MetroMap
MetroMap is an Australian high-resolution aerial imagery and 3D model subscription platform, a subsidiary of ASX-listed Aerometrex, serving construction, government, property, transport, and utilities customers across Australia with web, API, and partner-embedded access.
- Company typePublic
- Founded-
- HeadquartersAdelaide, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What MetroMap does
MetroMap is an Australian aerial imagery subscription platform and subsidiary brand of Aerometrex Ltd (ASX: AMX), headquartered in Adelaide with additional offices in Sydney and Sunshine Coast. The company captures very high-resolution aerial photography (7-10cm nadir resolution, 3-pixel RMSE horizontal accuracy) using a four-aircraft fleet and integrates Geoscape's authoritative dataset covering 11+ million buildings. Its core product suite comprises MetroMap 2D (vertical aerial imagery), MetroMap 3D (mesh models), and the web-based MapViewer, supplemented by modules including MetroMap Insights (AI feature detection), MetroMap Obliques (45-degree angle imagery), MetroMap Image Dedicated for ArcGIS (ESRI integration), and an Elevation Profile Tool (Beta). Access is delivered through browser-based MapViewer, OGC-compliant APIs (WMS, WMTS, WFS, XYZ, STAC, TMS), and an extensive partner network of 20+ technology/OEM integrations.
MetroMap operates a hybrid go-to-market combining product-led self-service for small users (Pro at $264/month, Team at $699/month, both annual) with direct sales for Enterprise customers on multi-year custom contracts. Revenue streams include recurring subscriptions, usage-based high-resolution data downloads, API access, and partner-channel revenue spanning OEM embedding, referral commissions, and derived-data partnerships. The platform serves 20+ named customers across construction (WSP, Laing O'Rourke, Acciona, Stantec, SMEC), transport and infrastructure (ARTC, NSW Transport, Metro Trains Melbourne, Transgrid, SA Power Networks), government (Melbourne Water, Landgate, Department of Home Affairs, City of Onkaparinga, Banyule Council), aviation (Virgin Australia, Brisbane Airport), and property (REA Group, Domain), as well as SMBs and sole traders (Gutter-Vac, Oz-Roof, Prime Traffic Solutions). Vertical segmentation spans construction, property, government, roads/traffic, energy/utilities, telecommunications, roofing/solar, insurance, engineering, and environmental management.
The business is differentiated by a deep historical imagery archive (dating to 1943 in some locations), Australian-specific coverage and support, and a partner-ecosystem strategy that embeds MetroMap data into solar design, property tech, traffic management, and asset management software. Aerometrex's ASX listing provides capital backing and operating scale, with MetroMap functioning as a primary commercial growth platform within the parent's geospatial portfolio.
MetroMap firmographics
Firmographics- Name
- MetroMap
- Legal name
- Aerometrex Ltd
- Website
- https://metromap.com.au
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MetroMap is an Australian high-resolution aerial imagery and 3D model subscription platform, a subsidiary of ASX-listed Aerometrex, serving construction, government, property, transport, and utilities customers across Australia with web, API, and partner-embedded access.
- Ownership category
- akta.pro rank
Where MetroMap is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
MetroMap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Subscription Plans: Recurring subscription revenue from Pro, Team, and Enterprise plans. Pro Plan at $264/month ($2,640/year) for 1 user with limited data allowance. Team Plan at $699/month for 5 users with unlimited data. Enterprise Plan offers custom pricing based on user count and data requirements.
- Data Downloads: High-resolution image downloads available as part of subscription plans. Enterprise customers can download full resolution georeferenced imagery in multiple formats (GeoTiff, JPEG, PNG, etc.) and projections.
- API Access: API and integration services bundled with Enterprise and Partner subscription plans, enabling WMS/WMTS/XYZ/STAC/TMS access for streaming imagery into third-party applications.
- Partner Program: Revenue generated through partner channels including OEM partnerships, referral programs with tiered commissions, and derived data partnerships where solutions are built using MetroMap data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro Plan - For sole traders and personal users |
| Subscription | Annual | Team Plan - For small teams |
| Subscription | Multi-year contract | Enterprise Plan - Custom solutions for organizations |
| Subscription | Multi-year contract | Custom Build Your Plan - Flexible options |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels9 records
MetroMap product offering
Product offeringCore offering
MetroMap provides subscription-based access to high-resolution (7-10cm) aerial imagery and 3D mesh models of Australia via a cloud-based MapViewer web platform and OGC-compliant APIs (WMS, WMTS, WFS, XYZ, STAC, TMS). Customers can perform measurements, drawing, change detection, and AI-powered feature detection, with the platform serving construction, government, engineering, property, utilities, transport, telecom, and insurance industries. Pro, Team, and Enterprise plans are sold via self-serve, direct sales, and partner channels, including OEM embedding, referral, and derived-data partnerships.
Product overview
MetroMap is an aerial imagery subscription platform developed and operated by Aerometrex (ASX: AMX), offering high-resolution 7-10cm aerial photography across Australia. The platform architecture consists of MetroMap 2D (vertical aerial imagery with MapViewer web interface) and MetroMap 3D (mesh models), supplemented by specialized modules including MetroMap Insights (AI-powered feature detection), MetroMap Obliques (45-degree angle imagery), and MetroMap Image Dedicated for ArcGIS (ESRI integration). Users access data through the web-based MapViewer, OGC-compliant APIs (WMS/WMTS/WFS/XYZ/STAC/TMS), or via partner integrations. The platform serves industries including construction, government, insurance, telecommunications, property, and utilities with tools for measurement, analysis, and integration with external GIS/CAD systems.
Differentiator
Problem solved
Functional benefit
Brands
- MetroMap 2D: High-resolution 2D aerial imagery subscription service with vertical imagery, historical captures, and measurement tools.
- MetroMap 3D
- MetroMap Insights
- MetroMap Obliques
- MetroMap Image Dedicated
Products and services
- MetroMap 2D Subscription service providing high-resolution vertical (nadir) aerial photography at 7-10cm resolution with Australia-wide coverage, including web-based MapViewer with measurement, drawing, analysis tools, and historical imagery access for change detection.
- MetroMap 3D 3D mesh model subscription service providing high-resolution city mesh models for urban visualization, terrain analysis, and infrastructure planning applications.
- MetroMap Image Dedicated for ArcGIS ESRI-compliant imagery service enabling seamless integration of MetroMap's national Australia Latest imagery layer directly into Esri product suites including ArcGIS Pro, ArcGIS Online, and ArcGIS Enterprise.
- MetroMap Insights AI-powered inference layer that analyzes aerial imagery to automatically detect and classify features including solar panels, pools, trees, buildings, grass areas, and driveways for property intelligence applications.
- MetroMap Obliques Oblique aerial imagery captured at near 45-degree angles providing enhanced viewing angles for high-density urban areas, enabling visibility of building facades, signage, and rooftop equipment that is obscured in nadir imagery.
- LiDAR Data Airborne LiDAR point cloud data and derived products including Digital Elevation Models (DEM), Digital Surface Models (DSM), Digital Terrain Models (DTM), canopy height models, vegetation metrics, and contours, available for research and commercial applications.
- MetroMap API Services Suite of OGC-compliant APIs including WMS, WMTS, WFS, XYZ Tile API, STAC, and TMS for programmatic access to MetroMap imagery and metadata, enabling integration with GIS, CAD, and custom applications such as ArcGIS, QGIS, MapInfo, AutoCAD, Google Earth, and Global Mapper.
Quantifiable outcome
- 3 pixels RMSE horizontal accuracy validated against surveyed ground control points
- +3 more outcomes
Companies that use MetroMap
Customer profileNamed customers24 records
Segments10 records
Ideal customer profiles3 records
MetroMap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability4 records
Feature9 records
MetroMap partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and moderate.
- GeoscapecoreGeoscape provides authoritative geospatial datasets across Australia including building footprints, addresses, solar installations, and surface features. The partnership integrates Geoscape data with MetroMap's high-resolution imagery, providing users with detailed property attributes including roof heights, materials, solar panels, and swimming pools. MetroMap is displayed prominently on Geoscape's website as a key imagery partner, and Geoscape's Chief Business Officer has publicly praised the multi-faceted partnership involving both data resale and collaborative product development.
- LandcheckercoreLandchecker is a Melbourne-based property data and technology business providing customers with fast, accurate property insights. MetroMap's high-resolution aerial imagery is integrated into Landchecker's platform, enabling users to view properties with clarity, compare historical imagery, and conduct accurate desktop site assessments. The companies have signed a multi-million-dollar partnership deal.
- OEM PartnerscoreOEM partners embed MetroMap datasets within their product offerings, giving users access to MetroMap imagery within bespoke industry-specific applications. Partners go through a thorough vetting process to ensure alignment with MetroMap's business ethos and quality standards.
- Referral PartnersmoderateReferral partners help spread MetroMap benefits to end users through their networks. MetroMap manages pre-sales interactions and consultation directly, aiming to offer ideal business solutions. Partners earn commissions through tiered incentive programs.
- Derived Data PartnersmoderateDerived data partners develop solutions and data insights from MetroMap's high-quality aerial captures. This benefits customers with specialized applications while advancing the geospatial industry through collaboration with domain experts.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
MetroMap competitors and assessment
Company assessmentBroad incumbents
- Maxar Technologies: Large satellite and geospatial imagery provider serving defense, government, and commercial markets. Overlaps with MetroMap in serving government and infrastructure customers with high-resolution imagery, though primarily via satellites rather than aerial capture.
- Planet Labs: Satellite-based Earth observation company providing frequent-revisit imagery globally. Competes with MetroMap in serving agriculture, government, and environmental monitoring use cases, though at lower resolution than aerial capture.
- Trimble: Provider of mapping, surveying, and geospatial software/hardware solutions for construction, agriculture, and utilities. Competes with MetroMap at the GIS/CAD integration layer and serves overlapping engineering and government customers.
- Esri: Dominant GIS software platform (ArcGIS) into which MetroMap distributes its Image Dedicated product. Competes indirectly as the central mapping workflow used by MetroMap's enterprise and government customers.
- Hexagon AB: Global geospatial and surveying technology conglomerate offering aerial imaging, LiDAR, and mapping software. Competes with MetroMap in serving engineering, construction, and government mapping workflows through a much broader product portfolio.
Direct peers
- EagleView: US-based aerial imagery and analytics platform for roofing, solar, insurance, and government. Comparable high-resolution aerial capture subscription model with AI-derived property attributes (similar to MetroMap Insights).
- Vexcel Imaging: Aerial imagery provider (UltraCam systems) operating its own imagery program (Vexcel Data Program) across the US, Europe, and Australia with insurance, government, and mapping focus. Directly comparable business model and customer base to MetroMap.
- Nearmap: Australia-headquartered (now US-listed) provider of high-resolution aerial imagery subscriptions serving insurance, government, construction, and solar. Closest direct competitor to MetroMap with similar subscription model, API integrations, and AI feature extraction.
Others
- Google Earth / Google Maps: Free/cheap satellite and aerial imagery layer that serves as the baseline alternative many potential customers compare MetroMap against. Not a direct competitor on premium enterprise use cases, but sets customer expectations on imagery accessibility.
Regional players
- Bluesky International: UK-based aerial imagery and LiDAR provider with comparable high-resolution capture and subscription model. Similar business approach but focused on UK and Ireland rather than Australian market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MetroMap social profiles
Digital presenceMetroMap compliance and trust
Trust signalCompliance1 record
MetroMap financial estimates
Financial estimateRevenue estimate
Valuation estimate
MetroMap leadership team
Management profileNumber of profiles
MetroMap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MetroMap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MetroMap
What does MetroMap do?
MetroMap provides subscription-based access to high-resolution (7-10cm) aerial imagery and 3D mesh models of Australia via a cloud-based MapViewer web platform and OGC-compliant APIs (WMS, WMTS, WFS, XYZ, STAC, TMS). Customers can perform measurements, drawing, change detection, and AI-powered feature detection, with the platform serving construction, government, engineering, property, utilities, transport, telecom, and insurance industries. Pro, Team, and Enterprise plans are sold via self-serve, direct sales, and partner channels, including OEM embedding, referral, and derived-data partnerships.
Is MetroMap a public or private company?
MetroMap is a public company. It is classified as public and is currently operating.
When was MetroMap founded?
MetroMap was founded in -1. It employs 51 to 100 people.
Where is MetroMap based?
MetroMap is headquartered in Adelaide, Australia, in the Oceania region.
How does MetroMap make money?
Four revenue lines are on record. Subscription Plans are the primary driver. The others are data Downloads, API Access and partner Program.
Who are MetroMap's main competitors?
Broad incumbents on record are Maxar Technologies, Planet Labs, Trimble, Esri and Hexagon AB. Direct peers are EagleView, Vexcel Imaging and Nearmap. Google Earth / Google Maps is listed as an others. Bluesky International is listed as a regional player.
Does MetroMap have an API?
Yes. MetroMap offers OGC-compliant APIs including WMS (Web Map Service), WMTS (Web Map Tile Service), XYZ Tile API, WFS (Web Feature Service), STAC (SpatioTemporal Asset Catalog), and TMS (Tiled Map Service). These APIs enable developers to stream high-resolution aerial imagery directly into GIS and CAD applications such as ESRI ArcGIS, QGIS, MapInfo Pro, AutoCAD, Google Earth, Global Mapper, and others. API access is available via API key authentication and is included with Enterprise or Partner subscription plans. The WFS service allows querying specific imagery layers in the MetroMap catalog, while STAC provides search capabilities for spatiotemporal asset discovery. Developer documentation is at docs.metromap.com.au.