Denim

What Denim does

Denim is a Ukrainian direct-to-consumer e-commerce retailer operating from Dnipro under the domain denim.ua, founded in 1998 and registered as a ФОП (individual entrepreneur). The company sells authentic American and international branded denim and casual apparel — primarily Levi's (with 14+ men's fit models including 501, 502, 505, 510–514, 517, 527, 531, 541, 550, 559), Wrangler, Lee, Montana, and Pierre Cardin — and has expanded its assortment to include jackets (Alpha Industries, Rothco), Japanese denim (Edwin), premium denim (True Religion), graphic tees (Liquid Blue, The Mountain), Hawaiian shirts (Pacific Legend), and accessories. Its value proposition centers on guaranteed authenticity: every product is sourced from US domestic-market collections and manufactured to American specifications, explicitly differentiated from counterfeit and stock merchandise common in the Ukrainian market.

The business model is straightforward unit-pricing retail: customers order via the denim.ua website with prices ranging from approximately 870 UAH (~$22) for shirts to 4180 UAH (~$105) for jackets, with discounts of 8–47% in a dedicated sale section. Fulfillment is hybrid — a warehouse in Dnipro (Vysokovoltna 14) handles nationwide dispatch, with free delivery via Nova Poshta for orders above 3000 UAH and a same-day 16:00 cut-off; a single physical retail store operates from Pokrovsk (TC Lux shopping center). Customer engagement is conducted through phone, Telegram (@denimua), Viber, and WhatsApp by a named operator (Serhiy), supplemented by email newsletters and a content-marketing blog covering sizing guides, denim care, and brand comparisons. The company has 1–10 employees, no disclosed funding rounds, no management team listed, and operates exclusively within Ukraine. Following a recent change in Ukrainian law, cash-on-delivery is no longer accepted and all orders require prepayment to the ФОП account.

Name

Denim

Legal name

Denim (legal entity name not explicitly stated in source material)

Website

https://denim.ua

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Denim is a Ukrainian online retailer selling authentic American branded denim and casual apparel (Levi's, Wrangler, Lee, Montana, and others) to individual consumers across Ukraine via denim.ua, supported by one Dnipro warehouse and one Pokrovsk retail store.

Ownership category

akta.pro rank

Product category

Denim and Casual Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Denim & Casualwear Specialty Retail (CRAAABAN)

Keywords

• Denim apparel retail
• Branded jeans retail
• Men's casual wear
• Online clothing store
• American denim brands

Headquarters

HQ city

Dnipro

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail product sales: Direct sales of branded denim apparel and accessories through e-commerce website denim.ua. One-time transaction model with per-unit pricing. No subscription or recurring revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Denim is a Ukrainian online and physical retailer specializing in authentic branded denim apparel and casual clothing imported from US domestic collections. The company sells men's and women's jeans, shirts, t-shirts, jackets, shorts, Hawaiian shirts, military-style outerwear, belts, headwear, and accessories from brands including Levi's, Wrangler, Lee, Montana, Pierre Cardin, Alpha Industries, Liquid Blue, The Mountain, Pacific Legend, Edwin, Rothco, and True Religion. Operations are run from Dnipro with a physical store in Pokrovsk and nationwide delivery across Ukraine.

Product overview

Denim is a Ukrainian e-commerce store specializing in authentic American and international denim clothing. The store operates as an online marketplace offering a diverse portfolio of branded denim products, primarily men's jeans from Levi's (with over 14 fit models including 501, 502, 505, 510, 511, 512, 513, 514, 517, 527, 531, 541, 550, 559), Wrangler (Cowboy Cut, Retro, and Free-to-Stretch lines), Lee (Legendary and Modern Series), and Pierre Cardin. Beyond denim, the store offers Levi's shirts, t-shirts, jackets and vests; Wrangler and Lee shirts and denim jackets; Montana clothing (jeans, shirts, knitwear, polos); Hawaiian shirts from Pacific Legend; Alpha Industries military-style jackets; Japanese Edwin jeans; velvet jeans; True Religion denim; Rothco military and tactical clothing; Liquid Blue and The Mountain t-shirts; Levi's headwear; and branded belts. All products are stated to be original, US market-designed merchandise. The company has physical store locations in Dnipro and Pokrovsk, and ships throughout Ukraine via Nova Poshta.

Differentiator

Problem solved

Functional benefit

Products and services

• Levi's Brand Denim and Apparel

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reserved (LPP): Polish specialty apparel retailer with physical and online stores across Ukraine offering denim and casualwear. Closest comparable in specialty-apparel retail positioning and Central/Eastern European geography.
• Cropp (LPP): Polish youth-oriented fashion brand under LPP with strong Ukrainian presence. Sells denim as part of broader casualwear assortment, competing for the same young Ukrainian male demographic as Denim.
• Wrangler Official Online Store: Brand-direct channel selling authentic Wrangler denim globally, including Wrangler Cowboy Cut lines that form a core part of Denim's catalog. Represents both a competitor and a potential supply source.
• Levi's Official Online Store: Brand-direct e-commerce channel that competes with Denim for Ukrainian consumers seeking authentic US-made Levi's. Same product category and authenticity positioning, but lacks Denim's local UA/RU-language service and Nova Poshta integration.

Broad incumbents

• Zalando (Ukraine): European fashion marketplace with operations in Ukraine selling branded denim. Competes for online apparel shoppers with broader assortment and stronger logistics infrastructure.
• Stockmann: Multinational department store retailer that historically operated in Ukraine. Competes at the multi-brand apparel specialty level for consumers seeking premium branded denim.
• LC Waikiki: Turkish-origin mass-market apparel chain with extensive Ukrainian store footprint and online presence. Competes for the same value-conscious denim shopper in Ukraine with broader assortment.
• Rozetka: Largest Ukrainian e-commerce marketplace selling apparel including branded jeans. Comparable as the dominant online retail channel where consumers also purchase Levi's and Wrangler, but operates as a broad marketplace rather than a denim specialist.
• Allo: Major Ukrainian multi-category retailer with apparel assortment including denim brands. Competes for the same Ukrainian online shopper seeking branded jeans but across much broader product categories.

Regional players

• ModnaKasta: Ukrainian-origin online fashion outlet and marketplace focusing on branded apparel at discounted prices. Competes for value-seeking Ukrainian shoppers buying branded denim and apparel online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dndenim

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Denim