Crowley Webb
- Company typePrivate
- Founded1986
- HeadquartersBuffalo, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Crowley Webb firmographics
Firmographics- Name
- Crowley Webb
- Legal name
- Crowley Webb and Associates, Inc.
- Website
- https://crowleywebb.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Crowley Webb is headquartered
LocationHeadquarters
- HQ city
- Buffalo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crowley Webb business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising and Marketing Services: Full-service agency providing creative, digital, PR, social media, video production, and media services to enterprise clients on a project and retainer basis
- Praxis (Clinical Research Recruitment): Patient recruitment services for clinical trials through Praxis subsidiary, operating PraxisDirect platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Sample Consumer Panel - Survey participation rewards |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Crowley Webb product offering
Product offeringCore offering
Crowley Webb is a full-service advertising and marketing agency that delivers integrated creative, digital, PR, social media, video production, analytics, and media planning/buying services to enterprise clients on a project and retainer basis. The firm also operates a clinical trial patient recruitment subsidiary (Praxis) and a consumer research panel (Sample), with an in-house production studio (Crowley Webb Studios).
Product overview
Crowley Webb is a full-service advertising agency that operates as a unified creative organization offering branding, digital marketing, social media, public relations, video production, and analytics services. The agency's core offerings include campaign development, website design and branding, sports sponsorship activations, and experiential marketing. The agency also maintains a consumer research panel called Sample for market research, and operates PraxisDirect for clinical trial recruitment. Crowley Webb Studios provides in-house video production capabilities including a cyc wall and sound booth. The agency's DEI initiative Chroma provides pro bono marketing services to minority-owned businesses, while Route 86 is an internship program designed to increase diversity in the advertising industry.
Differentiator
Problem solved
Functional benefit
Brands
- Sample: Consumer panel for market research surveys where participants earn rewards for sharing opinions
- Praxis
- Chroma
Products and services
- Sample Consumer Panel
- PraxisDirect Platform
- Crowley Webb Studios
- Chroma Initiative
- Route 86 Internship Program
Quantifiable outcome
- 28 awards at 2026 AAF Buffalo Award Show including Best of Show
- +4 more outcomes
Companies that use Crowley Webb
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
Crowley Webb technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Crowley Webb partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- AMIN WorldwideminorAlliance of more than 50 independent marketing agencies across the globe. Jim Hettich served on the board of directors. Provides network for collaboration and best practices sharing among independent agencies.
- Praxis Communications, LLCcoreWholly owned subsidiary of Crowley Webb and Associates, Inc. Specializes in clinical research patient recruitment through PraxisDirect platform and consumer panel Sample.
- CISCRPminorCenter for Information and Study on Clinical Research Participation. Partnership to spread awareness about importance of diversity in clinical trials.
- Erie County Level Up ProgramminorPartnership through Chroma initiative to identify and work with minority-owned companies in Western New York.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Crowley Webb competitors and assessment
Company assessmentDirect peers
- RPA (Rubin Postaer and Associates): Mid-size independent advertising agency with similar employee scale (~400) and full-service creative, media, and analytics offering. Comparable as a privately held alternative to holding-company networks.
- Barkley: Kansas City-based independent agency of similar mid-market scale and employee headcount. Comparable as a privately held, full-service integrated agency with creative, media, PR, and analytics capabilities serving enterprise clients.
- Gelia: Independently owned, mid-size integrated marketing agency headquartered in Buffalo, NY. Direct regional competitor serving overlapping enterprise clients in financial services and manufacturing with comparable full-service capabilities.
- Zimmerman Advertising: Large independent full-service agency with similar integrated creative, media, digital, and analytics capabilities. Comparable as a privately held alternative serving enterprise clients with a regional anchor (Florida) and national reach.
- The Martin Group: Buffalo, NY-based independent full-service advertising and marketing agency of comparable size. Most directly comparable peer given shared Western New York market, overlapping verticals (healthcare, financial services), and similar integrated service model.
- The Tombras Group: Independently owned, mid-size full-service agency based in Knoxville, TN with a Buffalo office. Comparable in employee scale (~250-300), ownership profile (privately held, no PE), and full-service creative/media/analytics offering.
- The Richards Group: Dallas-based independent full-service agency with comparable scale and structure. Operates with similar privately-held ownership, integrated creative/media model, and enterprise client roster before its 2024 restructuring — historically a closely matched peer.
- Doner: Mid-size independent full-service agency headquartered in Southfield, MI with similar employee count and integrated creative/media/analytics model. Comparable ownership profile and client mix across consumer and B2B verticals.
Broad incumbents
- DDB Worldwide: Global creative agency network within Omnicom Group, and a former employer of Crowley Webb CEO Jim Hettich. Represents the holding-company incumbent tier that competes for the same enterprise creative/media RFPs but with substantially greater geographic and capability scale.
Emerging players
- Mekanism: Mid-size independent creative agency with a stronger content/social production emphasis. Comparable in scale and independent ownership, and competes for similar full-service creative assignments but differentiates through content-led production capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Crowley Webb social profiles
Digital presenceCrowley Webb compliance and trust
Trust signalCompliance5 records
Crowley Webb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crowley Webb leadership team
Management profileNumber of profiles
Profiles3 records
Crowley Webb subsidiaries and ownership
Company hierarchySubsidiaries1 record
Crowley Webb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crowley Webb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crowley Webb
What does Crowley Webb do?
Crowley Webb is a full-service advertising and marketing agency that delivers integrated creative, digital, PR, social media, video production, analytics, and media planning/buying services to enterprise clients on a project and retainer basis. The firm also operates a clinical trial patient recruitment subsidiary (Praxis) and a consumer research panel (Sample), with an in-house production studio (Crowley Webb Studios).
Is Crowley Webb a public or private company?
Crowley Webb is a private company. It is classified as management employee owned and is currently operating.
When was Crowley Webb founded?
Crowley Webb was founded in 1986. It employs 101 to 250 people.
Where is Crowley Webb based?
Crowley Webb is headquartered in Buffalo, United States, in the North America region.
How does Crowley Webb make money?
Two revenue lines are on record. Advertising and Marketing Services are the primary driver. The others are praxis (Clinical Research Recruitment).
Who are Crowley Webb's main competitors?
Direct peers on record are RPA (Rubin Postaer and Associates), Barkley, Gelia, Zimmerman Advertising, The Martin Group, The Tombras Group, The Richards Group and Doner. DDB Worldwide is listed as a broad incumbent. Mekanism is listed as an emerging player.
Does Crowley Webb have an API?
No public API is recorded for Crowley Webb.