Surprice Car Rentals

What Surprice Car Rentals does

Surprice Car Rentals is a privately held, Cyprus-incorporated car rental company operating an asset-light global franchise network headquartered in Athens, Greece. The company rents vehicles to leisure and business travelers under the Surprice and Surprice Mobility brands across more than 30 countries in Europe, North America, the Caribbean, Latin America, Africa, the Middle East, Asia, and Oceania, with hundreds of cities and thousands of pickup points. Core customers include individual travelers (short and long-term rentals), travel agencies and OTAs, and master franchisees; the company also offers business travelers short-term and corporate rentals with multi-level insurance.

The technology foundation is a centralized online booking and ICT platform with order management, operations support, dynamic pricing, fleet management, statistical reporting, and competition observatory capabilities, plus API connectivity for integration with online brokers, OTAs, and franchise operations. Each franchisee operates under the Surprice brand, with the parent providing training in marketing, sales, accounting, fleet management, and IT applications, along with access to the global distribution network.

Revenue is generated through four streams: transaction fees from car rental services, franchise/licensing fees and royalties from master franchisees, ancillary insurance scheme revenue, and B2B distribution/affiliate revenue from online brokers, OTAs, and travel agencies. Go-to-market is hybrid: direct-to-consumer via the surpricemobility.com website (with AI chatbot support), franchise expansion, and B2B partnerships with travel intermediaries. The company is founder-led (co-founders Manolis Paspalakis and Nikos Paspalakis) and privately held with no disclosed institutional funding or public listing.

Name

Surprice Car Rentals

Legal name

Surprice Car Rentals

Website

https://surpricemobility.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Surprice Car Rentals is a privately held, Athens-based car rental company operating an asset-light global franchise network across 30+ countries. It serves individual and business travelers, travel agencies, and master franchisees via a centralized online booking and ICT platform with B2B and direct distribution.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Long-Term / Monthly Car Rental (THADAAAE)

akta.pro secondary industries

Long-Term Car Rental (Monthly/Extended Hire) (TLABAAAD), Long-Term / Fixed-Term Car Subscriptions (6–36 months) (THADACAD)

Keywords

• Car rental services
• Vehicle rental network
• Franchise car rental
• Online car booking
• Rental fleet management

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Car Rental Services: Primary revenue stream from renting vehicles to customers for short and long-term periods. Customers pay rental fees based on duration, vehicle type, and optional extras. Insurance schemes are included at multiple levels.
2. Franchise Fees: Revenue from master franchisees who pay fees to join the Surprice network. Franchisees gain access to the brand, ICT infrastructure, training, and support in exchange for fees and ongoing royalties.
3. Insurance Services: Multiple levels of insurance schemes offered as part of car rental proposals, providing ancillary revenue alongside vehicle rentals.
4. B2B Distribution Fees: Revenue from linking franchisees to worldwide distribution systems including online brokers, OTAs, and travel agencies. Franchisees benefit from global sales network expansion.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Surprice Car Rentals is a global car rental network that rents vehicles to travelers for short and long-term periods across 30+ countries. The company distributes its services through a master franchise model, direct online booking via its website, and B2B partnerships with online travel agencies and travel brokers. It also provides franchisees with ICT infrastructure, training, marketing support, and a centralized operations support system including fleet management and dynamic pricing tools.

Product overview

Surprice Car Rentals operates as a car rental service offering a unified platform for customers to rent vehicles for business and leisure travel. The core offering is the SurPrice Car Rental service, supported by a franchise network model. The product portfolio includes the B2B Online Booking Solution for travel partners, Fleet Management Services for franchise operations, and Insurance Services. The company provides car rental across a growing global network of countries and cities with 24/7 support, short and long-term rental options, and no hidden fees.

Differentiator

Problem solved

Functional benefit

Products and services

• SurPrice Car Rental Core car rental service offering short-term and long-term vehicle rentals across multiple countries and cities worldwide. Customers search by destination, pickup/return dates, vehicle type, and driver age, then book and pay online for personal or business travel.
• Surprice Franchise Program
• B2B Online Booking Solution Online booking and reservation management system for travel agencies, online travel agencies, and brokers. Partners access Surprice inventory and make reservations for their clients through a B2B network with API connectivity and instant visibility across major online channels.
• Insurance Services Multiple levels of insurance schemes offered as part of car rental proposals, providing coverage options alongside vehicle rentals for individual travelers and business customers.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Floga Parents' Association of Children with CancerminorOthersSurprice Car Rentals is partnered with Floga, a registered Greek charity established in 1982 at Panagiotis and Aglaia Kyriakou General Children's Hospital of Athens. The charity supports children suffering from cancer and their families by funding oncology departments in children's hospitals and assisting in treatment. The company invites customers to join in supporting this non-profit organization which has thousands of families under its care across Greece. Floga's administrative and financial audit is performed annually by Deloitte certified public accountants.

Scale indicators3 records

Recent moves15 records

Expansion highlights5 records

Broad incumbents

• Hertz Global Holdings: One of the largest global car rental incumbents, operating airport and off-airport locations across more than 160 countries. Directly comparable as a multi-region short/long-term rental provider serving leisure and business travelers, but with substantially larger fleet scale and brand recognition.
• Avis Budget Group: Global car rental group operating Avis and Budget brands worldwide. Comparable as an international rental network serving travelers via airport locations and loyalty programs, with a broader portfolio than Surprice but similar short/long-term rental core.
• Enterprise Mobility: Operator of Enterprise Rent-A-Car, National, and Alamo brands with extensive airport and neighborhood rental locations globally. Comparable international rental scale, with strength in both leisure and corporate segments where Surprice also competes.

Direct peers

• Sixt: European-headquartered premium and value car rental and leasing brand with strong airport presence across Europe and expanding globally. Most directly comparable as a technology-forward international rental brand targeting leisure and business travelers with multi-channel distribution.
• Localiza: Latin America's largest car rental operator, expanding internationally with a franchise-and-corporate hybrid model. Comparable as a regional rental player that has used franchise partnerships and acquisitions to scale cross-border presence.
• Centauro Rent a Car: Spanish-headquartered car rental company operating across Mediterranean and European leisure destinations. Directly comparable as a value-positioned leisure rental specialist serving international tourists with airport and city locations.
• Goldcar: Value-focused European car rental brand (part of Athlon/Europcar group) with strong presence in Mediterranean leisure destinations. Closely comparable to Surprice's low-cost leisure positioning and airport-heavy footprint in Southern Europe.
• Europcar Mobility Group: Major European car rental and mobility operator serving leisure and business customers across the continent and beyond. Comparable in target customer mix (tourists, SMEs), airport-led network, and reliance on tour operator/OTA partnerships.
• Thrifty Car Rental: Value-positioned global rental brand within the Hertz group, distributed via franchisees and corporate locations. Comparable franchise/franchisee structure and value-leisure targeting where Surprice also operates.

Emerging players

• AutoUnion: Greek-headquartered car rental network with strong presence across Greek islands and the wider Mediterranean. Most directly comparable as a regional, Greek-rooted rental operator competing in the same island and airport leisure segments where Surprice is concentrated.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCyzXQs45-_sv2NGW2bzMa_Q
• Facebookfacebook.com/surpricecarrentals
• LinkedInlinkedin.com/company/surprice-car-rentals
• Instagraminstagram.com/surpricecarrentals
• Xx.com/SurpriceCars

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surprice Car Rentals