Peoria Chamber of Commerce

What Peoria Chamber of Commerce does

The Peoria Chamber of Commerce is a 501c6 nonprofit membership association incorporated on June 30, 1919 in Peoria, Arizona (West Valley region), supporting local businesses through advocacy, networking, and educational programming. Following Peoria's incorporation in 1954, the organization transitioned from operating core city services (power, water, sewer, fire, telephone) to a business advocacy and economic development role. It serves approximately 355+ member businesses across 24 industry categories, welcoming 80+ new members annually, and operates from a single headquarters office at 8715 W Union Hills Drive Suite 109 with a lean 4-person staff led by President & CEO Rhonda Carlson (appointed June 2022).

The Chamber's core product is a six-tier annual membership structure ranging from $500 (Advocate, for 1-5 employees) to $10,000 (Champion), with intermediate Builder ($750), Connector ($1,000), Supporter ($2,500), and Leader ($5,000) tiers providing escalating benefits including directory listings, newsletter advertising, signature event access, and logo placement. Supporting service programs include a Member Directory with 355+ profiles, a Job Board, a Career Matching Program, and committee-led programming across six committees (Military Affairs, Government Affairs, Education & Workforce Development, Young Professionals, Women in Business, and AI/Cybersecurity & Technology). The underlying technology stack is a website-based membership platform (WordPress with PMPro checkout) supporting member directory, event calendar, job board, and newsletter distribution; there are no proprietary technology products or SaaS platforms.

Revenue is generated through annual membership dues (subscription), event attendance and sponsorship fees (one-time), and committee sponsorships. Go-to-market is hybrid: self-serve online checkout, a dedicated Business Development Specialist (Jason Bressler), Chamber Ambassadors acting as volunteer referral channel, recurring networking events (monthly Breakfasts, Luncheons, After Hours Shenanigans), and signature annual events (Charity Golf Tournament, Shine On Peoria Gala, Armed Forces Day 5K). Distribution channels include content marketing via the Chamber Connect Blog, bi-weekly email newsletter, organic social (@peoriachamberaz), annual Community Guide publication, and a partnership with Peoria Times for member spotlights. The organization maintains institutional partnerships with the City of Peoria, Peoria Unified School District, Luke Air Force Base, Grand Canyon University, West-MEC, and the West Valley Chambers of Commerce Alliance for collective legislative advocacy.

Name

Peoria Chamber of Commerce

Legal name

Peoria Chamber of Commerce

Website

https://peoriachamber.com

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

1–10 employees

Short description

The Peoria Chamber of Commerce is a 501c6 nonprofit membership association founded in 1919, serving 355+ businesses in Peoria, Arizona through tiered membership dues, networking events, advocacy, and educational programs including workforce development and entrepreneur training.

Ownership category

akta.pro rank

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership dues across six tiers ranging from $500 to $10,000, with payment plan options (monthly or quarterly) available. Revenue generated from businesses and nonprofits seeking advocacy, networking, and promotional benefits.
2. Event Fees: Revenue from event attendance including Networking Breakfasts ($20 members, $40 guests), Chamber Luncheons ($30 members, $40 guests), After Hours Shenanigans (free for members, $30 guests), and signature events like AI In Action ($35 members, $50 non-members).
3. Committee Sponsorships: Corporate sponsorships for Chamber committees offering logo placement, recognition on materials, verbal acknowledgment at meetings, and banner ad placement on Chamber directory page for 3 months.
4. Event Sponsorships: Sponsorship opportunities for signature events including Charity Golf Tournament, Shine On Peoria Gala, and Diamonds on The Green Golf Classic.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Peoria Chamber of Commerce is a 501c6 nonprofit membership association that sells tiered annual memberships (six tiers from $500 to $10,000) to businesses and nonprofits, providing networking events, committee participation, business promotion through directory listings and newsletters, legislative advocacy, and workforce development programs. It also generates revenue from event attendance fees and corporate sponsorships for signature events and committees serving the Peoria and West Valley Arizona region.

Product overview

The Peoria Chamber of Commerce operates as a membership-based business organization (501c6 nonprofit) offering a tiered membership structure with six levels ranging from $500 to $10,000 annually, designed to serve businesses from 1-5 employees through enterprise-level organizations. The core offering centers on membership tiers (Advocate, Builder, Connector, Supporter, Leader, Champion) that provide escalating benefits including networking events, marketing exposure, legislative advocacy, and promotional opportunities. Supporting service programs include a Member Directory with 355+ profiles, Job Board for local talent recruitment, Career Matching Program for workforce development, and the ACT Committee for AI/cybersecurity/technology guidance. The Chamber also facilitates committee participation across six focus areas (Military Affairs, Government Affairs, Education & Workforce Development, Young Professionals, Women in Business, and ACT), runs annual signature events (Golf Classic, Gala, Home Show), and provides educational initiatives including the Launch & Learn series and GCU Entrepreneur Training Program. The organization does not offer a technology product or SaaS platform; its services are purely membership-based advocacy, networking, and educational programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Chamber Membership (Tiered: Advocate, Builder, Connector, Supporter, Leader, Champion) Annual membership program for businesses and nonprofits at six escalating tiers ($500 to $10,000), providing directory listing, newsletter promotion, social media sharing, event discounts, legislative advocacy, ribbon cuttings, job board access, Member-2-Member discounts, and committee participation. Designed for businesses ranging from 1-5 employees to enterprise-level organizations.
• Networking Events Recurring networking opportunities including monthly Networking Breakfasts (first Tuesday), Chamber Luncheons (third Wednesday), and After Hours Shenanigans (last Thursday). Members receive discounted or free admission and opportunities to promote their businesses.
• Annual Signature Events Annual signature events including Diamonds on the Green Golf Classic, Charity Golf Tournament, Shine On Peoria Member Gala, North Peoria Home Show, Health & Wellness Business Showcase, and Armed Forces Day 5K.
• Member Directory Online searchable directory of all Chamber member businesses across 24 industry categories, featuring 355+ member profiles with contact information, websites, and business descriptions.
• Job Board Online job posting platform allowing members to post employment opportunities, reach local talent, and connect with students and professionals across Peoria and the West Valley.
• Career Matching Program Workforce development initiative connecting students with local businesses through career connections, shadowing experiences, and internships to keep talent in the West Valley.
• ACT Committee (AI, Cybersecurity & Technology) Technology committee providing AI, cybersecurity, and digital transformation resources to help local businesses stay secure, efficient, and competitive through workshops, briefings, and member clinics.
• Member-2-Member Discount Program Discount program where Chamber members offer savings to fellow members on products and services including office supplies, marketing, cleaning, and other business expenses.
• Small Business Coalition Coalition established in 2025 to ensure unique needs of small businesses are being met amid economic development in the region, providing advocacy and support.
• Launch & Learn Series Monthly educational sessions in partnership with City of Peoria, Peoria Public Library, and SCORE to support future and current businesses with expert presentations, Q&A, and networking.
• GCU Entrepreneur Training Program No-cost 15-week accelerator program offered in partnership with Grand Canyon University and City of Peoria for Peoria residents or Peoria-based entrepreneurs with an active business license, concluding with Demo Days for potential funding and cash prizes.

Quantifiable outcome

• Saved approximately 40 small businesses $1M in retroactive amusement tax expense through advocacy efforts
• +3 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Grand Canyon UniversitycoreStrategic or Co-development Partner · 3 February 2026Partnership with Grand Canyon University and City of Peoria to deliver 15-week no-cost Entrepreneur Training Program (February 3 - May 12, 2026) at William L. Patena Community Center, concluding with Demo Days for potential funding and cash prizes.
• Luke Air Force BasecoreStrategic or Co-development PartnerMaintains strong partnership with Luke Air Force Base supporting military community outreach. Chamber participates in Wing Orientation program providing flyers, brochures, and information to service members during orientation sessions.
• Peoria Public LibraryminorStrategic or Co-development PartnerPartner in Launch & Learn series starting September 2025, hosting monthly 90-minute sessions with expert-led presentations, interactive Q&A, and networking at Peoria Public Library.
• SCOREminorStrategic or Co-development PartnerPartner in Launch & Learn series providing business mentorship and educational programming for future and current business owners.
• Peoria Unified School DistrictcoreStrategic or Co-development PartnerStrong partnership supporting workforce development through Career Matching Program connecting students with career experiences, shadowing, and internships. District serves 36,000+ students across 40+ schools.
• City of PeoriacoreStrategic or Co-development PartnerDeep partnership with City of Peoria Economic Development Department. Chamber advocates for businesses, collaborates on Small Business Coalition, and participates in economic development initiatives. Mayor and council members serve on Board of Directors.
• West Valley Chambers of Commerce Alliance (WVCCA)coreStrategic or Co-development PartnerCollaborative alliance providing legislative advocacy through West Valley Chambers of Commerce Alliance. Chamber leverages collective voice for pro-business legislation.
• Arizona Chamber ExecutivesminorStrategic or Co-development PartnerMembership organization enabling collaboration with chambers across Arizona to develop Legislative Agenda for advocacy priorities.
• Phoenix Legacy FoundationminorStrategic or Co-development Partner501(c)(3) nonprofit led by Jason Bressler (Business Development Specialist) dedicated to supporting children, pets, and veterans across the region. Chamber staff leadership creates community impact alignment.
• Soldier's Best FriendminorStrategic or Co-development PartnerVeteran support nonprofit led by Mik Milem (Military Affairs Committee Chair). Committee meets monthly at Soldier's Best Friend facility to support veteran and military community.
• Arizona @WorkminorStrategic or Co-development PartnerWorkforce development resources and employer grants supporting job seekers and businesses with hiring assistance and training programs.
• West-MECminorStrategic or Co-development PartnerCareer and technical education represented by Dr. Scott Spurgeon (Vice-Chair of Board). Supports workforce development through education and training programs.
• University of Maryland Global CampusminorStrategic or Co-development PartnerMarianna Smith serves as Committee Chair for Education & Workforce Development bringing expertise in workforce readiness programs and partnership management.
• Small Business Development Center (SBDC)minorStrategic or Co-development PartnerReferral partner at 6000 W. Olive Ave., Glendale, providing small business resources and support services to Chamber members.
• Arizona Small Business Association (ASBA)minorStrategic or Co-development PartnerReferral partner at 11811 N. Tatum Blvd., Phoenix, providing state-level small business resources and advocacy.
• Arizona Commerce AuthorityminorStrategic or Co-development PartnerState economic development agency partner providing resources at 100 N. 7th Ave., Phoenix for business growth and development.
• Better Business Bureau (BBB)minorStrategic or Co-development PartnerReferral partner providing business credibility resources and consumer protection information to Chamber members.
• Local First ArizonaminorStrategic or Co-development PartnerReferral partner supporting local business economy and Shop Local initiatives at 407 E. Roosevelt St., Phoenix.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Surprise Regional Chamber of Commerce: West Valley peer chamber offering very similar tiered membership, events, and advocacy services to small and mid-sized businesses. Direct competitor for member retention and acquisition in the same sub-region.
• Scottsdale Chamber of Commerce: Arizona chamber operating the same member-based business advocacy model with tiered dues, signature events, and government affairs focus, serving a different metro sub-market but operating an identical value proposition.
• Tempe Chamber of Commerce: Comparable Arizona chamber providing tiered memberships, networking events, and legislative advocacy for businesses across metro Phoenix. Operates essentially the same chamber model with overlapping member demographics.
• Glendale Chamber of Commerce: Adjacent West Valley chamber offering the same membership tiers, networking events, and advocacy services. Direct competitor for member businesses and event sponsors in the same geographic corridor as Peoria.
• Phoenix Chamber of Commerce: The largest and most prominent chamber in the same Phoenix metro / West Valley ecosystem. Operates the same membership-based business advocacy model with tiered dues, events, and government affairs programming, serving as the benchmark and primary competitor for member recruitment in the region.
• Mesa Chamber of Commerce: Major Arizona chamber providing identical membership services, networking programming, and advocacy work. Comparable in size and structure to Peoria Chamber and a direct substitute for member recruitment.

Others

• West Valley Chambers of Commerce Alliance: Alliance of which the Peoria Chamber is itself a member. A collaborative legislative advocacy body rather than a competing chamber, but operates a related membership/advocacy model and shares the same regional value proposition.
• SCORE Arizona: Partner of the Peoria Chamber that provides business mentorship and education to small business owners. While not a direct chamber competitor, SCORE occupies adjacent business-support territory and shapes how members evaluate the educational portion of their Chamber dues.

Broad incumbents

• Arizona Chamber of Commerce & Industry: Statewide business advocacy organization offering overlapping legislative and policy services to Arizona businesses. A broader incumbent that competes for the same advocacy value the Peoria Chamber provides at the state level.

Emerging players

• Local First Arizona: Nonprofit focused on supporting local, independent businesses across Arizona with programming, advocacy, and community. Offers an overlapping small-business support mission and competes for some member value, particularly for Advocate and Builder tier customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PeoriaChamberAZ
• Facebookfacebook.com/peoriachamberaz

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peoria Chamber of Commerce