Denim
Denim is a Ukrainian online retailer selling authentic American branded denim and casual apparel (Levi's, Wrangler, Lee, Montana, and others) to individual consumers across Ukraine via denim.ua, supported by one Dnipro warehouse and one Pokrovsk retail store.
- Company typePrivate
- Founded1998
- HeadquartersDnipro, Ukraine
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Denim does
Denim is a Ukrainian direct-to-consumer e-commerce retailer operating from Dnipro under the domain denim.ua, founded in 1998 and registered as a ФОП (individual entrepreneur). The company sells authentic American and international branded denim and casual apparel — primarily Levi's (with 14+ men's fit models including 501, 502, 505, 510–514, 517, 527, 531, 541, 550, 559), Wrangler, Lee, Montana, and Pierre Cardin — and has expanded its assortment to include jackets (Alpha Industries, Rothco), Japanese denim (Edwin), premium denim (True Religion), graphic tees (Liquid Blue, The Mountain), Hawaiian shirts (Pacific Legend), and accessories. Its value proposition centers on guaranteed authenticity: every product is sourced from US domestic-market collections and manufactured to American specifications, explicitly differentiated from counterfeit and stock merchandise common in the Ukrainian market.
The business model is straightforward unit-pricing retail: customers order via the denim.ua website with prices ranging from approximately 870 UAH (~$22) for shirts to 4180 UAH (~$105) for jackets, with discounts of 8–47% in a dedicated sale section. Fulfillment is hybrid — a warehouse in Dnipro (Vysokovoltna 14) handles nationwide dispatch, with free delivery via Nova Poshta for orders above 3000 UAH and a same-day 16:00 cut-off; a single physical retail store operates from Pokrovsk (TC Lux shopping center). Customer engagement is conducted through phone, Telegram (@denimua), Viber, and WhatsApp by a named operator (Serhiy), supplemented by email newsletters and a content-marketing blog covering sizing guides, denim care, and brand comparisons. The company has 1–10 employees, no disclosed funding rounds, no management team listed, and operates exclusively within Ukraine. Following a recent change in Ukrainian law, cash-on-delivery is no longer accepted and all orders require prepayment to the ФОП account.
Denim firmographics
Firmographics- Name
- Denim
- Legal name
- Denim (legal entity name not explicitly stated in source material)
- Website
- https://denim.ua
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Denim is a Ukrainian online retailer selling authentic American branded denim and casual apparel (Levi's, Wrangler, Lee, Montana, and others) to individual consumers across Ukraine via denim.ua, supported by one Dnipro warehouse and one Pokrovsk retail store.
- Ownership category
- akta.pro rank
Denim industry classification
Industry- Product category
- Denim and Casual Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Denim & Casualwear Specialty Retail (CRAAABAN)
Keywords
Where Denim is headquartered
LocationHeadquarters
- HQ city
- Dnipro
- HQ country
- Ukraine
- HQ region
- Europe
Offices2 records
Markets served
Denim business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail product sales: Direct sales of branded denim apparel and accessories through e-commerce website denim.ua. One-time transaction model with per-unit pricing. No subscription or recurring revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-item pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Denim product offering
Product offeringCore offering
Denim is a Ukrainian online and physical retailer specializing in authentic branded denim apparel and casual clothing imported from US domestic collections. The company sells men's and women's jeans, shirts, t-shirts, jackets, shorts, Hawaiian shirts, military-style outerwear, belts, headwear, and accessories from brands including Levi's, Wrangler, Lee, Montana, Pierre Cardin, Alpha Industries, Liquid Blue, The Mountain, Pacific Legend, Edwin, Rothco, and True Religion. Operations are run from Dnipro with a physical store in Pokrovsk and nationwide delivery across Ukraine.
Product overview
Denim is a Ukrainian e-commerce store specializing in authentic American and international denim clothing. The store operates as an online marketplace offering a diverse portfolio of branded denim products, primarily men's jeans from Levi's (with over 14 fit models including 501, 502, 505, 510, 511, 512, 513, 514, 517, 527, 531, 541, 550, 559), Wrangler (Cowboy Cut, Retro, and Free-to-Stretch lines), Lee (Legendary and Modern Series), and Pierre Cardin. Beyond denim, the store offers Levi's shirts, t-shirts, jackets and vests; Wrangler and Lee shirts and denim jackets; Montana clothing (jeans, shirts, knitwear, polos); Hawaiian shirts from Pacific Legend; Alpha Industries military-style jackets; Japanese Edwin jeans; velvet jeans; True Religion denim; Rothco military and tactical clothing; Liquid Blue and The Mountain t-shirts; Levi's headwear; and branded belts. All products are stated to be original, US market-designed merchandise. The company has physical store locations in Dnipro and Pokrovsk, and ships throughout Ukraine via Nova Poshta.
Differentiator
Problem solved
Functional benefit
Products and services
- Levi's Brand Denim and Apparel
Companies that use Denim
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Denim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Denim partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Denim competitors and assessment
Company assessmentDirect peers
- Reserved (LPP): Polish specialty apparel retailer with physical and online stores across Ukraine offering denim and casualwear. Closest comparable in specialty-apparel retail positioning and Central/Eastern European geography.
- Cropp (LPP): Polish youth-oriented fashion brand under LPP with strong Ukrainian presence. Sells denim as part of broader casualwear assortment, competing for the same young Ukrainian male demographic as Denim.
- Wrangler Official Online Store: Brand-direct channel selling authentic Wrangler denim globally, including Wrangler Cowboy Cut lines that form a core part of Denim's catalog. Represents both a competitor and a potential supply source.
- Levi's Official Online Store: Brand-direct e-commerce channel that competes with Denim for Ukrainian consumers seeking authentic US-made Levi's. Same product category and authenticity positioning, but lacks Denim's local UA/RU-language service and Nova Poshta integration.
Broad incumbents
- Zalando (Ukraine): European fashion marketplace with operations in Ukraine selling branded denim. Competes for online apparel shoppers with broader assortment and stronger logistics infrastructure.
- Stockmann: Multinational department store retailer that historically operated in Ukraine. Competes at the multi-brand apparel specialty level for consumers seeking premium branded denim.
- LC Waikiki: Turkish-origin mass-market apparel chain with extensive Ukrainian store footprint and online presence. Competes for the same value-conscious denim shopper in Ukraine with broader assortment.
- Rozetka: Largest Ukrainian e-commerce marketplace selling apparel including branded jeans. Comparable as the dominant online retail channel where consumers also purchase Levi's and Wrangler, but operates as a broad marketplace rather than a denim specialist.
- Allo: Major Ukrainian multi-category retailer with apparel assortment including denim brands. Competes for the same Ukrainian online shopper seeking branded jeans but across much broader product categories.
Regional players
- ModnaKasta: Ukrainian-origin online fashion outlet and marketplace focusing on branded apparel at discounted prices. Competes for value-seeking Ukrainian shoppers buying branded denim and apparel online.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Denim social profiles
Digital presenceDenim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Denim leadership team
Management profileNumber of profiles
Denim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Denim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Denim
What does Denim do?
Denim is a Ukrainian online and physical retailer specializing in authentic branded denim apparel and casual clothing imported from US domestic collections. The company sells men's and women's jeans, shirts, t-shirts, jackets, shorts, Hawaiian shirts, military-style outerwear, belts, headwear, and accessories from brands including Levi's, Wrangler, Lee, Montana, Pierre Cardin, Alpha Industries, Liquid Blue, The Mountain, Pacific Legend, Edwin, Rothco, and True Religion. Operations are run from Dnipro with a physical store in Pokrovsk and nationwide delivery across Ukraine.
Is Denim a public or private company?
Denim is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Denim founded?
Denim was founded in 1998. It employs 1 to 10 people.
Where is Denim based?
Denim is headquartered in Dnipro, Ukraine, in the Europe region.
How does Denim make money?
One revenue line is on record: retail product sales.
Who are Denim's main competitors?
Direct peers on record are Reserved (LPP), Cropp (LPP), Wrangler Official Online Store and Levi's Official Online Store. Broad incumbents are Zalando (Ukraine), Stockmann, LC Waikiki, Rozetka and Allo. ModnaKasta is listed as a regional player.
Does Denim have an API?
No public API is recorded for Denim.
What industry is Denim in?
Denim's product category is Denim and Casual Apparel Retail. Its primary akta.pro industry code is CRAAABAN, Denim & Casualwear Specialty Retail. Its NAICS code is 45811 and its SIC code is 5600.