ACTIVEITALY
ActiveItaly is an Italian Rete di Imprese (business network) coordinating 33 tour operators across the Italian peninsula that specialize in active and sustainable tourism, offering cycling, trekking, and outdoor experiences, plus professional training and ATGS standards distribution.
- Company typePrivate
- Founded2020
- HeadquartersTorino, Italy
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ACTIVEITALY does
ActiveItaly (legal name: Rete di Imprese ActiveItaly, fiscal code 97859070019) is an Italian business network (Rete di Imprese) of 33 tour operators and travel agencies specializing in active and sustainable tourism across the Italian peninsula. Founded on July 30, 2020 in Faenza and headquartered in Torino, the network coordinates members in regions including Tuscany, Puglia, Sicily, Calabria, Sardinia, Lazio, Lombardy, Liguria, Trentino-Alto Adige, Basilicata, Umbria, and Emilia-Romagna. Member operators offer guided and self-guided experiences spanning cycling tourism, trekking, e-bike tours, sailing, ski mountaineering, climbing, kayaking, rafting, canyoning, snorkeling, diving, and other outdoor activities, including itinerary planning, hotel bookings, bike rentals, transfers, and luggage transport services.
The network operates with a minimal central coordinating staff of 6 (President Monica Price, Vice President Riccardo Cipullo, Co-Founder Tullia Caballero, plus secretariat) and does not own proprietary technology. Its core assets are intangible: the Italian translation of the Adventure Travel Guide Standard (ATGS) published by ATTA, the 10-principle Manifesto for Active and Sustainable Tourism, Travelife sustainability certification pathways, and a recurring training program (outdoor first aid in partnership with UK-based ITC First). Distribution is event-driven through TTG Travel Experience Rimini, AdventureELEVATE Europe, Fiera del Cicloturismo, Fa' La Cosa Giusta, and forthcoming 2026 events including Passo dopo Passo (Bologna).
Revenue mechanics are not publicly disclosed; the entity functions as a member consortium where individual tour operators retain their own B2C and B2B commercial relationships while benefiting from joint international marketing (a group-purchasing initiative with 20 members targeting foreign markets), shared training resources, sustainability certifications, and access to Ministry of Tourism funding programs. Four member companies received awards under the EUR 25 million Italian Ministry of Tourism Sustainable Tourism Fund (2023-2025). The network is member-owned and governed; no external private equity, venture capital, or parent-company ownership is indicated.
ACTIVEITALY firmographics
Firmographics- Name
- ACTIVEITALY
- Legal name
- Rete di Imprese ActiveItaly
- Website
- https://activeitaly.it
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ActiveItaly is an Italian Rete di Imprese (business network) coordinating 33 tour operators across the Italian peninsula that specialize in active and sustainable tourism, offering cycling, trekking, and outdoor experiences, plus professional training and ATGS standards distribution.
- Ownership category
- akta.pro rank
ACTIVEITALY industry classification
Industry- Product category
- Active and Sustainable Tourism Services
- NAICS
- Tour Operators (56152), Tour Operators (561520)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Adventure & Expedition Travel Agencies (THAKAFAB)
- akta.pro secondary industries
- Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Adventure & Expedition Custom Itinerary Planning (THAKAOAC)
Keywords
Where ACTIVEITALY is headquartered
LocationHeadquarters
- HQ city
- Torino
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
ACTIVEITALY business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Tour Operator Services: ActiveItaly operates as a network of Italian tour operators organizing active tourism experiences including guided and self-guided tours, outdoor activities, and travel packages across Italy and internationally. Member companies offer services such as itinerary planning, hotel bookings, bike rentals, transfers, luggage transport, and GPS tracks.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
ACTIVEITALY product offering
Product offeringCore offering
ActiveItaly is a coordinated network of 33+ Italian tour operators and travel agencies that organize and deliver active and sustainable tourism experiences (cycling, trekking, hiking, sailing, skiing, kayaking, rafting, etc.) across the entire Italian peninsula. Beyond tour operations, it provides professional development services for outdoor guides, including the Italian translation of the Adventure Travel Guide Standard (ATGS) and accredited first aid training courses in partnership with ITC First.
Product overview
ActiveItaly is a network of Italian Tour Operators and travel agencies specializing in active and sustainable tourism, organized as a business network (Rete di Imprese) covering the entire Italian peninsula. The network offers a comprehensive portfolio of outdoor activities including cycling tourism, trekking, sailing, skiing, climbing, kayaking, rafting, and more. ActiveItaly provides professional training programs including the Italian translation of the Adventure Travel Guide Standard (ATGS) and first aid training for outdoor guides. Member companies operate independently across various Italian regions, unified by shared standards for sustainable and active tourism.
Differentiator
Problem solved
Functional benefit
Products and services
- ActiveItaly Network Membership A coordinated network of 33+ Italian tour operators and travel agencies distributed across the entire Italian peninsula, providing members with shared quality standards (ATGS), sustainability certification (Travelife), joint marketing initiatives, and trade show representation under the ActiveItaly brand.
- Outdoor Activities Portfolio (via Member Operators)
Quantifiable outcome
- Italy ranked as the most desired destination worldwide for organized cycling tourism by international tour operators
- +1 more outcomes
Companies that use ACTIVEITALY
Customer profileSegments3 records
Ideal customer profiles3 records
ACTIVEITALY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ACTIVEITALY partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ATTA - Adventure Travel Trade AssociationcoreActiveItaly is an Association Partner of ATTA. This membership provides access to international standards, training resources, industry conferences like AdventureELEVATE, and professional development opportunities. ActiveItaly has translated and published the Adventure Travel Guide Standard (ATGS) in Italian for the benefit of the Italian active tourism industry.
- TravelifecoreActiveItaly partners with Travelife for sustainability certification of its member tour operators. Travelife is a sustainability certification system specifically designed for the travel and tourism industry. Several member companies have achieved or are pursuing Travelife certification.
- AIGAE - Associazione Italiana Guide Ambientali EscursionistichecoreActiveItaly has a signed memorandum of understanding (protocollo d'intesa) with AIGAE, renewed in November 2025. The partnership focuses on collaboration between tour operators and environmental-educational hiking guides (GAE), professional development, and promoting active and sustainable tourism. The agreement was signed by Monica Price (ActiveItaly President) and Guglielmo Ruggiero (AIGAE President).
- EC-OE - European Cyclists' FederationminorActiveItaly maintains contacts with European Cyclists' Federation, participating in international cycling tourism initiatives and contributing to surveys and data collection on cycling tourism trends in Europe.
- FIAB - Federazione Italiana Ambiente e BiciclettaminorActiveItaly participates in FIAB-organized events including Giornate del Cicloturismo and contributes to discussions on cycling tourism development in Italy, including participation in Velo-city conference preparation.
- Ministry of Tourism (Italy)coreActiveItaly member companies participated in the Ministry of Tourism's Sustainable Tourism Fund (25 million euro fund for 2023-2025). Four ActiveItaly member companies (Verticalife, FunActive, BikesPlus, Bike Tour Sardinia) had projects selected for funding to promote sustainable tourism practices.
- First Mile ProjectminorActiveItaly participates in the First Mile sustainability project (firstmileproject.eu), a European initiative. Seven member companies are involved in defining sustainability strategies for the network.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
ACTIVEITALY competitors and assessment
Company assessmentBroad incumbents
- Intrepid Travel: Large global adventure tour operator with strong sustainability positioning. Comparable to ActiveItaly's networks in targeting active/sustainable travelers, but operates its own product versus catalyzing a network of independent operators.
- G Adventures: Global adventure tour operator with a wide portfolio of small-group active trips. Overlaps with ActiveItaly's member offerings in trekking and cycling trips, particularly in European destinations, but at considerably greater scale and brand recognition.
- Exodus Travels: Established UK adventure tour operator offering walking, cycling, and cultural trips across Europe including Italy. Comparable in product type (active holidays) but operates at much larger scale with proprietary operations and direct-to-consumer booking.
Direct peers
- Backroads: US-based active travel company specializing in cycling, hiking, and multi-activity trips in Italy and Europe. Compares directly to ActiveItaly members' offerings in cycling tourism and active itineraries, targeting the same international traveler segment.
- Adventure Travel Trade Association (ATTA): Global trade association for adventure travel operators and destinations. ActiveItaly is an Association Partner of ATTA and actively translates and distributes its ATGS standards in Italian, making ATTA the closest functional analogue as a network/standards body in the same niche.
- Wilderness Travel: US-based adventure tour operator with a curated portfolio of walking, trekking, and cycling trips including Italy. Comparable in product focus and traveler demographic, with a similar emphasis on expert local guides.
- AIGAE - Associazione Italiana Guide Ambientali Escursionistiche: Italian national association of environmental hiking guides with an active MoU with ActiveItaly (renewed November 2025). AIGAE is comparable as a professional standards and certification body for outdoor guides in Italy, directly serving the same member ecosystem.
- FIAB - Federazione Italiana Ambiente e Bicicletta: Italian federation promoting cycling and active mobility; ActiveItaly participates in FIAB events such as Giornate del Cicloturismo. Comparable as a national umbrella organization growing the cycling tourism market in Italy.
- Responsible Travel: UK-based curated marketplace for sustainable tourism operators. Conceptually comparable to ActiveItaly as a network that vets and promotes responsible/active tourism operators, with similar sustainability positioning and curation model.
Emerging players
- TourRadar: Online marketplace aggregating multi-day tours from hundreds of operators globally. Conceptually comparable to ActiveItaly's network role of connecting tour operators to consumers, but operating at vastly larger scale with proprietary technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ACTIVEITALY social profiles
Digital presenceACTIVEITALY financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACTIVEITALY leadership team
Management profileNumber of profiles
Profiles4 records
ACTIVEITALY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ACTIVEITALY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACTIVEITALY
What does ACTIVEITALY do?
ActiveItaly is a coordinated network of 33+ Italian tour operators and travel agencies that organize and deliver active and sustainable tourism experiences (cycling, trekking, hiking, sailing, skiing, kayaking, rafting, etc.) across the entire Italian peninsula. Beyond tour operations, it provides professional development services for outdoor guides, including the Italian translation of the Adventure Travel Guide Standard (ATGS) and accredited first aid training courses in partnership with ITC First.
Is ACTIVEITALY a public or private company?
ACTIVEITALY is a private company. It is classified as management employee owned and is currently operating.
When was ACTIVEITALY founded?
ACTIVEITALY was founded in 2020. It employs 1 to 10 people.
Where is ACTIVEITALY based?
ACTIVEITALY is headquartered in Torino, Italy, in the Europe region.
How does ACTIVEITALY make money?
One revenue line is on record: tour Operator Services.
Who are ACTIVEITALY's main competitors?
Broad incumbents on record are Intrepid Travel, G Adventures and Exodus Travels. Direct peers are Backroads, Adventure Travel Trade Association (ATTA), Wilderness Travel, AIGAE - Associazione Italiana Guide Ambientali Escursionistiche, FIAB - Federazione Italiana Ambiente e Bicicletta and Responsible Travel. TourRadar is listed as an emerging player.
Does ACTIVEITALY have an API?
No public API is recorded for ACTIVEITALY.
What industry is ACTIVEITALY in?
ACTIVEITALY's product category is Active and Sustainable Tourism Services. Its primary akta.pro industry code is THAKAFAB, Adventure & Expedition Travel Agencies, with a secondary code of THAJABAL, Multi-Activity & Expedition Packages (Guided Adventure Trips). Its NAICS code is 56152 and its SIC code is 7990.