Casa Vogue
Casa Vogue is a Brazilian digital and print magazine covering interior design, architecture, and lifestyle, operated by Editora Globo (Grupo Globo) since 1996 for design enthusiasts, professionals, and lifestyle readers in Brazil.
- Company typePrivate
- Founded1996
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Casa Vogue does
Casa Vogue is a Brazilian digital and print magazine focused on interior design, architecture, decoration, and lifestyle content, launched in 1996 and operated by Editora Globo S/A as part of the Grupo Globo media conglomerate. The publication serves Brazilian readers across three primary segments: home decor and interior design enthusiasts, architecture and design professionals, and lifestyle readers. Its editorial scope spans interiors, design, architecture, leisure and culture (recipes, travel, restaurants, hotels), mostras and expositions, real estate, and smart home topics, distributed through a content hub at casavogue.globo.com and organized into recurring columns including Casa Conectada, Cozinha de Casa, Organize a Casa, and Revestindo a Casa.
The product surface has expanded beyond the core magazine into multiple sub-brands and verticals: Casa Vogue Experience (an event and festival series), Casa Vogue Estate (luxury real estate content), and Casa Vogue Smart (smart home and home automation coverage). Content is distributed across the main website, a digital edition at casavogue.revistadigital.globo.com, the Globo Mais subscription app, print subscriptions via assineglobo.com.br, and an active social presence on Instagram, Facebook, Twitter, Pinterest, LinkedIn, YouTube, and TikTok. Newsletter products include 'Universo Casa Vogue' and 'Design em Foco' for audience retention and professional targeting. The underlying technology is a standard digital publishing platform on the Globo/Glbimg infrastructure with no disclosed proprietary technical features.
The business model combines advertising (display and branded content featuring partner brands in editorial and shopping sections) with subscription revenue from print and digital editions sold individually and as part of the broader Globo subscription bundle. Subscription acquisition is driven through a product-led, content-marketing approach with subscribe and advertise CTAs (Anuncie, Assine) surfaced across the site, and a media kit available for advertiser sales. The publication does not disclose standalone revenue or headcount trends; it operates as a non-reporting brand within Editora Globo, leveraging Globo's conglomerate-wide distribution, subscription infrastructure, and cross-promotion across television, digital, and print properties.
Casa Vogue firmographics
Firmographics- Name
- Casa Vogue
- Legal name
- Editora Globo S/A
- Website
- https://casavogue.globo.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Casa Vogue is a Brazilian digital and print magazine covering interior design, architecture, and lifestyle, operated by Editora Globo (Grupo Globo) since 1996 for design enthusiasts, professionals, and lifestyle readers in Brazil.
- Ownership category
- akta.pro rank
Casa Vogue industry classification
Industry- Product category
- Interior Design & Architecture Media
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
Keywords
Where Casa Vogue is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Casa Vogue business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
Revenue model
- Advertising: Display advertising and branded content partnerships with brands featured in articles and the shopping section
- Subscriptions: Print and digital magazine subscriptions offered through the site with subscribe CTAs
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Casa Vogue product offering
Product offeringCore offering
Casa Vogue is a Brazilian digital and print magazine publishing brand that produces editorial content covering interior design, architecture, decoration, lifestyle, travel, food, and smart home topics. Operated by Editora Globo S/A under the Grupo Globo conglomerate, the brand distributes content through its website, digital edition, newsletters, social media, and a printed magazine targeted at Brazilian readers and design professionals.
Product overview
Casa Vogue is a Brazilian digital magazine operated by Editora Globo (Grupo Globo) covering interior design, architecture, decoration, and lifestyle content. The publication operates as a single unified digital platform with multiple content verticals including Interiores (Interiors), Design, Arquitetura (Architecture), Lazer & Cultura (Leisure & Culture), Casa Vogue Experience (events), Casa Vogue Estate (real estate), Casa Vogue Smart (smart home), and Shopping. The magazine distributes content through its website, digital edition, newsletters, and social media channels including Instagram, Facebook, Pinterest, YouTube, and TikTok.
Differentiator
Problem solved
Functional benefit
Brands
- Casa Vogue Experience: An event/conference series related to interior design and architecture.
- Casa Vogue Estate
- Casa Vogue Smart
Products and services
- Casa Vogue Digital Publication Brazilian digital magazine focused on interior design, architecture, decoration, and lifestyle content. Part of Grupo Globo/Editora Globo, featuring articles, photography, and video content across multiple content verticals including homes, design, architecture, and leisure, available at casavogue.globo.com.
- Casa Vogue Experience An event initiative by Casa Vogue featuring experiences, festivals, and special showcases related to design and interior decoration.
- Casa Vogue Estate Real estate-focused vertical featuring luxury property listings, architectural features, and high-end real estate content.
- Casa Vogue Smart Content vertical focused on smart home technology, home automation, and intelligent living solutions.
- Casa Vogue Digital Edition Digital version of the print magazine, accessible through the Casa Vogue digital platform and distributed globally.
- Casa Vogue Print Magazine Physical magazine available through subscription via assineglobo.com.br, covering interiors, design, architecture, and lifestyle topics.
Companies that use Casa Vogue
Customer profileSegments3 records
Ideal customer profiles2 records
Casa Vogue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Casa Vogue partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Casa Vogue competitors and assessment
Company assessmentDirect peers
- Architectural Digest (Condé Nast): Global architecture and interior design magazine from Condé Nast — the most direct global peer given shared audience (lifestyle/design readers) and the shared Condé Nast brand family whose 'Vogue' license also anchors Casa Vogue.
- Livingetc: Modern homes and contemporary interior design magazine with a strong digital-first presence, comparable to Casa Vogue in topic coverage, audience profile and digital newsroom structure.
- Wallpaper*: Design, architecture, fashion, technology and lifestyle magazine, often cited as an editorial benchmark for premium design publications competing for the same high-end advertiser pool as Casa Vogue.
- Elle Decor: International design and home decoration magazine operating under Hearst/Lagardère, covering interior design, architecture and luxury lifestyle — directly comparable editorial scope and target reader to Casa Vogue.
- Dwell Magazine: Modern architecture and design publication covering residential design and home products; comparable in covering the same architectural/design category as Casa Vogue with a similar digital subscription and advertising revenue model.
- AD France / AD Italia: International editions of Architectural Digest published under Condé Nast; share Condé Nast brand DNA with Casa Vogue and target the same luxury interior design and architecture audience.
Emerging players
- ArchDaily: Leading online architecture publication (digital-only) serving the professional architecture audience; overlaps with Casa Vogue's Arquitetura vertical and competes for both readership and architect-facing advertising.
- Dezeen: World's most influential digital design magazine covering architecture, interiors and design; competes with Casa Vogue for the same professional and enthusiast reader and for advertising spend from design-forward brands, but with a digital-native (no print) cost structure.
- Designboom: Independent architecture and design magazine covering international projects, designers and exhibitions; overlaps with Casa Vogue's Design vertical and competes for design-savvy readers and brand-partner content revenue.
Regional players
- Casa & Jardim: Long-running Brazilian home decoration and gardening publication — direct Brazilian domestic competitor to Casa Vogue in the local interior design and lifestyle category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Casa Vogue social profiles
Digital presenceCasa Vogue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa Vogue leadership team
Management profileNumber of profiles
Casa Vogue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa Vogue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa Vogue
What does Casa Vogue do?
Casa Vogue is a Brazilian digital and print magazine publishing brand that produces editorial content covering interior design, architecture, decoration, lifestyle, travel, food, and smart home topics. Operated by Editora Globo S/A under the Grupo Globo conglomerate, the brand distributes content through its website, digital edition, newsletters, social media, and a printed magazine targeted at Brazilian readers and design professionals.
Is Casa Vogue a public or private company?
Casa Vogue is a private company. It is classified as corporate owned and is currently operating.
When was Casa Vogue founded?
Casa Vogue was founded in 1996. It employs 51 to 100 people.
Where is Casa Vogue based?
Casa Vogue is headquartered in São Paulo, Brazil, in the Latin America region.
How does Casa Vogue make money?
Two revenue lines are on record. Advertising is the primary driver. The others are subscriptions.
Who are Casa Vogue's main competitors?
Direct peers on record are Architectural Digest (Condé Nast), Livingetc, Wallpaper*, Elle Decor, Dwell Magazine and AD France / AD Italia. Emerging players are ArchDaily, Dezeen and Designboom. Casa & Jardim is listed as a regional player.
Does Casa Vogue have an API?
No public API is recorded for Casa Vogue.
What industry is Casa Vogue in?
Casa Vogue's product category is Interior Design & Architecture Media. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines. Its SIC code is 2721.