Moss-Kelley

What Moss-Kelley does

Moss-Kelley (Moss Kelley, Inc.) is a Florida-based manufacturer's representative firm founded in 1984 that sells and supports municipal water and wastewater treatment equipment on behalf of more than 20 equipment manufacturers, including Aero-Mod, WesTech, Huber, Hydro International, Veolia, and Kubota. Its core function is specification-stage and procurement-stage representation to Florida municipal utilities, supported by Professional Engineer-licensed staff and an outside sales force operating from offices in Boca Raton (South Florida) and Lake Mary (Central Florida). The business model is commission-based: revenue is generated as a percentage of equipment sales routed through Moss-Kelley to municipal customers, with project-driven lumpiness tied to capital budget cycles of utility districts.

Since a 2014 management buyout led by Brian Schuette and John Mushinsky, Moss-Kelley was acquired in April 2022 by United Flow Technologies (UFT), a H.I.G. Capital portfolio company building a multi-entity water and wastewater equipment platform. Within UFT, Moss-Kelley operates as the Florida node alongside sister reps such as Kodru-Mooney and Macaulay Controls. The firm has expanded its offering with a Turnkey Furnish & Install service line and has invested in proprietary regional grit distribution data through pilot testing of Eutek headworks systems, extending its role from pure representation toward integrated delivery and localized technical authority.

Name

Moss-Kelley

Legal name

Moss Kelley, Inc.

Website

https://mosskelley.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Moss-Kelley is a Florida-based manufacturer's representative firm, founded in 1984, that sells municipal water and wastewater treatment equipment from 20+ OEMs to Florida utility districts under commission-based representation, operating as the Florida node within the H.I.G.-backed United Flow Technologies platform.

Ownership category

akta.pro rank

Product category

Water and Wastewater Equipment Representation

NAICS

Pump and Compressor Manufacturing (33391), Water Supply and Irrigation Systems (221310)

SIC

General Industrial Machinery & Equipment (3560), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

akta.pro secondary industry

Separation & Filtration Equipment (Filters, Centrifuges, Membranes) (IMAHAEAB)

Keywords

• Manufacturer representative services
• Municipal water treatment
• Wastewater treatment equipment
• Process equipment distribution
• Water utility solutions

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales Representation: Moss Kelley acts as a manufacturer's representative for unit process equipment suppliers, earning commissions on equipment sales to municipal water and wastewater facilities. The company also provides aftermarket parts, service requests, product support, and technical knowledge services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Moss Kelley operates as a manufacturer's representative firm connecting unit process equipment suppliers from around the world with municipal water and wastewater utilities across the State of Florida. The company represents equipment manufacturers spanning the entire treatment train — headworks, grit removal, biological treatment, aeration, sedimentation, filtration, disinfection, solids handling, odor control, and membrane/RO systems — and provides technical consultation, aftermarket parts, and turnkey furnish-and-install support through sales offices in South Florida (Boca Raton) and Central Florida (Lake Mary).

Product overview

Moss Kelley is a manufacturer's representative firm for municipal water and wastewater treatment equipment in Florida. The company operates as a platform representing multiple equipment manufacturers, offering solutions across the entire wastewater treatment process including: headworks and pre-treatment (screens, grit removal), biological treatment, chemical feed and disinfection, aeration and mixing, clarification and sedimentation, filtration, odor control, solids handling, and PFAS removal. The product portfolio includes equipment from manufacturers such as Huber Technology (screening systems), Hydro International (grit removal), WesTech Engineering (clarification/filtration), Schwing Bioset (biosolids processing), De Nora (filtration/disinfection), Flygt (submersible mixers), and many others. Equipment categories span pumps, valves, process equipment, controls, and specialized treatment systems. The company serves municipalities in Florida through sales offices in South Florida (Boca Raton) and Central Florida (Lake Mary).

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturer's Representative Services for Municipal Water and Wastewater Equipment

Quantifiable outcome

• Miami-Dade County South District WWTP expansion from 112 MGD to 285 MGD peak capacity
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core.

• Kodru-MooneycoreStrategic or Co-development Partner · 10 April 2023United Flow Technologies acquired Kodru-Mooney, which Moss Kelley represents in Florida. Partner testimonials highlight UFT's investment in people, strategic growth plan, and operational support.
• Macaulay ControlscoreStrategic or Co-development Partner · 10 April 2023Acquired by UFT as part of the platform strategy. Macaulay Controls represents one of Moss Kelley's partner companies serving the water and wastewater industry.
• Aero-Mod, Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 1984Equipment manufacturer represented by Moss Kelley for Sequox biological nutrient removal, ClarAtor secondary clarifiers, and diffuser access systems in Florida municipal water and wastewater markets.
• Aqueo US VetscoreChannel Partner/ Reseller/ DistributorFiltration systems manufacturer for PFAS and contaminant removal represented by Moss Kelley in Florida markets.
• ARIAFILTRAcoreChannel Partner/ Reseller/ DistributorMembrane systems manufacturer for microfiltration (MF), ultrafiltration (UF), and reverse osmosis (RO) represented by Moss Kelley in Florida.
• ARXTERAcoreChannel Partner/ Reseller/ DistributorProcess intensification technologies manufacturer including miGrate and AvN systems represented in Florida.
• Atlas CopcocoreChannel Partner/ Reseller/ DistributorMagnetic bearing high speed turbo, screw, lobe and multistage centrifugal blower systems with custom integrated controls.
• BÖRGER / BOERGER (US)coreChannel Partner/ Reseller/ DistributorRotary lobe and grinder pumps for sludge transfer and feed applications in Florida municipal wastewater facilities.
• Charter Machine CompanycoreChannel Partner/ Reseller/ DistributorTwo and three belt filter press and gravity belt thickener dewatering equipment solutions.
• De NoracoreChannel Partner/ Reseller/ DistributorTETRA Denite, DeepBed and storm flow filters, Bayoxide E33 for arsenic and phosphorus removal, Clortec Gen 3 onsite Sodium Hypochlorite Generation Systems.
• Flygt (Xylem)coreChannel Partner/ Reseller/ DistributorSubmersible mixers with adaptive variable speed for energy-efficient mixing in water and wastewater applications.
• HUBER TECHNOLOGYcoreChannel Partner/ Reseller/ DistributorWastewater screening systems, washer compactors, sludge thickening and dewatering, drying systems, tertiary treatment, heat recovery, water reuse solutions.
• Hydro International (EUTEK Systems)coreChannel Partner/ Reseller/ DistributorHeadcell grit concentrator, GritCleanse, Slurrycup, Teacup, OptiCup, Grit Cup, Grit Snail, SpiraSnail grit washing and dewatering systems, Grit King vortex grit separator, and sludge screen technology.
• H2O InnovationcoreChannel Partner/ Reseller/ DistributorMF, UF, NF and RO membrane systems with FLEXBOX rental solutions for Florida municipal water treatment.
• KubotacoreChannel Partner/ Reseller/ DistributorFlat plate MBR treatment solutions with complete process design and system supply capabilities.
• Schwing Bioset, Inc.coreChannel Partner/ Reseller/ DistributorBiosolids class AA processing, piston and screw presses, sliding frame silos, phosphorus recovery, sludge drying equipment.
• VeoliacoreChannel Partner/ Reseller/ DistributorAccelator softeners, Greenleaf Filters, DensaDeg, AquaDAF flotation, Climber screens, ABW traveling bridge filters, Cannon digester mixers, BioFor biological treatment filters, Ozonia Ozone and Aquaray UV systems.
• WesTech Engineering, LLCcoreChannel Partner/ Reseller/ DistributorClarification, filtration, DAF, activated sludge, digestion, lime thickeners, vacuum filters, Nordic Water SuperSand/Disc, General Filter, MicroFloc systems. Recently awarded Miami-Dade County WWTP contract.
• United Flow Technologies (UFT)coreStrategic or Co-development PartnerMoss Kelley is part of the UFT platform companies, a H.I.G. Capital portfolio company. UFT is described as the best water and wastewater platform company in the U.S., with a mission to build innovative water and wastewater solutions through strategic acquisitions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Veolia Water Technologies: Global water and wastewater treatment equipment manufacturer that Moss Kelley represents in Florida; competes with Moss Kelley on direct sales to large utilities and offers an overlapping product portfolio (clarifiers, ozone, UV, filters, biological treatment).
• WesTech Engineering: Water/wastewater treatment equipment manufacturer (clarifiers, filtration, DAF, digestion) that Moss Kelley represents; comparable as an incumbent whose direct sales force competes with Moss Kelley's rep channel for the same Florida utility projects.
• Huber Technology: European-origin manufacturer of screening, sludge handling, dewatering and reuse solutions represented by Moss Kelley; broad incumbent with overlapping municipal wastewater product lines.
• Xylem: Global water technology manufacturer (Flygt, Wedeco, Sanitaire) whose products Moss Kelley represents; broad incumbent with overlapping pumping, mixing, disinfection and aeration offerings that competes directly with Moss Kelley's principals.

Direct peers

• MiscoWATER: Sister UFT platform company providing water and wastewater equipment solutions to municipal and industrial customers; shares the same manufacturer's representative business model and PE ownership as Moss Kelley, making it the closest direct comparable.
• Tesco Controls: UFT platform company focused on water/wastewater controls; comparable as a sister rep/integrator serving municipal utilities under common H.I.G. Capital ownership.
• Kodru-Mooney: UFT platform company serving the water and wastewater industry and explicitly represented by Moss Kelley; operates as a peer manufacturer's rep under the same PE-backed platform.
• Macaulay Controls: UFT platform company in the water/wastewater controls space, acquired in 2023; directly comparable as another rep/integrator focused on Florida and adjacent markets under the same parent.
• HPT (Hoffman Precision Thompson): UFT platform company serving municipal water/wastewater customers; comparable as a sister rep/integrator under common PE ownership with overlapping principals and customer base.
• Iowa Pump Works: UFT platform company serving municipal water/wastewater pump applications; comparable as a regional rep/integrator with overlapping principals and the same corporate parent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moss-Kelley