Sport & Event Logistics

Name

Sport & Event Logistics

Legal name

SEL - Sport & Events Logistics S.r.l. Società Benefit

Website

https://sel.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Logistics Services

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Public Warehousing & Storage (4220)

akta.pro primary industry

Sports Travel, Logistics & Team Operations Services (MPAKAKAI)

akta.pro secondary industries

Sports Team, Tournament & Training Travel (THAKAGAI), Event Logistics & Transportation Coordination (HSACAAAL), Touring & Event Logistics (Trucking, Freight, Backline, Crew) (MPAGAAAH)

Keywords

• Sports freight forwarding
• Event logistics services
• Sports travel management
• Customs clearance logistics
• Sport event management

Headquarters

HQ city

Moncalieri

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Logistics & Freight Services: International freight forwarding (air, ocean, land), customs clearance, warehousing, and cargo charter services for sports equipment, racing vehicles, broadcasting materials, and event assets. Revenue generated through project-based fees per event and recurring partnerships.
2. SEL Travel Agency: Travel management services including flight booking, accommodation, transfers, and passenger charters for sports teams, athletes, and corporate clients. Expanded beyond sports to serve general corporate travel needs.
3. Sport Event Management: Full-service event organization including staff management, temporary structures setup, hospitality and expo trailer services, and special services for sports events, concerts, and corporate events.
4. Ship To Cycle Brand Services: Specialized door-to-door bicycle shipping brand, operated as a subsidiary under the SEL umbrella, serving both sport and consumer markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Sport & Event Logistics provides integrated logistics, travel management, and event organization services for international sports. Its core work is international freight forwarding (air, sea, land) and customs clearance — including ATA Carnet and dangerous goods — for sports equipment, racing vehicles, and broadcasting materials, combined with a travel agency serving athletes, teams, and corporate clients, and on-site event management for championships worldwide. The company operates warehouses in Italy and the Netherlands and an Asian operations hub in Hong Kong, with each event assigned a dedicated multilingual project manager.

Product overview

SEL Sport & Events Logistics is a sports logistics and event management company organized into three main service divisions: SEL Logistics (freight forwarding, customs operations, cargo charters, warehousing), SEL Travel (flight booking, accommodation, transfers, passenger charters), and SEL Events (event setup, staff management, temporary structures, hospitality). The company also operates specialized sub-brands including Ship To Cycle (door-to-door bicycle shipping) and Lovemytraining (sports academy). The offering operates as an integrated service model where logistics, travel, and event management work together to support sports federations, teams, and organizers globally.

Differentiator

Problem solved

Functional benefit

Brands

• Ship To Cycle: Specialized brand for door-to-door bicycle shipping services
• SEL Travel
• SEL Logistics

Products and services

• SEL Logistics Freight forwarding and logistics division offering international air, ocean, and land freight; customs clearance and ATA Carnet management; warehousing and distribution; cargo charters; forklifts and cranes; on-site coordination; and luxury/high-value vehicle handling for sports events. It serves motorsport teams, federations, and championship organizers.
• SEL Travel Travel agency division providing flight booking, accommodation, transfers and car rental, passenger charters, and on-site assistance during events. It serves sports teams, national federations, individual athletes, and — post-expansion — corporate clients across industries.
• SEL Events Event management division handling transportation, staff management, event setup, temporary structures, hospitality and expo trailers, and special services for sports events, music concerts, and corporate events.
• Ship To Cycle Door-to-door international bicycle shipping service that transports bicycles for individual cyclists, amateur teams, and event participants across borders. Operated as a specialized brand under SEL.
• Lovemytraining (ILMT) Sports academy supporting young athletes with training, coaching, fitness, nutrition, and media coaching, particularly in motocross disciplines. Operated as a sub-brand of SEL.

Quantifiable outcome

• Delivered 10,000 kg of ski equipment across North America and Europe within scheduled timeframes for FIS Alpine Ski World Cup 2022/2023
• +3 more outcomes

Named customers33 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

29 partnerships are on record, tiered core, minor and flagship.

• NEP GroupcoreStrategic or Co-development Partner · 1 March 2026Collaboration renewed for 2026 with NEP Group for WRC broadcasting logistics. SEL manages international transport of broadcasting containers for extra-European rally events, including Kenya and other destinations. Supports global television production for WRC events.
• Impatto PositivominorStrategic or Co-development Partner · 1 December 2025Partnership with Impatto Positivo (Recuperiamo Srl) for sustainable event management. On Giro d'Italia 2024, SEL purchased 3,000 IMPACT-TOKEN to compensate event participation impacts, supporting meal distribution, CO2 reduction, and water/land preservation.
• RallyLab TechnologyminorStrategic or Co-development Partner · 1 November 2025SEL managed logistics for RallyLab Technology's WRC season finale in Saudi Arabia. Handled 40/HC container with race car and spare parts from Italy to Jeddah Corniche circuit, including international shipping, customs clearance, and last-mile delivery.
• KUMHO / TCR World TourcoreStrategic or Co-development Partner · 1 January 2025SEL is logistics partner for KUMHO FIA TCR World Tour. Manages tire transport and racing equipment across international events including China, Korea, and Macao. Coordinates air and sea freight for tires, racing cars, spare parts, and track setup materials.
• Kawasaki Racing Team MXGP (via Ship To Cycle)coreGTM or Marketing Partner · 1 November 2024Ship To Cycle brand (SEL subsidiary) became top-tier sponsor of Kawasaki Racing Team MXGP for 2025 season. Riders include Romain Febvre, Pauls Jonass, and Mathis Valin. Partnership provides brand visibility within the global MXGP paddock and motocross community.
• Infront Moto Racing / MXGPflagshipStrategic or Co-development Partner · 1 October 2024SEL serves as Official Carrier and Official Travel Agent for the FIM Motocross World Championship (MXGP). Partnership renewed until 2027, marking over 25 years of collaboration. Manages all extra-EU logistics for the championship including motorcycles, team equipment, TV production materials, and staff travel for events across up to 20 dates per season spanning 5 continents.
• Pirelli (WRC)coreStrategic or Co-development Partner · 1 November 2022SEL manages transcontinental logistics for Pirelli's WRC tire operations. Handled 22+ tonnes of tire fitting machines, tools, accessories, and racing tires from Italy and New Zealand to Japan for Forum8 Rally Japan. Long-standing partnership across WRC events.
• Enduro Sports Organisation / Enduro World SeriescoreStrategic or Co-development Partner · 1 May 2021Three-year partnership (2021-2024+) as Official Travel Agency of the Enduro World Series. SEL handles all EWS staff travel needs including flights, train tickets, transfers, and accommodation for all European and overseas events throughout the season.
• CONI - Comitato Olimpico Nazionale ItalianoflagshipStrategic or Co-development Partner · 1 January 2021SEL managed complete logistics for Casa Italia at Tokyo 2020 Olympics. Coordinated collection from 12 locations across Italy, transport to Turin warehouse, container loading, sea freight from Genoa to Tokyo, and on-site setup. Multi-stakeholder partnership involving artworks, furniture, and food items.
• World Triathlon (ITU)coreStrategic or Co-development Partner · 1 January 2017Official ITU provider for logistics and travel services since 2017. Supported ITU World Triathlon Grand Final 2019 in Lausanne, World Paratriathlon Series events, and ongoing federation travel needs. Partnership aims to strengthen collaboration with ITU for improved service quality.
• TCR (International, Asia, Las Americas, Middle East)coreStrategic or Co-development Partner · 1 January 2016Partnership with TCR management since at least 2016. SEL provides air and ocean freight, customs clearance, on-site handling and supervision, and labor services for TCR International, TCR Asia, TCR Las Americas, and TCR Middle East series.
• BexminorStrategic or Co-development PartnerCycling tourism tour operator partner, promoting sustainable mobility and active travel experiences aligned with SEL's commitment to cycling and sustainable lifestyles.
• Hero DolomitesminorStrategic or Co-development PartnerBike festival and competitive/amateur mountain bike race partnership promoting cycling culture and sustainable sports tourism in the Dolomites region.
• ActiveItalyminorStrategic or Co-development PartnerNetwork of active and sustainable tourism enterprises partnership supporting SEL's sustainability goals and promoting responsible sports tourism.
• BikeUpminorStrategic or Co-development PartnerInternational festival dedicated to light electric mobility (e-bikes, cyclotourism). Partnership aligns with SEL's Ship To Cycle brand and broader cycling promotion strategy.
• Lamborghini Super TrofeocoreStrategic or Co-development PartnerLogistics and transport services for Lamborghini Squadra Corse Super Trofeo championship, including spot airfreight/seafreight deliveries and race car transport for teams.
• ISL - International Swimming LeagueminorStrategic or Co-development PartnerLogistics support for ISL swimming events including last-minute deliveries of swimming goggles and equipment to event venues. First event in Naples 2021.
• FASI - Federazione Arrampicata Sportiva ItalianaminorStrategic or Co-development PartnerCollaboration continuing into 2026 for Italian Sport Climbing Federation travel management and logistical support for athletes and federation operations.
• UEFA Women Champions LeaguecoreStrategic or Co-development PartnerProvided logistics services throughout the 2021-2022 UEFA Women Champions League season, including the Turin final. Operated with a multicultural and multi-gender logistics team. Partnership aligned with UN SDG #17 on diversity and inclusion.
• HANKOOK (24H Series)coreStrategic or Co-development PartnerOfficial Logistics Partner for 24 Hours of Dubai and 6 Hours of Abu Dhabi endurance racing events. Manages tire transport and racing equipment logistics.
• FIM Endurance World ChampionshipcoreStrategic or Co-development PartnerLogistics and transport services for FIM Endurance World Championship events.
• FIM Superbike World ChampionshipcoreStrategic or Co-development PartnerLogistics support for WorldSBK championship events worldwide.
• MotoGPcoreStrategic or Co-development PartnerLogistics services for MotoGP world championship events.
• CREVENTIC 24H SeriescoreStrategic or Co-development PartnerOfficial logistics partner for CREVENTIC 24H race series.
• Ferrari ChallengecoreStrategic or Co-development PartnerLogistics services for Ferrari Challenge racing events.
• SPEI SatellesminorStrategic or Co-development PartnerTransport of high-tech nanosatellite material for the SPEI Satelles nanosatellite mission.
• FIS - Federazione Italiana Sport InvernalicoreStrategic or Co-development PartnerCollaboration continuing into 2026 for Italian Winter Sports Federation travel and logistics support for athletes.
• Race of Champions (ROC)coreStrategic or Co-development PartnerLogistics support for Race of Champions 2023 in Sweden. Managed transport of media materials, electronics, and broadcasting tools from France and Germany to Pite Havsbad.
• Longines Global Champions TourcoreStrategic or Co-development PartnerFirst-time cargo and travel support for Longines Global Champions Tour in Miami Beach. Door-to-door air transport of high-value materials and travel organization for stakeholders.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• DHL Global Forwarding: Global freight forwarding and contract logistics arm of Deutsche Post DHL, regularly handling Formula 1, MotoGP, and Olympic-scale sports logistics. Overlaps with SEL in international freight forwarding, customs, and event-side logistics, though SEL is more specialized in mid-tier motorsport championships.
• Kuehne+Nagel: One of the world's largest freight forwarders with established sports and event logistics practices (including motorsport and Olympics work). Comparable as a multi-modal logistics provider to federations and large event organizers, but at vastly greater scale and broader scope than SEL's niche.
• Geodis: Global logistics provider offering freight forwarding, contract logistics, and event transport services. Comparable to SEL in multi-modal capabilities and federation-grade service delivery, but operates with substantially broader portfolio and scale.
• CEVA Logistics: Major global 3PL offering freight forwarding, contract logistics, and event logistics. Comparable in multi-modal capabilities and federation/league customer base, but operates at substantially larger scale and broader portfolio than SEL's sports-focused niche.
• Expeditors International: Large global freight forwarder with strong air and ocean freight capabilities, often used by sports and event clients for international shipments. Overlaps with SEL Logistics division in freight forwarding services but lacks SEL's integrated travel and event management offering.

Direct peers

• Heritage Sports Logistics: Specialist in sports equipment shipping, providing freight forwarding and customs services for sports organizations. Overlaps with SEL Logistics division in moving sports equipment internationally, with similar mid-sized scale and federation-grade customer base.
• DAKO Worldwide Transport: Specialized in motorsport logistics, providing freight forwarding and customs services for racing teams and championships. Directly comparable niche focus on motorsport federation and team clients, with a similar integrated travel-and-freight service profile.
• GAC Group: Global logistics provider with a dedicated motorsport and events division handling freight, customs, and on-site logistics for racing series. Directly competes with SEL for motorsport federation and team contracts at a similar service model and customer profile.

Emerging players

• Scan Global Logistics: Mid-sized global freight forwarder with growing presence in sports and event logistics. Comparable in size and service model to SEL, competing for similar mid-tier motorsport and federation contracts, though with broader industry exposure outside sports.
• Racesafe (Racesafe International): Motorsport logistics and freight specialist supporting racing teams with international transport and customs clearance. Directly comparable niche on motorsport team and championship freight, though typically with smaller championship footprint than SEL's MXGP/WRC roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/CeV96m5FKGX
• Facebookfacebook.com/SportEventsLogistics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport & Event Logistics