixtures for commercial and residential applications.
- Zaneen (Architectural, Design, Exterior)coreCanadian lighting manufacturer offering architectural, design, and exterior lighting solutions including linear systems, decorative fixtures, and custom designs.
- Philips Signify Color KineticscoreLeader in color-changing and architectural lighting solutions including Graze, Burst, and Reach fixtures used in notable projects like Allegheny City County Building and WVU.
- B-K LightingcoreSpecialized in landscape and outdoor lighting including bollards, catenary systems, floodlights, and security lighting solutions.
- Bullard (Bollards, Outdoor, Solar, Collection)coreComprehensive outdoor lighting manufacturer offering bollards, exterior lighting, solar solutions, and decorative collections for hospitality and commercial applications.
- Meteor LightingcoreHigh-performance commercial and industrial lighting manufacturer specializing in highbay, area lights, and natatorium solutions including the Bolt Nova series.
- WattStopper by LegrandcoreLighting controls and energy management solutions including sensors, dimmers, and building automation integration.
- SeluxcoreGerman-designed architectural exterior lighting including bollards, exterior pendants, and urban infrastructure lighting.
- StickbulbminorSustainable lighting manufacturer using reclaimed wood and environmentally conscious manufacturing processes for decorative fixtures.
- CernominorAmerican-made decorative lighting manufacturer producing modern pendants, tables, and floor lamps using sustainable materials and manufacturing.
- Secto DesignminorFinnish lighting manufacturer specializing in wooden pendant lamps with eco-friendly design and Scandinavian aesthetic.
- Current (GE Lamps, Albeo, Evolve)coreLED lighting and lamp manufacturer offering comprehensive LED tube solutions, area lighting, and commercial LED products under multiple brands.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Repco II competitors and assessment
Company assessmentBroad incumbents
- Graybar Electric Company: Large U.S. electrical, communications, and lighting distributor with a footprint that includes the Mid-Atlantic. Provides comparable lighting, controls, and project-management services to commercial and industrial customers—competes for many of the same specifier and contractor relationships.
- WESCO International: Fortune 500 electrical and communications distributor with a U.S. lighting business (formerly Westinghouse Lighting and through acquired rep/distributor assets). Comparable multi-line distribution platform operating at much greater scale than Repco II's regional rep footprint.
- Rexel: World-leading electrical and lighting distributor serving contractors, industrials, and commercial customers. Overlaps with Repco II on lighting fixtures and controls distribution and could either compete for end-customer wallet share or be a logical acquirer/partner for a Mid-Atlantic rep firm.
- Consolidated Electrical Distributors (CED): Largest privately held U.S. electrical distributor with hundreds of branches nationwide. Competes with Repco II for lighting specification work through its commercial and industrial divisions where the two companies overlap territorially.
- Border States Electric: Employee-owned U.S. electrical distributor with strong presence in the Upper Midwest and adjacent regions. Sells lighting fixtures and controls through a branch model similar in spirit to a manufacturer's rep firm, serving contractor and industrial customers.
- Sonepar: Global electrical distribution platform with deep U.S. lighting presence through subsidiaries such as Capital Electric and Cooper Electric. Comparable to Repco II as a multi-line lighting and lighting-controls channel, but at vastly larger scale and with a branch-distributor model rather than rep-agency model.
Others
- Signify (Philips Lighting): Global leader in lighting (Philips, Color Kinetics) with a major U.S. rep-channel program. Listed among Repco II's core Color Kinetics and Philips partners, making Signify both a key supplier relationship and an industry reference point for the kind of mid-Atlantic rep-and-spec model Repco II operates.
- Acuity Brands: Large North American lighting and lighting-controls manufacturer ( Lithonia, Winona, Aculux, etc.). Both a manufacturer-principal relationship and a strategic supplier to Repco II's territory; serves as both partner and potential channel-disrupting incumbent.
Regional players
- Platt Electric Supply: Employee-owned regional electrical distributor headquartered in the western U.S. with growing lighting and controls offerings. Operates a similar rep-plus-distribution model but in a non-overlapping geography, making it a structural analog rather than a direct competitor.
- Summit Electric Supply: Privately held U.S. electrical distributor with industrial-grade lighting exposure. Comparable business model and customer profile, though more industrial/contractor-skewed than Repco II's commercial-and-specification focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Repco II social profiles
Digital presenceRepco II financial estimates
Financial estimateRevenue estimate
Valuation estimate
Repco II leadership team
Management profileNumber of profiles
Profiles4 records
Repco II funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Repco II M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Repco II
What does Repco II do?
Repco II is a manufacturer's representative firm that sells commercial, industrial, and residential lighting fixtures, lighting controls, and architainment products on behalf of 189+ manufacturers across Western Pennsylvania, West Virginia, and sections of Eastern Kentucky and Southern Ohio. The firm bundles these products with technical services including lighting design, AGi32 calculations, controls design, project management, quotations, and AIA-accredited continuing education for design professionals.
Is Repco II a public or private company?
Repco II is a private company. It is classified as management employee owned and is currently operating.
When was Repco II founded?
Repco II was founded in 1976. It employs 11 to 50 people.
Where is Repco II based?
Repco II is headquartered in Pittsburgh, United States, in the North America region.
How does Repco II make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are Repco II's main competitors?
Broad incumbents on record are Graybar Electric Company, WESCO International, Rexel, Consolidated Electrical Distributors (CED), Border States Electric and Sonepar. Others are Signify (Philips Lighting) and Acuity Brands. Regional players are Platt Electric Supply and Summit Electric Supply.
Does Repco II have an API?
No public API is recorded for Repco II.