What Digital Marketing Solutions does

Digital Marketing Solutions LLC is a privately held, bootstrapped software development and digital marketing firm headquartered in Grand Rapids, Michigan, operating under its current LLC structure since August 2003 (with predecessor activity dating to 1995). The company is led by founder and President Phillip Nguyen and maintains a team size in the 11-50 range, including 24 specialists referenced for its small business web design operations. It serves a horizontal mix of small businesses, service businesses (massage, beauty, pet grooming, restaurants), entrepreneurs, and enterprise organizations through both off-the-shelf software products and custom development services.

The company's core technical offering is a portfolio of proprietary, branded software products including MassageBooking.VIP (online booking for massage businesses), EZCheckedIn (a free Google/Yelp review booster and SMS customer management app), Penny Auction Software with a companion mobile app, Auction Software Pro, FundRaisingSoft (a hybrid crowdfunding/auction platform), a 360 Survey System with AI-generated HR reports, 1LMS learning management system, a Blockchain Development Platform, and an E-Commerce Shopping Cart. These products are built on a full-stack web development stack encompassing GraphQL, Angular, Meteor, Golang, React, React Native, Docker, Apollo, and Solidity. The Penny Auction Mobile App, launched on Android and Apple stores in July 2020, is highlighted as a first-of-its-kind capability in its niche.

Commercially, Digital Marketing Solutions operates a hybrid go-to-market model: self-serve subscriptions for low-touch SMB packages (website Basic at $29/month, Advanced at $39/month, Professional one-time license at $1,995-$4,995), tiered recurring SEO services ($295-$995/month), and tiered social media marketing services ($249-$949/month), supplemented by consultative sales for custom web application and blockchain development projects. The firm claims global service delivery via a 'local knowledge, global resources' model, has maintained an A+ Better Business Bureau rating since 2003, and reports over 100 customers in its online auction software segment and 45,000 man-hours of social networking development experience.

Name

Digital Marketing Solutions

Legal name

Digital Marketing Solutions LLC

Website

https://digitalmarketingsolutions.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Marketing Solutions LLC is a bootstrapped Grand Rapids, Michigan software firm that develops and licenses a portfolio of proprietary vertical SaaS products (booking, auction, crowdfunding, LMS, HR surveys, blockchain) and provides web design, SEO, social media marketing, and custom development services to small businesses, entrepreneurs, and enterprise clients.

Ownership category

akta.pro rank

Product category

Web Application Development and Digital Marketing Software

NAICS

Advertising Agencies (541810), Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB), Digital & Technology Transformation Consulting (BPAHACAH), Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)

Keywords

• Web design services
• Web application development
• Digital marketing services
• Auction software platforms
• Search engine optimization

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Services: Monthly recurring subscription services including website hosting and maintenance packages (Basic $29/month, Advanced $39/month), SEO services (Startup $295, Essentials $495, Enterprise $995), and social media marketing packages (Build $249/month, Grow $449/month, Accelerate $949/month).
2. Professional Services - Custom Development: Custom web application development, website design, and software customization services. Includes turn-key software solutions with full product management, tracking, inventory, customer reports. Also includes professional SEO, social media marketing, email campaigns, and SMS messaging services.
3. One-Time License - Professional Website Package: One-time payment option for professional website design ranging from $1,995 to $4,995, including unlimited pages, up to 20 hours of custom design, SEO and social media marketing services, and monthly consultations.
4. Software Product Licensing: Off-the-shelf software products sold directly including massage booking platforms, auction software, crowdfunding platforms, social networking apps, marketing tools, e-commerce shopping carts, survey systems, LMS, and blockchain development platforms with customization options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Digital Marketing Solutions is a software development firm that builds and licenses proprietary vertical software products (MassageBooking.VIP, EZCheckedIn, Penny Auction Software, Auction Software Pro, FundRaisingSoft, 360 Survey System, 1LMS, Blockchain Development Platform, E-Commerce Shopping Cart) and delivers custom web application development alongside recurring digital marketing services including SEO, social media marketing, email/SMS campaigns, and small business website design packages.

Product overview

Digital Marketing Solutions offers a portfolio of proprietary software products designed for specific vertical markets, including online booking (MassageBooking.VIP), review management (EZCheckedIn), auction platforms (Penny Auction Software, Auction Software Pro), crowdfunding (FundRaisingSoft), social networking, e-commerce, HR/survey tools (360 Survey System with AI reporting), blockchain development, and learning management (1LMS). These products are complemented by service offerings including small business website design packages (Basic, Advanced, Pro tiers), SEO services (Startup, Essentials, Enterprise plans), and social media marketing services (Social Build, Grow, Accelerate). The company also provides custom web application development and custom e-commerce solutions, serving small to enterprise businesses since 1995.

Differentiator

Problem solved

Functional benefit

Brands

• MassageBooking.VIP: A customizable online booking platform designed specifically for massage business owners, combining e-commerce features with built-in marketing tools.
• EZChecked In
• Penny Auction Software (PAS)
• Auction Software Pro (ASP)
• FundRaisingSoft
• 1LMS

Products and services

• MassageBooking.VIP Customizable online booking platform designed specifically for massage business owners, combining e-commerce features with built-in marketing tools to help build, manage, and grow a massage business.
• EZCheckedIn Google and Yelp review booster app for small businesses such as beauty salons, pet grooming shops, restaurants, and service-related businesses; also enables SMS-based customer management.
• Penny Auction Software (PAS) Online penny auction software platform for auctioneers wanting to own and operate an online penny auction website, with comprehensive A-to-Z support and bidder-facing mobile apps for Android and Apple.
• Auction Software Pro (ASP) Traditional online auction software platform with comprehensive A-to-Z support for auctioneers who want to operate their own online auction website.
• FundRaisingSoft Crowdfunding platform combining online cash donations (GoFundMe-style) with traditional auction aspects (eBay-style), enabling donors to contribute cash, items for auction, or volunteer time.
• 360 Survey System Staff performance evaluation system with 360-degree feedback, built-in questions and skillsets, and AI-generated reports for HR personnel.
• 1LMS Learning Management System Complete online learning management system built for students, instructors, and administrators, including student/instructor/admin dashboards, multimedia course content, progress indicators, responsive design, drag-and-drop lesson plan organizer, and e-commerce shopping cart.
• E-Commerce Shopping Cart State-of-the-art shopping cart system usable off-the-shelf or custom-made, with customer management, order management, inventory reports, and sales reports.
• Online Marketing Tools App Online toolset that lets users create, send, share, and print custom gift cards, coupons, business cards, posters, and banners for business marketing needs.
• Blockchain Development Platform Blockchain development services for creating cryptocurrencies, accepting cryptocurrency payments, and solving business problems with blockchain technology applied to payments, identity management, insurance, healthcare, and digitization of physical assets.
• Social Networking App Development Social networking app and website development service with over 45,000 man-hours of experience, building platforms for media influencers and new social networking concepts.
• Custom Web Application Development Custom software development services covering analysis, design, coding, testing, training, and support for web applications across enterprise and startup needs.
• Small Business Website Design Website design and build service for small businesses, including SEO, mobile responsive design, CMS, SSL, and custom design solutions.
• SEO Services Search engine optimization services including website audits, keyword research and targeting, on-page optimization, link building, directory submission, local listings, and monthly reporting.
• Social Media Marketing Services Social media marketing services across Facebook, Twitter, LinkedIn, Instagram, YouTube, and blog platforms, including content creation, posting, and backlink building.
• Penny Auction Mobile App Mobile app for online penny auction bidders enabling quick and easy participation in penny auctions, with Android and Apple versions approved in July 2020.

Quantifiable outcome

• Up to 90% time and money savings on tasks such as client registrations, appointment settings & reminders, and data entry

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature10 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• eCatholic: Niche web design and digital marketing provider for faith-based and small organizations. Comparable in SMB-tailored website and marketing bundles, though specialized to a specific vertical.

Direct peers

• WebFX: Mid-sized digital marketing agency offering web design, SEO, and social media services to SMBs with tiered monthly packages. Directly comparable in service mix, customer segment (US small businesses), and subscription-plus-custom GTM motion.
• Big Drop Inc: Digital agency providing web design, web development, and digital marketing services with both custom projects and ongoing support. Comparable in offering mix and project-based plus retainer GTM.
• Thrive Internet Marketing Agency: Digital marketing agency providing web design, SEO, social media, and PPC to small and mid-sized businesses. Comparable in offering breadth, SMB focus, and tiered recurring service packages.
• Straight North: Midwest US-based digital marketing firm offering web design, SEO, and internet marketing services to B2B and SMB clients. Comparable in geographic roots (Midwest US), service portfolio, and target market.
• Ignite Digital: Canadian digital marketing agency offering web design, SEO, PPC, and social media services to SMBs. Comparable in service breadth, SMB target, and recurring monthly service model.

Broad incumbents

• GoDaddy: Large incumbent offering domain, hosting, website builder, and digital marketing services to micro and SMB customers. Overlaps in SMB website packages and marketing services at comparable price points.
• Scorpion: Larger US-based digital marketing and technology company serving SMBs with websites, marketing, and AI-driven lead conversion. Comparable SMB focus but broader product suite and larger scale.
• Wix: Public website builder platform offering DIY site creation, ecommerce, and marketing tools at price points competitive with Digital Marketing Solutions' small business packages. Direct substitute in the SMB website category.
• HubSpot: Large marketing automation, CRM, and content platform serving SMBs and mid-market. Adjacent in the SEO, social media, and email marketing categories where Digital Marketing Solutions also sells services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=5m3rLvNehEU
• Facebookfacebook.com/dmsface2013
• LinkedInlinkedin.com/company/digital-marketing-solutions-llc
• Instagraminstagram.com/digitalmarketingsolutionsllc
• Xx.com/usadmsllc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Marketing Solutions