What Sass Management does

SASS Management Pty Ltd is a privately held, full-service Australian talent agency and experiential marketing firm headquartered in Broadbeach, Queensland. It represents actors, models, commercial artists, extras, promotional staff, presenters, and voice-over artists, and delivers a vertically integrated stack of services: talent representation, casting for film/TVC/web, end-to-end event management, promotional campaign execution, video production, and experiential marketing. The company markets itself as one of Australia's most reputable talent agencies, citing 15 years of operation and a national footprint spanning offices in Broadbeach, Sydney, Melbourne, Brisbane, and Perth (with claimed coverage in Adelaide). It services four primary customer segments — film/TV/commercial productions, advertising agencies and corporate brands, fashion and beauty, and the events/entertainment industry — and lists partnerships with major agency brands including Leo Burnett and Analogue Folk.

The underlying platform combines an offline talent network with an online directory: clients can browse promotional talent by location and gender, review headshots, showreels, CVs, and skills videos, and submit a shortlisted set to the agency for booking. Revenue is generated across two economics: a commission-based talent representation stream (where income is recognised when represented talent is booked) and four professional-services streams covering event management, promotional campaigns, video production, and casting. Pricing is bespoke and quote-based; no public rate cards exist. Distribution is direct — phone, email, and website enquiry forms — supplemented by referrals from partner agencies and an inbound engine built on published campaign case studies and social-media presence. The firm is privately held with no identified parent, institutional investor, or public funding rounds.

Operationally, SASS has executed several large-scale national campaigns that demonstrate its field-deployment capability, including a 120-staff launch of ARVO Lager across 80 locations in five states on 1.5 weeks' lead time, and a SOFI Spritz activation covering 250+ retail outlets across five states with 200+ staff. Case-study evidence reports measurable outcomes (140% of predicted sales, 10% reduction in prior staff costs for ARVO Lager), positioning SASS as a campaign-execution operator rather than a pure-play talent intermediary.

Name

Sass Management

Legal name

SASS Management Pty Ltd

Website

https://sassmanagement.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

SASS Management is an Australian national talent agency and full-service experiential marketing firm representing actors, models, extras, and promotional staff, delivering casting, event management, video production, and promotional campaigns to production companies, advertising agencies, and corporate brands across six cities.

Ownership category

akta.pro rank

Product category

Talent Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising Agencies (541810), Convention and Trade Show Organizers (56192), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Talent Agency & Representation Services (HSACAHAK), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Speakers, Hosts & MC Talent Management (HSACAHAC), Entertainment Booking & Speaker/Talent Management (HSACAAAI)

Keywords

• Talent representation services
• Promotional staffing
• Event management services
• Experiential marketing campaigns
• Casting services

Headquarters

HQ city

Broadbeach

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Talent Representation & Commission: SASS Management represents actors, models, commercial artists, extras, and promotional staff. The agency's income is commission-based — it earns when its talent books work. Promotional staff invoice SASS Management directly for completed jobs, with SASS taking a commission.
2. Event Management & Experiential Marketing Services: Full-service event management including event creation, staffing (bars, theming, experiential promotional staff), event publicity and PR, turn-key event solutions, and event support services such as filming and social media promotions.
3. Promotional Campaigns: Direct promotional campaigns for corporate clients including shopping centre promotions, stadium/theme park activations, product launches, giveaways, exhibitions, trade shows, flyer distribution, sales lead generation, and social media strategies.
4. Video Production Services: End-to-end video production from script development through to post-production, including TV commercials, corporate films, music videos, event coverage, and web/mobile content.
5. Casting Services: Casting services for feature films, television commercials, campaigns, photographic shoots, and web videos. The agency organises casting briefs, professional casting directors, and uploads shortlisted talent profiles directly to clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SASS Management is an Australian talent agency that represents actors, models, commercial artists, extras, promotional staff, presenters, and voice-over artists. The agency also delivers integrated event management, promotional campaigns, video production, casting services, and experiential marketing to production companies, advertising agencies, and corporate brands across Australia.

Product overview

SASS Management is a national talent agency offering a platform of integrated services for the entertainment and promotions industry. The core offering consists of talent representation across five main categories: Acting Agency, Modeling Agency, Commercial Artists, Extras, and Promotional Staff. Supporting services include Event Management, Promotional Campaigns, Video Production, Casting Services, and Experiential Marketing. The company also represents Presenters and Voice Over Artists. The platform connects talent (actors, models, promotional staff) with clients (production companies, advertising agencies, brands) through its national database and offices across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Acting Agency Representation of actors for film, television, stage, corporate productions, and online content productions across Australia.
• Modeling Agency Representation of models for photographic print, editorial work, catwalk, commercial campaigns, and international placements.
• Commercial Artists Representation Representation of talent for television commercials, advertising, magazines, promotional, and online content.
• Extras Representation Representation of background talent for film, television, commercials, documentary, and music video productions.
• Promotional Staff Representation Representation of corporate and event promotions staff, brand ambassadors, and product giveaway staff for interactive marketing campaigns.
• Presenters Representation Representation of presenters for television, documentary, corporate, promotional video, online media, and live events.
• Voice Over Artists Representation Representation of voice over artists and radio announcers.
• Event Management Full-service event creation, publicity, PR, turn-key event solutions, and event support services for corporate events, product launches, and entertainment.
• Promotional Campaigns Direct promotional campaign management including shopping centre promotions, social media strategies, sales lead generation, flyer distribution, giveaways, exhibitions, product launches, and corporate functions.
• Video Production End-to-end video production from script to post-production including online television production, TV advertisements, event coverage, corporate films, music videos, and web content.
• Casting Services Full-service talent casting for web videos, campaign faces, television commercials, and feature films with professional casting directors and studio facilities.
• Experiential Marketing Event or installation marketing providing unique consumer experiences through interactive public installations, flashmobs, and performance works to generate brand awareness and secondary coverage.
• Promotional Staffing Service Supply of trained promotional staff and brand ambassadors for one-off promotions and lengthy promotional campaigns across Australia.

Quantifiable outcome

• 140% of predicted sales achieved for ARVO Lager launch, with 10% reduction in previous staff costs
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor and core.

• AE Artist ManagementminorChannel Partner/ Reseller/ DistributorAE Artist Management is listed as a linked partner on the SASS Management homepage alongside other complementary talent agencies. The relationship appears to be a referral/network partnership within the Australian talent industry.
• Que ModelsminorChannel Partner/ Reseller/ DistributorQue Models is listed as a linked partner on the SASS Management homepage, indicating a referral or network relationship between the two modelling agencies.
• The Social AgencyminorGTM or Marketing PartnerThe Social Agency is listed as a partner on the SASS Management homepage, suggesting a marketing or referral partnership within the digital/social media marketing space.
• Leo BurnettcoreStrategic or Co-development PartnerLeo Burnett, a major global advertising agency, engaged SASS Management to staff and execute the Tanqueray Gin event at Portside Wharf in Brisbane. SASS Events handled all venue setup, bar staffing, theming, and experiential promotional staffing for the campaign.
• Analogue FolkcoreStrategic or Co-development PartnerAnalogue Folk, an advertising and marketing agency, previously used another promotional agency but engaged SASS Management for the national ARVO Lager product launch campaign due to the scale requiring national experience. SASS coordinated 120 staff across 80 locations in 5 states.
• CasellacoreStrategic or Co-development PartnerCasella, an Australian beverage company, worked with SASS Management and Analogue Folk on the ARVO Lager launch in 2012. SASS Management provided nationwide promotional staffing across 80 locations in 5 states for the product launch.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ICM Partners: Global talent and literary agency representing actors, writers, directors, and brand clients. Competes with SASS on representation for film/TV talent but at international scale.
• Endeavor (WME): Global talent representation, sports, and experiential marketing conglomerate (formerly William Morris Endeavor). Overlaps with SASS in talent representation and broader brand-experiential services but at vastly greater scale and global reach.
• Creative Artists Agency (CAA): Global full-service entertainment and sports agency representing actors, directors, and brand clients. Compares to SASS at the talent-representation layer but operates across film, TV, sports, and brand consulting globally.
• United Talent Agency (UTA): Major global talent and literary agency representing actors, creators, and brands. Comparable as a multi-discipline talent representation platform but with broader international scale and IP-driven capabilities.
• Jack Morton Worldwide: Global brand experience and experiential marketing agency. Directly comparable to SASS's SASS Events / Experiential Marketing division on multi-city brand activation campaigns, but with global reach and larger enterprise client portfolio.

Direct peers

• Chadwick Models: Australia's largest modelling and talent agency with offices across Sydney, Melbourne, and Brisbane. Directly comparable to SASS on the modelling/fashion side and competes for the same brand and advertising-client briefs in the Australian market.
• Priscilla's Model Management: Established Australian modelling and talent agency representing models, actors, and promotional talent nationally. Comparable to SASS as a multi-discipline Australian talent agency serving fashion, commercial, and promotional briefs.
• Kropp Talent Management: Perth-based Australian talent agency representing actors, models, and extras — competing with SASS's Perth office for the same Western Australian film, TV, and commercial casting market.
• Viviens Model Management: Australian modelling and talent agency representing editorial, fashion, and commercial talent nationally. Overlaps directly with SASS on modelling representation and commercial casting for advertising clients.

Regional players

• Mosaic Group: Australian experiential and field marketing agency delivering brand activations, sampling campaigns, and merchandising services. Directly comparable to SASS's promotional campaigns and experiential offering within Australia, competing for the same CPG/beverage brand work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sassmanagement
• Facebookfacebook.com/sassmanagement

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sass Management