Pomurske Mlekarne D.D.

What Pomurske Mlekarne D.D. does

Pomurske Mlekarne D.D. is an 80-year-old Slovenian dairy processor headquartered in Murska Sobota, with a second production facility in Ljutomer and three company-owned factory stores in Murska Sobota, Ljutomer, and Jesenice. The company produces a full portfolio of dairy and adjacent products under multiple sub-brands: fluid UHT milk (whole, semi-skimmed, lactose-free) and milk powders under 'Pomursko mlejko'; traditional Emmental and semi-hard Livada cheeses under 'Ljutomerski sir'; cultured, raw, and lactose-free butters; cream, sour cream, and cottage cheese/skuta; yogurts and buttermilk; chocolate milk and iced coffee; and, under the Plana Plus brand, Slovenia's first locally produced plant-based oat and rice drinks. Core technology is UHT thermal processing combined with traditional Emmental cheesemaking using propionic and lactic cultures, all operating under HACCP food safety management and IFS Food certification (Bureau Veritas, 2024) across both production sites.

Revenue is generated through a multi-channel model combining B2B sales to Slovenian retail grocery chains, direct-to-consumer sales through factory stores at promotional leaflet prices, B2B supply to HORECA and food manufacturers, and a dedicated export channel focused on UHT and powdered milk products in European markets. The company sources raw milk through partnerships with six regional agricultural cooperatives across the Pomurje and Podravje regions, giving it a vertically integrated supply chain anchored in eastern Slovenia. Pricing is not publicly disclosed; consumer retail prices are set by retailers, while export and HORECA terms are negotiated directly. The company reported approximately EUR 40 million in revenue and over EUR 1 million in profit in 2020 following early completion of a 2017 debt enforcement procedure, and continues to invest in product line extensions (notably Plana Plus vegan drinks and 2026 aluminum-free SIG aseptic packaging) and quality recognition, with seven Big Gold Medals at the 2026 Agra international dairy competition and a DLG Gold Medal for its Ljutomerski Ementalec.

Name

Pomurske Mlekarne D.D.

Legal name

Pomurske Mlekarne d.d.

Website

https://pomurske-mlekarne.si

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Pomurske Mlekarne D.D. is an 80-year-old Slovenian dairy processor producing UHT milk, traditional Emmental and Livada cheeses, butter, cream, fermented products, and Plana Plus plant-based drinks. It serves Slovenian retail chains, HORECA, export markets, and consumers via three factory stores from facilities in Murska Sobota and Ljutomer.

Ownership category

akta.pro rank

Product category

Dairy Products Manufacturing

NAICS

Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020)

akta.pro primary industry

Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL)

akta.pro secondary industries

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB), Organic & Specialty-Claim Fluid Milk Processing (Organic, A2, Grass-Fed) (AFAHAAAH), Plant-Based Ready-to-Drink Dairy-Alternative Beverages (Protein Shakes, Flavored RTD) (AFAHAJAF), Flavored & Sweetened Milk Drinks (Chocolate/Strawberry, Malted Milk) (AFAHAIAA)

Keywords

• Dairy products
• Fluid milk
• Cheese production
• Plant-based drinks
• Cultured butter

Headquarters

HQ city

Murska Sobota, Murska Sobota

HQ country

Slovenia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dairy Product Sales: Sale of manufactured dairy products including milk, cheese, butter, cottage cheese, cream, fermented products, and plant-based drinks through retail, factory stores, B2B and export channels.
2. B2B Food Service: Supply of dairy products to food service operators, hotels, restaurants and cafes (HORECA) and food manufacturing companies.
3. Factory Store Direct Sales: Direct consumer sales through three industrial/factory stores in Murska Sobota, Ljutomer, and Jesenice offering products at promotional prices.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pomurske Mlekarne D.D. manufactures and sells a comprehensive portfolio of dairy products including fluid UHT milk (3.5%, 2.8%, 1.5%, and lactose-free variants), traditional Emmentaler cheese, semi-hard Livada Tilsit-type cheeses, cottage cheese, cultured butter, sour cream, fermented products (yogurts, buttermilk), dairy-based drinks (chocolate milk, iced coffee), and milk powders. The company also operates the Plana Plus brand of plant-based vegan oat and rice drinks. Products are sold under the parent 'Beli zakladi neokrnjene narave' (White Treasures of Pure Nature) positioning with sub-brands including Ljutomerski sir for cheese and Pomursko mlejko for fluid milk.

Product overview

Pomurske Mlekarne D.D. is a Slovenian dairy company with 80 years of history, operating in Murska Sobota and Ljutomer. The company offers a comprehensive portfolio of dairy products including fluid milk (UHT milk in 1.5%, 2.8%, and 3.5% fat variants, including lactose-free options), milk powders (whole and skimmed), cheese products (traditional Emmentaler, Livada semi-hard cheeses, processed cheese slices), cottage cheese/skuta varieties (homemade and light), butter products (cultured, raw, lactose-free, and spreads), cream products (sour cream, whipping cream, coffee cream), fermented products (yogurts, buttermilk/pinjenec), and dairy-based drinks (chocolate milk, iced coffee). The company also pioneered plant-based offerings in Slovenia under the Plana Plus brand, including oat and rice drinks. Products are distributed under the 'Ljutomerski sir' brand for cheeses and the overall 'Beli zakladi neokrnjene narave' (White treasures of pure nature) brand positioning. The company focuses on traditional production methods with modern environmentally-friendly technology.

Differentiator

Problem solved

Functional benefit

Brands

• Plana Plus: Vegan plant-based drinks brand including oat drink and rice drink
• Ljutomerski sir
• Livada
• Pomursko mlejko

Products and services

• Pomursko mlejko 3.5% (UHT Whole Milk) UHT whole milk with 3.5% fat, produced using ultra-high temperature processing to extend shelf life. Available in 500 ml and 1000 ml cartons with or without screw cap. Awarded ZPS Test quality mark by Slovenian Consumers' Association.
• Pomursko mlejko 2.8% (UHT Semi-Skimmed Milk) UHT milk with 2.8% milk fat. Available in 1000 ml cartons with screw cap, including family packs of 6x1L. March 2026 launch introduced aluminum-free aseptic carton packaging.
• Pomursko lejko mlejko 1.5% (Semi-Skimmed Milk with Vitamins) Semi-skimmed UHT milk with 1.5% fat, enriched with vitamins A, B1, B3, B6, and E. Available in 1L packaging.
• Pomursko mlejko brez laktoze 3.5% (Lactose-Free UHT Milk) Lactose-free whole milk with 3.5% fat produced using UHT process. Available in 1000 ml cartons with screw cap. Targeted at lactose-intolerant consumers.
• Mleko v prahu (Whole Milk Powder) Premium quality whole milk powder produced via dehydration to preserve nutritional values. 100% natural, available in 500g, 1kg, and 30kg packaging for export and food manufacturing.
• Posneto mleko v prahu (Skimmed Milk Powder) Dried skimmed milk of premium quality with high nutritional value and solubility. Once rehydrated serves as substitute for skimmed milk. Available in 400g and 25kg packaging.
• Pasterizirano mleko (Pasteurised Milk for Institutional Use) Heat-treated milk at temperatures between 65°C and 85°C. Available in 1.5% and 3.5% fat variants in 10L packaging for institutional food service and HORECA use.
• Ementalec (Traditional Emmentaler Cheese) Hard cheese made from heat-treated cow's milk with lactic acid and propionic bacteria. Known as 'king among cheeses' with distinctive sweet taste reminiscent of walnut kernels. Produced using traditional methods unique in Slovenia and rare in Europe. Available in 3kg, 1kg, 0.4kg, 300g, and 150g sliced packaging. Received DLG Gold Medal and multiple Agra Big Gold Medals.
• Livada Classic / Livada Light (Semi-Hard Tilsit-Type Cheese) Semi-hard Tilsit-type cheese manufactured from pasteurised milk. Livada Classic with minimum 45% m.f. in dry matter; Livada Light from low-fat milk with 25% m.f. in dry matter. Available in various cuts and sliced variants.
• Livada Pomurska (Regional Semi-Hard Cheese) Semi-hard cheese made from heat-treated milk. Available in wheel and 200-700g vacuum packaging under the Ljutomerski sir brand umbrella.
• Livada Prleška v rezinah (Sliced Semi-Hard Cheese) Semi-hard cheese sliced for convenience. Contains milk, rennet, cheese culture, salt, calcium chloride, lysozyme from eggs, butter, and emulsifying salts.
• Topljeni sir za rezanje (Processed Cheese for Slicing) Processed cheese made from ground and melted cheese with addition of melting salt. Available as Prleški cheese (240g, 1kg) and Weekend cheese (2kg).
• Slovenska domača skuta (Homemade Cottage Cheese) Fresh cheese made from pasteurised milk with minimum 35% m.f. in dry matter. Packaged in plastic pots or bags under sterile conditions.
• Slovenska posneta skuta (Low-Fat Cottage Cheese) Made from non-homogenised skimmed milk, white or slightly yellow with slightly acidic taste. Minimum 18% m.f. in dry matter, maximum 10% m.f.
• Sirni namaz (Cottage Cheese Spread) Made from high-quality low-fat cottage cheese with butter added for spreadability. Available in natural and herbs flavors in 2.5kg PVC containers.
• Slovensko čajno maslo (Slovenian Cultured Butter) Premium quality cultured butter made from sweet cream with lactic acid bacteria added. Packaged in foil, 250g units. Champion of Quality at Agra 2020.
• Ljutomersko surovo maslo (Ljutomer Cultured Butter) Cultured butter made from fermented cream with distinct slightly sour taste. Available in 125g and 250g packaging. Received Grand Gold Medal at Agra 2020.
• Slovensko surovo maslo (Slovenian Raw Butter) Made from sweet cream, packaged in foil and plastic containers under sterile conditions. Available in 10g, 15g, 20g, 125g and 250g packaging including single-serve portions.
• Ljutomersko maslo brez laktoze (Lactose-Free Ljutomer Butter) Lactose-free cultured butter produced from fermented cream with specific taste. Minimum 82% m.f., available in 125g foil packaging.
• Masleni namaz (Butter Spread with Vegetable Oil) Butter spread made from 75% butter and 25% rapeseed oil. Packaged in 125g plastic containers.
• Krem maslo (Yogurt Butter Spread) Made from first-grade butter and low-fat yoghurt, packaged in 150g and 2.5kg containers under sterile conditions.
• Kisla smetana (Sour Cream) Made from pasteurised and homogenised premium quality cream with lactic acid bacteria. Contains 20% m.f. Available in 180g, 400g, and 10L packaging. ZPS Test Quality Mark winner and multiple Agra Big Gold Medals.
• Smetana za stepanje (UHT Whipping Cream) Contains 33% fat, produced using UHT process with carrageenan stabiliser. Available in 250ml, 500ml, and 1L packaging. Received Grand Gold Medal at Agra 2020.
• Smetana za kavo (Coffee Cream) Contains 10% fat, produced using UHT process. Homogenised cream in 250g packaging.
• Čokoladno mleko (Chocolate Milk) Short-term sterilised chocolate drink with 3.5% fat. Contains Rainforest Alliance certified cocoa. Available in 200ml and 750ml cartons. Champion of Quality at Agra 2020.
• Čokoladno mleko 1.5% (Low-Fat Chocolate Milk) UHT chocolate milk with 1.5% milk fat, homogenised dairy drink. Rainforest Alliance certified. Available in 200ml packaging.
• Ledena kava (Iced Coffee Drink) Refreshing drink made of pasteurised sterilised 1.5% fat milk and instant coffee. Available in 1000ml and 250ml cartons. Received Big Gold Medal at Agra 2026.
• Ledena kava Cappuccino (Iced Cappuccino) Homogenised milk and coffee drink, processed using UHT method. Contains instant coffee, natural flavouring, reduced-fat cocoa powder. Available in 500ml bottles.
• Naravna sirotka (Natural Whey) Nutritionally valuable by-product obtained during curdling when casein protein and milk fat are removed. Packaged in 1L plastic bottles.
• Navadni jogurt (Natural Yoghurt) Made from pasteurised 3.2% fat milk with selected lactic acid bacteria. Packaged in plastic pots with aluminium lids. Available in 180g and 10L institutional sizes.
• Sadni jogurt (Fruit Yoghurt) Fruit yoghurt with pleasantly sweet and sour taste. Available in pear-vanilla, apricot, strawberry, and forest fruits flavours. Packaged in 180g plastic pots.
• Pinjenec (Buttermilk) By-product of butter-making, easily digestible with low milk fat. Natural buttermilk fermented with lactic acid bacteria. Fruit flavors include elderberry-lemon, strawberry, forest fruits, and pear-vanilla. Packaged in 220g plastic pots.
• Plana Plus Ovseni napitek (Plana Plus Oat Drink) Plant-based vegan drink, first in Slovenian market. Contains fibre, inulin, sunflower oil, calcium, vitamins B12 and D. Gluten-free oats. Available in 1L. First Slovenian vegan drink offering.
• Plana Plus Rižev napitek (Plana Plus Rice Drink) Plant-based vegan drink, first in Slovenian market. Rich source of complex carbohydrates. Contains rice (14%), maltodextrin, sunflower oil, calcium, iodised salt, vitamins B12 and D. Available in 1L.

Quantifiable outcome

• 7 products received Big Gold Medals at Agra 2026 international dairy competition; total of 13 medals (7 Big Gold, 3 Gold, 3 Silver)
• +6 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SIG CombibloccoreTechnology or Integration · 4 March 2026Strategic partnership with SIG Combibloc for the development and implementation of aluminum-free aseptic carton packaging (SIG Terra MidiBloc Alu-free + Full Barrier). Pomurske Mlekarne was the first in Slovenia to introduce this sustainable packaging technology for their UHT milk products.
• Javni štipendijski, invalidski in preživninski sklad Republike SlovenijeminorStrategic or Co-development Partner · 15 October 2025Government scholarship and disability fund providing funding for employee training and workplace development programs. Awarded EUR 36,750 in funding for ASI+ project supporting extended working activity through training for older employees and developing retention strategies.
• Ministrstvo za delo, družino, socialne zadeve in enake možnosti (Ministry of Labour, Family, Social Affairs and Equal Opportunities)minorStrategic or Co-development Partner · 15 October 2025Slovenian government ministry co-financing the ASI+ project for extending working activity through employee training programs. Project co-financed by Republic of Slovenia and European Union from European Social Fund Plus.
• Mlekarska zadruga PtujcoreOthersAgricultural cooperative and milk supplier partner. One of the primary sources of raw milk for Pomurske Mlekarne's dairy production in the Pomurje and Podravje regions.
• KZ Slovenska BistricacoreOthersAgricultural cooperative and milk supplier partner supplying raw milk for dairy production.
• SKZ Ljutomer KriževcicoreOthersAgricultural cooperative and milk supplier partner from the Ljutomer area supplying raw milk.
• MlekopcoreOthersAgricultural cooperative and milk supplier partner.
• PP AGROcoreOthersAgricultural partner and milk supplier.
• Mlekarna CeleiacoreOthersDairy company and milk supplier partner in the region.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Oatly Group: Swedish plant-based beverage pioneer with category-defining oat milk brand. Comparable to Pomurske Mlekarne's Plana Plus on the plant-based side, but representing the global scale competitor the company will increasingly face in retail dairy-alternative shelf space.

Broad incumbents

• FrieslandCampina: Dutch dairy cooperative with broad portfolio across milk, cheese, butter, and dairy-based beverages. Comparable multi-product dairy model with strong retail and foodservice footprint across continental European markets, presenting both a competitive threat and potential partnership opportunity.
• Arla Foods: Danish-Swedish dairy cooperative and one of the largest dairy producers in Europe, with extensive fluid milk, cheese, and butter ranges. Comparable in cooperative-style raw milk sourcing and dairy product breadth, but at scale orders of magnitude larger than Pomurske Mlekarne.
• Emmi Group: Swiss dairy multinational and major Emmentaler producer (Switzerland's Le Gruyère AOP and Swiss Emmentaler AOP). Comparable to Pomurske Mlekarne in traditional hard-cheese production heritage and premium positioning, but at vastly larger scale with international distribution.
• Danone: French multinational dairy and plant-based food leader spanning yogurt, milk, and dairy alternatives (Alpro). Comparable in combining traditional dairy with plant-based innovation, but operates on a global scale that dwarfs regional players like Pomurske Mlekarne.
• Müller Dairy: German family-owned dairy processor with broad fluid milk, yogurt, and dessert ranges plus growing plant-based exposure. Comparable in mid-sized dairy processor heritage and multi-product positioning, but significantly larger scale and stronger consumer brand recognition.
• Lactalis: Global dairy leader headquartered in France, producing milk, cheese, butter, and dairy ingredients across multiple European brands. Comparable in multi-product dairy portfolio breadth, but operates at multibillion-euro scale with established retail and foodservice penetration across Slovenia's neighboring markets.

Direct peers

• Ljubljanske mlekarne (LJ Mlekarna): Largest Slovenian dairy processor headquartered in Ljubljana, producing fluid milk, cheese, butter, and cultured dairy under the Alpsko Mleko brand. Direct competitor to Pomurske Mlekarne in Slovenian retail grocery, with overlapping product categories and HORECA accounts.
• Mlekarna Celeia: Slovenian dairy processor producing milk, cheese, and cultured dairy products for retail and HORECA. Both Mlekarna Celeia and Pomurske Mlekarne operate within overlapping Slovenian raw-milk cooperative networks and supply similar retail and B2B dairy categories in the same domestic market.
• Mlekarna Planika Kobarid: Slovenian dairy producer specializing in Tolminc cheese and traditional dairy products from the Soča valley. Comparable to Pomurske Mlekarne in scale, regional cooperative sourcing model, and emphasis on traditional/heritage dairy specialties within the Slovenian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pomurske-mlekarne-d-d-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pomurske Mlekarne D.D.