Ad France

What Ad France does

Ad France is a privately held French advertising regie (ad space seller) founded in 2009 and headquartered in Saint-Ouen, in the Paris metropolitan area. The company operates a digital in-store screen network across two principal retail verticals: large grocery stores (GSA — Grande Surface Alimentaire), where screens are deployed as suspended units behind checkout lanes, and specialized city-center retailers, addressed through the Wedooh storefront sub-brand. Beyond these core environments, inventory extends to single- and double-sided totem screens in shopping mall galleries, single-face totems at drive-through entrances, and outdoor 4–8 m² LED screens at gas stations. The company runs a direct, sales-led go-to-market, engaging both national and local advertisers as well as retailer partners, with a turnkey service bundle covering advertising spot creation, broadcast management with real-time remote content updates, and personalized commercial follow-up across multi-year contracts.

The underlying technology is a digital screen network supported by a remote content management system that allows retailer teams to update messaging across the inventory through a centralized interface, replacing static paper POS materials (PLV, kakemono, posters). Pricing is quote-based, structured around geographic zones, catchment areas, points of sale, and target audience criteria; the regie model allows advertiser contributions toward retailer installation costs, which the company describes as an amortization mechanism for the retailer. As of the most recent disclosures the network comprises 1,876 screens across 110+ points of sale, generating 850,000 impressions per day and reaching more than 7.5 million weekly visits.

The business model is the classic French advertising regie: revenue is generated by selling advertising slots on Ad France-owned or managed screens to third-party advertisers, with optional revenue sharing back to host retailers to offset capital expenditure. Reach metrics and effectiveness claims (55% purchase incitement, 35% impulse trigger, 70% future-purchase influence) are used as the principal sales arguments to advertisers, alongside named client references displayed on the corporate site. The company operates exclusively in France, employs 11–50 people, has no disclosed institutional funding, parent company, or M&A activity, and does not publicize financial figures.

Name

Ad France

Legal name

Ad France

Website

https://adfrance.tv

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Ad France is a French advertising regie that sells digital-screen advertising space across a network of 1,876 screens in GSA grocery stores, specialized retailers, mall galleries, drive-throughs, and outdoor LED locations, serving national and local advertisers through multi-year, turnkey campaigns.

Ownership category

akta.pro rank

Product category

Retail Digital Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (541810), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Place-Based / Retail Media Networks (In-Store Screens, Malls) (MPAAAKAE)

akta.pro secondary industries

Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF), Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD), Street Furniture OOH Advertising (Bus Shelters, Kiosks, Benches) (MPAAAKAD)

Keywords

• Digital out-of-home advertising
• In-store screen network
• Retail media advertising
• Advertising sales regie
• Digital signage services

Headquarters

HQ city

Saint-ouen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Advertising Space Sales: Ad France operates as an advertising regie specializing in selling advertising space on their digital screen network. Revenue is generated by offering advertisers access to their network of in-store screens across GSA and specialized retail locations. The regie model allows for flexible advertising based on geographic zones, catchment areas, specific points of sale, and target audiences. Pricing can be optimized through advertiser contributions to installation costs based on certain criteria.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ad France is an advertising regie (ad sales house) that sells advertising space on a proprietary network of digital screens installed in large grocery stores (GSA) and specialized retail locations across France. The company owns and operates 1,876+ screens across 110+ points of sale, reaching over 7.5 million weekly visitors, and provides turnkey services including advertising spot creation, real-time broadcast management, and personalized commercial follow-up.

Product overview

Ad France operates as a digital advertising network offering a unified media solution centered on in-store digital screens. The core product is the Ad France Screen Network, which encompasses various screen placement types: suspended screens at checkout (GSA), totem screens in shopping malls (simple and double-sided), drive-thru entrance screens, Wedooh window displays in specialized stores, and outdoor LED screens at gas stations (4-8m2). This network is supported by three key services: Création de spot publicitaire (advertising spot creation), Gestion de la diffusion (broadcast management with real-time updates), and Suivi commercial personnalisé (personalized commercial follow-up). The offering is a 100% digital advertising media platform targeting future customers through strategic screen placements reaching 7+ million weekly visitors across 1,876 screens.

Differentiator

Problem solved

Functional benefit

Brands

• Wedooh: Digital screen advertising solution for storefront windows of specialized retail stores in city centers.

Products and services

• Ad France Screen Network A network of 1,876+ digital screens across 110+ retail points of sale in France, spanning suspended checkout screens in GSA, single and double-sided totems in mall galleries, drive-thru entry totems, Wedooh storefront vitrines in city-center specialty stores, and 4-8m² outdoor LED screens at gas stations. It is sold to advertisers and retailers as a 100% digital retail media channel with local, regional, or national coverage.
• Création de spot publicitaire (Advertising Spot Creation) Custom creation of advertising spots adapted to the different screen formats (in-store, mall gallery, drive, storefront, outdoor LED) and to the advertiser's message and target audience. This service is part of the turnkey package sold alongside ad space.
• Gestion de la diffusion (Broadcast Management) Scheduling, broadcasting, real-time remote updates, and monitoring of advertising content across the screen network via Ad France's proprietary Remote Content Management System. Sold as part of the turnkey media service.
• Suivi commercial personnalisé (Personalized Commercial Follow-up) Ongoing personalized commercial account management provided to advertisers throughout the duration of their engagement, including campaign follow-up and reporting. Sold as part of the turnkey media service.
• Wedooh Vitrine (Storefront Screen Solution) Digital storefront vitrine screens installed at specialized retailers in city centers, sold as part of Ad France's sub-brand Wedooh within its broader screen network offering.
• Turnkey Retail Digital Signage Solution (Pour les Commerçants) End-to-end digital signage solution for retailers combining advisory on screen hardware/type/location, installation with competitive tariffs, dedicated and generic content creation and diffusion, and remote real-time content management by the retailer's teams. Retailers can offset installation costs through advertiser contributions managed by Ad France's régie.

Quantifiable outcome

• Screens incite product purchase in 55% of cases
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Wedooh (Vitrine offering)coreOthersWedooh appears to be a related brand or product offering for digital storefront screens in specialized city center retail locations. Ad France offers 'Vitrine Wedooh' screens as part of their product portfolio for specialized retail locations.

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• VusionGroup (SES-imagotag): European leader in digital in-store solutions including electronic shelf labels and connected retail displays for grocery retailers. Comparable because it sells digital screen-based in-store media into the same GSA accounts Ad France serves, though its offering spans IoT and shelf-edge infrastructure beyond advertising sales.
• JCDecaux: Global outdoor advertising leader with significant French OOH presence including street furniture and digital screens. Comparable as a large incumbent selling physical advertising inventory across French retail and urban environments, though its scale and breadth far exceed Ad France's focused in-store retail footprint.
• Criteo: French-founded ad-tech company operating a global retail media platform that monetizes retailer audiences. Comparable because it competes for the same advertiser retail-media budgets as Ad France, though Criteo's medium is digital/online rather than physical in-store screens.
• Clear Channel France: Major French OOH operator with growing digital screen inventory in retail and urban environments. Comparable because it sells physical advertising space on digital screens to French advertisers, but it operates across many OOH formats beyond Ad France's in-store specialization.

Emerging players

• Instoremedia: Retail digital signage and in-store media network operator with European presence. Comparable because it builds and monetizes in-store digital screen networks for retailers and advertisers using a similar business model to Ad France, though with a more software/SaaS orientation.
• Quividi: French company providing audience analytics and measurement for in-store digital signage networks. Comparable because it serves the same advertisers and in-store digital screen operators as Ad France, though it focuses on the measurement/analytics layer rather than selling the advertising space itself.
• MediaCart / Catch Media: Provider of digital advertising screens for shopping carts and in-store retail environments. Comparable because it monetizes in-store retail shopper attention via digital screens, though its cart-mounted format differs from Ad France's suspended and totem screen formats.

Regional players

• Wall Decaux: French subsidiary of JCDecaux operating street furniture and urban advertising displays across French cities. Comparable as a French-focused outdoor advertising operator selling physical ad space to local and national advertisers, though its inventory is primarily urban/street rather than in-store retail.

Direct peers

• Pikasso: Independent OOH advertising sales house operating digital screens in shopping malls and retail environments across France and neighboring countries. Highly comparable to Ad France's mall-gallery totem and in-store retail media model, with overlapping advertiser base and similar value proposition.
• Amscreen (Clear Channel Outdoor): In-store digital screen advertising network originally built for UK grocery and retail chains, now part of Clear Channel Outdoor. Directly comparable to Ad France's model of selling advertising on digital screens deployed inside grocery and retail environments to brand advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ad-france-tv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ad France