The Parenting Network
The Parenting Network is a Milwaukee-based non-profit, founded in 1976, that delivers evidence-based parenting education, fatherhood programs, school-based prevention, and Family Links case management to caregivers, families, and child care professionals throughout Milwaukee County via helpline, in-person, and virtual channels.
- Company typePrivate
- Founded1976
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Parenting Network does
The Parenting Network, legally Parenting Network Inc, is a 501(c)(3)-style non-profit social services organization headquartered at 7516 West Burleigh Street, Milwaukee, Wisconsin, serving families throughout Milwaukee County. Founded in 1976 as a project of the Junior League of Milwaukee and incorporated in 1977 as Parents Anonymous, it was renamed to The Parenting Network in 1996. Its mission is to strengthen parenting skills and prevent child abuse and neglect across all caregiver types — mothers, fathers, grandparents, foster and stepparents — with bilingual English/Spanish programming.
Its core product portfolio is built around licensed, evidence-based curricula rather than proprietary technology. Offerings include the Triple P (Positive Parenting Program), Strengthening Families 10-14 (Familias Fuertes in Spanish), Nurturing Parenting Program, RELAX Alternatives to Anger, Cooperative Co-Parenting, Parent Cafés/Parent Connections, Fatherhood Programs (Dad Matters! using the National Fatherhood Initiative's 24/7 Dad curriculum, IntenDAD, Sex Talk as Real Talk), School Programs (LifeSkills substance-use and violence prevention), Child Care Staff Training (Wisconsin Registry-approved continuing education), and Family Links case management. The Parent Helpline (414-671-0566) is the central access point for registration and referrals, with after-hours coverage from IMPACT 2-1-1. Delivery channels include in-person classes at partner venues (Milwaukee Fatherhood Coalition, Hephatha Lutheran Church, St. Francis Children's Center, schools), virtual/Zoom sessions, school-based programming, and enterprise child-care staff training.
The business model is a hybrid non-profit funding stack: (1) Wisconsin Department of Children and Families government grants for the Family Links coordinated community support program, (2) individual and corporate donations accepted via PayPal, Venmo, and check at tiered levels ($25–$5,000) with designated impact areas, and (3) modest program fees for select offerings ($50 for Nurturing Parent materials, $100 for RELAX Alternatives to Anger, $50 for Cooperative Co-Parenting, $20 for Stewards of Children). Most core services are provided free of charge. Corporate sponsors include Douglas Dynamics, Johnson Financial Group, Weyco Group, O'Leary and Annick, and Johnson Controls. The organization is governed by a Board of Directors (Co-Presidents Joy Hammond and Raymond Farrell, Treasurer Lori Muench, Secretary Whitnee Smith) and led by Executive Director Joyce Felker, with no parent company, no private equity backing, and no venture capital involvement.
The Parenting Network firmographics
Firmographics- Name
- The Parenting Network
- Legal name
- Parenting Network Inc
- Website
- https://theparentingnetwork.org
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Parenting Network is a Milwaukee-based non-profit, founded in 1976, that delivers evidence-based parenting education, fatherhood programs, school-based prevention, and Family Links case management to caregivers, families, and child care professionals throughout Milwaukee County via helpline, in-person, and virtual channels.
- Ownership category
- akta.pro rank
The Parenting Network industry classification
Industry- Product category
- Family and Social Services
- NAICS
- Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Family & Parenting Support Services (BPAGAEAC)
- akta.pro secondary industries
- Home Visiting & Parent Coaching Programs (EDACALAC), Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)
Keywords
Where The Parenting Network is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Parenting Network business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Donations and Charitable Contributions: Individual and corporate donations received through PayPal, Venmo, and check payments. The organization accepts donations at various levels ($25, $50, $100, $500, $1,000, $2,500, $5,000) with designated impact areas.
- Government Funding: Funded by Wisconsin Department of Children and Families for the Family Links coordinated community support program.
- Program Fees: Modest fees for select programs: $50 materials fee for Nurturing Parent Program, $100 for RELAX Alternatives to Anger, $50 per person for Cooperative Co-Parenting class. Most core services are provided free of charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Programs |
| One time/ perpetual license | One-time | Nurturing Parent Program |
| One time/ perpetual license | One-time | RELAX: Alternatives to Anger |
| One time/ perpetual license | One-time | Cooperative Co-Parenting |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
The Parenting Network product offering
Product offeringCore offering
The Parenting Network delivers evidence-based parenting education, fatherhood engagement, family support, and youth prevention programs to families in Milwaukee County. Core offerings include the Triple P Positive Parenting Program, Parenting Classes, Strengthening Families 10-14, Family Links case management, Parent Cafés, School Programs, and Child Care Staff Training, accessed primarily through a Parent Helpline.
Product overview
The Parenting Network operates as a social services organization providing a portfolio of parenting support programs and educational services, not a technology product company. The core offerings include the Triple P Positive Parenting Program, various parenting classes (Nurturing Parent, Partner Support, RELAX Alternatives to Anger), Strengthening Families 10-14, Family Links case management, Parent Cafés/Parent Connections community gatherings, School Programs (LifeSkills), Fatherhood Programs (Dad Matters!, IntenDAD), and Child Care Staff Training. The Parent Helpline serves as the central access point for all services. Most programs are free, voluntary, confidential, and available in English and Spanish, serving families in Milwaukee County.
Differentiator
Problem solved
Functional benefit
Products and services
- Triple P - Positive Parenting Program Evidence-based parenting support program offering free resources including workshops, group sessions, one-on-one coaching, and online courses to help parents manage behavior and emotions in children and teens.
- Parenting Classes Comprehensive parenting education including the Nurturing Parent Program, Partner Support Class, Group Triple P, Strengthening Families 10-14, Grandparent Connections, RELAX Alternatives to Anger, Cooperative Co-Parenting, and single-session workshops.
- Strengthening Families 10-14 A seven-week evidence-based education and skill-building program for parents and youth ages 10-14 designed to enhance family communication, resist negative peer pressure, manage conflict, and prevent alcohol and drug abuse. Available in Spanish as Familias Fuertes.
- Family Links A coordinated community effort connecting families to programs, services, parenting education, case management, and direct services. Funded by the Wisconsin Department of Children and Families.
- Parent Cafés/Parent Connections In-person Parent Cafés offering peer support and resources with dinner and childcare provided, combined with virtual Parent Connections via Zoom for online parenting community engagement.
- School Programs (LifeSkills) Free evidence-based substance use and violence prevention programs for middle schools covering goal setting, communication, stress management, decision-making, and relationship building.
- Fatherhood Programs Male engagement programs including Dad Matters! (24/7 Dad curriculum), IntenDAD workshop, Sex Talk as Real Talk (START), and empowerment support groups for fathers.
- Child Care Staff Training Wisconsin Registry-approved continuing education training for childcare staff including Triple P curricula workshops, Period of Purple Crying, Stewards of Children, and Five Protective Factors training.
- Parent Helpline Free confidential phone coaching for parenting issues, class registration assistance, and referrals to programs and community resources, available weekdays with IMPACT 2-1-1 after-hours support.
Companies that use The Parenting Network
Customer profileSegments3 records
Ideal customer profiles3 records
The Parenting Network technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Parenting Network partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered premier event sponsor, community leadership sponsor, parent education sponsor, minor and core.
- Douglas Dynamicspremier event sponsorPremier Event Sponsor for The Parenting Network. Douglas Dynamics is a corporate sponsor supporting the organization's annual events and fundraising activities.
- Johnson Financial Groupcommunity leadership sponsorCommunity Leadership Sponsor and board member affiliation. Johnson Financial Group provides sponsorship and has employees serving on the board of directors.
- Weyco Groupparent education sponsorParent Education Sponsor supporting parenting education programs delivered by The Parenting Network.
- O'Leary and Annickparent education sponsorParent Education Sponsor supporting parenting education programs delivered by The Parenting Network.
- Johnson Controlsparent education sponsorParent Education Sponsor supporting parenting education programs delivered by The Parenting Network.
- Milwaukee Center for Children and YouthminorCommunity partner organization collaborating with The Parenting Network on family support services in Milwaukee.
- Community AdvocatesminorCommunity partner organization collaborating with The Parenting Network on family support and advocacy services.
- Milwaukee Fatherhood CoalitioncoreHost venue for Saturday Dad Matters fatherhood classes at 4828 W. Fond du Lac Ave., Milwaukee. Collaborative partner for male engagement programming.
- IMPACT 2-1-1minorAfter-hours phone support partner that responds to Parent Helpline calls outside of business hours.
Scale indicators2 records
Recent moves9 records
Expansion highlights5 records
The Parenting Network competitors and assessment
Company assessmentDirect peers
- Healthy Families America: Home visiting and family support program administered by Prevent Child Abuse America. Directly comparable to TPN's Family Links case management and home-based parenting services for at-risk families.
- Sojourner Family Peace Center: Milwaukee-based nonprofit providing domestic violence and family services. Listed as a direct referral partner of TPN and operates in the same Milwaukee County catchment with overlapping family support and co-parenting services.
- Parents Anonymous: National peer-support organization for parents and children. Direct peer — TPN was literally incorporated as Parents Anonymous in 1977 before rebranding in 1996, and both organizations run mutual-support parent group models.
- National Fatherhood Initiative: Licensor of the 24/7 Dad curriculum that TPN delivers through its Fatherhood Programs. Directly comparable in male engagement programming and fatherhood education focus.
- Parents as Teachers: National nonprofit providing evidence-based parent education and home visiting services, directly comparable in mission, curricula, and target population (parents of young children). Operates an affiliate network similar to TPN's Milwaukee-based service area model.
Regional players
- Wisconsin Family Ties: Wisconsin-based family support and advocacy organization serving families of children with social, emotional, behavioral, or developmental challenges. Comparable as a Wisconsin-focused family support nonprofit, though oriented to special needs rather than general parenting education.
- Child Care Resource & Referral agencies (Wisconsin CCR&R): Wisconsin-based child care resource and referral network that delivers child care staff training and family navigation services. Comparable in state-level Wisconsin geography and in child care workforce training offerings that overlap with TPN's Child Care Staff Training.
Broad incumbents
- Children's Hospital of Wisconsin Community Services: Large Wisconsin-based health system delivering community-based family services including home visiting and parent education. Comparable in Wisconsin geography and overlapping service lines, but anchored in a much larger institutional health care system.
- Prevent Child Abuse America: National umbrella organization that supports local affiliates delivering child abuse prevention and family strengthening services. Comparable mission space but operates at a national advocacy and network scale far beyond TPN's local focus.
- Zero to Three: National nonprofit focused on early childhood development from birth to age three. Comparable in mission (early childhood and family support) but operates at a national research/policy scale rather than direct local service delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Parenting Network social profiles
Digital presenceThe Parenting Network financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Parenting Network leadership team
Management profileNumber of profiles
Profiles7 records
The Parenting Network funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Parenting Network M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Parenting Network
What does The Parenting Network do?
The Parenting Network delivers evidence-based parenting education, fatherhood engagement, family support, and youth prevention programs to families in Milwaukee County. Core offerings include the Triple P Positive Parenting Program, Parenting Classes, Strengthening Families 10-14, Family Links case management, Parent Cafés, School Programs, and Child Care Staff Training, accessed primarily through a Parent Helpline.
Is The Parenting Network a public or private company?
The Parenting Network is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Parenting Network founded?
The Parenting Network was founded in 1976. It employs 11 to 50 people.
Where is The Parenting Network based?
The Parenting Network is headquartered in Milwaukee, United States, in the North America region.
How does The Parenting Network make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are government Funding and program Fees.
Who are The Parenting Network's main competitors?
Direct peers on record are Healthy Families America, Sojourner Family Peace Center, Parents Anonymous, National Fatherhood Initiative and Parents as Teachers. Regional players are Wisconsin Family Ties and Child Care Resource & Referral agencies (Wisconsin CCR&R). Broad incumbents are Children's Hospital of Wisconsin Community Services, Prevent Child Abuse America and Zero to Three.
Does The Parenting Network have an API?
No public API is recorded for The Parenting Network.
What industry is The Parenting Network in?
The Parenting Network's product category is Family and Social Services. Its primary akta.pro industry code is BPAGAEAC, Family & Parenting Support Services, with a secondary code of EDACALAC, Home Visiting & Parent Coaching Programs. Its NAICS code is 6241 and its SIC code is 8300.