What HBJO Online does

HBJO Online S.A.S. is a French vertical SaaS company founded in 2016 and headquartered in Villeneuve d'Ascq (Lille metropolitan area) that builds omnichannel commerce technology exclusively for independent jewelry, watch, and horology retailers (the HBJO sector — Horlogerie, Bijouterie, Joaillerie). The company sells two tightly integrated products: Commerce 360, a cloud-based SaaS management platform covering point-of-sale, commercial management, accounting, customer relationship management, after-sales service, and digital channel integration; and a dedicated Website Platform offered in three tiers (Showcase at €309/month, Catalogue at €639/month, and E-commerce at €839/month). The platform is differentiated by a daily-enriched product database of over 250,000 jewelry and watch references and deep domain-specific workflows including automatic stock reservation, real-time omnichannel price and inventory synchronization, digital signature for quotes, loyalty programs, and automated customer reactivation.

The business operates on a subscription model with no contractual duration commitment, supplemented by one-time setup and data-migration fees (€649–€2,500 depending on product and store count), training services (€1,000/day), and an optional Premium Web Accompaniment add-on at €300/month that bundles managed services such as monthly banners, blog content, and strategic support. Pricing is publicly disclosed and varies by turnover bands and store count for the software component. Go-to-market is sales-led with personalized consultation, demos, and a 24-hour contact-form response commitment; no self-serve or channel-partner motion is indicated. Marketing relies on content (blog), organic SEO, and customer testimonials.

HBJO Online serves 150–200+ named SMB clients across France and nine international markets (Belgium, Luxembourg, Switzerland, Italy, Ivory Coast, Morocco, South Africa, Kazakhstan, Israel). The company is privately held, bootstrapped (no external funding), founder/CEO-led, GDPR-compliant, and operates with approximately 35 employees. It carries no disclosed AI capabilities, patents, awards, or formal partnership alliances, and revenue is not publicly reported.

Name

HBJO Online

Legal name

HBJO Online S.A.S.

Website

https://hbjo-online.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

HBJO Online is a French vertical SaaS company that provides the Commerce 360 management platform and a tiered website platform purpose-built for independent jewelry, watch, and horology retailers across France and nine international markets.

Ownership category

akta.pro rank

Product category

Jewelry and Watch Retail Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Retail-Nonstore Retailers (5960), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Jewelry, Watches & Luxury Omnichannel (CRAFAEAH)

akta.pro secondary industry

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)

Keywords

• Jewelry retail software
• Watch retailer management
• Omnichannel commerce platform
• Luxury retail SaaS
• E-commerce website builder

Headquarters

HQ city

Roubaix

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commerce 360 Software Subscription: Monthly subscription to the Commerce 360 SaaS management software, priced based on annual turnover (CA HT) and number of stores. Includes software support, updates, and cloud access.
2. Website/Web Platform Subscription: Monthly subscription for website hosting and maintenance, with three tiers: showcase (309/month), catalogue (639/month), and e-commerce (839/month).
3. Software Setup and Migration Fees: One-time fees for software setup and data migration from previous systems. Migration pricing: 2,500 for 1st store, 2,000 for 2nd, 1,500 for 3rd and beyond. Website setup fees: 649 to 1,349 depending on tier.
4. Training Services: One-day training sessions (up to 4 people) priced at 1,000 plus travel expenses.
5. Premium Web Accompaniment Packages: Premium web accompaniment add-on at 300/month additional, including strategic support, monthly banners, 7 commercial operations/year, monthly blog posts, and 3+ hours of site updates per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

HBJO Online sells a cloud-based SaaS omnichannel commerce platform built exclusively for jewelry and watch (HBJO) retailers. Its core offering is Commerce 360, a management software that centralizes commercial operations, sales, accounting, statistics, CRM, after-sales service, and SMS/email campaigns, tightly integrated with a dedicated Website Platform (showcase, catalogue, or e-commerce tiers). The platform is sold on monthly subscriptions with one-time setup, migration, and training fees, plus optional premium web-accompaniment packages.

Product overview

HBJO Online offers a dual-product portfolio centered around Commerce 360, a SaaS jewelry management platform, and a dedicated Website Platform for jewelers and watchmakers. Commerce 360 serves as the unified omnichannel management system handling commercial operations, point-of-sale, accounting, statistics, customer relations, and after-sales service. The Website Platform provides three tiers (Showcase, Catalog, and E-commerce) for online presence and sales. The two products are designed to be fully integrated, with automatic synchronization of prices, stocks, customer data, and order history. Optional accompaniment plans (Essentiel and Premium) provide managed services for website maintenance, marketing campaigns, and strategic support.

Differentiator

Problem solved

Functional benefit

Brands

• Commerce 360: SaaS omnichannel management software solution for jewelry and watchmaking businesses, covering commercial management, sales, accounting, statistics, SMS/Email campaigns, after-sales service, and website/marketplace/CRM connectivity.
• HBJO Online Web Platform

Products and services

• Commerce 360 Cloud-based SaaS omnichannel management software for jewelry and watch retailers covering commercial management, point-of-sale, accounting/finance, statistics, customer relationship management, after-sales service, and SMS/email campaigns, with connectivity to client websites, marketplaces, and CRM. Accessible via smartphone, tablet, PC, or Mac, and priced as a monthly subscription based on annual turnover and number of stores.
• Site Internet (HBJO Website Platform) Dedicated website platform for the HBJO sector providing personalized design, product publication and updates, stock and inventory connection, performance dashboards, and monthly feature updates. Available in three tiers — Showcase (€309/month), Catalogue (€639/month), and E-commerce (€839/month) — with one-time setup fees and integration into Commerce 360 for omnichannel operations.
• Premium Web Accompaniment (Offre Premium) Premium add-on accompaniment service at €300/month for Commerce 360 and website clients, including strategic support, monthly custom banners, 7 commercial operations per year, monthly blog posts, and at least 3 hours of site updates per month.

Quantifiable outcome

• Daily stock and price updates on client websites through Commerce 360 connection
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gemfind: North American SaaS provider specialized for the jewelry industry, offering web design, e-commerce, marketing services, and integrations for jewelers. Highly comparable as a vertical-specialist operating in the same HBJO segment, just on the opposite side of the Atlantic.
• Jewel360: Specialized jewelry retail platform combining POS, e-commerce, inventory, and customer management for independent jewelers. Comparable as a direct vertical peer targeting the same SMB jewelry segment with an integrated commerce stack.
• Valigara Online Jewelry Store Builder: Israel-based vertical SaaS for jewelry retailers with e-commerce store builder, POS, CRM, and supplier integrations purpose-built for jewelers. Closest functional analogue to HBJO's Commerce 360 + website stack, also operating internationally with a vertical SaaS model.
• Webbix: Australian jewelry-website provider offering design, hosting, SEO, and digital marketing exclusively for jewelers and watch retailers. Comparable as a direct vertical competitor with similar proprietary product/service offering for the HBJO sector.

Broad incumbents

• BigCommerce: Enterprise and mid-market SaaS e-commerce platform with headless commerce, multi-channel integrations, and B2B features used by jewelry brands and retailers. Comparable as a broader incumbent platform competing for mid-market jewelry retailer website and commerce contracts.
• Shopify: Dominant horizontal e-commerce platform offering storefront builder, POS, payments, and apps adopted by many small jewelry retailers as a generic alternative to HBJO's vertical stack. Comparable as the broader incumbent whose ecosystem expansion (Shopify POS, Shop Pay, B2B) directly competes for HBJO's TAM.
• Lightspeed Retail (Lightspeed Commerce): Major vertical-leaning retail POS and e-commerce platform serving specialty SMB retailers (apparel, jewelry, bikes, etc.) in Europe and North America with omnichannel inventory sync. Comparable as a broader incumbent offering overlapping capabilities (POS, e-commerce, inventory, CRM) into the same SMB jewelry customer base.
• Square (Block): Integrated payments, POS, and online store platform used widely by SMB retailers including independent jewelers. Comparable as a broad incumbent whose vertical-agnostic but capable stack competes for the same TPE/PME jewelry customer base on price and ease of setup.

Regional players

• Wizaplace (now part of Octopia): French-origin B2B/C2C marketplace and SaaS tooling for SMB merchants seeking to digitize retail and product listing. Comparable as a French SMB retail-tech peer with overlapping go-to-market into independent retailers across categories including jewelry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hbjo-online

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HBJO Online