My Family Care

Name

My Family Care

Legal name

Bright Horizons Work+Family Solutions

Website

https://myfamilycare.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Employee Benefits & Family Care Services

NAICS

Child Care Services (6244), Services for the Elderly and Persons with Disabilities (624120), Individual and Family Services (6241)

SIC

Services-Child Day Care Services (8351), Services-Health Services (8000)

akta.pro primary industry

Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

Keywords

• Employee family benefits
• Work-life balance platform
• Childcare support services
• Dependent care solutions
• Employer family services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Employer Subscription Services: B2B subscription model where employers pay for access to Work+Family Space platform and associated family support services for their employees. Pricing is quote-based, likely per-employee or enterprise-wide licensing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

My Family Care operates the Work+Family Space platform, a digital employee benefits service that helps UK employers deliver work+family strategies to their workforce. The platform provides employees with centralized access to childcare information, elder care resources, dependent care support, and family well-being resources. As part of Bright Horizons Family Solutions, the company integrates with Bright Horizons' nursery network and care provider relationships to deliver employer-sponsored family care services.

Product overview

My Family Care offers a single unified product called Work+Family Space, which provides work-family balance solutions for employers. The platform serves as a centralized hub where employees can access work+Family resources and support. As part of Bright Horizons Family Solutions, the company delivers employer-sponsored family care services including childcare information, elder care support, and family well-being resources through this integrated platform.

Differentiator

Problem solved

Functional benefit

Brands

• Work+Family Space: Employee login and account platform for work+family services provided to employers.

Products and services

• Work+Family Space A digital platform that serves as a centralized hub for employees of client organizations to access work+family balance resources, including childcare information, elder care support, dependent care solutions, and family well-being resources. Employees log in via company-specific portal URLs provided by their employer.

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bright HorizonscoreStrategic or Co-development PartnerMy Family Care is an integral part of Bright Horizons Family Solutions, operating as a dedicated brand for work-family solutions for employers. Bright Horizons is a major provider of childcare and family care services with an established nursery network and employer relationships. My Family Care leverages Bright Horizons' infrastructure, brand, and network to deliver Work+Family Space services to employers across the UK.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Sittercity (Bright Horizons): US-based in-home care and childcare platform owned by Bright Horizons, connecting families with sitters and caregivers. Comparable as a sister brand under the same parent providing family-care matching technology; broader consumer-facing rather than employer-led.
• Bright Horizons Family Solutions: NYSE-listed parent company and global leader in employer-sponsored childcare and early education. Directly comparable as the broader incumbent operating the nursery network and employer benefits infrastructure that My Family Care's Work+Family Space platform plugs into.
• Care.com: Largest global marketplace connecting families with caregivers across childcare, eldercare, and pet care. Comparable as the incumbent family-care platform with employer-facing offerings; broader consumer base but overlapping employer benefits use case.
• Sodexo Benefits & Rewards Services: Global benefits and rewards services provider operating employee benefit, childcare, and concierge platforms for enterprise clients. Comparable as a broader incumbent competing in the same employer benefits procurement cycle.
• Bupa UK: Major UK private healthcare and wellbeing provider offering employer health benefits, including family-related services. Comparable as a UK-headquartered incumbent competing for employer benefits spend in the same procurement landscape.

Direct peers

• Wellthy: B2B family care coordination platform serving employers and health plans in the US. Directly comparable as a software-led, employer-paid platform that helps employees manage caregiving logistics across childcare and eldercare.
• Homethrive: US-based B2B platform providing employer-sponsored family care support, including childcare navigation and eldercare coordination. Directly comparable business model, customer base (employers/HR), and care-coordination product.
• Peppy: UK-based B2B employee benefits platform delivering specialist health and family support (including parental and family care pathways) via employer subscriptions. Closest direct peer by geography, GTM motion, and benefits-bundling model.
• Maven Clinic: Virtual family benefits platform sold to employers covering fertility, maternity, pediatrics, and family care. Directly comparable as a B2B employer-paid family care platform with subscription economics and overlapping childcare/eldercare use cases.

Emerging players

• Cleo: B2B family benefits platform providing global parental and family support to enterprise employees. Comparable as an emerging employer-paid platform focused on family care navigation, though more global and less childcare-deep than My Family Care.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/myfamilycare

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Family Care