Ljubljanske mlekarne

What Ljubljanske mlekarne does

Ljubljanske mlekarne d.o.o. is a private Slovenian dairy processor and wholesaler founded in 1956 and headquartered in Ljubljana. It produces and sells milk, yogurts, kefir, cheese, cream, butter, ice cream, and related dairy products under brands including Alpsko mleko, Mu, Ego, Président Jošt, Maxim, Planica, Otočec, Lučka, Tom, and Ježek. The company serves mass-market consumers, major retail chains, its own discount stores, HoReCa buyers, and export markets; the input states that half of production is exported to more than 50 countries through the Lactalis Group network.

The operating model is built around dairy procurement and processing rather than software. The company sources from more than 2,000 Slovenian farms, states that it purchases the most domestic milk among Slovenian dairies, and uses a traceability system that links each cistern of milk to the producing farm and each finished product to its raw materials and production process. Core processing technologies cited include pasteurization, homogenization, UHT sterilization, microfiltration, recyclable packaging lines, and a Prosta reja free-range certification scheme verified by Bureau Veritas.

Revenue is generated primarily through dairy product sales via physical retail, own discount stores in Ljubljana and Maribor, dedicated catering/HoReCa supply, and export distribution through Lactalis. Pricing is not publicly disclosed, and the input points to standard consumer packaged-goods pricing rather than subscription or contract-based recurring revenue. Recent commercial and operational activity includes yogurt capacity investment, high-protein product launches, export logistics changes toward rail transport, and a 2025 managing-director transition.

Name

Ljubljanske mlekarne

Legal name

Ljubljanske mlekarne d.o.o.

Website

https://l-m.si

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Ljubljanske mlekarne is a Slovenian dairy processor and wholesaler producing milk, yogurt, cheese, butter, cream and ice cream for consumers, retailers, HoReCa buyers and export markets through domestic channels and Lactalis’s network.

Ownership category

akta.pro rank

Product category

Dairy Products

NAICS

Dairy Product Manufacturing (3115), Fluid Milk Manufacturing (311511), Dairy Product (except Dried or Canned) Merchant Wholesalers (424430)

SIC

Dairy Products (2020), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fluid Milk & Cream Processing (AFAKAKAA)

akta.pro secondary industries

Private Label/Co-Manufactured Fluid Milk Processing (AFAHAAAI), Skyr & Icelandic-Style Cultured Dairy Manufacturing (AFAHADAI), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Butter, Cream & Dairy Fats (CRADACAD), Fluid Milk & Cream Wholesale (AFAIAEAA)

Keywords

• Dairy products manufacturing
• Milk processing
• Yogurt and cheese
• Ice cream production
• Dairy wholesale

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. Dairy product sales: Revenue from production and sale of dairy products including milk, yogurt, cheese, cream, butter, and ice cream under brands Alpsko, Mu, Ego, Maxim, Président Jošt, and Planica. Products sold through retail chains, own discount stores, and catering sector.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Ljubljanske mlekarne is Slovenia's leading dairy processor and the country's largest wholesale purchaser of domestic milk. The company processes milk sourced exclusively from more than 2,000 Slovenian farms into a portfolio of dairy products — including fluid milk, yogurt, kefir, skyr, cheese, cream, butter, and ice cream — sold under the brands Alpsko, Mu, Ego, Président Jošt, Maxim, Planica, and Sladoledi s tradicijo. Distribution spans major Slovenian retail chains, the company's own discount stores in Ljubljana and Maribor, a dedicated offering for the HoReCa catering sector, and export to more than 50 countries via the Lactalis Group network.

Product overview

Ljubljanske mlekarne is a leading Slovenian dairy company producing a comprehensive portfolio of dairy products under multiple brands. The company operates as part of the international Lactalis Group and offers: liquid milk and dairy beverages under Alpsko (the strongest Slovenian brand), fermented dairy products including yogurts and kefir under Mu and Ego brands, premium ice creams under Maxim and Planica brands, cheese products under Président Jošt, and traditional ice creams under the Sladoledi s tradicijo line. The product portfolio spans fresh milk, UHT milk, protein-enriched products, yogurts, kefir, cream-based products, butter spreads, and ice creams in various formats from family packs to individual servings. The company sources exclusively from approximately 2,000 Slovenian farms and exports to 50 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Alpsko mleko: Milk brand - Okus po domu (Taste of home) - recognized as the strongest brand in Slovenia according to Valicon 2025 research.
• Mu
• Ego
• Président Jošt
• Maxim Premium
• Planica
• Otočec

Products and services

• Alpsko mleko Flagship UHT and pasteurized milk brand positioned as 'Taste of home'; named strongest brand in Slovenia by Valicon 2025. Includes protein and lactose-free variants.
• Mu Children's dairy brand offering authentic kefir, fruit skyr (Mu muki), and high-protein Skyr made exclusively from Slovenian milk.
• Ego Health-focused brand of protein yogurts and functional dairy products marketed as 'Take care of yourself', including Ego in lonček cup variants.
• Président Jošt Premium cheese and dairy brand positioned for quality occasions, tagged 'Made for good company'.
• Maxim Premium Premium ice cream and iced coffee range positioned as 'Your unique delight', with variants such as Maxim Premium mascarpone, pasijonka, and lešnik.
• Planica Slovenia's No. 1 family ice cream, offering classic flavors (chocolate, vanilla, strawberry, forest fruits) in various sizes.
• Sladoledi s tradicijo (Traditional ice creams) Heritage ice cream line including Otočec (vanilla and cocoa), Lučka (vanilla stick with cocoa coating), Tom (children's stick with fruit filling), and Ježek (children's vanilla with cocoa and hazelnut).
• Za gostince (HoReCa offering) Dedicated bulk dairy offering for restaurants, hotels, and catering businesses requiring reliable supply and consistent quality.
• Mu Skyr High-protein skyr yogurt under the Mu children's brand, with simple recipe and Selected Quality - Slovenia mark.

Quantifiable outcome

• 37 tonnes of milk and dairy products donated to charitable causes in 2024
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered notable, core and minor.

• Spar SlovenijanotableGTM or Marketing Partner · 1 January 2025Joint charitable campaign collecting 15,000 EUR for Botrstvo v športu project supporting young athletes from socially disadvantaged backgrounds. Spar Slovenija co-funded the donation matching program.
• Lactalis GroupcoreStrategic or Co-development Partner · 1 January 2013Ljubljanske mlekarne has been part of the Lactalis Group since 2013. Lactalis is the world's largest dairy group, providing international reach, expertise, and investment capabilities. Ljubljanske mlekarne operates as part of this global network while maintaining its local identity and brand portfolio.
• Olimpijski komite Slovenije (OKS)notableGTM or Marketing PartnerLong-term sponsor of the Slovenian Olympic Committee; signed sponsorship contract for the Olympic cycle until 2028. Also provides personal sponsorship to triple Olympic medalist Žan Košir (snowboarder).
• Zveza Anita Ogulin & ZPMminorGTM or Marketing PartnerMonthly contribution of 500 litres of Alpsko milk for families in need through Veriga dobrih ljudi project. Also collaborated on Botrstvo v športu project for young athletes.
• MPG PLUS d.o.o.minorImplementation/ SI/ Consulting PartnerMarketing agency commissioned by Ljubljanske mlekarne to organize promotional prize games like 'Mlečno je srečno' and 'Srečni štumfi'. Manages prize delivery to winners.
• DROM agency d.o.o.minorGTM or Marketing PartnerMarketing agency managing Ljubljanske mlekarne's Facebook (Alpsko page) and Instagram accounts, and organizing social media prize games.
• Slovenske železnice (Slovenian Railways)notableStrategic or Co-development PartnerPartnership for environmental initiative redirecting export containers from road to rail. Containers travel 2km to BTC rail terminal instead of 150km by road, saving up to 10 tonnes CO₂ per month.
• Luka Koper (Port of Koper)notableStrategic or Co-development PartnerPartnership for export logistics; containers continue by rail from BTC terminal to Luka Koper port for shipment to international destinations.
• Društvo za opazovanje in proučevanje ptic Slovenije (DOPPS)minorStrategic or Co-development PartnerBiodiversity conservation partnership. Pilot project to harvest meadow seeds from 1 hectare in 2025, to be used for establishing grassland strips on farmers' fields, promoting biodiversity awareness.
• MediademinorImplementation/ SI/ Consulting PartnerCommunication agency that collaborated on internal 'S posluhom drug za drugega' campaign recognized with Prizma award for communication excellence.
• Internavti d.o.o.minorImplementation/ SI/ Consulting PartnerAdvertising agency that collaborated on Planica ice cream campaign winning gold and silver awards at Slovenian Advertising Festival (SOF).
• Mlekarska zadruga PtujminorStrategic or Co-development PartnerMilk cooperative supplying milk from Anton and Zvonko Žampelj farm (Naj hlev 2025 winner) to Ljubljanske mlekarne through the cooperative.

Scale indicators12 records

Recent moves11 records

Expansion highlights7 records

Broad incumbents

• FrieslandCampina: Dutch dairy cooperative supplying milk, yogurt, cheese, and dairy ingredients across Europe, Asia, and Africa. Comparable farmer-cooperative heritage and broad product portfolio at much greater scale.
• Müller (Müller Milch): German family-owned dairy company producing milk, yogurt, and dairy desserts for Central European markets. Comparable in product mix (fluid milk, yogurt, ice cream) and retail-channel distribution model.
• Danone: Global dairy and plant-based food major with leading positions in yogurt and functional dairy across Europe. Overlaps in yogurt and fermented dairy categories, though broader in scope and plant-based exposure.
• Lactalis Group: Parent company and the world's largest dairy group, operating 60+ national dairy brands globally. Provides distribution, capital, and brand portfolio context; broader in scope and scale than any single subsidiary.
• Arla Foods: European dairy cooperative owned by farmers, with strong presence in fluid milk, yogurt, and cheese. Comparable in farmer-owned supply model and broad dairy portfolio, though materially larger and geographically wider.

Regional players

• Emmi Group: Swiss dairy processor producing milk, yogurt, cheese, and ice cream with growing international presence. Comparable in premium dairy positioning and Swiss/heritage brand associations, though primarily serving Switzerland and neighboring markets.
• Meggle: German/Bavarian dairy company producing butter, cheese, and dairy ingredients for Central European markets. Comparable in family-owned heritage and mid-scale dairy processing footprint.

Direct peers

• Dukat: Croatian dairy company also owned by Lactalis Group; produces milk, yogurt, cream, and cheese for Croatian and regional Balkan markets. Most directly comparable peer given shared Lactalis ownership, similar product portfolio, and overlapping geographic region.
• Pomurske mlekarne: Slovenian dairy processor based in Murska Sobota producing milk, fermented dairy, and cheese products. Direct competitor in the same Slovenian market with overlapping retail and HoReCa customers.
• Mlekarna Celeia: Slovenian dairy producer headquartered in Celje, manufacturing milk, dairy desserts, and ice cream. Competes head-to-head with Ljubljanske mlekarne in the Slovenian retail channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alpskomleko
• Instagraminstagram.com/ljubljanskemlekarne

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ljubljanske mlekarne