Lodge Design

What Lodge Design does

Lodge Design is an independent creative agency founded in 1999 and headquartered at 5933 E. Washington St., Indianapolis, Indiana. The firm delivers an integrated portfolio of creative services — branding and identity, campaign platforms, illustration and iconography, social media strategy, traditional and digital media placement with analytics, video production, and web design and development — sold as bespoke professional services engagements rather than packaged products. Its technology stack for web work comprises HTML5, CSS3, JavaScript, and PHP, with no proprietary platform, API, or software product disclosed.

The agency targets mid-to-large organizations across five primary verticals: Tourism/Arts & Culture (Visit Indy, Conner Prairie, Downtown Indy Alliance, Indiana State Museum), Food & Beverage (Clancy's Hospitality including Fountain Room, Indiana Owned), Health & Wellness (Lutheran Health Network, Defy of Indiana), Higher Education (Indiana State University, Indiana University Alumni Association, Butler Arts & Events Center), and Professional Services/Events (Ocient and others). Quantified outcomes from client engagements include a 25% increase in Indianapolis visitation to 29 million since the 2012 Visit Indy rebrand, six consecutive record-breaking years and 42% gate growth at Conner Prairie, and a 9.15% engagement rate on the ISU Be So Bold campaign.

Lodge Design generates project-based revenue through custom-quoted engagements, with a sales-led, relationship-based go-to-market motion concentrated in Indianapolis and the broader Midwest. The firm does not disclose pricing, revenue, headcount, or ownership structure, and there is no evidence of external funding, parent company, or public listing. The company maintains an active community presence through annual events such as the Bigger Picture Show supporting Indy Film Fest.

Name

Lodge Design

Legal name

Lodge Design

Website

https://lodgedesign.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Lodge Design is an independent Indianapolis creative agency founded in 1999 delivering branding, campaign, video, web, and media placement services to mid-to-large organizations across tourism, food & beverage, health, higher education, and professional services verticals in the Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: Project-based professional services revenue generated through custom branding, advertising campaign development, web design and development, video production, and social media strategy engagements. Work is scoped and quoted per project with ongoing client relationships driving repeat business.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lodge Design is an independent creative agency that delivers branding and visual identity, campaign platforms, logo and identity systems, illustration and iconography, social media strategy, traditional and digital media placement with analytics, video production, and custom web design and development for organizational clients. Engagements are project-based, scoped through discovery conversations, and quoted per project, with services spanning strategy through execution and measurement.

Product overview

Lodge Design is a creative design agency founded in 1999 that offers a portfolio of creative services organized into two main categories: core service offerings (Branding, Campaign Platforms, Logo & Identity, Illustration & Iconography, Social Media Strategy, Media Placement & Analytics, Video Production, and Web Design & Development) and industry vertical specializations (Food & Beverage, Health & Wellness, Higher Education, Professional Services/Events, and Tourism/Arts & Culture). These services work together as an integrated creative offering rather than as separate software products or modules—clients engage Lodge for comprehensive brand development projects that typically span multiple service areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services
• Campaign Platforms
• Logo & Identity
• Illustration & Iconography
• Social Media Strategy
• Traditional / Digital Media Placement & Analytics
• Video Production
• Web Design & Development

Quantifiable outcome

• Indianapolis grew visitation to 29 million (up 25%), with nearly $6 billion in economic impact and 80,000+ hospitality jobs sustained since Visit Indy's 2012 rebrand
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• One Lucky GuitarminorStrategic or Co-development Partner · 1 November 2023Collaborative agency partnership on Lutheran Health Network campaigns. Lodge worked alongside One Lucky Guitar on integrated TV campaigns and brand platforms, combining creative capabilities for comprehensive healthcare marketing.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Tombras Group: Knoxville, Tennessee-based independent advertising agency offering creative, media, and digital services across consumer and B2B verticals. Direct peer: similar independent holding-company-free structure, full-stack service offering, and comparable client mix including tourism, healthcare, and education.
• Godfrey: Pittsburgh-based B2B marketing and advertising agency with deep capabilities in branding, demand generation, and content. Direct peer: comparable mid-size independent agency serving institutional and B2B clients across multiple verticals.
• Crowley Webb: Buffalo, New York-based independent agency offering advertising, branding, media, and digital services. Direct peer: comparable independent agency operating model with integrated service offerings and similar mid-market enterprise client focus.
• BVK: Milwaukee-based independent advertising and marketing agency serving consumer, healthcare, and B2B brands. Direct peer: comparable independent agency structure, similar verticals including healthcare, and similar mid-market positioning.
• Ocreative: Milwaukee, Wisconsin-based creative agency providing branding, web design, video, and digital marketing. Direct peer: similar size, Midwestern independent agency model, comparable integrated services for institutional and consumer clients.
• One Lucky Guitar: Fort Wayne, Indiana-based independent creative agency offering branding, advertising, and digital work for cultural and institutional clients. Direct peer: same regional Midwest footprint, comparable size, and a documented collaborative partner on Lodge's Lutheran Health Network campaigns.
• Hiebing: Madison, Wisconsin-based full-service marketing agency offering branding, advertising, digital, social, and media services to mid-market and enterprise clients. Direct peer: comparable integrated-service agency model, similar Midwestern regional positioning, and similar client mix spanning B2B and consumer brands.

Broad incumbents

• The Richards Group: Dallas-based large independent brand-building agency known for integrated creative, media, and digital. Broader incumbent: larger-scale independent with established national accounts that overlaps with Lodge's branding and campaign platform offerings.
• Mower: Syracuse/Atlanta-based independent marketing communications agency (formerly Eric Mower + Associates) with significantly broader geographic footprint and deeper media/analytics capabilities. Broader incumbent: larger-scale independent operating in overlapping verticals (tourism, healthcare, B2B).

Regional players

• Hub Strategy & Communication: San Francisco-based independent branding and integrated marketing agency. Regional player for comparability: similar independent mid-size agency model with integrated services, but primarily serves West Coast clients rather than Midwest accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lodgedesign

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lodge Design