Bali Bird Park

What Bali Bird Park does

Bali Bird Park is a privately held tropical bird sanctuary and zoological attraction located in Batubulan, Gianyar, Bali, Indonesia, operating since 1991. The park maintains a living collection of over 1,000 birds across 250 species, including critically endangered Bali Starling and Birds of Paradise for which it operates specialized breeding programs, alongside Komodo Dragons. The site is organized into themed habitat zones replicating regions including Indonesia, Africa, and South America, and features free-flight aviaries, daily bird shows, a 4D theatre, interactive encounters, and behind-the-scenes experiences such as Bird Keeper For The Day.

The business generates revenue through five streams: admission tickets (IDR 385,000 / USD 24 adult, IDR 265,000 / USD 17 child under 12), bundled Visit + Lunch with The Bird Stars packages (up to IDR 535,000 / USD 34 adult), on-site food and beverage including a Kecak Dinner cultural experience, a gift shop, and group/school bookings for educational programs such as WEEP. All activities are bundled into the admission ticket with no add-on payments required. The park operates daily from 9:00 AM to 5:30 PM.

Go-to-market is direct-to-consumer via the park's own booking website (booking.balibirdpark.com) and walk-up ticket sales, supplemented by distribution through travel aggregators (TripAdvisor, Kayak) and organic social channels (Instagram, Facebook, YouTube, TikTok, plus Weibo/WeChat for Chinese inbound tourists). Customer segments include tourist families, school groups, and bird enthusiasts. The park also runs the Fighting Extinction Club, a paid conservation membership program, and maintains species exchange partnerships with zoos throughout Asia to support gene pool management and breeding of endangered species.

Name

Bali Bird Park

Legal name

Bali Bird Park

Website

https://balibirdpark.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Wildlife Park / Zoological Attraction

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Wildlife Watching & Encounters (Birding, Whale Watching, Primates) (THAJAIAC)

akta.pro secondary industry

National Park & Protected Area Tours (THAJAIAA)

Keywords

• Wildlife park services
• Bird sanctuary tours
• Zoo admission tickets
• Conservation education programs
• Family nature attractions

Headquarters

HQ city

Singaparna

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Admission Tickets: Visitors pay admission fees to enter the park. Tickets are available for adults and children (under 12 years). The entrance ticket covers all activities in the park with no extra payments required.
2. Package Experiences: The park offers enhanced experiences such as 'Visit + Lunch with The Bird Stars' packages that include dining with birds at the restaurant.
3. Food and Beverage: The park operates a restaurant offering family dining with food and ice cream. Special Kecak Dinner experiences are offered where visitors can enjoy dinner and traditional dance under the stars.
4. Gift Shop: On-site gift shop selling souvenirs and memories of the visit.
5. Group and School Bookings: Special programs for school groups including educational experiences and nature activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Bali Bird Park is a tropical bird sanctuary and zoological park in Gianyar, Bali, admitting visitors through paid single-entry tickets that cover all in-park activities including bird shows, interactive encounters, and aviary walks. Beyond the base admission, the park sells discrete experience packages such as the "Visit + Lunch with The Bird Stars" bundle, the Kecak Dinner cultural experience, group bookings, educational programs, and a Fighting Extinction conservation membership.

Product overview

Bali Bird Park operates as a single-attraction theme park focused on avian conservation and visitor education. The park functions as a unified product offering rather than a platform-plus-modules architecture. Core offerings center on the main bird sanctuary (1,000+ birds, 250+ species) with included experiences such as bird shows, interactive encounters, and aviary walks. Additional paid offerings include the Kecak Dinner cultural experience, online ticket booking with optional lunch packages, and the Fighting Extinction Club conservation membership. Supporting services include on-site dining and a gift shop. The park's conservation mission drives programming, including breeding and release programs for endangered species, educational school programs, and the WEEP initiative, all integrated into the visitor experience rather than sold as separate modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Bali Bird Park General Admission Single-entry admission ticket covering all in-park activities including bird shows, interactive encounters, and aviary walks. Sold to individual visitors and families at IDR 385,000 / USD 24 for adults and IDR 265,000 / USD 17 for children under 12.
• Bird Keeper For The Day Behind-the-scenes experience where participants assist park staff with bird care activities including feeding and learning about avian husbandry practices. Targeted at visitors seeking a hands-on, premium wildlife experience.
• Visit + Lunch with The Bird Stars Package Bundle combining park admission with a dining experience alongside the birds at the on-site restaurant. Adult package IDR 535,000 / USD 34; child package IDR 375,000 / USD 23.
• Kecak Dinner Experience Dining experience combining traditional Balinese Kecak dance performance with dinner under the stars, offering cultural immersion alongside the bird park visit.
• Group Programs Tailored experiences for group visitors including team building and coordinated tours through the park's various zones and attractions. Designed for organized group bookings.
• School & Educational Programs Educational programs hosting schools from around the world for memorable natural experiences, including curriculum-aligned activities about bird conservation and biodiversity.
• Fighting Extinction Club Membership Conservation membership program inviting individuals and groups to commit to wildlife preservation efforts. Members receive benefits including ID cards, car stickers, and exclusive experiences while supporting the park's breeding and release programs for endangered species.
• Gift Shop On-site retail merchandise shop offering souvenirs and memorabilia of the visitor's experience at Bali Bird Park.

Quantifiable outcome

• Over 15 endangered bird species and Komodo Dragons under conservation care
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Zoos Throughout AsiacoreStrategic or Co-development PartnerBali Bird Park has partnered with zoos throughout Asia for species exchange programs. The park's Fighting Extinction program includes gene pool management and exchange initiatives with partner organizations to support breeding and conservation of endangered species.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bali Safari and Marine Park: Bali's largest wildlife park, located in the same Gianyar regency as Bali Bird Park. Offers a broader multi-species safari experience plus marine attractions and is the primary substitute for tourist families allocating one wildlife attraction visit during a Bali trip.
• Jurong Bird Park (Mandai): Asia's premier bird-focused zoological park in Singapore, now part of the Mandai Nature precinct. Most directly comparable bird-collection attraction in Southeast Asia, serving a similar tourist and family demographic.
• Taman Safari Indonesia: Indonesia's flagship drive-through safari park in Bogor/Cisarua. Operates a comparable conservation-and-zoo business model with multiple species and educational programming, making it the closest large-scale national peer.
• Loro Parque: World-renowned zoological park in Tenerife, Spain, famous for its aviary and conservation breeding programs including Birds of Paradise. Comparable bird collection depth and conservation branding make it a global peer.
• Kuala Lumpur Bird Park: Large walk-in aviary bird park in Malaysia's capital, featuring free-flying birds across themed zones. Closely comparable in scale, species collection, and walk-through aviary concept to Bali Bird Park.

Regional players

• Surabaya Zoo: Major Indonesian zoological park in East Java. A comparable domestic Indonesian zoo competitor that shares the school-group and family-tourism segments, though located in a different regional market than Bali.

Broad incumbents

• Singapore Zoo: Flagship Singapore zoo operated by Mandai Wildlife Group. Broader multi-species incumbent that overlaps with Bali Bird Park on the regional tourist, education, and conservation-tourism customer segments.
• San Diego Zoo Wildlife Alliance: Globally recognized zoological organization operating the San Diego Zoo and Safari Park. Comparable conservation, breeding, and education programming; serves as a benchmark for conservation branding and membership models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8G8yji23ikM-z2JD9q951w
• Facebookfacebook.com/balibirdparkofficial
• Instagraminstagram.com/balibirdparkofficial
• TikTokvt.tiktok.com/ZSJFmSUjs
• Xx.com/balibirdpark
• LinkedInlinkedin.com/company/balibirdpark

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bali Bird Park