Club Excel Multi Activity Camps

What Club Excel Multi Activity Camps does

Club Excel Multi Activity Camps is a family-run, Ofsted-registered provider of multi-activity day camps for children aged 3 to 13, established in 2000 and headquartered in Mill Hill, London. The company delivers nine distinct activity programs — Mini Camp, Performing Arts & Crafts, Junior Multi Activity, Theatre Workshop, Senior Multi Activity, Xtreme, Football, Artists' Studio, and the newly launched Techy Coders — each targeting a defined school-year age band and operating at partner school venues across multiple counties in South East England.

Camps run during UK school holiday windows (summer, Easter, half-terms), with standard sessions from 9:30am to 3:30pm and optional extended-care add-ons from 8:30am to 5:30pm. The business operates on a direct-to-consumer basis: parents book and pay through the company's online booking platform (book.clubexcel.co.uk) or by phone, with early-bird pricing starting from £35 per day. Payment is accepted via standard methods and via employer childcare schemes including childcare vouchers, Tax-Free Childcare (across multiple provider references), and partnerships with workplace benefit platforms My Family Care and Bright Horizons.

The core distribution model is the host-school venue partnership, granting access to state-of-the-art facilities and grounds without owning real estate. A formal safeguarding framework — including a Designated Safeguarding Lead, two deputies, a Health and Safety Officer, enhanced DBS checks, and 40+ documented policies — underpins regulatory standing and enables acceptance of government-subsidized childcare payments. Marketing relies on organic social (Instagram, Facebook), the company website, email, and word-of-mouth referrals. The company employs 51–100 staff, is privately held with no institutional investors, and has not undertaken any disclosed funding rounds.

Name

Club Excel Multi Activity Camps

Legal name

Club Excel

Website

https://clubexcel.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Family-run Ofsted-registered multi-activity day camp operator delivering nine holiday programs for children aged 3–13 across South East England through partner school venues, using direct-to-consumer online booking.

Ownership category

akta.pro rank

Product category

Children's Holiday Day Camp Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH), Coding, Game Design & Computer Science Camps (EDAMALAD), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Children day camps
• Holiday childcare services
• Multi activity programs
• School holiday camps
• Ofsted registered childcare

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Day Camp Fees: Primary revenue stream from daily camp fees charged to parents for children attending activity camps during school holidays. Pricing varies by session type (standard day, extended morning, extended afternoon) with early bird discounts available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Club Excel Multi Activity Camps is a family-run Ofsted-registered holiday day camp operator that delivers supervised multi-activity programs for children aged 3-13 during UK school holidays at partner school venues across South East England. It sells per-day camp attendance across nine distinct activity programs (e.g., Mini Camp, Performing Arts & Crafts, Theatre Workshop, Football, Techy Coders) with optional extended morning and afternoon care sessions, taking bookings directly from parents online or by phone.

Product overview

Club Excel is a family-run multi-activity day camp business established in 2000, Ofsted registered and operating across multiple counties in the South East of England. The company offers a portfolio of nine distinct activity camp programs catering to children aged 3 to 13 years: Mini Camp (ages 3-4), Performing Arts & Crafts, Junior Multi Activity, Theatre Workshop, Senior Multi Activity, Xtreme (adventure), Football, Artists' Studio, and Techy Coders (coding). Camps operate during school holidays at partner school venues, with extended care sessions available from 8:30am to 5:30pm. The company also offers an online booking system and accepts various childcare payment methods including childcare vouchers and tax-free childcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Camp Activity day camp for children aged 3-4, designed for the youngest campers, operating with a 1:8 staff-to-child ratio and a key worker system for individualized support during school holidays at partner school venues in South East England.
• Performing Arts & Crafts Creative activity camp for children from Reception to Year 2, emphasizing imaginative play, dance, and artistic activities during school holidays at partner school venues.
• Junior Multi Activity Multi-activity day camp for children in Reception to Year 1, offering a varied programme of energetic activities throughout the school holiday day.
• Theatre Workshop Drama and performance day camp for children in School Years 2-7, focused on developing theatrical skills and stage performance during school holidays.
• Senior Multi Activity Multi-activity day camp for children in School Years 2-4, offering a diverse range of activities targeted at active children during school holidays.
• Xtreme Adventure-focused activity day camp for children in School Years 4-8, catering to those with a spirit of adventure through challenging outdoor activities during school holidays.
• Football Football-specific day camp for children in School Years 1-7, delivered with professional coaching and aimed at young football enthusiasts during school holidays.
• Artists' Studio Art-focused day camp for children in School Years 4-7, providing creative artistic activities and projects during school holidays.
• Techy Coders Coding day camp for children in School Years 4-8, Club Excel's newest offering focused on teaching programming and technology skills during school holidays.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Aldenham SchoolcoreOthersHost school venue partner providing facilities for Club Excel camps. Accepts Tax-Free Childcare payments with reference EY477721. Part of the network of top schools across South East England providing state-of-the-art facilities.
• Beaumont SchoolcoreOthersHost school venue partner providing facilities for Club Excel camps. Accepts Tax-Free Childcare payments with reference EY557659.
• St Hilda's School, HarpendencoreOthersHost school venue partner providing facilities for Club Excel camps including swimming activities. Accepts Tax-Free Childcare payments with reference 2586742.
• Top Schools Across South East EnglandcoreOthersClub Excel partners with top schools across Hertfordshire and multiple counties in South East England to provide state-of-the-art facilities and beautiful grounds for their camps.
• My Family Care & Bright HorizonsminorChannel Partner/ Reseller/ DistributorWorkplace benefit partnerships allowing employees of partnered companies to use My Family Care or Bright Horizons benefits to pay for Club Excel holiday camp bookings through their employer accounts.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Premier Education Group: UK provider of school sport, PE, and holiday activity programmes for primary-aged children. Overlaps with Club Excel on school-holiday activity programming and school-venue partnerships, but is much broader in scope.
• PGL Travel: Established UK provider of residential adventure activity camps and trips for school-age children. Overlaps with Club Excel on multi-activity programming and child activity focus, but differentiates via overnight/residential stays and adventure-led offerings.
• Junior Adventures Group (JAG): Large-scale UK operator of before, after, and holiday clubs for primary-aged children, including holiday camps. Comparable to Club Excel on child day care positioning and Ofsted registration, but operates at significantly larger scale across the UK.

Direct peers

• Fit For Sport: UK multi-activity day camps provider focused on sport and active recreation for primary-aged children during school holidays. Comparable to Club Excel on activity mix (sport-led multi-activity), venue model, and target customer (working parents).
• Camp Beaumont: One of the largest UK multi-activity day camp operators for school-age children. Directly comparable to Club Excel across age range (3-13+), school-venue model, school-holiday seasonality, and Ofsted-registered positioning across South East England and beyond.
• Super Camps: UK-based multi-activity day camp provider serving primary school children at partner school venues during school holidays. Closely matches Club Excel on activity mix, age segments, school-holiday cadence, and direct-to-consumer booking model.
• Barracudas Activity Day Camps: Long-established UK children's activity day camp operator with similar age range (4.5-14), school-venue partnerships, and multi-activity programming. Competes directly with Club Excel in overlapping South East territories.
• XUK Activity Camps: UK-based multi-activity and specialist day/residential camp provider for children and teens. Comparable to Club Excel on activity portfolio breadth and direct-to-parent booking model, though with broader UK geographic spread.
• Activate Camps: UK operator of multi-activity and sport-specific school holiday camps at school and university venues. Comparable to Club Excel on age range, school-holiday seasonality, and multi-activity programme structure.

Emerging players

• Challenger Sports / Challenger Soccer Camps: UK and international football/soccer coaching camp operator serving primary-aged children. Comparable to Club Excel's Football camp product on activity type, age range, and school-holiday cadence, but narrower scope (single sport).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/campexcel
• Xx.com/clubexceluk
• Facebookfacebook.com/clubexcelcamp
• LinkedInlinkedin.com/company/clubexcel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Excel Multi Activity Camps