Wizaplace
Wizaplace provides an all-in-one SaaS platform for creating and operating multi-vendor B2B and B2C marketplaces, serving enterprise and mid-market clients across banking, retail, energy, and franchise networks in France and Spain.
- Company typePrivate
- Founded2012
- HeadquartersLyon, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Wizaplace does
Wizaplace is a French software company that provides an all-in-one SaaS platform for creating and operating multi-vendor B2B and B2C marketplaces. Founded in 2012 in Montpellier (with secondary offices in Lyon and Barcelona) and led by founder Eric Alessandri, the company was acquired by Groupe LUNDI MATIN in 2022 as part of a broader 360-degree commerce, e-commerce, and marketplace strategy that also includes Oxatis. The platform is built on a microservices architecture (Wizaplace Core) that orchestrates business processes through APIs and is delivered via three integrated workspaces — an administrator back office, a vendor back office, and a front office available as either pre-built responsive templates or a custom front-end built via a JavaScript SDK. Core modules include a Product Information Manager (PIM), a Service Information Manager (SIM), a workflow validation engine, B2B payment features (including deferred payment and EU VAT exemption), and geographic availability controls. Wizaplace targets enterprise and mid-market customers across verticals such as banking and insurance, energy and circular economy, retail and franchise networks, construction (BTP), parapharmaceutical, and craft beer, with a customer roster that includes Engie (BeeWee), Somfy, Atalian, Macif Avantages, OVHcloud, Cash Converters France, Kintessia, and pecheur.com. The company sells through a direct enterprise field-sales motion anchored by a 'Request a Demo' CTA, supported by a partner implementation network (Inetum, Umanis, Coexya, Jetpulp, Exton Consulting) and a pre-integrated technology ecosystem (Microsoft Azure, Algolia, Mangopay, Stripe Connect, Lemonway, Cloudimage, OVHcloud). Its revenue model is a SaaS subscription with no commission on client sales, differentiated against take-rate marketplace platforms, and is reinforced by a dedicated Customer Success Manager, structured onboarding workshops, and Professional Services covering strategy, legal, onboarding, marketing, and administration. The company raised approximately €16.9M in disclosed venture funding across a 2016 seed, a 2017 round from BOOST Programs, and a €13M Series A in September 2019 led by Crédit Mutuel Innovation, Fonds Ambition Numérique, and Omnes Capital.
Wizaplace firmographics
Firmographics- Name
- Wizaplace
- Legal name
- HCBOX1
- Website
- https://wizaplace.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wizaplace provides an all-in-one SaaS platform for creating and operating multi-vendor B2B and B2C marketplaces, serving enterprise and mid-market clients across banking, retail, energy, and franchise networks in France and Spain.
- Ownership category
- akta.pro rank
Where Wizaplace is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Wizaplace business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Wizaplace operates as a SaaS marketplace creation platform. No commission is charged on clients' sales. Pricing is likely subscription-based given the SaaS and 'tout-en-un' positioning, though specific tiers are not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pricing not publicly disclosed; solution offered as a SaaS subscription model. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Wizaplace product offering
Product offeringCore offering
Wizaplace provides an all-in-one SaaS platform that enables businesses to create and operate multi-vendor B2B and B2C marketplaces. The platform is built on a microservices architecture orchestrated by Wizaplace Core and includes an Administrator Back Office, Vendor Back Office, and customizable Front Office, along with PIM/SIM catalog management modules and pre-integrated payment, search, and CDN providers.
Product overview
Wizaplace is an all-in-one SaaS platform for creating and managing multi-vendor B2B and B2C marketplaces. The platform is built on a microservices architecture (Wizaplace Core) that orchestrates all marketplace processes through APIs. It provides three integrated workspaces: the Administrator Back Office for platform operators, the Vendor Back Office for third-party sellers, and the Front Office for end customers (available as built-in templates or custom development via SDK). Key data management modules include the PIM for products and the SIM for services. The platform offers specialized solutions for different business models including B2B marketplaces, B2C marketplaces, e-commerce marketplaces, business networks, distribution, purchasing centrals, circular economy, and banking/insurance sectors. Supporting services include dedicated project support with Customer Success Managers and Professional Services for strategy, onboarding, legal, marketing, and administration. The platform integrates with major payment providers, search tools, and cloud infrastructure to deliver a complete marketplace ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Wizaplace Platform All-in-one SaaS platform for creating and managing multi-vendor B2B and B2C marketplaces, built on a microservices architecture with Wizaplace Core orchestrating business processes through APIs. Provides administrator back office, vendor back offices, and customer-facing front office in a single integrated environment.
- Marketplace B2B Solution Specialized marketplace configuration for B2B inter-company transactions, including payment at maturity (paiement à échéance), volume-based pricing, buyer role management, invoicing, commercial promotions, internationalization, dynamic pricing, EU B2B VAT exemption handling, and configurable visibility settings.
- Marketplace B2C Solution Multi-vendor marketplace configuration for B2C retail with product and vendor ratings, wishlists, customer satisfaction tools, secure in-store pickup, SEO optimization, and social media sharing capabilities.
- Circular Economy Marketplace
Quantifiable outcome
- 55% of companies with more than 10 employees in France make purchases online, driving demand for B2B marketplace solutions.
- +2 more outcomes
Companies that use Wizaplace
Customer profileNamed customers26 records
Segments7 records
Ideal customer profiles3 records
Wizaplace technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability2 records
Feature9 records
Wizaplace partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Microsoft AzurecoreWizaplace announced a collaboration with Microsoft Azure to provide a high-performance, scalable, and secure environment for marketplaces powered by the platform. Azure serves as the primary cloud infrastructure partner, enabling enterprise-grade hosting.
- MangopaycoreWhite-label, customizable, international, and secure payment solution for marketplaces, crowdfunding platforms, and FinTechs. Pre-integrated with Wizaplace for marketplace payment processing.
- Lemon WaycorePayment solution dedicated to actors of the new economy that collects end-customer payments in a secure and regulated framework. Co-author of a B2B marketplace white paper with Wizaplace.
- Stripe ConnectcoreStripe Connect ensures receipt of payments on online platforms and their redistribution to third parties within a legal and secure framework. Pre-integrated with Wizaplace.
- AlgoliacoreSearch and discovery solution enabling e-commerce sites to create fast, relevant, and intuitive experiences that increase conversion rates, engagement, and customer loyalty.
- JetpulpcoreDigital strategy agency mastering all links in the chain of a digital project, from the reflection phase to maintenance, including development and marketing phases. Provides custom front-end development for Wizaplace marketplaces.
- WebqamminorDigital agency that designs and creates digital experiences serving brand awareness, growth, and client development. Services include web development, design and creation, digital marketing and CRM, and branding.
- Les Bons TechminorDigital agency offering tailored services according to client digital needs: digital strategy, design, web development, and digital communication.
- UmanisminorFrench IT services company active in business intelligence and big data. Provides system integration and consulting services for Wizaplace deployments.
- InetumcorePresent in 26 countries, a key player in added-value IT services and software. Partnered with Wizaplace for marketplace implementations, particularly in the banking and insurance sector.
- CoexyaminorSoftware and IT Engineering Services company organized into competency centers, providing implementation services for Wizaplace platforms.
- ZeTraceminorConsulting firm specializing in digital transformation in commerce. Provides strategic guidance for marketplace projects.
- Nextra PartnersminorIndependent consulting firm based in Marseille that supports growth and transformation projects.
- Redsen ConsultingminorEuropean consulting firm serving the framing and securing of IT and digital projects. Provides advisory services for marketplace implementations.
- Exton ConsultingminorStrategy and management consulting firm specializing in financial services. Co-hosts webinars with Wizaplace on marketplace opportunities for banks and insurers.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Wizaplace competitors and assessment
Company assessmentDirect peers
- Mirakl: Mirakl is the global category leader in enterprise marketplace SaaS, serving retailers and B2B operators with a marketplace platform. It directly competes with Wizaplace for enterprise marketplace RFPs and offers a comparable SaaS, take-rate optionality model, and broad PIM/order management functionality.
- VTEX: VTEX is a global enterprise commerce and marketplace SaaS platform with strong B2B capabilities, increasingly targeting European accounts. Its multi-vendor marketplace and composable architecture overlap directly with Wizaplace's value proposition for enterprise digital transformation.
- Spryker: Spryker is a composable commerce platform specializing in complex B2B, B2C, and marketplace scenarios for enterprises. It overlaps with Wizaplace's all-in-one approach for sophisticated digital commerce builds, particularly in B2B and enterprise segments.
- Oxatis: Oxatis is a French e-commerce SaaS platform acquired by Groupe LUNDI MATIN in 2022 alongside Wizaplace. Now a sister company within the same group, it is a direct comparator in the French SMB/mid-market e-commerce and marketplace creation space.
Broad incumbents
- Shopify: Shopify is the dominant global SMB e-commerce platform with marketplace-style multi-vendor functionality via apps and Shop App. While broader in scope and B2C-led, it competes with Wizaplace for SMB and mid-market sellers and serves as a default starting point for many prospects.
- Salesforce Commerce Cloud: Salesforce Commerce Cloud is an enterprise commerce platform used by large retailers and B2B brands, including marketplace-style deployments. It overlaps with Wizaplace's enterprise field sales motion and competes for the same corporate IT budgets in banking, insurance, and retail.
- Adobe Commerce (Magento): Adobe Commerce is an open-source enterprise commerce platform used by large retailers and B2B sellers. It competes with Wizaplace on B2B marketplace functionality, customization, and large-deal enterprise deployments, particularly with European mid-market and enterprise customers.
- BigCommerce: BigCommerce is an open SaaS e-commerce platform with B2B and headless marketplace capabilities, primarily serving mid-market and enterprise customers. It competes with Wizaplace on API-driven architecture and multi-storefront deployments for European brands.
Emerging players
- ChannelEngine: ChannelEngine is a marketplace integration and management platform that helps brands sell across third-party marketplaces (Amazon, bol, etc.). It is comparable as an adjacent marketplace infrastructure player serving similar European enterprise and brand customers.
- Shopware: Shopware is an open-source commerce platform with strong DACH-region adoption and growing B2B/marketplace features. It is a comparable European-headquartered alternative for mid-market and enterprise marketplace deployments.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wizaplace social profiles
Digital presenceWizaplace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wizaplace leadership team
Management profileNumber of profiles
Profiles3 records
Wizaplace funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wizaplace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wizaplace
What does Wizaplace do?
Wizaplace provides an all-in-one SaaS platform that enables businesses to create and operate multi-vendor B2B and B2C marketplaces. The platform is built on a microservices architecture orchestrated by Wizaplace Core and includes an Administrator Back Office, Vendor Back Office, and customizable Front Office, along with PIM/SIM catalog management modules and pre-integrated payment, search, and CDN providers.
Is Wizaplace a public or private company?
Wizaplace is a private company. It is classified as corporate owned and is currently operating.
When was Wizaplace founded?
Wizaplace was founded in 2012. It employs 51 to 100 people.
Where is Wizaplace based?
Wizaplace is headquartered in Lyon, France, in the Europe region.
How does Wizaplace make money?
One revenue line is on record: saaS Subscription.
Who are Wizaplace's main competitors?
Direct peers on record are Mirakl, VTEX, Spryker and Oxatis. Broad incumbents are Shopify, Salesforce Commerce Cloud, Adobe Commerce (Magento) and BigCommerce. Emerging players are ChannelEngine and Shopware.
Does Wizaplace have an API?
Yes. Wizaplace provides APIs and a Software Development Kit (SDK) that allows developers to access platform features without directly translating APIs or reconstructing data models. The platform uses a microservices architecture where tools communicate via APIs. The SDK simplifies data exploitation for developers integrating custom front-end solutions. APIs enable integration with third-party solutions such as payment providers, PIM systems, and other third-party tools according to project needs.