Excellent Education for Everyone

What Excellent Education for Everyone does

Excellent Education for Everyone (E3), founded in 1999 by Peter Denton in Clark, New Jersey, is a 501(c)(3) nonprofit advocacy organization (EIN 22-366-2542) dedicated to improving K-12 education outcomes through school choice initiatives. The organization's primary mission is advocating for parental school choice, including inter-district choice, charter schools, virtual schools, and Education Savings Accounts (ESAs), with a specific focus on expanding these options in Blue States (New Jersey, New York, Connecticut, California). E3 sponsors the Blue State Overcoming Barriers to Education Freedom Coalition and engages in legislative outreach, citizen engagement, and policy research.

E3's core offerings consist of advocacy and educational resources rather than technology products. These include its website (nje3.org), a School Choice Toolkit with downloadable materials on eligibility and admissions, fiscal analyses of ESA programs authored by researchers such as Martin Lueken, and a Take Action platform enabling citizens to email legislators, volunteer, and donate. The organization does not sell products or services; revenue is derived entirely from charitable contributions, including individual donations, stock gifts, IRA charitable rollovers, and employer matching gift programs.

E3 operates with a lean staff of 1-10 employees and is governed by a Board of Trustees that includes former U.S. Representative Dick Zimmer, Princeton's Prof. Robert P. George, former NJ Democratic State Committee chairman Tom Byrne, and former USCCB public policy lead Jennifer Daniels, providing bipartisan political credibility. The organization partners with think tanks such as EdChoice, Cato Institute, Manhattan Institute, and Yankee Institute to source research and amplify its advocacy messaging. Its go-to-market is community-led grassroots advocacy and coalition building rather than commercial distribution.

Name

Excellent Education for Everyone

Legal name

Excellent Education for Everyone

Website

https://nje3.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Excellent Education for Everyone (E3) is a New Jersey-based 501(c)(3) nonprofit founded in 1999 that advocates for K-12 school choice and Education Savings Accounts, primarily in Blue States, serving parents, legislators, and education reformers through research and grassroots advocacy.

Ownership category

akta.pro rank

Product category

Education Policy Advocacy

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Accelerated Learning & Grade Advancement Programs (EDAJAGAE)

Keywords

• Education policy advocacy
• School choice programs
• K-12 education reform
• Education savings accounts
• Nonprofit advocacy coalitions

Headquarters

HQ city

Clark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Charitable Contributions: E3 operates as a 501(c)(3) nonprofit organization. Primary revenue comes from charitable donations. Gifts are deductible as charitable contributions for Federal income tax purposes. The organization also accepts stock donations, IRA charitable rollovers (up to $100,000 for donors 70½ or older), and participates in matching gift programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Excellent Education for Everyone (E3) is a 501(c)(3) nonprofit advocacy organization that promotes K-12 school choice and Education Savings Accounts (ESAs), particularly in Blue States. Its core offering is policy advocacy, fiscal research, coalition building, and grassroots citizen engagement — distributed via downloadable toolkits, fiscal analyses, and a Take Action platform on its website rather than any sold product or service.

Product overview

Excellent Education for Everyone (E3) is a nonprofit 501(c)(3) policy and advocacy organization, not a technology product company. E3 operates as a single unified advocacy mission focused on improving K-12 education through school choice initiatives. The organization provides digital resources including its website, a School Choice Toolkit with downloadable educational materials, ESA program advocacy resources, a Take Action citizen engagement platform, and fiscal analysis research reports. These offerings are advocacy and educational resources rather than technology products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• School Choice Toolkit A free, downloadable resource portal that explains school choice program options — including eligibility, admissions, testing, ESA versus voucher comparisons, and legislative resources — for parents, advocates, and citizens.
• ESA Fiscal Analysis (New Jersey) A standalone research paper by Martin Lueken discussing the potential fiscal effects of Education Savings Accounts for New Jersey K-12 education, used to inform legislators, advocates, and the public.
• Take Action Platform A unified citizen engagement hub allowing supporters to volunteer, email their legislators, donate online or by mail, contribute stock, participate in matching gift programs, and initiate IRA charitable rollovers to support E3's school choice mission.

Quantifiable outcome

• 31 of 33 studies found that competitive effects driven by school choice programs led to improvement in public schools' academic performance
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• Blue State Overcoming Barriers to Education Freedom CoalitioncoreStrategic or Co-development PartnerE3 helped sponsor this coalition of supporters of school choice for Blue States. The coalition brings together diverse education reformers to advocate for greater school choice in traditionally Democratic-leaning states.
• EdChoicesupportingStrategic or Co-development PartnerE3 references EdChoice resources extensively in their School Choice Toolkit, including downloadable PDFs on eligibility, admissions, testing, ESAs, administration, and tax-credit scholarships. E3 uses EdChoice's research and educational materials.
• Cato InstitutesupportingStrategic or Co-development PartnerE3 references Cato Institute research on school choice, including articles on freedom, pluralism, and cost reduction in education. The Cato Institute provides intellectual foundation for school choice arguments.
• Manhattan InstitutesupportingStrategic or Co-development PartnerE3 links to Manhattan Institute studies on Education Savings Accounts for New York families. Manhattan Institute provides policy research supporting E3's educational goals.
• Yankee Institute for Public PolicysupportingStrategic or Co-development PartnerE3 links to Yankee Institute studies on ESAs in Connecticut. Dr. Lewis M. Andrews, E3 Trustee, was the first executive director of Yankee Institute.
• Nevada ESA ProgramsupportingOthersE3 works to educate citizens on benefits of ESA legislation modeled after Nevada's 2015 near-universal ESA program, the first in the nation. Nevada serves as the policy template for their advocacy.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• ExcelinEd: ExcelinEd is a national education reform policy organization that develops model legislation and provides technical assistance to state policymakers on ESAs, vouchers, and choice programs. It is a direct peer in producing the policy and fiscal infrastructure that E3 relies on and references.
• American Federation for Children: AFC is a national school choice advocacy organization that works state-by-state to elect pro-school-choice legislators and pass ESA, voucher, and tax-credit scholarship legislation. E3 operates in the same state-level legislative arena with overlapping coalition partners.
• EdChoice: EdChoice is the leading U.S. research and advocacy organization dedicated to school choice, producing the polling, fiscal analyses, and policy research that E3 directly references and republishes in its School Choice Toolkit. It is the closest functional peer in mission, methodology, and policy frame.
• Step Up For Students: Step Up For Students is a Florida-based scholarship funding organization that administers the state's tax-credit scholarship and ESA programs. It is a direct peer as a school choice funding/advocacy nonprofit, though operating at much larger scale and in a Red State.
• Children's Scholarship Fund: Children's Scholarship Fund is a national K-12 private school scholarship organization. It is a direct peer in mission (expanding private school choice through scholarships for lower-income families) and overlaps with E3's parental-school-choice framing.
• Institute for Justice: IJ litigates to defend and expand school choice programs nationally, including key ESA cases. It is a direct peer in advancing the same school choice outcomes E3 advocates for, but through the courts rather than the legislature.
• National School Choice Week: National School Choice Week is the largest public awareness campaign for school choice in the U.S. E3's grassroots and citizen-engagement GTM mirrors NSCW's awareness-building approach, and they share the same policy goal of expanding parental choice.

Broad incumbents

• Cato Institute: Cato Institute is a national libertarian think tank whose research on education freedom, pluralism, and cost reduction underpins much of the school choice intellectual framework E3 cites. It is a broad incumbent peer that provides ideological and research scaffolding, but covers many policy areas beyond K-12 choice.
• Manhattan Institute: Manhattan Institute is a national policy research organization whose NY ESA study is republished on E3's website. It is a broad incumbent peer as a research producer in the same school choice policy space, with much larger scope and headcount.
• American Legislative Exchange Council: ALEC is a national organization of state legislators that drafts and disseminates model school choice legislation, including ESA and voucher template bills. It is a broad incumbent peer that operates upstream of E3 by writing the legislative text E3 then advocates to pass in Blue States.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nje3

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Excellent Education for Everyone