Green Hill

What Green Hill does

Green Hill is a privately held, for-profit Continuing Care Retirement Community (CCRC) headquartered on a single campus at 103 Pleasant Valley Way in West Orange, New Jersey. Founded in 1866, the company has operated continuously for over 150 years and currently employs between 101 and 250 people. It sells directly to individual seniors and their families, marketing across the New Jersey, New York, southern Connecticut, and eastern Pennsylvania catchment via its website, virtual tours, events calendar, Facebook, and on-site tour scheduling.

The company offers a full continuum of care on one campus, comprising five integrated services: Independent Living (private one- or two-bedroom apartments with amenities and dining), Assisted Living (daily living assistance with medication reminders and personal care), the CaringWay Memory Care Program (an exclusive certified dementia and Alzheimer's offering with secure layouts, cognitive/physical/social programming, and family-style dining), Short-Term Rehabilitation (physical, occupational, and speech therapy for post-surgical and post-illness recovery), and Long-Term Care (round-the-clock skilled nursing for chronic illness and disability). The CaringWay program is the company's proprietary differentiator, framing memory care as a structured, certified clinical service rather than a generic add-on.

Green Hill operates a recurring subscription revenue model with monthly fees that vary by care level and accommodation; pricing is quote-based rather than publicly disclosed. Short-term rehabilitation is reimbursed in part through Medicare, as evidenced by the public Medicare cost report. The company's distribution is entirely direct-to-consumer, with no third-party channels, referral partners, or enterprise contracts disclosed. Its primary value proposition is aging-in-place continuity: residents can transition between care levels without relocating, preserving social networks and familiarity with the physical environment.

Name

Green Hill

Legal name

Green Hill

Website

https://green-hill.com

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

101–250 employees

Short description

Green Hill is a privately held Continuing Care Retirement Community in West Orange, New Jersey, founded in 1866, offering independent living, assisted living, memory care (CaringWay), short-term rehabilitation, and long-term skilled nursing on a single campus to seniors and their families.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities (623311), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

For-Profit / Investor-Owned CCRCs (HLADAEAD), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Independent Living within CCRC Campuses (IL Component) (HLADAAAF)

Keywords

• Senior living services
• Assisted living care
• Memory care program
• Skilled nursing facility
• Rehabilitation services

Headquarters

HQ city

West Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Senior Living Care Services: Monthly residential fees for seniors living in independent living, assisted living, memory care, short-term rehabilitation, and long-term care facilities on a single campus. Revenue is recurring based on care level and accommodation type.
2. Healthcare and Rehabilitation Services: Short-term rehabilitation services including physical, occupational, and speech therapy provided to residents and patients recovering from illness or surgery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Green Hill operates a Continuing Care Retirement Community (CCRC) on a single campus in West Orange, New Jersey, delivering a full continuum of senior living and healthcare services. Residents can transition between independent living, assisted living, short-term rehabilitation, long-term skilled nursing care, and the proprietary CaringWay memory care program without relocating from the community.

Product overview

Green Hill is a Continuing Care Retirement Community (CCRC) offering an integrated portfolio of senior living and healthcare services on a single campus in West Orange, New Jersey. The company operates a four-in-one premium senior living community model comprising five core services: Independent Living (private apartments with amenities), Assisted Living (daily living assistance), Short-Term Care/Rehabilitation (post-surgical and recovery therapy), Long-Term Care (chronic illness and disability care), and the CaringWay Memory Care Program (specialized dementia and Alzheimer's care). This integrated approach enables residents to transition between care levels without relocating, supporting aging in place within the same community.

Differentiator

Problem solved

Functional benefit

Brands

• CaringWay: An exclusive certified dementia program offering personalized memory care experience for seniors with Alzheimer's, dementia, and memory-related impairments.

Products and services

• Independent Living

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• GiveSolarminorStrategic or Co-development Partner · 14 August 2026GiveSolar facilitated a solar panel donation project at Green Hill Solar's group home, contributing $500 to support the installation of donated solar panels for Shenandoah County SEARCH Inc.
• Green Hill SolarminorOthers · 14 August 2026Green Hill Solar (distinct entity) partially supported the installation of solar panels donated by Got Electric and facilitated by GiveSolar for the nonprofit Shenandoah County SEARCH Inc.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Five Star Senior Living: Five Star operates independent living, assisted living, and memory care communities across the U.S., with comparable service offerings to Green Hill at broader national scale.
• Atria Senior Living: Atria is a national senior living operator with a broad portfolio of independent living, assisted living, and memory care communities. Comparable to Green Hill in service mix but operates at much larger scale across multiple states.
• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing across hundreds of communities. Overlaps with Green Hill's continuum-of-care value proposition but at national scale.
• Sunrise Senior Living: Sunrise operates a large national portfolio of assisted living and memory care communities, with strong brand recognition and overlapping services (assisted living, memory care, short-term rehab) to Green Hill.

Direct peers

• Juniper Communities: Juniper operates assisted living, memory care, and skilled nursing communities in the Northeast U.S., including New Jersey, with a comparable wellness-driven operating model.
• Chelsea Senior Living: Chelsea operates assisted living and memory care communities across New Jersey with similar service mix and regional footprint to Green Hill, though without the full CCRC continuum.
• Brandywine Living: Brandywine is a regional assisted living and memory care provider in the Northeast, including NJ properties, with a comparable premium service model and similar acuity-level offerings.
• Seabrook (Erickson Senior Living): Seabrook is a large CCRC in Tinton Falls, NJ offering a full continuum of care on a single campus, directly comparable to Green Hill's single-site CCRC model with independent living, assisted living, memory care, and skilled nursing.
• Winchester Gardens: Winchester Gardens is a CCRC in Maplewood, NJ — same Essex County adjacency as Green Hill — providing independent living, assisted living, memory care, and skilled nursing on a single campus.

Regional players

• The Bristal Assisted Living: The Bristal is a New York / New Jersey regional assisted living and memory care provider with comparable service mix and overlapping Tri-State market to Green Hill, though focused on assisted living rather than full CCRC.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/pages/Green-Hill-Inc/173470045417
• LinkedInlinkedin.com/company/green-hill-senior-living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Hill