Green Hill
Green Hill is a privately held Continuing Care Retirement Community in West Orange, New Jersey, founded in 1866, offering independent living, assisted living, memory care (CaringWay), short-term rehabilitation, and long-term skilled nursing on a single campus to seniors and their families.
- Company typePrivate
- Founded1866
- HeadquartersWest Orange, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Green Hill does
Green Hill is a privately held, for-profit Continuing Care Retirement Community (CCRC) headquartered on a single campus at 103 Pleasant Valley Way in West Orange, New Jersey. Founded in 1866, the company has operated continuously for over 150 years and currently employs between 101 and 250 people. It sells directly to individual seniors and their families, marketing across the New Jersey, New York, southern Connecticut, and eastern Pennsylvania catchment via its website, virtual tours, events calendar, Facebook, and on-site tour scheduling.
The company offers a full continuum of care on one campus, comprising five integrated services: Independent Living (private one- or two-bedroom apartments with amenities and dining), Assisted Living (daily living assistance with medication reminders and personal care), the CaringWay Memory Care Program (an exclusive certified dementia and Alzheimer's offering with secure layouts, cognitive/physical/social programming, and family-style dining), Short-Term Rehabilitation (physical, occupational, and speech therapy for post-surgical and post-illness recovery), and Long-Term Care (round-the-clock skilled nursing for chronic illness and disability). The CaringWay program is the company's proprietary differentiator, framing memory care as a structured, certified clinical service rather than a generic add-on.
Green Hill operates a recurring subscription revenue model with monthly fees that vary by care level and accommodation; pricing is quote-based rather than publicly disclosed. Short-term rehabilitation is reimbursed in part through Medicare, as evidenced by the public Medicare cost report. The company's distribution is entirely direct-to-consumer, with no third-party channels, referral partners, or enterprise contracts disclosed. Its primary value proposition is aging-in-place continuity: residents can transition between care levels without relocating, preserving social networks and familiarity with the physical environment.
Green Hill firmographics
Firmographics- Name
- Green Hill
- Legal name
- Green Hill
- Website
- https://green-hill.com
- Company type
- Private
- Founded year
- 1866
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Green Hill is a privately held Continuing Care Retirement Community in West Orange, New Jersey, founded in 1866, offering independent living, assisted living, memory care (CaringWay), short-term rehabilitation, and long-term skilled nursing on a single campus to seniors and their families.
- Ownership category
- akta.pro rank
Green Hill industry classification
Industry- Product category
- Continuing Care Retirement Community (Senior Living)
- NAICS
- Continuing Care Retirement Communities (623311), Nursing and Residential Care Facilities (623)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Single-Site CCRCs (HLADAEAE)
- akta.pro secondary industries
- For-Profit / Investor-Owned CCRCs (HLADAEAD), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Independent Living within CCRC Campuses (IL Component) (HLADAAAF)
Keywords
Where Green Hill is headquartered
LocationHeadquarters
- HQ city
- West Orange
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Green Hill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Senior Living Care Services: Monthly residential fees for seniors living in independent living, assisted living, memory care, short-term rehabilitation, and long-term care facilities on a single campus. Revenue is recurring based on care level and accommodation type.
- Healthcare and Rehabilitation Services: Short-term rehabilitation services including physical, occupational, and speech therapy provided to residents and patients recovering from illness or surgery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Senior living accommodation and care services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Green Hill product offering
Product offeringCore offering
Green Hill operates a Continuing Care Retirement Community (CCRC) on a single campus in West Orange, New Jersey, delivering a full continuum of senior living and healthcare services. Residents can transition between independent living, assisted living, short-term rehabilitation, long-term skilled nursing care, and the proprietary CaringWay memory care program without relocating from the community.
Product overview
Green Hill is a Continuing Care Retirement Community (CCRC) offering an integrated portfolio of senior living and healthcare services on a single campus in West Orange, New Jersey. The company operates a four-in-one premium senior living community model comprising five core services: Independent Living (private apartments with amenities), Assisted Living (daily living assistance), Short-Term Care/Rehabilitation (post-surgical and recovery therapy), Long-Term Care (chronic illness and disability care), and the CaringWay Memory Care Program (specialized dementia and Alzheimer's care). This integrated approach enables residents to transition between care levels without relocating, supporting aging in place within the same community.
Differentiator
Problem solved
Functional benefit
Brands
- CaringWay: An exclusive certified dementia program offering personalized memory care experience for seniors with Alzheimer's, dementia, and memory-related impairments.
Products and services
- Independent Living
Companies that use Green Hill
Customer profileSegments5 records
Ideal customer profiles5 records
Green Hill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Green Hill partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- GiveSolarminorGiveSolar facilitated a solar panel donation project at Green Hill Solar's group home, contributing $500 to support the installation of donated solar panels for Shenandoah County SEARCH Inc.
- Green Hill SolarminorGreen Hill Solar (distinct entity) partially supported the installation of solar panels donated by Got Electric and facilitated by GiveSolar for the nonprofit Shenandoah County SEARCH Inc.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Green Hill competitors and assessment
Company assessmentBroad incumbents
- Five Star Senior Living: Five Star operates independent living, assisted living, and memory care communities across the U.S., with comparable service offerings to Green Hill at broader national scale.
- Atria Senior Living: Atria is a national senior living operator with a broad portfolio of independent living, assisted living, and memory care communities. Comparable to Green Hill in service mix but operates at much larger scale across multiple states.
- Brookdale Senior Living: Brookdale is the largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing across hundreds of communities. Overlaps with Green Hill's continuum-of-care value proposition but at national scale.
- Sunrise Senior Living: Sunrise operates a large national portfolio of assisted living and memory care communities, with strong brand recognition and overlapping services (assisted living, memory care, short-term rehab) to Green Hill.
Direct peers
- Juniper Communities: Juniper operates assisted living, memory care, and skilled nursing communities in the Northeast U.S., including New Jersey, with a comparable wellness-driven operating model.
- Chelsea Senior Living: Chelsea operates assisted living and memory care communities across New Jersey with similar service mix and regional footprint to Green Hill, though without the full CCRC continuum.
- Brandywine Living: Brandywine is a regional assisted living and memory care provider in the Northeast, including NJ properties, with a comparable premium service model and similar acuity-level offerings.
- Seabrook (Erickson Senior Living): Seabrook is a large CCRC in Tinton Falls, NJ offering a full continuum of care on a single campus, directly comparable to Green Hill's single-site CCRC model with independent living, assisted living, memory care, and skilled nursing.
- Winchester Gardens: Winchester Gardens is a CCRC in Maplewood, NJ — same Essex County adjacency as Green Hill — providing independent living, assisted living, memory care, and skilled nursing on a single campus.
Regional players
- The Bristal Assisted Living: The Bristal is a New York / New Jersey regional assisted living and memory care provider with comparable service mix and overlapping Tri-State market to Green Hill, though focused on assisted living rather than full CCRC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Green Hill social profiles
Digital presenceGreen Hill financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green Hill leadership team
Management profileNumber of profiles
Green Hill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green Hill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green Hill
What does Green Hill do?
Green Hill operates a Continuing Care Retirement Community (CCRC) on a single campus in West Orange, New Jersey, delivering a full continuum of senior living and healthcare services. Residents can transition between independent living, assisted living, short-term rehabilitation, long-term skilled nursing care, and the proprietary CaringWay memory care program without relocating from the community.
Is Green Hill a public or private company?
Green Hill is a private company. It is classified as unknown and is currently operating.
When was Green Hill founded?
Green Hill was founded in 1866. It employs 101 to 250 people.
Where is Green Hill based?
Green Hill is headquartered in West Orange, United States, in the North America region.
How does Green Hill make money?
Two revenue lines are on record. Senior Living Care Services are the primary driver. The others are healthcare and Rehabilitation Services.
Who are Green Hill's main competitors?
Broad incumbents on record are Five Star Senior Living, Atria Senior Living, Brookdale Senior Living and Sunrise Senior Living. Direct peers are Juniper Communities, Chelsea Senior Living, Brandywine Living, Seabrook (Erickson Senior Living) and Winchester Gardens. The Bristal Assisted Living is listed as a regional player.
Does Green Hill have an API?
No public API is recorded for Green Hill.
What industry is Green Hill in?
Green Hill's product category is Continuing Care Retirement Community (Senior Living). Its primary akta.pro industry code is HLADAEAE, Single-Site CCRCs, with a secondary code of HLADAEAD, For-Profit / Investor-Owned CCRCs. Its NAICS code is 623311 and its SIC code is 8050.