Elite Training Center

What Elite Training Center does

Elite Training Center is a privately held martial arts gym founded in 2003 in Redondo Beach, California, delivering multi-discipline combat and fitness training across MMA, Krav Maga, Muay Thai, Brazilian Jiu-Jitsu, Kali/Silat, Boxing, and the proprietary LOTAR counter-terrorism system. The company serves the South Bay Los Angeles community (Redondo Beach, Hermosa Beach, Manhattan Beach, Torrance, Long Beach, and surrounding municipalities) with programs segmented by age (Kids 4-8, Youth 9-12, Adults) and use case (general fitness, women's self-defense, law enforcement/military tactical training, competition preparation). Operated as a single-location storefront at 1628 S Pacific Coast Hwy, the gym runs daily scheduled classes, private one-on-one training, firearms instruction, an invitation-only CQC Club for advanced students, and recurring workshop and seminar events.

The technical offering centers on an integrated eight-discipline curriculum that runs through a proprietary "Combative Mixed Martial Arts" system created by President and Chief Instructor Brian Rauchbach. This system fuses Krav Maga, LOTAR, Kali, Jiu-Jitsu, Boxing, and Muay Thai techniques for civilian, law enforcement, and military self-defense — covering hand-to-hand fighting, gun disarms, arrest and control, counter-terror techniques, and knife/stick weapons work. The instructor team of 11 named coaches brings operational credentials from U.S. Navy SEAL Team 2, Army Rangers, federal law enforcement perishable-skills instruction, UFC fight experience (Joe Pardo, UFC 1998), Gracie Jiu-Jitsu lineage (Sam DiMaggio under Rorion Gracie), and international counter-terrorism unit exposure (SAS, GIGN, GIS, UAT). The CQC Club extends the curriculum to the full law enforcement/military corpus including firearms. Digital infrastructure is limited: no proprietary mobile app, no public APIs, no SDK, and no MCP, with website booking handled through the third-party mystudio.io platform.

Revenue is generated primarily through recurring monthly memberships for unlimited multi-discipline class access, supplemented by drop-in fees, paid private training sessions, firearms training and consultation, books and merchandise, and specialty workshops priced $50-$75 per attendee (e.g., Shawn Williams BJJ seminar, Belton Lubas Filipino Martial Arts workshop). The direct-to-consumer acquisition model relies on a 2-free-trial-class offer, walk-in availability, community word-of-mouth, and event-driven seminars, with marketing distributed across Instagram, Facebook, Twitter, YouTube, Yelp, Google Business (4.9 stars, 59 reviews), Groupon promotions, and a content-rich blog. After 23 years of operations, Elite Training Center announced permanent closure of its Redondo Beach facility with final day of operations set for June 23, 2026.

Name

Elite Training Center

Legal name

Elite Training Center

Website

https://elitetrainingcenter.net

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Training Center is a privately held multi-discipline martial arts gym in Redondo Beach, California, serving the South Bay Los Angeles community with instruction in MMA, Krav Maga, BJJ, Muay Thai, Kali/Silat, LOTAR, and firearms training across kids, youth, and adults; the business has announced permanent closure effective June 23, 2026.

Ownership category

akta.pro rank

Product category

Martial Arts Training

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), Technical and Trade Schools (61151)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Combat Sports Gyms & Dojos (MMA, Boxing, Wrestling, Martial Arts) (MPAKAJAG)

akta.pro secondary industries

Mixed Martial Arts (MMA) Training (HSADADAD), Reality-Based Self-Defense Programs (Krav Maga, Combatives) (HSADADAE), Law Enforcement / Military / Security Defensive Tactics Training (HSADADAI), Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC), Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC)

Keywords

• Martial arts training
• Self defense classes
• Krav Maga instruction
• Mixed Martial Arts
• Muay Thai kickboxing

Headquarters

HQ city

Redondo Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Recurring membership fees for access to regular martial arts classes including MMA, Krav Maga, Muay Thai, BJJ, Kali, and fitness programs. Students join for fitness, skill development, competition goals, confidence, and community.
2. Drop-in Classes and Day Passes: Single class attendance options for visitors and trial customers. 2 free trial classes offered for new students.
3. Private Training Sessions: One-on-one personalized training with instructors including Brian Rauchbach, offered at gym, home, or shooting range. Additional fees beyond standard membership.
4. Workshops and Seminars: Specialized workshop series and seminars (e.g., $75 for Shawn Williams BJJ Seminar, $50 for Filipino Martial Arts Seminar with Belton Lubas). Multi-week workshop blocks available.
5. Firearms Training Program: Comprehensive firearms instruction including handguns, shotguns, and rifles. Classes range from basic safety to advanced self-defense tactics. Private and semi-private training available.
6. Books and DVDs: Recommended martial arts and self-defense resources available through the gym including Living The Martial Way, Complete Krav Maga, Martial Arts After 40, and The Art of War.
7. Firearms Sales and Consultation: Assistance with firearm selection and purchase for first-time buyers, along with ongoing firearms safety consultation services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Elite Training Center is a martial arts school in Redondo Beach, California delivering scheduled in-person classes in Krav Maga, MMA, Muay Thai Kickboxing, Brazilian Jiu-Jitsu, Kali/Silat, Boxing, LOTAR counter-terrorism training, fitness, and age-specific kids and youth programs. It also offers private one-on-one instruction, specialty seminars and workshops led by visiting instructors, firearms training and sales, and books/DVDs. The proprietary Combative Mixed Martial Arts system, developed by founder Brian Rauchbach, integrates multiple disciplines for self-defense and tactical applications.

Product overview

Elite Training Center is a martial arts gym offering a comprehensive suite of training programs centered around Mixed Martial Arts (MMA) as the core discipline. The gym provides multiple complementary martial arts including Krav Maga, Muay Thai Kickboxing, Brazilian Jiu-Jitsu, Kali/Silat, Boxing, and LOTAR (law enforcement/military training). Programs are structured across all age groups (Kids 5-8, Youth 9-12, Adults) and skill levels, with the CQC Club serving as an invitation-only advanced program. The gym also offers firearms training, fitness classes, workshops, private training sessions, and a 2-free-trial promotion for new members. The portfolio is delivered through daily scheduled classes, specialty workshops, and one-on-one instruction at their Redondo Beach, California facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Mixed Martial Arts (MMA) Classes Professional MMA instruction covering kicking, punching, clinching, and ground fighting developed by experienced fighters and instructors. Open to adults, teens, and youth.
• Krav Maga Classes Israeli self-defense system emphasizing instinctive movements, situational awareness, and practical techniques for real-world threats. Available to adults, women and youth.
• Muay Thai Kickboxing Classes Thai martial art known as 'the Art of Eight Limbs,' using punches, kicks, elbows, knees, and clinch fighting for striking and conditioning.
• Brazilian Jiu-Jitsu Classes Ground-based martial art focusing on leverage, joint locks, chokes, and positional control for self-defense and sport competition.
• Kali/Silat Classes Filipino martial arts covering weapon-based (sticks, knives, swords) and empty-hand combat techniques including strikes, grappling, and footwork.
• Boxing Classes Striking art focused on punches, footwork, and defensive movements for fitness and self-defense.
• LOTAR Law Enforcement and Military Training Counter-terrorism system customized for law enforcement and military personnel, integrating Close Quarter Combat (CQB) techniques and intuitive self-defense that does not rely on size or strength.
• CQC (Close Quarter Combat) Club Invitation-only advanced program for Black Belt and above students and those aspiring to teach, covering the full law enforcement and military systems including firearms training.
• Fitness Classes Cardio and strength training combining calisthenics, plyometrics, and martial arts techniques for fat burning and muscle toning.
• Kids Martial Arts (Ages 5-8) Beginner martial arts program building confidence, focus, and coordination through age-appropriate techniques and fun activities for boys and girls ages 4-8.
• Youth Martial Arts (Ages 9-12) After-school program blending Kickboxing, Muay Thai, Krav Maga, Brazilian Jiu-Jitsu, and Boxing for developing real martial arts skills in boys and girls ages 9-12.
• Women's Self-Defense Classes Self-defense training focusing on intuitive Krav Maga techniques, situational awareness, counter-abduction, and practical skills for women of all skill levels.
• Firearms Training Comprehensive firearms instruction covering handguns, shotguns, and rifles with safety training and self-defense tactics. Private and semi-private training available.
• Private One-on-One Training Personalized one-on-one training with Brian Rauchbach covering martial arts, fitness and firearms instruction at the gym, customer's home, or shooting range, with separate fees beyond standard membership.
• Workshops and Specialty Seminars Focused seminars and multi-week workshop series led by Brian Rauchbach and guest instructors (e.g., Shawn Williams BJJ Seminar at $75, Belton Lubas Filipino Martial Arts Seminar at $50). Available to members and non-members.

Quantifiable outcome

• 4.9 star Google rating with 59 reviews indicating high customer satisfaction
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Special Air Service (SAS) - EnglandminorStrategic or Co-development PartnerBrian Rauchbach worked with and was trained by operators from SAS during his international personal protection and security contracting career. Training focused on tactical applications and close-quarters combat techniques.
• GIGN (National Gendarmerie Intervention Group) - FranceminorStrategic or Co-development PartnerProtection Division of French National Gendarmerie. Brian Rauchbach's operational experience included training interactions with GIGN operators in international theaters.
• GIS (Special Operations Group) - ItalyminorStrategic or Co-development PartnerItalian Special Operations Group. Collaborative training and operational experience with GIS operators during international security contracting.
• U.S. Naval Special Warfare UnitsminorStrategic or Co-development PartnerNaval Special Warfare units in the USA. Brian Rauchbach's professional security contracting included work with Navy SEALs and other NSW components.
• UAT (Anti Terror Unit) - ChileminorStrategic or Co-development PartnerChilean Anti-Terror unit. Part of international high-risk protection projects involving counter-terrorism training and operations.
• Shawn WilliamsminorStrategic or Co-development PartnerWorld-renowned BJJ coach conducting Kata Gatame Seminar at Elite Training Center on March 18, 2026. Teaching three-stage finishing system and closed loop grappling.
• Belton LubasminorStrategic or Co-development PartnerFilipino Martial Arts instructor conducting Kali/Arnis/Balintawak workshop at Elite Training Center on April 6th. Teaching core principles of traditional Filipino weapons and empty-hand systems.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• American Top Team: Major MMA academy offering MMA, BJJ, Muay Thai, and self-defense for all ages. Comparable adult and youth combat sports programming.
• Gracie Barra: Largest global BJJ organization with hundreds of schools. Comparable in offering Brazilian Jiu-Jitsu and MMA programs to adults and youth, and competes for the same South Bay student base.
• Tiger Schulmann's Martial Arts: Multi-discipline martial arts chain offering kickboxing, MMA, Krav Maga-style self-defense, and kids programs. Closely comparable integrated curriculum and pricing model.
• Alliance BJJ: One of the largest BJJ associations globally with affiliated academies offering competition-oriented BJJ and MMA programs. Comparable to Elite's BJJ and competition team offerings.

Emerging players

• Hard Knocks 365: MMA-focused training center combining striking, grappling, and conditioning with a community-driven model similar to Elite Training Center's adult and youth programming.
• 10th Planet Jiu-Jitsu: No-gi BJJ-focused organization with multiple US locations. Overlaps with Elite's BJJ curriculum and competition programming for advanced students.
• Xtreme Couture: MMA gym with strong law enforcement/military training positioning (founded by Randy Couture). Closely comparable to Elite's LOTAR/CQC and firearms niche offerings.

Direct peers

• Krav Maga Worldwide: Premier Krav Maga training organization offering civilian, women's, and law enforcement self-defense programs. Directly comparable to Elite's Krav Maga and LOTAR tracks.
• UFC Gym: Multi-discipline combat sports franchise offering MMA, BJJ, kickboxing, and self-defense classes. Overlaps directly with Elite Training Center's adult and youth MMA curriculum and shares the South Bay/LA market.

Regional players

• Paragon Brazilian Jiu-Jitsu: BJJ/MMA academy with strong competition lineage operating primarily on the US West Coast. Comparable curriculum for adults and youth focused on grappling and MMA.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/elitesouthbay
• YouTubeyoutube.com/channel/UC1mNcq1UfyBax99bmElxNeA
• Facebookfacebook.com/EliteTrainingCenterRB
• Instagraminstagram.com/elitetrainingcenterredondo
• LinkedInlinkedin.com/company/elite-training-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Training Center