Phoenix Legacy Foundation

What Phoenix Legacy Foundation does

Phoenix Legacy Foundation is a 501(c)(3) nonprofit organization headquartered in Phoenix, Arizona, operating across four cause verticals: Veterans, First Responders, Children, and Pets. The foundation functions as a fundraising hub that aggregates donations from individuals and redistributes them through a vetted network of 18+ local partner charities, serving as an intermediary that reduces donor due-diligence burden while broadening the funding base for smaller community nonprofits.

The organization's product surface consists of an online donation platform, a peer-to-peer fundraising infrastructure, a planned giving program, and a recurring annual event portfolio anchored by the 9th Annual Charity Golf Tournament (scheduled September 2026), Santa Paws, and the newly added Paws & Play Spring event. Operations run on standard web infrastructure with no disclosed proprietary technology stack. Distribution channels include direct event solicitation, digital donation flows, supporter-led P2P campaigns, and a Fry's Community Rewards loyalty program partnership.

The business model is a nonprofit donation-funded model: the foundation raises capital from individual donors, corporate sponsors, and passive channels such as Fry's Rewards, and directs 87% of funds raised to programmatic grants to partner charities. Governance is fully volunteer-led by a board of directors with no paid staff, which yields a structurally low overhead ratio but also limits growth velocity relative to professionally staffed peers. Disclosed annual fundraising is $500,000+ and growing.

Name

Phoenix Legacy Foundation

Legal name

Phoenix Legacy Foundation

Website

https://phxlegacy.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Phoenix Legacy Foundation is a 100% volunteer-led 501(c)(3) nonprofit in Phoenix, Arizona that raises and distributes funds to vetted local partner charities serving Veterans, First Responders, children, and pets through events and multi-channel donor programs.

Ownership category

akta.pro rank

Product category

Charitable Nonprofit / Community Philanthropy

NAICS

Grantmaking Foundations (813211), Other Grantmaking and Giving Services (813219), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Community Foundations (BPAGAKAB)

Keywords

• Charitable fundraising
• Nonprofit grants
• Veteran support services
• Animal rescue programs
• Community event sponsorship

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Operations, Marketing or Sales

Revenue model

1. Individual Donations: One-time and recurring monthly donations from individual supporters directed to specific funds (Children's Fund, Pet's Fund, Veterans' Fund, First Responders' Fund) or general fund.
2. Event Revenue: Revenue from charity golf tournaments and pet adoption events, including participant fees, sponsorship packages, vendor booth fees, and silent auction proceeds.
3. Corporate Sponsorships: Corporate sponsors support specific events or programs at various tier levels, providing funding in exchange for brand visibility and association with the foundation's mission.
4. Cause-Specific Funds: Donors can designate contributions to specific cause areas: Children's Fund, Pet's Fund, Veterans' Fund, or First Responders' Fund, enabling targeted impact while maintaining operational flexibility.
5. Fry's Community Rewards: Grocery loyalty program where Fry's Food & Drug customers link their VIP card to designate Phoenix Legacy Foundation as their charitable recipient, earning donations from qualifying purchases at no cost to the shopper.
6. Planned Giving: Bequests and legacy gifts through wills, trusts, or life insurance policies allow donors to leave lasting support for the foundation's mission.
7. Peer-to-Peer Fundraising: Community members host independent fundraisers such as runs, online campaigns, or community events, with proceeds directed to the foundation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Phoenix Legacy Foundation is a 100% volunteer-led 501(c)(3) nonprofit that collects donations from individuals and corporate sponsors and channels the funds to a network of vetted local nonprofit partner organizations serving Veterans, First Responders, children, and pets in Arizona. Its offerings consist of four charitable programs, an online donation platform, peer-to-peer fundraising, planned giving, corporate sponsorships, and annual fundraising events (Charity Golf Tournament, Santa Paws Pet Adoption, Paws & Play).

Product overview

Phoenix Legacy Foundation is a 100% volunteer-led 501(c)(3) nonprofit organization operating as a platform connecting donors with four core charitable causes: Veterans, First Responders, Children, and Pets. The organization does not offer technology products but rather serves as a fundraising and grant-making entity that collects donations and redistributes them to vetted nonprofit partner organizations. The portfolio consists of four core service programs (Veterans, First Responders, Children's, and Pet Programs) supported by various fundraising mechanisms including annual events (Charity Golf Tournament, Santa Paws Pet Adoption, Paws & Play), an online donation platform, peer-to-peer fundraising tools, corporate giving partnerships (Fry's Community Rewards), and planned giving options. The model emphasizes direct funding to partner charities with reported 87% program services allocation.

Differentiator

Problem solved

Functional benefit

Products and services

• Veterans Program Charitable program providing mental health counseling, transitional housing, workforce reintegration, service dog funding, and emergency assistance to Veterans through partnerships with local nonprofit organizations in Arizona.
• First Responders Program Charitable program delivering critical incident relief, wellness and resilience initiatives, family care and support, and recognition services for firefighters, EMS personnel, police officers, and rescue teams.
• Children's Program Charitable program supporting underserved and at-risk youth through back-to-school supply drives, holiday giving, youth wellness and enrichment activities, and emergency needs assistance.
• Pet Program Charitable program providing animal rescue and transport, medical care and emergency treatment, spay/neuter programs, foster and adoption services, and shelter support through partnerships with local rescues and shelters.
• Annual Charity Golf Tournament Annual golf tournament bringing together community leaders and local professionals to raise funds for Veterans, First Responders, children, and pets, with tiered registration ($50-$1,000) and sponsorship packages ($250-$10,000).
• Santa Paws Pet Adoption Event Holiday-themed pet adoption and community event featuring vendor booths ($100 for-profit / $0 nonprofit), professional pet photos with Santa, silent auction, raffle, and pet supply donations for local animal shelters, with sponsorship tiers from $250 to $2,500.
• Paws & Play Spring Pet Adoption Event Community pet adoption event co-presented with Poo Happens, hosting local rescues and collecting pet food, toys, and supplies for animal welfare organizations, with sponsorship tiers from $250 to $2,500.
• Online Donation Platform Online donation platform offering preset amounts ($15, $30, $40, $85, $100, $200) or custom amounts, with options for one-time or recurring monthly gifts directed to cause-specific funds (Children's Fund, Pet's Fund, Veterans' Fund, First Responders' Fund) or the general fund.
• Peer-to-Peer Fundraising Program Personal fundraising program enabling supporters to host fundraisers for birthdays, workplace challenges, community events, runs, walks, sports challenges, and online campaigns supporting children, pets, veterans, or first responders.
• Fry's Community Rewards Program Passive corporate giving program where Fry's Food & Drug customers link their VIP card to designate Phoenix Legacy Foundation (NPO number QK977) as their charitable recipient, with donations earned from qualifying purchases at no cost to the shopper.
• Planned Giving Program Estate planning program allowing donors to include Phoenix Legacy Foundation in wills, trusts, life insurance policies, or other estate plans to create lasting legacies for the foundation's mission.

Quantifiable outcome

• 3,200+ children supported with school supplies, wellness programs, and safe spaces
• +5 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

27 partnerships are on record, tiered minor and core.

• Square One ConceptsminorGTM or Marketing Partner · 1 January 2025Corporate sponsor of the 8th Annual Charity Golf Tournament. Local business supporting community events.
• Bourbon & BonesminorGTM or Marketing Partner · 1 January 2025Corporate sponsor of the 8th Annual Charity Golf Tournament. Restaurant group supporting community initiatives.
• Cold Beers & CheeseburgersminorGTM or Marketing Partner · 1 January 2025Corporate sponsor of the 8th Annual Charity Golf Tournament. Restaurant chain supporting local charitable causes.
• Desert Diamond CasinominorGTM or Marketing Partner · 1 January 2025Corporate sponsor of the 8th Annual Charity Golf Tournament. Gaming industry partner supporting community events.
• Semper Fi Heating & CoolingminorGTM or Marketing Partner · 1 January 2025Corporate sponsor with military affinity. HVAC company supporting Veterans and community programs.
• Fry's Food & DrugcoreGTM or Marketing Partner · 1 January 2025Grocery chain partner for Community Rewards program. Customers link their VIP card to generate passive donations from qualifying purchases.
• Peoria Chamber of CommerceminorGTM or Marketing Partner · 1 January 2025Regional Chamber of Commerce partner. Supports business networking and community engagement initiatives.
• Modern Woodmen of AmericaminorGTM or Marketing Partner · 1 January 2025Fraternal benefit organization sponsor. Supports community events and charitable programs.
• SW Veterans FoundationcoreStrategic or Co-development Partner · 1 January 2025Foundation supporting Veterans. Partnership facilitates direct services to military Veterans in Arizona.
• Youth4TroopscoreStrategic or Co-development PartnerPartner charity supporting military youth and families. Part of the foundation's network of vetted nonprofit partners serving Veterans and their families.
• Elevating ChangecoreStrategic or Co-development PartnerNonprofit partner organization collaborating with Phoenix Legacy Foundation to support the foundation's mission areas.
• Helping Hands for FreedomcoreStrategic or Co-development PartnerService dog organization providing assistance animals to Veterans. Receives funding through Phoenix Legacy Foundation's Veterans Program.
• Arizona LEOS (Be Connected AZ)coreStrategic or Co-development PartnerLaw enforcement support organization. Partnership supports First Responders through crisis intervention and community programs.
• Freedom for HeroescoreStrategic or Co-development PartnerVeteran support organization providing resources and assistance to military Veterans. Collaborates with foundation on Veterans Program initiatives.
• SW Veterans Chamber of CommercecoreStrategic or Co-development PartnerRegional Chamber of Commerce supporting Veteran-owned businesses and employment. Partnership facilitates workforce reintegration programs.
• National Exchange ClubminorStrategic or Co-development PartnerService organization supporting community programs. Collaborates on youth and family initiatives.
• Breakthrough T1D Desert WestminorStrategic or Co-development PartnerDiabetes research and support organization. Partnership supports families and children affected by Type 1 Diabetes.
• Project 24 SevenminorStrategic or Co-development PartnerCommunity support organization. Partnership contributes to foundation's community outreach efforts.
• Deep Sea ValkyriesminorStrategic or Co-development PartnerWomen Veterans support organization. Partnership serves female Veterans through specialized programs.
• Riders USAminorStrategic or Co-development PartnerMotorcycle organization supporting Veterans. Partnership facilitates Veteran outreach and community events.
• Hundley FoundationminorStrategic or Co-development PartnerFoundation providing support to individuals and families. Partnership contributes to various program areas.
• Swifty OutpostminorStrategic or Co-development PartnerYouth support organization. Partnership contributes to Children's Program initiatives.
• Serving First ResponderscoreStrategic or Co-development PartnerFirst Responder support organization. Partnership provides direct services to firefighters, EMS, and police.
• Youth Play USAminorStrategic or Co-development PartnerYouth development organization. Partnership supports enrichment and wellness programs for children.
• Musically FedminorStrategic or Co-development PartnerOrganization addressing food insecurity through musical events. Partnership supports community outreach and events.
• ACCELminorStrategic or Co-development PartnerDisability services organization. Partnership supports inclusive community programs.
• Sib OutreachminorStrategic or Co-development PartnerSibling support organization. Partnership contributes to family and youth programming.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wounded Warrior Project: Large, established veteran-services nonprofit. Comparable Veterans cause area and donor-event-driven fundraising model, but operates at national scale with paid program staff as a broad incumbent.

Direct peers

• Arizona Community Foundation: The largest community foundation in Arizona, pooling and redistributing charitable funds across multiple causes within the state. Directly comparable geographic scope, community-foundation structure, and grantmaking-via-partners model.
• PetSmart Charities: Leading animal-welfare grantmaker headquartered in Arizona. Direct overlap on the pets/animal-rescue cause area and comparable geographic anchor, though PetSmart Charities operates at vastly greater scale with paid staff.
• Valley of the Sun United Way: Arizona-based federated nonprofit that raises funds from individuals and corporations and redistributes to vetted local partner agencies. Closely analogous hub-and-spoke fundraising-and-grantmaking model in the same geography.
• Semper Fi Fund: Veteran-focused nonprofit providing financial support and programming through donor-funded grants. Comparable in cause area (Veterans) and grantmaking-through-partners structure, with broader national scope.
• Tunnel to Towers Foundation: National nonprofit supporting first responders, veterans, and their families through fundraising events, corporate sponsorships, and direct programs. Comparable cause focus (Veterans + First Responders), event-driven revenue model, and donor community orientation.

Regional players

• Lodestar Foundation: Phoenix-based foundation focused on nonprofit capacity and community impact. Comparable Arizona base and focus on strengthening the local charitable ecosystem, though with a different programmatic emphasis.
• The Bob & Renee Parsons Foundation: Major Arizona-based philanthropic foundation funding multiple cause areas through grants. Comparable in mission breadth (multiple causes) and Arizona footprint, though substantially larger in scale and run by paid staff.
• Brother Benno Foundation: Community-based nonprofit serving vulnerable populations in the Arizona region with volunteer-heavy operations and event-driven fundraising. Comparable regional footprint and volunteer-led operating model.

Others

• Modern Woodmen of America: Fraternal benefit society with a charitable giving and community-event sponsorship program. Listed as a current Phoenix Legacy partner/sponsor; thematically adjacent as a community-focused organization that channels funds to local causes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/phoenix-legacy-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Legacy Foundation