experience

What experience does

Experience Inc. is a private event services firm headquartered at 3460 Birch Lane, Wayzata, Minnesota, that provides gap-filling support for organizations running corporate events, meetings, and incentive programs on a global basis. Operating with a 1-10 person team since its 2017 founding, the company targets corporate event planners and meeting/incentive professionals with a four-line service portfolio: a complimentary Hotel & Venue Sourcing offering with expert contract negotiation, Embedded Security & Event Experts (flexible contract staffing for security, planning, and operations roles), Event Solutions delivered through partner LamontCo. (registration, housing, group air, on-site staffing), and Event Security delivered through partner effortlo (secure transportation, hotel sweeps, risk assessments, executive protection, and emergency response). Two of the four product lines are executed via strategic partners, indicating an asset-light operating model.

Revenue mechanics blend a freemium sourcing service — likely monetized through hotel and venue commissions or negotiated rate spreads — with quote-based professional services for event solutions, embedded staffing, and security engagements. Pricing is not publicly disclosed and varies by engagement scope. The go-to-market motion is direct and sales-led, targeting enterprise and corporate clients with customized solutions; the company markets through a Wix-hosted website and a LinkedIn presence anchored by Angela Lisle, the principal public-facing contact. The technology stack is minimal — Wix for web and PCI-DSS-compliant payment processing — with no proprietary software platform, no APIs, and no disclosed integrations. No funding rounds, institutional investors, acquisitions, regulatory actions, or public listings are recorded.

Name

experience

Legal name

Experience Inc.

Website

https://experienceinc.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Experience Inc. is a private Wayzata, Minnesota-based event services firm offering complimentary hotel sourcing, embedded professional staffing, event logistics, and security services to corporate event planners and meeting professionals globally.

Ownership category

akta.pro rank

Product category

Corporate Event Services

NAICS

All Other Travel Arrangement and Reservation Services (561599), Convention and Trade Show Organizers (561920), Other Travel Arrangement and Reservation Services (56159)

SIC

Services-Facilities Support Management Services (8744), Services-Management Consulting Services (8742)

akta.pro primary industry

Meetings & Group Travel Management (Corporate Groups) (THAKAMAC)

akta.pro secondary industries

Meeting & Events Support Services (Room Setup, AV Coordination, Hospitality) (IMAIALAE), Onsite Program Management & Hospitality Desks (Staffing, Rooming Lists, Check-in) (THAHANAG)

Keywords

• Hotel venue sourcing
• Event security services
• Embedded event staffing
• Meeting planning support
• Event logistics management

Headquarters

HQ city

Wayzata

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Hotel & Venue Sourcing: Complimentary sourcing service provided at no cost to clients. The company leverages broad RFP reach and expert negotiations to secure favorable terms for clients, likely monetizing through commissions or negotiated rates from hotel and venue suppliers.
2. Event Solutions: Flexible event support services including registration, housing, group air, and on-site staffing, billed as professional services tailored to client needs.
3. Embedded Professionals: Contract and embedded staff placements for security, event operations, planning, and administrative roles. Flexible talent scaling for client teams, billed based on engagement scope and duration.
4. Event Security Services: Global security resources including secure ground transportation, on-site security teams, hotel sweeps, risk assessments, and executive protection services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Experience provides hotel and venue sourcing, embedded security and event experts placed on-site with client teams, and end-to-end event solutions for corporate and association clients. The firm offers complimentary hotel sourcing as a no-cost entry point, alongside paid embedded expert staffing, full event solutions delivered via LamontCo., and event security delivered via effortlo. Its core activity is matching groups to venues and supplying on-site event and security professionals.

Product overview

Experience Inc. is a service-based company offering a portfolio of event management and security solutions rather than a unified software product. The core offerings include Hotel & Venue Sourcing (a complimentary sourcing and contract negotiation service) and Embedded Security & Event Experts (flexible professional staffing). These are supplemented by Event Solutions (powered by LamontCo.) for registration, housing, and on-site support, and Event Security (powered by effortlo) for comprehensive event protection services. The company positions itself as filling gaps in clients' event processes with flexible, scalable support.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel & Venue Sourcing Complimentary hotel and venue sourcing service that matches groups to appropriate hotels and venues for corporate meetings, incentive trips, conferences, and association events. Intended for corporate, association, and agency event and meeting planners who need venue options without internal sourcing capacity.
• Embedded Security & Event Experts Service that places on-site event and security professionals embedded within client teams to support execution of live events. Targeted at organizations that need event and security expertise without retaining permanent staff.
• Event Solutions (powered by LamontCo.) End-to-end event solutions delivered in partnership with LamontCo., covering broader event delivery beyond sourcing and embedded staffing. Intended for clients that need a single partner for the full event lifecycle.
• Event Security (powered by effortlo) Dedicated event security service delivered in partnership with effortlo, providing professional security coverage for corporate, association, and live events. Targeted at event planners requiring credentialed security presence on-site.

Quantifiable outcome

• Companies save 38% on labor costs by leveraging contract workers
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• LamontCo.coreStrategic or Co-development PartnerLamontCo. powers the Event Solutions component of Experience Inc.'s service offerings, providing registration, housing, group air, and on-site staffing support as part of the flexible gap-filling solutions.
• effortlocoreStrategic or Co-development Partnereffortlo powers the Event Security services offered by Experience Inc., providing secure ground transportation with GPS and vetted drivers, on-site security teams, hotel TCM sweeps, risk assessments, executive protection, and emergency response planning.

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• BCD Meetings & Events: Global corporate meetings, incentives, and event management firm with sourcing, registration, housing, group air, and on-site offerings — directly overlapping Experience Inc.'s LamontCo.-powered event solutions pillar.
• Cvent: Enterprise event-management platform for registration, housing, venue sourcing, and on-site solutions. Adjacent but software-led, addressing the same corporate event planner buyer that Experience Inc. serves with services.
• Maritz Global Events: One of the largest corporate meetings & events providers, offering sourcing, registration, housing, and on-site services. Highly comparable to Experience Inc.'s full-stack event solutions bundle, but at far greater scale and reach.

Direct peers

• ITA Group: Employee engagement, incentive travel, and meeting management firm targeting corporate buyers — a direct overlap with Experience Inc.'s meeting and incentive planner segment and bundled delivery model.
• HelmsBriscoe: One of the largest hotel and venue sourcing specialists for corporate and association meetings — directly competing with Experience Inc.'s complimentary Hotel & Venue Sourcing pillar.
• ConferenceDirect: Corporate meeting-sourcing and event management company delivering hotel sourcing, registration, housing, and on-site services. Closely overlaps Experience Inc. on sourcing-led corporate meetings work.
• On Location (travel-risk): Provides executive protection, secure ground transport, and event security services — directly comparable to Experience Inc.'s effortlo-powered Event Security pillar.
• American Meetings Inc. Full-service corporate meeting and event management firm offering sourcing, planning, registration, and on-site execution — comparable middle-market peer to Experience Inc.'s full stack.
• BI WORLDWIDE: Specializes in corporate incentive travel, meetings, and loyalty programs for enterprise clients. Comparable to Experience Inc. on meetings, incentives, and group travel management focus.

Emerging players

• GuestLOGiQ / ESG Solutions (venue sourcing): Specialty providers addressing venue sourcing and event technology needs of corporate planners. Comparable on the sourcing pillar where Experience Inc. is freemium, where these players take a technology/transactional approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/experience-inc
• Xx.com/experienceinc2

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about experience