Bio Marketing Lab

What Bio Marketing Lab does

Bio Marketing Lab ((주)바이오마케팅랩) is a privately held, Seoul-based biopharma marketing consulting firm founded in 2017. The company serves pharmaceutical and biotechnology clients with an integrated suite of services organized around five pillars: Market Research (quantitative, qualitative, and big-data-driven stakeholder insights), Portfolio Strategy (disease-portfolio optimization and new-market discovery), Digital and Multi-channel Marketing (channel setup, customer-funnel content, and multi-channel proposal/management), Contents Creation (medical-expert-validated positioning and messaging), and Marketing Academy training programs covering Integrated Brand Communication, Sales Forecast, Resource Optimization, and Strategic Marketing. Underlying the offering is not a software platform but a services delivery model — senior consultants with prior operator experience at Novartis, Pfizer, AstraZeneca, Eli Lilly, Boehringer Ingelheim, J&J, Samsung Electronics, and SABIC execute engagements directly, supported by a Ph.D.-level medical and clinical development advisor.

The firm makes money through two professional-services revenue streams: bespoke consulting engagements sourced via RFPs submitted through its website (services-rfp page), and corporate-tailized marketing workshops plus academy programs (e.g., 2025 마케팅 교육 과정) priced on inquiry. Go-to-market is sales-led enterprise field sales, with senior consultants driving client relationships end-to-end from market intelligence through campaign execution; an inside-sales/website inbound layer captures RFP submissions. Pricing is not publicly disclosed, and the customer base is concentrated in biopharma enterprises in Korea with implied reach into broader Asia-Pacific. The team is small (1-10 employees per firmographic data) and operates from a single headquarters at 34 Yeongdong-daero 85-gil, Gangnam-gu, Seoul. No public revenue, no disclosed funding rounds, and no external institutional investors are recorded; the company is founder-led, with CEO-equivalent Minjung Chae (Chief Vision Officer) as the public-facing leader. Documented case-study outcomes include +25 percentage-point YoY sales increases within one year of program implementation for at least two biopharma/medical-device engagements.

Name

Bio Marketing Lab

Legal name

(주)바이오마케팅랩

Website

https://biomarketinglab.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Bio Marketing Lab is a Seoul-based biopharma marketing consulting firm founded in 2017 that delivers market research, portfolio strategy, multi-channel digital marketing, and content development services, plus a marketing academy, to pharmaceutical and biotech clients in Korea and APAC using a senior-consultant services model.

Ownership category

akta.pro rank

Product category

Biopharma Marketing Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Healthcare & Life Sciences PR (MPAAADAD)

Keywords

• Biopharma marketing consulting
• Pharmaceutical market research
• Multi-channel marketing strategy
• Brand planning training
• Healthcare marketing advisory

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: End-to-end consulting engagements for biopharma clients, covering market analysis, business development strategy, and campaign proposal and management. Revenue is generated through professional service fees for customized marketing solutions.
2. Academy Programs / Training: Marketing academy programs for brand planning professionals including Integrated Brand Communication, Sales Forecast, Resource Optimization, and Strategic MKT. Also offers corporate-customized marketing workshop programs (기업 맞춤 마케팅 워크샵).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bio Marketing Lab is a Seoul-based biopharma marketing consulting firm that delivers customized marketing solutions to pharmaceutical and biotech clients, spanning market research (quantitative, qualitative, and big data analysis), business development and new product launch strategy, multi-channel marketing proposal and management, and content creation grounded in medical expert insights. The firm also operates a Marketing Academy providing brand planning training programs in Integrated Brand Communication, Sales Forecast, Resource Optimization, and Strategic Marketing, alongside corporate-customized marketing workshops.

Product overview

Bio Marketing Lab is a biopharma marketing consulting firm established in 2017 in Seoul, South Korea. The company offers an integrated suite of consulting services organized around five core areas: Market Research (quantitative/qualitative studies with big data analysis), Portfolio Strategy (disease portfolio optimization and new market discovery), Digital Marketing (channel strategy and customer funnel-based content), Contents Creation (medical messaging and positioning), and Multi-channel Marketing Management. The company also provides Marketing Academy training programs covering Integrated Brand Communication, Sales Forecast, Resource Optimization, and Strategic Marketing. These services are delivered by a team of consultants with backgrounds at major pharmaceutical companies, and the company maintains a blog (통하는 마케팅) for industry thought leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Quantitative and qualitative market research services including big data analysis to discover insights about stakeholders' thoughts and behaviors regarding products and diseases, designed for biopharma companies.
• Portfolio Strategy / Business Development Consulting Strategic planning services to minimize product cannibalization across disease portfolios while discovering new market opportunities, including patient journey mapping, market forecasting, message development, key visual creation, and integrated offline/online marketing programs for biopharma clients.
• Multi-channel Marketing Management Multi-channel marketing proposal and management services including digital channel analysis, customer response evaluation, five-year planning with automation services introduction, and channel establishment from basic digital marketing setup to content development based on customer funnel stages, for biopharma clients.
• Contents Creation Content development services proposing optimal messaging for product positioning based on journal searching for healthcare professionals and patients as stakeholders, delivered by medical expert advisors for biopharma clients.
• Marketing Academy Brand planning training programs tailored to specific brands and portfolios, designed to help marketers manage brands across product lifecycles. Programs include Integrated Brand Communication, Sales Forecast, Resource Optimization, and Strategic Marketing, delivered by seasoned marketing consultants to biopharma marketing professionals.
• Corporate-Customized Marketing Workshops Corporate-tailored marketing workshop programs (기업 맞춤 마케팅 워크숍) for biopharma and healthcare organizations seeking customized brand planning training, delivered at BML's office or client sites.

Quantifiable outcome

• +25 percentage points YoY sales increase, 1 year after implementing BML's strategy and program (case study — Medical Device Company A)
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sudler & Hennessey (S&H): Long-standing healthcare communications agency within the S&H Group providing medical communications, brand strategy and multichannel marketing for biopharma. Closest direct peer to BML in terms of biopharma-specialized brand and content work.
• DDB Health: Healthcare-focused creative agency network providing brand strategy, content and digital marketing to pharma clients. Closely aligned with BML's creative and content-driven service stack for biopharma.
• Intouch Group: Pharma marketing agency specializing in digital strategy, multichannel engagement and content for biopharma brands. Strong overlap with BML's digital marketing and multi-channel management offerings.
• Cello Health (now part of Inizio): Pharmaceutical and medical communications consultancy offering strategic consulting, medical communications and brand support. Comparable to BML's end-to-end biopharma consulting model.
• Dudnyk Healthcare Group: Boutique healthcare advertising agency focused on specialty pharma and biopharma brand strategy, creative and multi-channel marketing. Closest size-and-focus analog to BML's boutique biopharma model.
• VMLY&R Health: Healthcare creative and customer-experience agency under WPP/VMLY&R serving biopharma clients. Directly comparable services (brand strategy, content, multi-channel execution) with larger scale.

Broad incumbents

• Syneos Health: Large biopharma commercialization and communications services company combining clinical and commercial capabilities. Overlaps with BML on the biopharma marketing strategy and brand launch work, but offers full-scale deployment and global reach BML cannot match.
• McCann Health: Global healthcare advertising and communications network within McCann Worldgroup. Directly comparable as a healthcare-specialized creative/strategic agency serving biopharma, but operates at significantly larger scale and global footprint than BML's boutique Korea practice.
• Publicis Health: Global health-focused communications group under Publicis Groupe, housing Saatchi & Saatchi Wellness, Digitas Health, and others. Directly competes for biopharma brand strategy and multichannel marketing engagements across APAC.
• Havas Health & You: Havas's global healthcare communications network including Havas Life, Havas Lynx and others. Competes with BML for pharma brand strategy and creative work at MNC clients, with a broader portfolio offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/biomarketinglab
• LinkedInlinkedin.com/company/biomarketinglab

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bio Marketing Lab