What Amchar Wholesale does

Amchar Wholesale, Inc. is a privately held wholesale distributor of firearms and accessories founded in 1981 and headquartered in Rochester, New York. The company purchases firearms, ammunition, optics, accessories, and outdoor gear from 300+ manufacturers and resells these products exclusively to licensed firearms dealers (FFL holders), Class 3/NFA dealers, and law enforcement agencies across the United States. The product portfolio is organized into five core categories — Firearms, Optics, Ammunition, Accessories, and Gear & Supplies — supplemented by Amchar Exclusives, Promotions, Closeout Room overstock deals, and Manufacturer Rebate programs.

Operationally, Amchar runs a dealer-only B2B model: prospective dealers must submit a credit application, FFL license, SOT (for NFA items), state resale certificate, business license, and store photos before accessing exclusive wholesale pricing through the amchar.com dealer portal. Two warehouse and distribution facilities — Rochester, NY and McDonough, GA — provide F.O.B. shipping across the continental US, with free freight on ground orders over $1,000 for dealers on terms, flat-rate handgun second-day air, and a 2.5% cash discount for cash-equivalent payments. Marketing channels include weekly email newsletters, social media, seasonal print flyers, a dealer locator tool, and trade show participation. Related regional entities branded AmChar Canada and AmChar Caribe extend the wholesale model into Canada and the Caribbean. The company has no disclosed AI/technology stack, no external funding, and no reported M&A activity; it operates as a traditional distribution business with 11-50 employees.

Name

Amchar Wholesale

Legal name

AmChar Wholesale, Inc.

Website

https://amchar.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Amchar Wholesale is a Rochester, NY-based B2B wholesale distributor of firearms, ammunition, optics, accessories, and outdoor gear, serving licensed FFL dealers and law enforcement agencies across the US from warehouses in New York and Georgia.

Ownership category

akta.pro rank

Product category

Wholesale Firearms Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Firearms wholesale distribution
• Ammunition wholesale supply
• Tactical accessories distribution
• Outdoor gear wholesale
• NFA Class 3 dealer supply

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale firearms and accessories sales: AmChar operates as a wholesale distributor purchasing products from manufacturers and reselling to licensed firearms dealers. Revenue generated through markup on firearms, ammunition, optics, accessories, and gear sold to approved dealers who hold valid FFL licenses. Transaction-based model with pricing based on wholesale dealer rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Amchar Wholesale is a B2B wholesale distributor that purchases firearms, ammunition, optics, accessories, and outdoor gear from 300+ manufacturers and resells these products to approved licensed firearms dealers (FFL holders), Class 3/NFA dealers, and law enforcement agencies. The company operates a dealer-only e-commerce platform with exclusive wholesale pricing, real-time inventory, and closeout/overstock programs, fulfilling orders from warehouses in Rochester, NY and McDonough, GA.

Product overview

Amchar Wholesale is a wholesale firearms and outdoor gear distributor serving licensed dealers across the United States. The company operates as a wholesale-only B2B distributor with a comprehensive product portfolio organized into five core departments: Firearms (handguns, rifles, shotguns, air guns, black powder, combos), Optics (binoculars, night vision, red dot, scopes, thermal), Ammunition (centerfire, rimfire, shotshell, black powder), Accessories (gun accessories, parts, magazines, lights, safes), and Gear & Supplies (camping, hunting, knives, reloading, targets). The company also offers special programs including Amchar Exclusives, Promotions, Closeout Room deals, and Manufacturer Rebates. Amchar carries products from over 200 manufacturers including Winchester, SIG Sauer, Glock, Mossberg, Hornady, Federal, and Smith & Wesson, and maintains distribution centers in Rochester, NY and McDonough, GA.

Differentiator

Problem solved

Functional benefit

Products and services

• Firearms Wholesale firearms catalog for licensed dealers covering Air Guns, Handguns, Rifles, Shotguns, Black Powder Firearms, Combos, and Other Firearms.
• Optics Wholesale optics catalog for licensed dealers including Binoculars, Cameras, Night Vision, Red Dot, Scopes, Sights, Thermal, and Optic Accessories.
• Ammunition Wholesale ammunition catalog for licensed dealers including Air Gun Ammo, Black Powder Ammo, Centerfire Ammo, Dummy/Blanks, Rimfire Ammo, and Shotshell.
• Accessories Wholesale accessories catalog for licensed dealers covering Gun Accessories, Gun Lights, Gun Parts, Magazines, Personal Protection, Safes & Vaults, Uppers & Lowers, and other firearm-related accessories.
• Gear & Supplies Wholesale gear and supplies catalog for licensed dealers and law enforcement including Blades & Tools, Camping Gear, Cases/Backpacks & Bags, Cleaning & Maintenance, Holsters, Hunting Gear, Knives, Lights, Police Gear, Reloading Supplies, Shooting Gear, Survival Gear, Targets, and Merchandise.
• Wholesale Firearms Distribution B2B wholesale distribution service delivering firearms, ammunition, optics, accessories, and outdoor gear sourced from 300+ manufacturers to licensed firearms dealers (FFL holders), Class 3/NFA dealers, and law enforcement agencies across the United States, with fulfillment from Rochester, NY and McDonough, GA warehouses.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• AmChar CanadaminorOthersRelated entity operating as separate company (amcharcanada.com) serving the Canadian market.
• AmChar CaribeminorOthersRelated entity operating as separate company (amcharcaribe.com) serving the Caribbean market.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AcuSport Corporation: One of the largest US distributors of hunting, shooting sports, and outdoor products serving retailers. Broader sporting goods footprint and substantially larger scale than Amchar.
• Cabela's / Bass Pro Shops: Major outdoor recreation retailers that also source and merchandise firearms at scale. Overlaps in hunting/shooting category and serves end consumers, but competes indirectly for end demand.
• Big Rock Sports: National wholesale distributor of outdoor sporting goods and shooting products to retailers. Broader outdoor/sporting goods portfolio beyond firearms, and substantially larger scale.

Direct peers

• Lipsey's: Major US wholesale distributor of firearms and shooting accessories serving licensed dealers nationwide. Closely comparable business model, customer base, and product mix to Amchar.
• Chattanooga Shooting Supplies: Wholesale distributor of firearms, ammunition, and shooting accessories to FFL dealers. Closely comparable in size, product mix, and dealer-only B2B model.
• Zanders Sporting Goods: Wholesale distributor serving independent firearms dealers with firearms, ammunition, and accessories. Closely matches Amchar's B2B-only dealer model and product portfolio.
• Sports South: Wholesale distributor of firearms, ammunition, and outdoor sporting goods to FFL dealers across the US. Directly comparable in distribution channels, customer base, and product categories.
• RSR Group: One of the largest US wholesale distributors of firearms, ammunition, and related accessories to FFL dealers. Directly comparable B2B wholesale model with broader national footprint and larger catalog.
• Ellett Brothers: Wholesale distributor of firearms, ammunition, and outdoor sporting goods to licensed dealers. Comparable in size, dealer-only model, and product mix.
• Davidsons Inc. Wholesale distributor of firearms and related products with significant dealer network. Comparable in dealer-only B2B model and product focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AmCharSC
• LinkedInlinkedin.com/company/amchar-wholesale-inc-
• Instagraminstagram.com/amchar_wholesale

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amchar Wholesale