What Fynbo Foods does

Fynbo Foods A/S is a Danish, privately held manufacturer of fruit- and vegetable-based food products—principally marmalades, jams, fruit porridges, fruit jellies, and sauces—headquartered in Vrå, North Jutland, with production consolidated at a single Danish site that is HACCP-based and certified to the BRC Global Food Standard. Founded in 2002 by Richard Fynbo and four former colleagues from the jam industry, the company has grown to approximately 100 employees representing 10 nationalities and is described as one of the leading Nordic producers within its category.

The company operates a deliberate four-segment business model. The largest channel is private-label manufacturing, where Fynbo develops, produces, and packages marmalade and fruit/vegetable products under retailers' own brands for customers worldwide, including product development, quality control, packaging design, and labeling compliance. A foodservice/hospitality division sells a complete range of portion, buffet, and à la carte products (including the proprietary "Bagefast" bake-stable marmalade line) to hotels, restaurants, caterers, and professional kitchens. An industrial/B2B ingredients business supplies semi-finished fruit products in bulk formats (e.g., 13 kg pails) to bakeries and food manufacturers. Finally, a branded retail business sells consumer products under multiple sub-brands—Fynbo Classic, Fynbo Økologisk (organic with Fairtrade sugar), Fynbo Delight (no-sugar-added, Stevia/Erythritol), Fynbo Gourmet (60% fruit, no preservatives), Fynbo Hyggeli' (value), and Fynbo Cremet (smooth texture)—through Danish and Scandinavian retail chains.

Commercially, Fynbo is certified by Flo-Cert for Fairtrade, authorized by the Danish Veterinary and Food Administration for organic production, a member of SEDEX, and signed to the UN Global Compact, Science Based Targets initiative, and DI's Diversity Pledge in 2024, with a 42% scope 1+2 CO2 reduction target by 2030 versus 2021. Go-to-market is a hybrid of channel-partner distribution for private label and enterprise field sales supported by international trade-fair participation; the company has 100% renewable electricity via on-site solar and Danish wind/solar certificates. There is no public revenue disclosure, and the company has no disclosed external investors or M&A activity.

Name

Fynbo Foods

Legal name

Fynbo Foods A/S

Website

https://fynbofoods.dk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Fynbo Foods A/S is a privately held Danish manufacturer of marmalades, jams, fruit porridges, jellies, and sauces, founded in 2002 and based in Vrå. It serves global retailers via private label, foodservice operators, food-industry customers with bake-stable ingredients, and Scandinavian consumers through its Fynbo sub-brands.

Ownership category

akta.pro rank

Product category

Fruit preserves and marmalade manufacturing

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Jams, Jellies, Preserves & Marmalades Manufacturing (AFAKACAJ)

akta.pro secondary industry

Breakfast & brunch prepared items manufacturing (AFAKAHAH)

Keywords

• Fruit preserves manufacturing
• Private label food production
• Foodservice marmalade supply
• Organic jam production
• Bake-stable fruit products

Headquarters

HQ city

Vrå

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Private Label Manufacturing: Leading Nordic producer of marmalade and fruit/vegetable products under retailers' own brands. Products developed in collaboration with customers regarding quality, packaging and design.
2. Foodservice Products: Complete range of products developed for professional kitchens including portion servings, buffets and à la carte. Products include marmalade/jam, fruit porridge, fruit jelly and drinks.
3. Industrial/B2B Ingredients: Semi-finished products for the food industry including bake-stable marmalades in buckets, and development and manufacturing of fruit/vegetable-based semi-finished products.
4. Retail Consumer Products: Brand products sold through retail including Fynbo, Fynbo Organic, Fynbo Delight (no added sugar), Fynbo Gourmet, Fynbo Classic, and Hyggeli product lines.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fynbo Foods manufactures fruit-based food products — including marmalades, jams, fruit porridges, fruit sauces, fruit jellies, and condiments — at its Danish facility in Vrå. The company produces its own consumer Fynbo sub-brands (Classic, Økologisk, Delight, Gourmet, Hyggeli', Cremet), supplies foodservice operators with portion, buffet and à la carte formats, manufactures semi-finished bake-stable marmalades for industrial bakeries, and offers private label manufacturing services to retailers worldwide.

Product overview

Fynbo Foods is a Danish marmalade and fruit-based food manufacturer founded in 2002, producing a comprehensive portfolio of spreads, fruit porridges, sauces, and condiments. The product portfolio is organized across multiple sub-brands serving different market segments: the core Fynbo brand for everyday consumption; Fynbo Økologisk (organic) using Fairtrade organic sugar; Fynbo Delight (no-sugar-added) sweetened with Stevia and Erythritol; Fynbo Gourmet as a premium 60% fruit line; Fynbo Hyggeli' as an affordable comfort line; and Fynbo Classic in bulk packaging for foodservice. The B2B division serves the foodservice industry with professional-grade products including bake-stable marmalades, and offers private label manufacturing services. All products are manufactured in Denmark at the company's factory in Vrå.

Differentiator

Problem solved

Functional benefit

Brands

• Fynbo Classic: A broad series of marmalades and jams in good standard quality at a competitive price for everyday sweet moments.
• Fynbo Økologisk
• Fynbo Delight
• Fynbo Gourmet
• Fynbo Hyggeli'
• Fynbo Cremet
• Fynbo (core brand)
• Foodservice products
• Private Label

Products and services

• Fynbo Classic Marmalade Series
• Fynbo Cremet Smooth, creamed marmalade variants made with pureed fruits, designed for a texture without whole berries or seeds. Sits within the Fynbo sub-brand family.
• Fynbo Økologisk (Organic Series) Organic marmalade and jam series made with organic fruit, sweetened with organic Fairtrade sugar, and flavored with organic lemon juice. Available in 14+ varieties including strawberry, raspberry, blueberry, blackberry, and apricot. Targeted at consumers seeking certified organic fruit spreads.
• Fynbo Delight (No Sugar Added) No-sugar-added marmalade and fruit spread series sweetened with Stevia and Erythritol, containing 60% fruit with low calorie content. Targeted at health-conscious consumers seeking sweet products without added sugar.
• Fynbo Gourmet Exclusive premium marmalade and jam series with 60% fruit content, sweetened with Fairtrade sugar, containing no preservatives. Features unique flavors such as Strawberry, Raspberry, Blackcurrant, Apple-Passion, Violet Plum, Pear-Ginger, and Purple Fig.
• Fynbo Hyggeli' Value-oriented marmalade series for everyday moments of coziness and indulgence, available in varieties like Strawberry, Boysenberry, Apricot, and creamed variants. Positioned as an affordable treat without compromising on quality.
• Fynbo Classic in Bulk Pails Classic marmalades available in larger containers (buckets/pails) for foodservice and bulk use, offering the same Fynbo Classic quality in more economical packaging sizes.
• Fynbo Frugtgrød (Fruit Porridge) Fruit porridge series including both Classic and Delight (no-sugar-added) variants in flavors such as Strawberry (jordbær), Apple (æble), and Prune (sveske). Used as a traditional Danish accompaniment.
• Fynbo Kirsebærsauce (Cherry Sauce) Classic cherry sauce suitable for traditional desserts like risalamande, cheesecake, and as an ice cream topping. Available in Classic and Hyggeli' variants.
• Fynbo Frugtgelé (Fruit Jelly) Fruit jelly series available in Fynbo, Økologisk (organic), and Classic variants. Includes blackcurrant jelly (ribsgelé) and other flavors, used as accompaniments to meat dishes and cheese boards.
• Fynbo Tilbehør (Condiments) Condiment products including sweet pickles and cucumber relish intended for use as hot dog toppings, burger ingredients, and sandwich accompaniments.
• Fynbo Foodservice Range Complete B2B product assortment designed for the foodservice sector including caterers, restaurants, bakeries, and professional kitchens. Includes Classic, Organic, and Bagefast (bake-stable) marmalades, fruit porridges, fruit sauces, and fruit jellies in foodservice-appropriate packaging sizes.
• Fynbo Bagefast (Bake-Stable Marmalade) Bake-stable marmalade series designed for professional bakers, featuring good baking stability, fresh taste, and color stability during baking. Available in strawberry, raspberry, apricot, prune, apple, and apple-cube varieties in 13kg pails.
• Fynbo Private Label Manufacturing Private label marmalade and fruit/vegetable-based product manufacturing service for retailers. Fynbo Foods is a leading Nordic manufacturer offering product development, quality control, packaging design, and compliance with labeling regulations, including Fairtrade and organic options.
• Fynbo Industrial (Semi-Finished B2B Ingredients) Semi-finished products for the food industry including bake-stable marmalades in pails, suitable for bakeries and food manufacturers requiring bulk ingredients and custom fruit/vegetable-based product development.

Quantifiable outcome

• 42% CO2 emission reduction target in scope 1 and 2 by 2030 compared to 2021
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• UN Global CompactcoreStrategic or Co-development Partner · 1 January 2024Fynbo Foods joined the UN Global Compact in 2024, committing to work with the Global Compact's Ten Principles regarding human rights, labor rights, climate and environment, and anti-corruption.
• DI's DiversitetsløfteminorStrategic or Co-development Partner · 1 January 2024Joined DI's Diversity Pledge in 2024, committing to work toward promoting an inclusive and diverse workplace.
• Science Based Targets initiativecoreStrategic or Co-development Partner · 1 January 2024Joined Science Based Targets initiative in 2024 to ensure their reduction targets are ambitious and aligned with the Paris Agreement's goal of keeping global warming below 1.5 degrees.
• Fairtrade/Flo-Cert GmbHcoreStrategic or Co-development Partner · 1 January 2002Fynbo Foods is certified by Flo-Cert GmbH according to international Fairtrade Standards. They may produce products bearing the international Fairtrade label, with most products in the Fynbo range carrying the white Fairtrade sugar mark. Fairtrade aims to improve working and living conditions for farmers in Africa, Asia, South and Central America while promoting environmental protection.
• SEDEX (Supplier Ethical Data Exchange)minorStrategic or Co-development PartnerFynbo Foods is a member of the global collaboration platform SEDEX for ethical supply chain data exchange.
• UnicefminorGTM or Marketing PartnerCorporate sponsorship partner supported annually.
• Red BarnetminorGTM or Marketing PartnerAnnual corporate sponsor.
• Røde KorsminorGTM or Marketing PartnerAnnual corporate sponsor.
• WWFminorGTM or Marketing PartnerAnnual corporate sponsor with nature conservation focus.
• Kræftens BekæmpelseminorGTM or Marketing PartnerAnnual corporate sponsor.
• Hjørring Kommune JobcenterminorStrategic or Co-development PartnerFunctions as a company center for the local job center in Hjørring Municipality, helping to get unemployed citizens into meaningful activation. Over 200 company interns have had internships, and several current employees were hired through this program.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• St. Dalfour: St. Dalfour is a French premium jam brand focused on 100% fruit, no-preservative recipes sold globally through retail and foodservice. It competes with Fynbo Gourmet on the same premium shelf space in international gourmet and specialty retail.
• Mackays: Mackays is a Scottish family-owned preserve and marmalade producer selling branded and private-label products through UK and international retail. Like Fynbo it is a medium-sized, multi-channel preserve specialist competing on quality and heritage.
• Wilkin & Sons (Tiptree): Wilkin & Sons is a UK premium preserve manufacturer famous for the Tiptree brand, with a portfolio of small-batch jams, marmalades, and condiments sold globally. It is comparable in premium positioning, gift/specialty channel exposure, and brand-led economics to Fynbo's Gourmet line.
• Zentis: Zentis is a German family-owned fruit preserve and jam manufacturer with a strong private-label and industrial customer business across Europe. It is one of the most direct comparables to Fynbo given its private-label scale, multi-channel reach, and fruit preparation capabilities.
• Scandic Food: Scandic Food is a Nordic private-label food manufacturer producing preserves, condiments, and other ambient products for major Scandinavian retailers. It is one of the closest direct comparables to Fynbo given its private-label focus, Nordic customer base, and similar scale.
• Andros Group (Bonne Maman): Andros Group is a French fruit-processing company best known globally for the Bonne Maman premium jam brand. It competes directly with Fynbo in retail preserves across Europe and operates a comparable branded plus private-label plus foodservice model.

Emerging players

• Monini: Monini is an Italian family-owned food company best known for olive oil but with a growing presence in condiments, sauces, and fruit-based products. It is an adjacent emerging peer relevant to Fynbo's expansion into sauces, condiments, and private-label Mediterranean-adjacent categories.

Broad incumbents

• The Hain Celestial Group (Hartley's): Hain Celestial owns the Hartley's jam and marmalade brand and broader UK/European ambient grocery portfolio. It is a relevant incumbent comparable for Fynbo's branded retail and private-label jam business, though Hain operates at much greater scale and breadth.
• Hero Group: Hero is a Swiss international food company with a leading position in jams, preserves, baby food, and healthy snacks across Europe. Its preserve business is a direct comparable, while its broader portfolio makes it a broader incumbent rather than a pure-play peer.
• Orkla Foods (Orkla ASA): Orkla is a large Nordic branded food conglomerate whose portfolio includes jams, preserves, and other grocery categories alongside much larger businesses. It is a relevant incumbent competitor in the same Nordic retail aisles and a natural reference point for Fynbo's regional ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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• Xx.com/fynbofoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fynbo Foods