ADWAI Digital
- Company typePrivate
- Founded2014
- HeadquartersYekaterinburg, Russia
- Headcount1–10
- GTM typeB2B
- OfferingServices
ADWAI Digital firmographics
Firmographics- Name
- ADWAI Digital
- Legal name
- ADWAI Digital
- Website
- https://adwai.digital
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where ADWAI Digital is headquartered
LocationHeadquarters
- HQ city
- Yekaterinburg
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
ADWAI Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Digital Marketing Services: Provides comprehensive digital marketing services including social media promotion, targeted advertising, contextual advertising, SEO, and marketing department building. Revenue generated through service contracts with business clients.
- Educational Courses: Offers paid educational courses on Ozon marketplace selling and digital marketing. Free mini-courses available as lead generation for paid offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time/ perpetual license | Free educational courses |
| Subscription | Project-based | Marketing strategy service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
ADWAI Digital product offering
Product offeringCore offering
ADWAI Digital is a digital marketing agency that delivers customer acquisition services for businesses. Core offerings include social media promotion on VK, Instagram, Facebook, Odnoklassniki and MyTarget, contextual advertising in Yandex and Google, full-cycle comprehensive marketing, Ozon marketplace promotion, marketing department building, and marketing strategy development. The company also runs ADWAI Academy, which sells paid and free educational courses on digital marketing and Ozon marketplace selling.
Product overview
ADWAI Digital operates as a digital marketing agency offering a portfolio of services centered around customer acquisition and business growth. The core offerings include social media marketing (VKontakte, Instagram, Facebook, Odnoklassniki, MyTarget), comprehensive marketing solutions, contextual advertising (Yandex and Google), marketing department building, and specialized Ozon marketplace promotion. The company also provides educational products through ADWAI Academy, including free mini-courses on Ozon selling ("Старт на Ozon", "Прорыв на Ozon") and a paid course "За лимонами с Бабайловым" priced from 59,999 rubles. The ecosystem is complemented by a content blog serving as an internet journal for entrepreneurs on business and marketing topics.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Marketing (Продвижение в соц. сетях) Targeted advertising and social media promotion on VKontakte, Instagram, Facebook, Odnoklassniki, and MyTarget for businesses looking to acquire customers through paid social channels.
- Comprehensive Marketing (Комплексный маркетинг) Full-cycle marketing service covering analytics, target audience segmentation, sales scripts development, and multi-channel advertising execution for businesses.
- Yandex and Google Contextual Advertising (Реклама в Яндекс и Google) Contextual advertising on Yandex.Direct, Google Ads, and the Russian Search and Display Networks to generate targeted traffic and leads for clients.
- Marketing Department Building (Построение отдела маркетинга) Service to establish or restructure a client's in-house marketing department, including role definition and operational setup for sustained business growth.
- Business Marketing Strategy Development (Разработка маркетинговой стратегии бизнеса) Long-term marketing strategy engagement including product line description, brand wheel branding, competitor analysis, positioning, value proposition mapping, channel budgeting, and KPI establishment. Priced equivalent to a digital marketer salary from 64,700 RUB.
- Ozon Marketplace Promotion (Продвижение на Ozon) End-to-end Ozon marketplace service covering store creation, product selection, supplier sourcing, and sales growth optimization for sellers on the Ozon platform.
- Marketing Department Audit (Аудит отдела маркетинга) Diagnostic audit of a client's current marketing function to evaluate performance and identify improvement opportunities.
- Free mini-course "Start on Ozon" (Бесплатный мини-курс "Старт на Ozon") Free recorded educational course answering beginner questions on creating an Ozon store, selecting products, and finding suppliers to earn on Ozon.
- Free intensive "Breakthrough on Ozon" (Бесплатный интенсив "Прорыв на Ozon") Free intensive training covering the formula for a successful Ozon business, product card packaging, and step-by-step sales growth on the platform.
- Paid course "For lemons with Babaylov" (Курс "За лимонами с Бабайловым") Paid course on starting and developing an Ozon business, promising to reach 1 million rubles/month turnover in 2 months. Priced from 59,999 rubles, taught by co-founder Ivan Babaylov.
Quantifiable outcome
- Up to 2.36 RUB cost per acquired subscriber (Bot-Perevod case)
- +4 more outcomes
Companies that use ADWAI Digital
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
ADWAI Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ADWAI Digital partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
ADWAI Digital competitors and assessment
Company assessmentDirect peers
- Ingate: Major Russian digital marketing group offering SEO, contextual advertising, web development, and online promotion services. Highly comparable as a full-service Russian agency focused on helping businesses build and run digital marketing functions.
- Texterra: Russian digital agency offering SEO, content marketing, and online advertising services. Compares to ADWAI through its targeted search and content-based offerings aimed at driving customer acquisition for businesses.
- RealWeb: Established Russian digital marketing agency with services spanning contextual advertising, SEO, and social media marketing. Comparable due to same advertising stack (Yandex, Google) and similar SMB-to-mid-market customer base.
- Performance Media (performance group of companies): Russian performance marketing agency focused on paid acquisition, lead generation, and contextual advertising. Direct overlap with ADWAI's performance-driven offerings and customer-acquisition value proposition.
- Demis Group: Russian digital agency offering SEO, contextual advertising, and comprehensive online promotion. Comparable service mix and Russian SMB customer orientation, with longer operating history than ADWAI.
- Elama: Russian service for managing contextual advertising campaigns across Yandex.Direct, Google Ads, and other networks. Compares through shared focus on paid search/performance marketing, though more tool-like and less agency-style.
- Click.ru: Russian contextual advertising automation and management platform for Yandex.Direct and Google Ads. Comparable through contextual advertising focus serving SMBs and agencies in Russia, positioning it as both complement and partial competitor.
- Netpeak (Netpeak Agency): One of the largest independent digital marketing agencies in the CIS/Russia region. Directly comparable to ADWAI in services offered (SEO, PPC, targeted ads), SMB and mid-market client focus, and educational/content marketing via Netpeak Journal and Academy.
Emerging players
- Aitarget: Russian martech tool for targeted advertising on social platforms (VK and others). Comparable through overlap in VK/social targeted advertising services that form part of ADWAI's core offering.
- ADINDEX (advertising and analytics portal): Russian advertising market intelligence, education, and community platform that overlaps ADWAI's content/blog and education strategy. Comparable as an educator and content-led business in Russian digital marketing, though more media/portal than agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ADWAI Digital social profiles
Digital presenceADWAI Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADWAI Digital leadership team
Management profileNumber of profiles
Profiles2 records
ADWAI Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADWAI Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADWAI Digital
What does ADWAI Digital do?
ADWAI Digital is a digital marketing agency that delivers customer acquisition services for businesses. Core offerings include social media promotion on VK, Instagram, Facebook, Odnoklassniki and MyTarget, contextual advertising in Yandex and Google, full-cycle comprehensive marketing, Ozon marketplace promotion, marketing department building, and marketing strategy development. The company also runs ADWAI Academy, which sells paid and free educational courses on digital marketing and Ozon marketplace selling.
Is ADWAI Digital a public or private company?
ADWAI Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ADWAI Digital founded?
ADWAI Digital was founded in 2014. It employs 1 to 10 people.
Where is ADWAI Digital based?
ADWAI Digital is headquartered in Yekaterinburg, Russia, in the Europe region.
How does ADWAI Digital make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are educational Courses.
Who are ADWAI Digital's main competitors?
Direct peers on record are Ingate, Texterra, RealWeb, Performance Media (performance group of companies), Demis Group, Elama, Click.ru and Netpeak (Netpeak Agency). Emerging players are Aitarget and ADINDEX (advertising and analytics portal).
Does ADWAI Digital have an API?
No public API is recorded for ADWAI Digital.