Activate Canopy

What Activate Canopy does

Activate Canopy is a US-based, privately held custom event branding company founded in 2019 and headquartered in Murrieta, California. It designs, manufactures, and sells custom-printed canopies (10x10, 10x15, 10x20), flags, table covers, coro-board A-frame signs, printed fencing, ball stands, and related event signage for outdoor and indoor marketing activations. Manufacturing is based on fully digital printing onto 600D polyester fabric with PU coating for UV and water resistance, and on coro-plast for signage, with commercial-grade steel or aluminum frames for tent structures. The company holds a patent-pending Sling Top design that allows instant rebranding of any standard 10x10 canopy, and it markets a Solar Shield fabric with black inner lining for heat reduction.

The company's business model is direct-to-consumer e-commerce with a custom-product sales motion, supported by phone-based consultation for bulk and enterprise orders. Revenue is generated through one-time purchases of customized products and replacement parts (frames, roller bags, flag poles, ground spikes), with prices ranging from $19 for accessories to $849 for premium aluminum-framed canopies, and bundled packages such as the $795 UPSL Activation Kit. Its customer base is heavily concentrated in the youth and amateur soccer ecosystem, including leagues and clubs such as UPSL (official field branding supplier), LA Galaxy, Legends FC, Surf Soccer Club, Strikers FC, Pateadores, Slammers FC, Sporting California, and West Coast FC, with secondary segments in trade shows, market vendors, and corporate events. Distribution is primarily through its own website (activatecanopy.com) and direct sales, with marketing driven by SEO-optimized blog content and a dedicated soccer club directory of 80+ listings. The company employs 1-10 people and operates without disclosed external funding.

Name

Activate Canopy

Legal name

Activate Canopy

Website

https://activatecanopy.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Activate Canopy is a US-based custom event branding company that designs, manufactures, and sells printed canopies, flags, table covers, and signage for youth and amateur soccer clubs, leagues, trade shows, and outdoor event organizers, operating primarily through direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Custom Event Branding Products

NAICS

Textile Bag and Canvas Mills (314910)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Trade Show Giveaways & Event Premiums (BPAFAMAG)

akta.pro secondary industries

Tent & Canopy Rentals (HSACAFAA), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Custom event canopies
• Branded outdoor signage
• Custom printed flags
• Pop up tents
• Trade show displays

Headquarters

HQ city

Murrieta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Printed Products Sales: One-time purchase model for custom branded products including canopies, flags, table covers, Coro-Boards, and other event branding materials. Customers customize products with their logos, colors, and messaging. Products are sold as complete kits or individual components (tops only, replacement parts).
2. Replacement Parts and Accessories: Sale of replacement frames, roller bags, flag poles, ground spike mounts, and other accessories for existing branded products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Activate Canopy designs, manufactures, and sells custom-branded outdoor marketing products, with the core offering being full-color digitally printed pop-up canopies (10x10, 10x15, and 10x20 sizes) built on 600D polyester with steel or aluminum frames. The portfolio extends to complementary event branding items—custom flags, table covers, Coro-Board A-frame signage, printed fencing, ball stands, photo blocks, umbrellas, and trade show booth bundles—sold primarily to sports clubs, leagues, trade show exhibitors, and event organizers.

Product overview

Activate Canopy provides custom-branded event marketing solutions with a focus on outdoor branding products. The core product portfolio centers on custom-printed pop-up canopies (available in 10x10, 10x15, and 10x20 sizes with steel or aluminum frames) supplemented by complementary event branding items including custom flags, table covers, Coro-Board A-frame signs, printed fencing, and specialty items like Ball Stands, Tri-Spinners, and Photo Blocks. The company also offers indoor Trade Show Booth Bundles for non-outdoor events. Product accessories include the Lounge Wagon for transport, Rain Gutters for connecting tents, Safety Half Walls, and Solar Shield canopies with black-lined fabric for heat reduction. Replacement frames, roller bags, flag poles, and ground spike mounts are available through their replacement parts section. The company leverages 600D polyester fabric with PU coating for durability and UV/water resistance, utilizing fully digital printing for photo-quality graphics. All products can be customized with client logos, colors, and branding through a streamlined design-to-delivery process.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Canopies

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• UPSL (United Premier Soccer League)coreStrategic or Co-development Partner · 1 March 2022Activate Canopy is the official field branding supplier for UPSL. All products follow UPSL branding guidelines and are approved by the United Premier Soccer League office. They offer league-wide branding packages and activation kits specifically designed for UPSL member clubs.
• LA GalaxycoreChannel Partner/ Reseller/ DistributorActivate Canopy provides custom branded products for LA Galaxy soccer organization, with products customized for different city/location names within the LA Galaxy network.
• Legends FCcoreChannel Partner/ Reseller/ DistributorOfficial field branding supplier for Legends FC, providing branded canopies, flags, Coro-Boards, and table covers customized for multiple club locations including Arizona, Inland Empire, Orange County, San Bernardino, San Fernando Valley, Santa Clarita Valley, and Temecula Valley.
• Surf Soccer ClubcoreChannel Partner/ Reseller/ DistributorOn-field branding provider for Surf Soccer Club network, offering custom designed branded items for over 50 affiliate locations across the US. Products display local affiliate logos and are designed to meet all branding guidelines.
• PateadorescoreChannel Partner/ Reseller/ DistributorOfficial field branding supplier for Pateadores soccer club, providing custom canopies, flags, and replacement parts customized with club branding.
• Sporting California (Sporting USA, Sporting FC)coreChannel Partner/ Reseller/ DistributorChosen as the field branding supplier for the Sporting California Football Clubs family. Custom designs each branded item in cooperation with club management to meet all branding guidelines for various locations.
• Strikers FCcoreChannel Partner/ Reseller/ DistributorCustom branding provider for Strikers FC, offering canopies, flags, table covers, and field boards customized with club logos and colors.
• West Coast FCcoreChannel Partner/ Reseller/ DistributorOfficial field branding supplier for West Coast FC, providing custom canopies (10x10 and 10x15), flags, and table covers customized to show off club logo and colors for home and away games.
• Slammers FC (Slammers and South Slammers)coreChannel Partner/ Reseller/ DistributorOn-field branding provider for Slammers FC organizations. Custom designs each branded item in cooperation with club management to meet all branding guidelines for both home and away games.
• Chelsea SCminorChannel Partner/ Reseller/ DistributorProvides custom branded products for Chelsea SC soccer organization.

Scale indicators2 records

Recent moves2 records

Expansion highlights2 records

Broad incumbents

• Eurmax: Eurmax manufactures and sells pop-up canopies, custom printed tents, and event accessories directly to consumers and businesses. Overlaps with Activate Canopy on custom canopy and event accessory lines, but operates at broader scale with a more diversified product range.
• Caravan Canopy (Canopies.com): Caravan Canopy is an established manufacturer and retailer of pop-up canopies and event shelters serving both retail and custom-print markets. Broader incumbent that competes on the same core canopy category as Activate Canopy but with significantly larger scale and catalog breadth.

Direct peers

• American Tent: American Tent is a custom event tent and canopy manufacturer producing custom-printed tents for events, festivals, and corporate activations. Direct competitor in custom-branded tent manufacturing for the same event-marketing use cases as Activate Canopy.
• Extreme Canopy: Extreme Canopy designs, manufactures, and sells custom-printed pop-up canopies, flags, and event signage. Direct overlap with Activate Canopy across flagship canopy products, full-color digital printing, and event/sports customer segments.
• TentCraft: TentCraft manufactures custom-printed event tents, canopies, and accessories for sports, events, and trade shows. Closely comparable to Activate Canopy in product offering (custom canopies), customer base (sports organizations and event brands), and digital printing on heavy-duty fabric.
• Logo Sports: Logo Sports specializes in custom-branded sports equipment and event signage including canopies, banners, and field branding for athletic organizations. Directly comparable to Activate Canopy in serving soccer/sports clubs with customized event branding kits.
• BigTop Tent: BigTop Tent manufactures custom-printed pop-up canopies and event tents for sports teams, businesses, and event organizers. Directly comparable in custom canopy manufacturing with overlap in the sports organization customer segment.

Emerging players

• Coast to Coast Event Tent: Coast to Coast Event Tent provides custom event tents and accessories for trade shows, festivals, and corporate events. Comparable niche player in custom-branded event tent space with similar e-commerce-led GTM.
• PromoTent: PromoTent offers custom-printed event tents and canopies aimed at small businesses and event marketers. Overlaps with Activate Canopy on the core custom canopy product but with a different customer mix skewed toward SMB promotional use.

Others

• Tradeshow Display Pros: Tradeshow Display Pros supplies trade show booth displays, banners, and exhibit graphics. Adjacent ecosystem participant serving the same trade show exhibitor customer segment that Activate Canopy targets with its booth bundle products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activate Canopy