Tvigle Media
Tvigle Media operates Tvigle, a Russian online cinema (streaming) platform founded in 2007 that serves consumers in Russia and the CIS with free and subscription-based access to films, series, cartoons, and live TV across web, mobile, and Smart TV.
- Company typePrivate
- Founded2007
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Tvigle Media does
Tvigle Media operates Tvigle (tvigle.ru), a Russian online cinema (онлайн-кинотеатр) streaming platform founded in 2007 in Moscow and serving consumers in Russia and the CIS. The platform delivers films, series, cartoons, and live TV channels in Full HD and 4K across web, mobile, and Smart TV applications, with no registration required for the free tier. Its content catalog includes Russian cinema, international productions (Korean doramas, Turkish series, European titles), blockbusters, and themed curated collections, supported by editorial content in an in-platform "О кино" cinema journal.
The business is structured around a freemium model: the majority of the catalog is free, ad-supported, while premium and exclusive content is available through individual rentals (39-49 RUB/day) or subscription. A combined Tvigle×Start subscription packages Tvigle content with exclusive originals from START, one of Russia's top five online cinemas. Beyond the core consumer product, Tvigle operates Video Publisher Cloud (cloud.tvigle.ru), a B2B cloud-based video publishing infrastructure offered to external content publishers and partners.
Tvigle is privately held under two Russian LLCs (ООО «Нью Медиа Продакшн» and ООО «Орм Медиа»), with headcount in the 11-50 range. Revenue, ownership structure, and management team are not disclosed in the source material, and there is no reported institutional capital beyond an unreferenced 2013 round attributed to Mindrock Capital.
Tvigle Media firmographics
Firmographics- Name
- Tvigle Media
- Legal name
- ООО «Нью Медиа Продакшн», ООО «Орм Медиа»
- Website
- https://tvigle.ru
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tvigle Media operates Tvigle, a Russian online cinema (streaming) platform founded in 2007 that serves consumers in Russia and the CIS with free and subscription-based access to films, series, cartoons, and live TV across web, mobile, and Smart TV.
- Ownership category
- akta.pro rank
Tvigle Media industry classification
Industry- Product category
- Online Video Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (512120)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Transactional Video Platforms (TVOD/EST) (MPACAAAJ)
- akta.pro secondary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
Keywords
Where Tvigle Media is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Tvigle Media business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Subscription revenue: Combined subscription with START partner offering access to exclusive series, films, and cartoons at bundled price
- Individual content rental: Individual movies and series available for daily rental (49 rubles/day and 39 rubles/day for ad-free viewing)
- Advertising-supported free tier: Majority of content available free with advertising, generating revenue from ad placements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Individual movie rental - 49 rubles/day |
| Subscription | Pay-as-you-go | Individual content rental - 39 rubles/day |
| Subscription | Monthly | Combined Tvigle×Start subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Tvigle Media product offering
Product offeringCore offering
Tvigle Media operates a Russian online cinema platform that streams films, series, cartoons, and live TV channels to consumers across web, mobile, and Smart TV devices under a freemium model. Most content is available free with advertising, while premium and exclusive content is offered via daily rentals or a combined subscription bundled with the START platform. The company also provides a separate B2B Video Publisher Cloud infrastructure for third-party content publishers.
Product overview
Tvigle Media operates a multi-format streaming platform whose core product is the Tvigle online cinema — a legal streaming service offering films, series, cartoons, and live TV channels in Full HD and 4K across all devices. The platform is structured around a free ad-supported tier supplemented by the Tvigle×Start joint subscription (partnering with Russia's START platform) which provides access to exclusive original productions. A live TV channels module brings Russian federal and specialty channels into the same interface. A separate B2B offering — Video Publisher Cloud — extends the company's video infrastructure to external content publishers and partners. Content is organized into browsable catalogs (Movies, Series, Cartoons, Russian Cinema, START) and curated collections (Подборки), with a cinema journalism section (О кино) providing editorial reviews and articles.
Differentiator
Problem solved
Functional benefit
Products and services
- Tvigle Online Cinema (Твигл) Russian online cinema streaming platform offering films, series, cartoons, and TV channels legally online in Full HD and 4K. Content is available both free with advertising and via subscription/rental across smartphones, tablets, computers, and Smart TV.
- Tvigle×Start Combined Subscription (Совместная подписка Tvigle и Start) Joint subscription service combining content from Tvigle and START streaming platforms, offering exclusive original series, films, and cartoons at a reduced bundled price. START originals have been distributed on Netflix and Apple.
- Live TV Channels (ТВ-каналы)
Quantifiable outcome
- Content from leading film studios with 10+ years of partnerships
- +1 more outcomes
Companies that use Tvigle Media
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
Tvigle Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tvigle Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- STARTcoreTvigle offers a combined subscription with START, one of Russia's top five online cinemas. START is recognized internationally for high-quality original productions that have been featured on Netflix and Apple. The partnership provides access to exclusive series and films at a bundled price, cheaper than purchasing separate subscriptions.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
Tvigle Media competitors and assessment
Company assessmentDirect peers
- KION: MTS-operated Russian streaming platform combining on-demand films and series with live TV channels. Closely comparable to Tvigle's bundled VOD-plus-live-TV proposition and freemium/subscription hybrid model.
- more.tv: Russian online cinema offering films, series, and original productions on a subscription basis. Operates in the same competitive set as Tvigle, targeting Russian viewers with mixed domestic and international content.
- START: Russian online cinema and Tvigle's joint subscription partner, known for high-quality original productions distributed internationally on Netflix and Apple. Competes with Tvigle while also serving as its premium-content supplier.
- ivi: One of Russia's largest online cinemas, offering AVOD, TVOD, and SVOD across films, series, and TV channels. Most directly comparable to Tvigle in terms of freemium-led streaming model, multi-device distribution, and reliance on licensed content.
- Okko: Sberbank-owned Russian streaming service with SVOD/TVOD monetization, premium content focus, and multi-device availability. Competes directly with Tvigle for Russian viewers seeking premium film and series catalogs.
- Amediateka: Russian premium streaming service specializing in HBO, Showtime, and other Western series. Comparable to Tvigle's paid content offering, though positioned at the higher-priced premium tier of the Russian market.
- Wink: Rostelecom-owned Russian streaming and live TV platform bundled with telecom services. Comparable to Tvigle in offering both VOD content and linear TV channels within one interface.
- Premier: Gazprom-Media's Russian streaming platform offering series, films, and TV channel content. Directly comparable to Tvigle in target audience, content mix, and freemium-plus-subscription revenue model.
- Kinopoisk: Yandex-owned Russian streaming service tightly integrated with the country's largest internet platform. Directly comparable in core offering (films, series, live TV) and benefits from scale advantages Tvigle cannot match.
Regional players
- MEGOGO: Ukraine- and CIS-headquartered video service offering films, series, and live TV across Eastern European markets. Comparable in product scope to Tvigle but operates in overlapping rather than identical geographies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tvigle Media social profiles
Digital presenceTvigle Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tvigle Media leadership team
Management profileNumber of profiles
Tvigle Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tvigle Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tvigle Media
What does Tvigle Media do?
Tvigle Media operates a Russian online cinema platform that streams films, series, cartoons, and live TV channels to consumers across web, mobile, and Smart TV devices under a freemium model. Most content is available free with advertising, while premium and exclusive content is offered via daily rentals or a combined subscription bundled with the START platform. The company also provides a separate B2B Video Publisher Cloud infrastructure for third-party content publishers.
Is Tvigle Media a public or private company?
Tvigle Media is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tvigle Media founded?
Tvigle Media was founded in 2007. It employs 11 to 50 people.
Where is Tvigle Media based?
Tvigle Media is headquartered in Moscow, Russia, in the Europe region.
How does Tvigle Media make money?
Three revenue lines are on record. Subscription revenue is the primary driver. The others are individual content rental and advertising-supported free tier.
Who are Tvigle Media's main competitors?
Direct peers on record are KION, more.tv, START, ivi, Okko, Amediateka, Wink, Premier and Kinopoisk. MEGOGO is listed as a regional player.
Does Tvigle Media have an API?
No public API is recorded for Tvigle Media.
What industry is Tvigle Media in?
Tvigle Media's product category is Online Video Streaming. Its primary akta.pro industry code is MPACAAAJ, Transactional Video Platforms (TVOD/EST), with a secondary code of MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 5162 and its SIC code is 7822.