Schumacher Insurance Agency

What Schumacher Insurance Agency does

Schumacher Insurance Agency is an independent insurance agency founded in 1990 and headquartered at 551 Passaic Avenue, West Caldwell, New Jersey. The agency operates as a multi-carrier intermediary, placing personal and commercial insurance coverage on behalf of clients with multiple insurance carrier partners. Its product portfolio spans more than 20 insurance lines including personal auto, homeowners, life, renters, flood, motorcycle, recreational vehicles, condominium, and rental property coverage on the consumer side, and general liability, commercial property, commercial auto, business owner's policy, workers compensation, cyber liability, directors and officers, professional liability, EPLI, umbrella, builder's risk, commercial flood, bonds, and nonprofit coverage on the commercial side. The agency also resells payroll processing through Primepoint and human resources/risk management services through HR/Advantage Advisory.

The business operates on a commission-based revenue model, earning a percentage of premiums paid by clients to its carrier partners. Go-to-market is consultative inside sales delivered by licensed insurance agents via phone, email, in-person consultations at the West Caldwell office, and online quote request forms. Customer segments are split between individuals/families seeking personal coverage and small-to-mid-size businesses seeking commercial coverage, with additional specialization in franchise owners and food-and-beverage operators. Marketing channels include an educational blog, a refer-a-friend program offering $25 gift cards, SEO-driven website quote capture, and direct sales through agency agents. The technology stack consists of standard agency management software (AMS360) plus third-party integrations for payroll, HR, and website accessibility, with no proprietary technology, AI capabilities, or public APIs disclosed.

The firm employs 11-50 staff, has operated continuously for approximately 35 years, and is privately held with no parent company, institutional investors, or acquisition activity disclosed. Competitive positioning emphasizes local New Jersey presence, multi-carrier access, integrity-driven service, and bundled service offerings (insurance, payroll, HR) for SMB clients.

Name

Schumacher Insurance Agency

Legal name

Schumacher Insurance Agency

Website

https://schins.net

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Schumacher Insurance Agency is an independent, multi-carrier insurance agency based in West Caldwell, New Jersey, founded in 1990, serving individuals and small-to-mid-size businesses with personal and commercial insurance plus bundled payroll and HR services.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Personal insurance brokerage
• Commercial insurance coverage
• Independent insurance agency
• Business insurance solutions
• Risk management services

Headquarters

HQ city

Montclair

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Earns commissions from multiple insurance carrier partners for placing personal and commercial insurance policies. Revenue derived from percentage of premium payments made by clients to insurance carriers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Schumacher Insurance Agency is an independent insurance agency that places personal and commercial insurance policies with multiple carrier partners on behalf of individual and business clients. The agency brokers personal lines (auto, homeowners, life, renters, flood, motorcycle, recreational vehicles, rental property, condominium) and commercial lines (general liability, commercial auto, property, business owner's policy, cyber liability, workers compensation, umbrella, professional liability, D&O, EPLI, builder's risk, bonds, nonprofit), supplemented by retirement planning, payroll, and HR services.

Product overview

Schumacher Insurance Agency is an independent insurance agency based in West Caldwell, New Jersey offering a comprehensive portfolio of personal and commercial insurance products along with supplementary business services. The agency provides personal insurance products including Auto Coverage, Homeowners Insurance, Life Insurance, Renters Insurance, Condominium Insurance, Flood Insurance, Motorcycle Coverage, Recreational Vehicles Insurance, and Rental Property Insurance. For business clients, the agency offers General Liability Insurance, Commercial Auto Insurance, Commercial Property Insurance, Business Owner's Policy (BOP), Cyber Liability Insurance, Workers Compensation Insurance, Umbrella Coverage, Professional Liability Insurance, Directors & Officers (D&O) Insurance, Employment Practices Liability Insurance (EPLI), Builder's Risk Insurance, Commercial Flood Insurance, Bonds, and Nonprofit Organizations Insurance. Additionally, the agency provides Retirement Planning services, Payroll Services (through Primepoint), and HR Services (through HR/Advantage Advisory) as complementary business solutions. The agency serves as an independent agent with access to multiple carrier partners to provide tailored insurance solutions for both personal and business needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Auto Coverage Personal automobile insurance coverage for individual vehicle owners, placed with carrier partners.
• Homeowners Insurance Insurance coverage for homeowners protecting property and belongings, placed with carrier partners.
• Life Insurance Life insurance products for personal coverage, placed with carrier partners.
• Renters Insurance Insurance coverage for renters protecting belongings and liability.
• Condominium Insurance Insurance coverage specifically designed for condominium owners.
• Flood Insurance Flood insurance coverage for protection against flood-related damages.
• Motorcycle Coverage Insurance coverage for motorcycle owners.
• Recreational Vehicles Insurance Insurance coverage for recreational vehicles.
• Rental Property Insurance Insurance coverage for owners of rental properties.
• General Liability Insurance Commercial general liability insurance protecting businesses from third-party claims.
• Commercial Auto Insurance Commercial automobile insurance for business vehicles and fleets.
• Commercial Property Insurance Commercial property insurance protecting business buildings and assets.
• Business Owner's Policy (BOP) Combined business insurance policy covering property, liability, and business interruption.
• Cyber Liability Insurance Cyber liability insurance protecting businesses from data breaches and cyber attacks.
• Workers Compensation Insurance Workers compensation insurance required for NJ employers covering workplace injuries.
• Umbrella Coverage Excess liability coverage providing additional protection beyond standard policies.
• Professional Liability Insurance Professional liability coverage protecting against negligence claims.
• Directors & Officers (D&O) Insurance Directors and officers liability insurance protecting organizational leadership.
• Employment Practices Liability Insurance (EPLI) Employment practices liability coverage protecting against workplace lawsuits.
• Builder's Risk Insurance Builder's risk coverage for construction projects and building development.
• Commercial Flood Insurance Commercial flood insurance protecting businesses from flood damage.
• Bonds Surety bonds and other bond products for businesses.
• Nonprofit Organizations Insurance Specialized insurance coverage for nonprofit organizations.
• Retirement Planning Retirement planning services including 401(k) account management.
• Payroll Services Payroll processing services through Primepoint for businesses of all sizes, including payroll taxes, time and attendance, direct deposit, and cloud-based processing via Business Direct Access.
• HR Services Human resources services through HR/Advantage Advisory including compliance, risk management, and outsourced HR department or customized solutions.
• Certificate of Insurance Services Certificate of insurance issuance and management services for clients and third parties.

Quantifiable outcome

• Client testimonials indicate 20+ year customer relationships demonstrate high retention

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Multiple Insurance CarrierscoreChannel Partner/ Reseller/ DistributorAgency has an extensive list of partner carriers to offer diverse coverage options to clients. The specific carrier names are displayed through logos on the website (Keystone Financial Partners logo visible). This multi-carrier approach allows the agency to match clients with appropriate coverage at competitive rates.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Acrisure: One of the largest independent insurance brokerages in the US, known for aggressive roll-up of small independent agencies like Schumacher. Directly comparable business model — multi-carrier independent agency serving personal and commercial clients — though operating at much greater scale and geographic reach.
• HUB International: Large North American insurance brokerage with strong personal, commercial, and benefits offerings across multiple regions. Comparable in product breadth and multi-carrier intermediation; differs in scale and geographic reach.
• Brown & Brown Insurance: Large publicly traded independent insurance brokerage offering a broad portfolio of personal, commercial, and specialty lines through a national platform. Comparable as a scaled independent agency that places coverage with multiple carriers for SMB and personal clients, similar to Schumacher's positioning but at vastly greater scale.
• World Insurance Associates: Northeast-headquartered independent insurance agency with deep personal, commercial, and benefits practice. The most geographically overlapping comparable — both rooted in the Northeast US serving small and mid-size clients through multi-carrier placement.
• Hilb Group: National insurance and employee benefits brokerage built largely through acquisition of regional independents. Closely mirrors Schumacher's product mix (personal, commercial, benefits) and parallels its GTM as a multi-carrier intermediary for SMBs.
• NFP Corp: Insurance brokerage and consulting firm spanning P&C, benefits, retirement, and wealth management. Mirrors Schumacher's combination of insurance placement with adjacent payroll/HR/retirement services for SMB clients, though at much greater scale.

Direct peers

• Goosehead Insurance: Independent personal lines agency using a multi-carrier franchise/agent model to deliver auto, home, and life coverage. Closely aligned with Schumacher's retail personal-lines brokerage model, though distributed via franchise owner-operators rather than salaried agents.
• Keystone Insurance Partners: Northeast US-based independent agency serving personal and commercial clients through multi-carrier placement — a direct comparable in size, geography, and product mix to Schumacher, and an explicit carrier/partner relationship (logo visible on Schumacher's website).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Schumacher_Ins
• LinkedInlinkedin.com/company/schumacher-insurance-agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schumacher Insurance Agency