Cyclos design

What Cyclos design does

cyclos design GmbH is an owner-managed German creative agency founded in 1995 in Münster by Jutta Schnieders and Frank Seepe, with a second office opened in Berlin in 2016. The firm operates as a B2B professional services provider delivering comprehensive brand development, from strategic positioning and corporate design through digital platforms, integrated marketing campaigns, employer branding, trade show and event design, product photography and CGI, editorial and magazine design, packaging, and AI-augmented marketing automation. Its underlying toolkit spans Adobe Creative Suite, TYPO3 and WordPress CMS, Google Analytics, CGI/3D visualization, and AI-enabled marketing automation, delivered by an interdisciplinary team combining strategists, designers, photographers, and developers.

The agency serves enterprise and mid-market clients across more than 15 verticals, including insurance (Sparkasse, Volksbank, VöV, Provinzial, ukv, VKB), industrial Mittelstand (microsonic, KrampeHarex, Laser Components, technotrans, AMETEK, Hagemeister, sita, Schulte, Mondi, Bauerfeind, Briloner), premium consumer goods (SEVERIN, blomus, berbel, MeisterSinger, emco Bad, Dometic, Dometic, Symrise, Alnavit, Henkel, Dometic), healthcare (Städtisches Klinikum Braunschweig), food and beverage (Apetito, Flaschenpost, Mio Mio Mate, Alnavit), energy and utilities (EMOVA), and digital/tech (adesso, Smart Friends alliance). Revenue is generated through project-based, quote-driven engagements; pricing is not publicly disclosed.

Cyclos monetizes primarily through professional services fees on enterprise brand transformation projects, supported by a multi-channel demand generation engine that includes industry awards (Red Dot, iF, DDC, Annual Multimedia, World Exhibition Stand Award, Best of Corporate Publishing), sector-specific industry guides (Food, Industry, Insurance, Healthcare), a feed of articles on brand leadership and design, and active LinkedIn and Instagram presence. The agency positions itself around 30+ years of tenure, an interdisciplinary full-service model, dual Münster/Berlin presence, and a track record of international award-winning work for recognizable German and European brands.

Name

Cyclos design

Legal name

cyclos design GmbH

Website

https://cyclos-design.de

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

cyclos design is a Münster- and Berlin-based owner-managed creative agency, founded in 1995, delivering brand strategy, corporate design, digital platforms, marketing campaigns, employer branding, trade show design, packaging, and AI-augmented marketing automation to enterprise and mid-market clients across German and European industries.

Ownership category

akta.pro rank

Product category

Brand Design and Creative Services

NAICS

Graphic Design Services (541430), Interior Design Services (541410), Custom Computer Programming Services (541511)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Branding agency services
• Brand strategy consulting
• Corporate design
• Creative agency services
• Marketing communications

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branding and Creative Services: Professional services revenue from branding strategy, corporate design, campaign development, and creative consulting for enterprise and mid-market clients. Projects include brand transformation, employer branding, website development, and marketing campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Cyclos design is a full-service creative and branding agency that delivers brand strategy and positioning, corporate design and visual identity systems, corporate websites and digital platforms, integrated marketing campaigns, employer branding, trade show and event design, product photography and CGI/3D visualization, editorial and magazine design, packaging design, and digital analytics/marketing automation. Its clients are mid-to-large enterprises across B2B and B2C industries seeking comprehensive brand transformation, repositioning, or activation projects delivered under one integrated strategy-to-execution roof.

Product overview

Cyclos design is a creative agency offering brand strategy, design, and communication services. Rather than a unified software product, the company provides a comprehensive suite of professional services including brand strategy and positioning, corporate design and visual identity systems, website and digital platform development, integrated marketing campaigns, employer branding solutions, trade show and event design, product photography and CGI, editorial and magazine design, and packaging design. Founded in 1995 and headquartered in Münster with an additional office in Berlin, the agency operates as an owner-managed firm specializing in transforming brands through strategic positioning, creative concept development, design execution, and technology implementation. Their interdisciplinary team combines strategy, design, branding, and communication expertise across both German locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Positioning Strategic brand analysis, positioning development, and market positioning services to define brand foundations and differentiation for enterprise and mid-market clients.
• Corporate Design & Visual Identity Development of comprehensive visual identity systems including logos, color palettes, typography, and brand guidelines for clients across industries.
• Website & Digital Platforms Design and development of corporate websites, landing pages, and digital experiences with CMS integration using TYPO3 and WordPress.
• Marketing Campaigns & Content Integrated marketing campaigns across digital and traditional channels including social media, advertising, and promotional materials.
• Employer Branding Strategic services for developing employer brand identity, recruitment materials, career portals, and internal culture communication for talent attraction.
• Trade Show & Event Design Design of trade show booths, exhibition spaces, and event environments with immersive brand experiences including multi-sensory spatial installations.
• Product Photography & CGI Professional photography, 3D visualization, and computer-generated imagery for product presentation and marketing materials.
• Editorial & Magazine Design Design and concept development for corporate publications, magazines, catalogs, and editorial content.
• Packaging Design Product packaging design and development including point-of-sale materials and retail packaging systems.
• Digital Analytics & Marketing Automation Data-driven marketing analytics, performance monitoring, and marketing automation implementation services with AI capabilities across channels.

Quantifiable outcome

• Multiple international design awards including Red Dot Awards 2024 (3x), iF Awards, Annual Multimedia Awards (Silver), DDC Awards
• +5 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Smart Friends Consortium (ABUS, Paulmann, Schellenberg, Steinel)coreStrategic or Co-development PartnerFour leading brands in building technology (security, lighting, drives, sensors) formed the Smart Friends alliance to jointly define the smart home market. cyclos created the complete brand identity for this new joint venture, developing brand name, visual identity, packaging design, and launch campaign.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Strichpunkt Design: Stuttgart-based independent design and brand agency focused on corporate design, brand strategy, and editorial design. Closely comparable in size, service mix, and DACH enterprise client focus to cyclos.
• Scholz & Friends: Hamburg-based independent creative agency group with strong brand strategy and corporate design credentials. Directly comparable to cyclos on enterprise brand transformation, employer branding, and integrated campaign work for German mid-market and corporate clients.
• MetaDesign: German-founded brand consultancy with offices in Berlin and other major cities, specializing in brand strategy, corporate design, and identity systems. Closely aligned with cyclos on the strategy-led, design-execution model and similar enterprise client base.
• Serviceplan Group: Munich-headquartered, Europe's largest independent agency group covering brand, digital, media, and technology. Competes with cyclos on the full-service integrated transformation engagements but at significantly greater scale; a relevant benchmark for larger enterprise mandates.
• Kolle Rebbe: Hamburg-based independent creative agency known for bold brand campaigns, corporate design, and digital experiences. Comparable to cyclos on integrated brand transformation work, award-driven creative culture, and DACH enterprise client portfolio.
• Jung von Matt: One of Germany's largest independent creative agencies, headquartered in Hamburg with multiple offices. Direct competitor for enterprise brand transformation work across the DACH region, sharing a focus on integrated strategy-design-execution engagements and award-winning creative output.
• Atelier Markgraph: Frankfurt-based brand and experience agency focused on brand environments, trade show design, and corporate identity. Strong overlap with cyclos' multi-sensory brand experience and trade show practice (e.g., World Exhibition Stand Award territory) for enterprise and public-sector clients.
• KMS Team: Munich-based independent agency focused on brand transformation, communication, and design for B2B and consumer clients. Direct peer to cyclos on integrated brand strategy and corporate design engagements for the German Mittelstand.

Broad incumbents

• Interbrand: Global brand consultancy known for brand valuation, strategy, and identity work across industries. A broader incumbent competing with cyclos for enterprise brand strategy engagements, especially where cross-border program management is required.
• Landor & Fitch: Global brand consulting firm (WPP-owned) with strong corporate identity, brand strategy, and experience design capabilities. A broader incumbent that increasingly competes for the same enterprise brand transformation mandates, particularly on international rollouts for DACH-headquartered clients.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cyclos
• Instagraminstagram.com/cyclosdesign
• Xx.com/cyclos_design
• Facebookfacebook.com/cyclosdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyclos design