Cherry Hill Health & Racquet Club

What Cherry Hill Health & Racquet Club does

Cherry Hill Health & Racquet Club (CHHRC) is a privately held, family-owned full-service fitness and racquet sports club founded in 1971 in Cherry Hill, New Jersey. Operating from a single 1820 Old Cuthbert Road facility, CHHRC has evolved from a tennis-only club into a multi-vertical health and sports complex serving families, seniors, youth athletes, and adult racquet sports enthusiasts across the South Jersey region. The facility combines a traditional fitness floor (cardio, strength, Queenax functional training, TRX) with specialized assets including 10 dedicated indoor pickleball courts, 3 indoor padel courts, 3 racquetball courts, a 28-bike indoor cycling studio, a Pilates Reformer studio, a dedicated yoga studio, a basketball court, and on-site childcare (FunZone).

The club runs 90+ weekly group exercise classes across formats including MOSSA, Zumba, indoor cycling, yoga, Pilates, Silver Sneakers, and boot camp, delivered through a mix of employed instructors and branded partnerships (MOSSA, Parisi Speed School franchise, A1 Basketball, Silver Sneakers Medicare Advantage program, and Soo Bahk Do karate). Technology stack is conventional: Club Automation powers the online enrollment portal and member management, a custom mobile app (iOS/Android) handles scheduling and court reservations, and ConvertKit manages email marketing. No proprietary AI, ML, or data assets are disclosed.

CHHRC monetizes through a layered model: monthly gym memberships starting at $29 (with higher tiers implied), standalone or add-on subscriptions for Pilates Reformer ($250/month unlimited), pickleball daytime memberships ($100/month), Parisi Speed School memberships ($109–$199/month), and à la carte pricing for personal training ($55–$110/session), court rentals ($35–$52/hour), clinics, leagues, and summer camps ($80–$105/day, $1,200–$3,300 multi-week). The customer base is highly diversified across age groups and interests, with no enterprise customer concentration. Distribution is direct-to-consumer via the physical club, the website (chhrc.com), the Club Automation portal, and the mobile app, with member referrals and a free 3-day pass as primary acquisition tactics.

Name

Cherry Hill Health & Racquet Club

Legal name

Cherry Hill Health & Racquet Club

Website

https://chhrc.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

Cherry Hill Health & Racquet Club is a family-owned, full-service fitness and racquet sports club in Cherry Hill, NJ, founded in 1971, serving South Jersey families, seniors, and youth athletes through gym memberships, 90+ weekly group classes, 10 indoor pickleball courts, 3 padel courts, tennis, and youth sports programs.

Ownership category

akta.pro rank

Product category

Health & Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Facilities (MPAKAEAE)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Fitness club memberships
• Racquet sports facility
• Tennis and pickleball
• Personal training services
• Youth sports programs

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Gym Memberships: Monthly membership fees starting at $29/month. Includes fitness floor access, group fitness classes, locker rooms, basketball court access, racquetball courts, and guest privileges (3 times per calendar year).
2. Personal Training: One-on-one personal training sessions tailored to individual fitness goals, available in half hour and hour formats. Also includes team/small group training options.
3. Pilates Reformer Classes: Separate fee from regular memberships. Options include single classes ($28-30), unlimited monthly ($250), and 10-class packages ($270).
4. Tennis Programs: Revenue from adult drills, private/semi-private lessons, league play, court rentals (prime time $52/hr, non-prime $37/hr), and early bird doubles ($15). Junior tennis programs with annual membership ($99+tax).
5. Pickleball: Daytime memberships ($100/month), group play sessions ($15 for 2.5 hours), clinics ($20-25), private/semi-private lessons ($55/hr single, $35/hr for 2+), court rentals ($35-45/hr).
6. Parisi Speed School: Youth sports performance programs. Membership tiers: 1 month ($199), 3 months ($159/mo), 9 months ($109/mo). 1:1 training (30 min $55, 60 min $110). Small group training (2-4 people) $60/session.
7. A1 Basketball Programs: Group training starting at $21.33/session, individual training $70/session, 3v3 league ($125/player), Shot Correct 5-week program ($240). Summer camps with various pricing tiers.
8. Summer Camps: Junior Tennis Summer Camp: Full day ($105/day, $475/week, $1,800/5 weeks, $3,300 unlimited). Half day ($80/day, $350/week, $1,200/5 weeks, $2,200 unlimited).
9. Padel: Court rentals (members $35/person, non-members $40/person), open play (members $25, non-members $35), private/semi-private lessons. Paddle rentals available for $10.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Cherry Hill Health & Racquet Club is a family-owned indoor fitness and racquet sports club in Cherry Hill, NJ that sells monthly memberships and ancillary program registrations to individuals and families. Its core offering is access to a multi-sport facility including a fitness floor with strength and cardio equipment, 90+ weekly group exercise classes, indoor pickleball, padel, racquetball, tennis, indoor cycling, Pilates Reformer, yoga, basketball, karate, the Parisi Speed School, Silver Sneakers senior programming, and a supervised FunZone childcare area.

Product overview

Cherry Hill Health & Racquet Club is a family-friendly health, fitness, and sports club operating since 1971. Originally a tennis-only facility, it has evolved into a comprehensive fitness center offering a platform of interconnected services: core fitness facilities (gym floor, functional training, cardio equipment), group fitness programming (90+ weekly classes including Zumba, MOSSA, yoga, cycling, Silver Sneakers), racket sports (tennis, pickleball, racquetball, padel), personal training and Pilates Reformer studio, youth sports programs (A1 Basketball, Parisi Speed School, karate), and family amenities (FunZone childcare, summer camps). The club operates on a membership model with various tier options and also offers standalone programs like Pickleball and Parisi Speed School that do not require a general club membership.

Differentiator

Problem solved

Functional benefit

Brands

• Parisi Speed School: Youth sports performance training program for athletes ages 7 and up, focusing on speed, agility, and athletic development. Founded in 1992 with over 1 million athletes developed nationwide.
• A1 Basketball

Products and services

• Gym / Fitness Membership Recurring monthly membership providing individual consumers and households access to the club's fitness floor, strength and cardio equipment, locker rooms, and general club amenities at 1820 Old Cuthbert Rd, Cherry Hill, NJ.
• Group Fitness Classes Access to 90+ weekly group exercise classes per week covering a range of disciplines, included with membership and targeted at adult members seeking instructor-led group workouts.
• Indoor Pickleball Court access and programming on 10 indoor pickleball courts for individual players, league participants, and recreational members in the South Jersey market.
• Indoor Padel Court access and programming on 3 indoor padel courts, a relatively newer racquet sport offering for the regional market.
• Indoor Racquetball Court access on 3 indoor racquetball courts for individual and league players.
• Tennis Programs Adult and youth tennis lessons, leagues, and court time on indoor tennis courts; the original sport offering the club was founded on in 1971.
• Personal Training Paid one-on-one personal training sessions delivered by club trainers to members seeking individualized fitness programming.
• Pilates Reformer Group or semi-private Pilates Reformer classes delivered in a dedicated studio, targeting members seeking low-impact strength and flexibility work.
• Yoga Scheduled yoga classes for members seeking flexibility, mobility, and mind-body fitness programming.
• Indoor Cycling Indoor cycling classes on stationary bikes in a 28-bike dedicated cycling studio.
• Basketball Programs Organized youth and adult basketball leagues, lessons, and open play on indoor courts at the facility.
• Karate Karate classes and instruction for youth and/or adult members within the club's dedicated training space.
• Parisi Speed School Licensed Parisi Speed School youth athletic performance training program focused on speed, agility, and strength development for young athletes.
• FunZone Childcare Supervised on-site childcare service for members' children, enabling parents to use the fitness floor and classes while children are engaged in a structured play area.
• Summer Camps Seasonal summer camp programming for children, leveraging the club's indoor facilities for sports, fitness, and recreation activities during summer months.
• Silver Sneakers (Senior Fitness) Senior fitness programming accepted through the Silver Sneakers insurance benefit, providing eligible older adults access to the club's fitness floor and select classes.
• Women's Only Fitness Center Separate women's-only fitness area within the facility offering strength and cardio equipment in a private setting for female members.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rebound Physical TherapycoreStrategic or Co-development PartnerOn-site physical therapy provider located at CHHRC facility. Referenced in amenities section as part of the club's comprehensive health services offering. Website link directs to reboundphysicaltherapy.org.
• Silver SneakerscoreStrategic or Co-development PartnerNational senior fitness program participant. Many Medicare Advantage Plans include Silver Sneakers coverage at no additional cost. CHHRC offers Silver Sneakers Classic, Silver Sneakers Circuit, and Silver Sneakers Yoga classes.
• MOSSAcoreTechnology or IntegrationGroup fitness program partnership delivering MOSSA group fitness programs including Active, Blast, Centergy, Core, Fight, Groove, and Power. MOSSA team designs workouts with options and modifications for all fitness levels.
• Parisi Speed SchoolcoreStrategic or Co-development PartnerLicensed Parisi Speed School franchise operating at CHHRC. Founded in 1992, industry leader in youth sports performance training with over 1 million athletes developed nationwide. CHHRC location offers Jump Start (ages 7-11), Total Performance (ages 12+), private and team training.
• A1 BasketballcoreChannel Partner/ Reseller/ DistributorElite youth basketball training program operating within CHHRC. Founded/led by Allen Pritchett, develops middle school, high school, collegiate prospects, and professional players. Includes group training, individual training, 3v3 leagues, summer camps, and Shot Correct shooting program.
• Soo Bahk Do Moo Duk Kwan FederationminorStrategic or Co-development PartnerKarate program at CHHRC is accredited by US Soo Bahk Do Moo Duk Kwan Federation, the only sanctioned organization headed by President H.C. Hwang. Traditional Korean martial art with disciplined approach.
• Kennedy Fitness Mullica HillminorStrategic or Co-development PartnerCHHRC membership includes access to Kennedy Fitness Mullica Hill location, extending member benefits to a second facility.

Scale indicators7 records

Recent moves7 records

Expansion highlights15 records

Broad incumbents

• Equinox: Premium multi-sport club operator offering group fitness, personal training, Pilates, and increasingly racquet sports including padel. Comparable in offering premium multi-sport programming under one roof, though positioned at a substantially higher price point.
• LA Fitness: National mid-market fitness chain with broad amenity offerings including racquetball, basketball, group fitness, and personal training. Comparable in serving the same value-conscious family fitness segment, though lacking CHHRC's tennis/pickleball/padel depth.
• Life Time Fitness: Large publicly-traded operator of multi-sport athletic country club facilities with comprehensive tennis, pickleball, group fitness, family programming, and youth sports. Comparable in its full-service multi-sport positioning, though at vastly greater scale and national footprint.
• Town Sports International: Former operator of New York Sports Clubs and similar regional fitness brands; recently restructured and continues operating multi-location family fitness clubs in the Northeast. Comparable in regional Northeast market focus and traditional club model.
• Gold's Gym: Iconic global fitness brand with full-service gym, group fitness, and personal training offerings. Comparable mid-market positioning and comprehensive amenity mix, though at broader scale and without CHHRC's racquet sport depth.

Regional players

• Five Star Parks: Specialized pickleball and padel facility operator with dedicated indoor racquet sports venues. Comparable in capitalizing on the pickleball/padel growth wave that CHHRC has invested in, though operating as a dedicated racquet sports venue rather than a full-service club.

Direct peers

• Edge Fitness Clubs: Regional multi-sport fitness club operator concentrated in the Northeast/Mid-Atlantic with broad programming including racquet sports, group fitness, and youth programs. Closest comparable operator to CHHRC in terms of regional scope, mid-market positioning, and breadth of services.
• The Atlantic Club: New Jersey-based multi-sport family fitness and tennis club offering similar mix of tennis, fitness, aquatics, and youth programming. Direct regional competitor with comparable mid-market family club positioning.

Emerging players

• Club Pilates: Largest Pilates Reformer franchise in the US with hundreds of locations offering reformer-based group classes. Comparable to CHHRC's standalone Pilates Reformer studio offering in modality and pricing structure.
• Parisi Franchise Holdings: National franchisor of youth speed and agility training programs. CHHRC operates a licensed Parisi franchise; Parisi HQ sets programming and benefits from CHHRC's facility footprint, while CHHRC benefits from the national brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@a1basketballfitnesstv.325/videos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cherry Hill Health & Racquet Club