Destination Athlete

Name

Destination Athlete

Legal name

Destination Athlete, LLC.

Website

https://destinationathlete.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Team Equipment and Apparel

NAICS

Sporting Goods Retailers (45911), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Team Sports & On-Field Performance Apparel (CRAAAEAE), Team & School Athletic Uniforms Retail (CRAMACAJ), Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Sports team equipment
• Custom team apparel
• Team fundraising services
• Athletic performance products
• Franchise sports dealer

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalties: Initial franchise fee starting at $20,000 plus startup costs. Franchisees pay ongoing royalties for the use of the Destination Athlete brand, systems, and support.
2. Equipment Sales: Sale of sports equipment including helmets, pads, cleats, sticks, balls, training gear, field equipment, goals, nets, scoreboards, and safety systems. Over 200 premier brands offered.
3. Apparel and Uniform Sales: Custom team uniforms, spirit wear, varsity jackets, practice wear, sideline apparel. Includes decoration services such as screen printing, embroidery, sublimation, lettering, and logos. Also includes Made in USA private label line.
4. Fundraising Services: Digital campaign fundraising platform with online team stores. Revenue generated from transaction fees on fundraising campaigns and team store sales.
5. Performance Products and Services: Gatorade performance packages, vitamins and supplements, training equipment, trophies and awards, championship jackets and rings. Also includes 360 DEVELOPMENT® leadership training services.
6. Custom Branding (Destination Imprint®): Branded merchandise, promotional items, custom uniforms, and kitting services for businesses, first responders, and government agencies. Personalized marketing consultations in branding and fulfillment.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Destination Athlete operates a franchise-based sports team dealer platform that supplies equipment, custom apparel, fundraising solutions, and performance products to youth, high school, and college athletic programs through 205+ local franchise representatives across 30+ U.S. states. The company sources products from 200+ premier brands and adds in-house decoration (screen printing, embroidery, sublimation), equipment reconditioning, and digital fundraising tools, supplemented by the 360 DEVELOPMENT® leadership program and Destination Imprint® corporate branding division.

Product overview

Destination Athlete® operates as a franchise-based sports team dealer offering a unified platform of products and services across four core pillars: Equipment, Apparel, Fundraising, and Performance. The company provides over 200 premier brands of sports and field equipment through franchise territories nationwide, complemented by custom team apparel with decorating services (screen printing, sublimation, embroidery). Fundraising solutions include turnkey digital campaigns and team stores, while Performance offerings encompass bundled products and the 360 DEVELOPMENT® leadership program. Additional offerings include Destination Imprint® for corporate/government branded merchandise and the Destination Athlete® Showcase scholarship awards. The business operates through a home-based franchise model serving youth, high school, and college athletic programs.

Differentiator

Problem solved

Functional benefit

Brands

• 360 DEVELOPMENT®: A holistic, customizable service program for teams and organizations focusing on leadership, communication, resiliency, and collaboration skills.
• Destination Imprint®
• Destination Team™
• 4Star Foundation®

Products and services

• Equipment

Quantifiable outcome

• Franchise growth from 2018-2023: 240%
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Academy of the Holy AngelscoreStrategic or Co-development Partner · 23 January 2026Destination Athlete® partnered with Academy of the Holy Angels to provide Under Armour athletic uniforms, apparel, and spirit wear to the school's student-athletes. This collaboration reinforces Holy Angels' commitment to high-quality resources supporting performance, unity, and school pride.
• Under ArmourcoreStrategic or Co-development Partner · 23 January 2026Under Armour is the athletic apparel and equipment partner providing team uniforms and athletic wear through the partnership with Academy of the Holy Angels and other franchise customer relationships.
• Orlando ValkyriescoreGTM or Marketing Partner · 19 November 2025Destination Athlete® announced as Presenting Sponsor of the Alliance Program and Hype Squad for the Orlando Valkyries professional volleyball team in the Major League Volleyball circuit. The Orlando Valkyries are the defending champions, and this sponsorship positions the brand in professional sports.
• United For SportsminorStrategic or Co-development PartnerUnited For Sports is a partner organization shown on the company website, representing a sports-focused initiative or alliance.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• BSN Sports: BSN Sports is the largest direct-to-school team sports distributor in the U.S., operating as part of Varsity Brands. It sells team uniforms, equipment, and footwear to schools and youth leagues nationwide, making it the most direct large-scale competitor to Destination Athlete's equipment, apparel, and fundraising offering.
• Varsity Brands: Varsity Brands is the parent company of BSN Sports, Varsity Spirit, and Herff Jones, dominating school and youth-sports apparel, equipment, and cheerleading. It competes broadly with Destination Athlete across multiple categories and benefits from far greater scale.
• Eastbay: Eastbay is a long-established team sports retailer selling footwear, apparel, and equipment to athletes, teams, and schools. While it leans more consumer-direct, it competes for the same school and team athletic-program wallet as Destination Athlete.
• Riddell: Riddell is a leading manufacturer and reconditioner of football helmets and protective sports equipment sold to schools and athletic programs. It competes with Destination Athlete in the football equipment and helmet reconditioning category and shares many school-customer relationships.

Direct peers

• 4imprint: 4imprint is a leading direct marketer of promotional products and branded merchandise to businesses, government, and educational institutions. It directly competes with Destination Imprint® in the B2B branded apparel and promotional products space.
• Alleson Athletic: Alleson Athletic is a manufacturer and supplier of custom team uniforms, jerseys, and athletic apparel for schools and youth leagues. It directly competes with Destination Athlete's apparel and uniform decoration business and shares school-customer relationships.
• Game One: Game One (formerly GTM Sportswear) provides custom team apparel, uniforms, and spirit wear to schools, clubs, and youth leagues. It directly overlaps with Destination Athlete's apparel and team uniform product lines and serves a similar customer base.
• Booster (Boosterthon): Booster is a leading school and youth-sports fundraising platform that runs fun run events and digital fundraising campaigns. It competes directly with Destination Athlete's digital fundraising offering in the same K-12 athletic program market.
• Snap! Raise: Snap! Raise is a digital fundraising platform enabling teams, clubs, and schools to run online fundraising campaigns. It is a direct competitor to Destination Athlete's fundraising platform with a similar school-customer focus.

Regional players

• Ambassador Sports: Ambassador Sports is a team athletic apparel and equipment supplier primarily serving the Southeastern U.S. school and youth-league market. It is comparable in offering to Destination Athlete but operates in a different geographic concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/destath_pr
• Facebookfacebook.com/DestinationAthlete
• LinkedInlinkedin.com/company/destination-athlete

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destination Athlete